Marketing Week
9 November 2006
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20m iShares brief goes to Leo Burnett
Wed, 15 Nov 2006
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A Burger King among men
Thu, 9 Nov 2006
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A Day in the Life of Alex Ajao
Tue, 14 Nov 2006
Oiling the cogs of integrationwhich tends to mean meetings, with my agency colleagues or conference calls with clients none of my clients are based in London so Ive become very adept at building relationships over the phone.
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A Day in the Life of Jonathan Massey
Mon, 13 Nov 2006
Name: Jonathan Massey Company: Pensions Management Job title: Head of Graphic Design What keeps you busy all day? My team look after design jobs from concept to production, including a wide range of products such as magazines, leaflets,...
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A welcome intruder
Thu, 9 Nov 2006
Of all the items that hit the doormat every day, it's the glossy mags that people really want to read, which is why this publishing sector is well on its way to becoming worth 1bn. By Jo-Anne Flack.
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A1 Holdings names chief executive
Mon, 13 Nov 2006
A1 Grand Prix (A1GP), the World Cup of motor sport, has appointed Pete da Silva (pictured) as the new head of its parent company A1 Holdings. He replaces Bruce Holmes, the acting chief executive who has now moved to a different role in the group.
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Abbey ups the ante
Thu, 9 Nov 2006
Abbey's announcement that it will offer mortgages worth five times the borrower's salary is expected ti trigger a rash of offers in the home loans sector. But the move raises questions about the market's sustainability and the scope for innovation from lenders. By Catherine Turner.
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Airline boss finds PR a whole new ball game
Thu, 9 Nov 2006
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All online bases covered
Thu, 9 Nov 2006
Only three brand hold enough sway to persuade consumers to seek them out onlinem the rest need to find ways to be visible on search lists and offer the right data to be included in comparision sites.
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All or nothing
Thu, 9 Nov 2006
After failing to sell his family's stake, Matalan founder John Hargreaves wants to buy the remaining shares, delist the company and knock it into shape, writes Martin Croft.
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AN Digital appoints ex-fish4 marketer
Tue, 14 Nov 2006
Associated Northcliffe Digital (AN Digital) has appointed former fish4.co.uk marketing director Sean Mahon as marketing services director for AN Digital Integrated Media...
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AOL UK calls review of 25m ad account
Thu, 9 Nov 2006
AOL UK is reviewing its 25m advertising account, held by Grey London, following the sale of its internet business to Carphone Warehouse last month. Grey, which is currently involved in rival BSkyB's advertising review, has a contract that runs until the end of this year, when AOL is expected to call a pitch.
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Apple in airline tie-up for iPod capability
Tue, 14 Nov 2006
Apple has signed a deal with six major airlines which will allow passengers to use their iPods during flights...
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ASA reprimands Ryanair for '0' fare commercial
Thu, 9 Nov 2006
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BA rolls out new beds as part of 100m Club World revamp
Mon, 13 Nov 2006
British Airways (BA) has unveiled its new business class flat-beds, which aim to offer more comfort, privacy and entertainment to customers.
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Beans rule meanz aggro
Thu, 9 Nov 2006
People of a certain age will forever associate Guy Fawkes Night with the psychological traumas caused by an early 1980s safety ad. The Gothic execution featured an overeager child who had returned to her sparkler after it had gone out. As she wept, the camera lingered on her hideously scarred hand - an image that defined the dark potential of November 5.
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Bradford & Bingley launches own-brand mortgage products
Tue, 14 Nov 2006
Bradford & Bingley (B&B), the UK's ninth-largest bank, is introducing own-branded mortgages. The move marks a change of strategy for the bank, which will now stop selling mortgage products on behalf other banks and building societies...
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BSkyB reshuffle follows Florsheim's departure
Mon, 13 Nov 2006
BSkyB has reshuffled its senior management following the unexpected resignation of chief marketing officer Jon Florsheim.
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BSkyB's Florsheim quits for Homeserve
Mon, 13 Nov 2006
Jon Florsheim, BSkyB chief marketing officer, is leaving the pay-TV giant to become chief executive of Homeserve, the home maintenance service.
