Marketing Week
9 October 2008

  • 30th Anniversary best CEO: Bart Becht, Reckitt Benckiser

    Thu, 9 Oct 2008

    Since the merger in December 1999 of Dutchbased Benckiser and the UKs Reckitt & Colman, the combined companys sales have increased by an average of 7% a year, and its share price has risen by 356% compared with a 13% decline in the FTSE 100 index. Bart Becht, head of Benckiser, became chief executive of Reckitt Benckiser after the merger and is now one of the highest paid bosses in the UK.

  • 30th Anniversary best marketer: Martin Glenn Birds Eye Iglo Group

    Thu, 9 Oct 2008

    Since the merger in December 1999 of Dutchbased Benckiser and the UKs Reckitt & Colman, the combined companys sales have increased by an average of 7% a year, and its share price has risen by 356% compared with a 13% decline in the FTSE 100 index. Bart Becht, head of Benckiser, became chief executive of Reckitt Benckiser after the merger and is now one of the highest paid bosses in the UK.

  • 30th Anniversary best Media Owner: Rupert Murdoch News Corporation

    Thu, 9 Oct 2008

    Global media tycoon Rupert Murdoch has, in his late seventies, lost none of the flair and tenacity that has characterised his long career. As his audacious acquisition of the Wall Street Journal last year demonstrates.

  • A Day in the Life of: Joseph Wade

    Tue, 14 Oct 2008

    None of my jobs have been as bad as working in Boots and Pizza Hut in Croydon. Both of these jobs motivated me to try hard in a sector I enjoyed working in and to avoid being a small replaceable cog in a faceless corporate machine.

  • A Day in the Life of: Nick Agha

    Tue, 14 Oct 2008

    Its all been an amazing ride especially with all the club stuff but off the top of my head, my best day was probably when we took on the Blair Witch Project Campaign sometime in 2001.

  • Abbey gives Bradford & Bingley media work to Carat

    Thu, 9 Oct 2008

    Santander-owned Abbey has consolidated the Bradford& Bingley media accountinto Carat from MediaCom North after acquiring the struggling bank's savings book last week.

  • Absolut Vodka sues Absolute Radio

    Fri, 10 Oct 2008

    V&S Vin&Sprit, the drinks company that owns the Absolut Vodka brand, has launched legal proceedings against Absolute Radio, formerly known as Virgin Radio, for infringement of its trademark.

  • Agency of the year: WCRS

    Fri, 10 Oct 2008

    WCRS had previously set up sister agencies in each of the core disciplines outside advertising, each with its own identity, but under the same roof. This set of agencies is collectively known as The Engine Group. Earlier this year, Engine acquired the award-winning direct agency Partners Andrews Aldridge.

  • As a nation we have forgotten how, when and what to cook and eat

    Thu, 9 Oct 2008

    Looking closely at the receipt pictured in a Tesco ad, something other than the intended message can be found: evidence of cultural impoverishment

  • ASA bans 'Cactus Kid' ads for pushing underage sex

    Thu, 9 Oct 2008

    Coca-Cola's controversial television ads for its Oasis juice drink, featuring the "Cactus Kid" and his runaway pregnant girlfriend, have been banned by the advertising regulator for condoning underage sex and teenage pregnancy.

  • Aunt Bessie's plans 5m autumn spend

    Thu, 9 Oct 2008

    Frozen food brand Aunt Bessie's is ploughing 5m into its range of products this autumn, as it seeks to capitalise on the resurgence of the frozen foods category.

  • Avon teams up with the Ironman triathlon competition for male grooming launch

    Thu, 9 Oct 2008

    Avon