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BT reports 26% profit boost
Thu, 9 Nov 2006
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Burger King to stop all advertising to children
Wed, 15 Nov 2006
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Burton's Foods unwraps range of Maryland upmarket cookies
Thu, 9 Nov 2006
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Can smashing two beleaguered companies together create a single successful one?
Fri, 10 Nov 2006
Can smashing two beleaguered companies together create a single successful one? This is the question raised by cable operator NTL's admission that it is seeking talks over a possible tie-up with ITV. It is also pertinent in the rather improbable scenario of an amalgamation between supermarket groups Sainsbury's and Morrisons, a rumour doing the rounds in the City this week.
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Car mag's sudden shape change angers agencies
Thu, 9 Nov 2006
EMAP has been accused by media buyers of "hitting the panic button" after presenting plans to change the shape of its Car title for the second time in three months.
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Carling rolls out 14m Belong campaign
Mon, 13 Nov 2006
Carling is positioning itself as Britain's most "inclusive" lager in a new campaign that breaks today. The ads are the first work for the brand by Beattie McGuinness Bungay...
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Channel 4 signs up Microsoft to sponsor Codex
Fri, 10 Nov 2006
Microsoft is to sponsor a new Channel 4 series starting this weekend.
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Channel 4 under fire for 4homes promotion
Mon, 13 Nov 2006
Ofcom has rapped Channel 4 for promoting its 4homes magazine during its property and lifestyle programming.
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Clear Channel Outdoor names Sayer as chief executive
Mon, 13 Nov 2006
Clear Channel Outdoor has appointed Barry Sayer as UK chief executive as part of a wider overhaul of its management team. Previously, Sayer was handling the role on an interim basis.
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Coffee Republic in major expansion drive
Fri, 10 Nov 2006
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Co-founder Pattison resigns from PHD
Thu, 9 Nov 2006
David Pattison, the co-founder and worldwide chief executive of PHD, has resigned from the Omnicom-owned network after 17 years.
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Colgate plans 3m launch for premium Weekly Clean
Thu, 9 Nov 2006
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Courvoisier takes over Canary Wharf
Thu, 9 Nov 2006
Courvoisier Cognac is taking over Canary Wharf station for a month from this week as part of its "Earn It" advertising push, developed by Publicis Dialog.
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Demand chains and lovemarks
Thu, 9 Nov 2006
Why should clients be won over by agencies' proprietary tools and names, when they fail to offer anything unique? says David Wethey
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Demand mapping and the art of customer attitude profiling
Thu, 9 Nov 2006
Researchers have developed ways of visually representing customer preferences, and the technique can help target marketing campaigns.
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Disney opens games studio with Nintendo focus
Mon, 13 Nov 2006
Walt Disney is creating a new games studio to make titles exclusively for Nintendo games systems. It will include the Wii console (pictured), which launches in the UK next month.
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EMAP eyes social networking sites to develop titles
Thu, 9 Nov 2006
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EMAP unveils Insight
Thu, 9 Nov 2006
EMAP Advertising is launching a consumer panel to help identify new trends in media that can be exploited in advertising campaigns and media strategy.
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EMI defiant in face of decline
Wed, 15 Nov 2006
EMI Group, the music giant, says the development of the digital music market can return the music industry to growth. It made the comments as it revealed a 4.1% decline in group revenue for the six months to September 30.
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'Emotionally engaging' ads extol virtues of Freeview
Thu, 9 Nov 2006
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Engine Group continues expansion with 4m KES acquisition
Thu, 9 Nov 2006
The Engine Group, which owns advertising agency WCRS, has bought sponsorship agency Karen Earl Sponsorship (KES) from Media Square in a £4m deal.
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First Direct account introduces account charges
Wed, 15 Nov 2006
First Direct, the internet and telephone bank, is introducing account charges in a bid to reduce the number of dormant accounts. The bank says the accounts represent a "significant" cost to its operation.
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First Direct trials video call phone banking
Thu, 9 Nov 2006
First Direct, the HSBC-owned direct bank, is to trial "video call" mobile phone banking with third-generation (3G) operator 3.
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Flybe renews relationship marketing deal with CMW Interactive
Fri, 10 Nov 2006
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From the gutter to the stars
Wed, 15 Nov 2006
Many non-core brands live in limbo, neglected by their owners, but with a little attention they can realise their potential.
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GCap makes more room for its brands
Thu, 9 Nov 2006
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GNER starts review of 5m ad account
Thu, 9 Nov 2006
Great North Eastern Railway (GNER) is reviewing its 5m integrated account as part of a statutory review. It is seeking a roster of agencies to work on the business.
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Google has made much of its commitment to clean up the filth and smut that can be seen on its newly acquired site, YouTube.
Thu, 9 Nov 2006
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Green future presents a challenge for us all
Thu, 9 Nov 2006
Marketers, so adept at converting threats into opportunities, should relish the challenge. Pretty soon, if we are to credit the Stern Report, they really will find themselves selling ice to eskimos.
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Grundig UK chief leaves for Hitachi Digital Media
Thu, 9 Nov 2006
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GSK plans launch of foaming gel toothpaste
Thu, 9 Nov 2006
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Gyro raises 6m to fund expansion plan
Thu, 9 Nov 2006
Gyro International, the integrated business-to-business agency, has raised 6m to expand its international network.
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Hall Moore CHI picks up 10m ebookers integrated business
Thu, 9 Nov 2006
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Heat is on for short-hauls
Thu, 9 Nov 2006
The Stern Report has exposed the urgency of cutting carbon emissions, and short-haul buget airlines have emerged as an early target. Several measures are on the cards to deter passengers and make the industry greener. Not all brands will survive the turbulance, says Mark Choueke.
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Heinz appoints top marketer for Foodservice division
Wed, 15 Nov 2006
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Heinz salad cream doyenne steps down
Wed, 15 Nov 2006
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Hornby rescues Airfix in 2.6m deal
Fri, 10 Nov 2006
Hornby, the toy models group, is to buy Airfix as part of a 2.6m deal with its troubled owner Humbrol.
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Idiomag.com launches personalised digital magazine
Thu, 9 Nov 2006
Idio, the online magazine, has launched a new personalised digital design and music magazine, which will allow users to select the advertising content they receive.
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InBev starts nationwide push for Peeterman Artois
Fri, 10 Nov 2006
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ISBA chief says Web ads can hurt brands
Thu, 9 Nov 2006
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John Smith's commits to Grand National until 2010
Tue, 14 Nov 2006
John Smith's, the Scottish & Newcastle-owned beer brand, is extending its headline sponsorship of the Grand National until 2010...
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Magners' Xmas ads light up the page
Mon, 13 Nov 2006
A new press advertisement for cider brand Magners aims to get readers in the Christmas spirit with LED lights that will twinkle when a page is turned.
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Merger speculation as NTL holds 'combination' talks with ITV
Thu, 9 Nov 2006
NTL has confirmed that it has scheduled an "initial conversation" with ITV to explore a possible "combination transaction". It follows speculation earlier today that the cable operator, set to rebrand as Virgin Media next year, was considering a "friendly takeover" of the broadcaster.
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Minister must get his teeth into a sticky health issue
Thu, 9 Nov 2006
Defra minister Ben Bradshaw is devoted to tackling chewing gum on the streets - but his campaign needs to strike at the heart of the menace
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Mortal Kombat viral is tool for bullying, claims charity
Wed, 15 Nov 2006
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Murdoch warns of tough time for second tier channels
Wed, 15 Nov 2006
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My TV Week
Thu, 9 Nov 2006
Amanda Mackenzie director of brand marketing, British Gas What are your current TV picks? The big family watch in our house is The X Factor (ITV1) - my kids always vote. And I'll try to make time to watch The Catherine Tate Show (BBC2). ...
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NatWest eyes review of ECB sponsorship deal
Tue, 14 Nov 2006
NatWest is understood to be launching a review of its sponsorship programme with the England and Wales Cricket Board (ECB) as part of a strategy to extend its links with the sport.
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New British menswear brand launches
Wed, 15 Nov 2006
A new British menswear fashion brand, Jack Russell Clothing, launches in the UK this week, with the likes of Ralph Lauren in its sights.
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New campaign - Bulmers Original
Thu, 9 Nov 2006
Bulmers Original, the Scottish & Newcastle-owned rival to Magners cider, is launching its first TV ad today (Wednesday).
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New campaign - Sky Sports
Thu, 9 Nov 2006
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NGN creates cross-platform ad sales 'hubs'
Thu, 9 Nov 2006
News Group Newspapers (NGN), which publishes The Sun and News of the World, is reorganising its advertising sales teams into "multi-platform hubs" that will sell across all print and digital products.
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NTL takes up Virgin name
Thu, 9 Nov 2006
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O2 reshuffles marketing as sponsorship head leaves
Thu, 9 Nov 2006
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Ogilvy launches new agency to handle conflict business
Fri, 10 Nov 2006
Ogilvy Group UK is launching a second-string agency called Mather Communications to handle conflict business. The main agency will be renamed Ogilvy Advertising as part of the move. Mather Communications, which ...
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Pizza Hut backs launch with online campaign
Thu, 9 Nov 2006
Pizza Hut is backing the launch of its new Cheesy Bites pizza with an online campaign from Elvis Communications. It is the first time the company has supported a launch with significant online activity.
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Polish vodka Wyborowa hands global task to W&K
Thu, 9 Nov 2006
Wieden & Kennedy Amsterdam has been appointed to handle the global advertising account for Wyborowa, the Polish vodka brand owned and distributed by Pernod Ricard. It is believed that the business is worth about 2m.
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Pugh exits Titan Outdoor
Wed, 15 Nov 2006
Titan Outdoor UK chief executive David Pugh is leaving the outdoor advertising company at the end of this month. Pugh, the former Maiden Outdoor managing director, was promoted to chief executive following Titan's acquisition of the business in March this year.
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RBS/Natwest school banks to teach kids about money
Thu, 9 Nov 2006
Royal Bank of Scotland (RBS) and Natwest are launching 100 “school banks” in deprived inner-city areas as part of a pledge to educate children about finance.
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Resolution picks RPM3 for branding campaign
Thu, 9 Nov 2006
Fund manager Resolution Asset Management has appointed RPM3 to its multimillion pound advertising account following a competitive pitch.
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Sainsbury's pre-tax profits soar 123%
Wed, 15 Nov 2006
Sainsbury's has confirmed its recovery plan is "on track" as it delivered a strong first-half performance with underlying profits increasing by over 60%...
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Scotland set to run nationwide smartcard system for transport
Thu, 9 Nov 2006
Scotland will be the first country to operate a nationwide "smartcard" system for public transport under plans unveiled by the Scottish Executive this week.
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Sea Life Centre hires marketing chief
Thu, 9 Nov 2006
Merlin Entertainments Group has appointed former Vodafone marketer Lincoln Clarke as marketing director for its pan-European Sea Life Centre network.
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Stern lessons for the green sector
Thu, 9 Nov 2006
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Twinings unveils TV campaign
Thu, 9 Nov 2006
Twinings is launching a new TV campaign, featuring Stephen Fry, to support its speciality teas. The ads, which break next week, aim to introduce the range to mainstream tea drinkers.
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Vodafone in Yahoo! advertising tie-up to offer cheaper calls
Tue, 14 Nov 2006
Vodafone has signed a mobile advertising deal with Yahoo! UK that will see consumers receive ads on their mobile phones in exchange for cheaper bills. The news comes as Vodafone reports losses of £3.3bn for the half year to the end of September.
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Vodafone reveals details of broadband service
Fri, 10 Nov 2006
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VTech talks to agencies about 2m media
Thu, 9 Nov 2006
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Walk the walk - talk the talk
Thu, 9 Nov 2006
To offer a successful service telemarketers need a complete understanding if the brand they are representing, and the best way of achieving this is through on-the-job training. By Steve Hemsley.
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Walker Media tipped for MFI's 29m brief
Thu, 9 Nov 2006
MFI, the furniture chain, is understood to be close to moving its 29m media business into Walker Media without a pitch. The account is currently with ZenithOptimedia.
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Wrigley to revamp Orbit brand
Mon, 13 Nov 2006
The Wrigley Company is relaunching its Orbit chewing gum range and introducing three new products. The move comes just weeks after Cadbury announced it is to launch its Trident brand in the UK next year.
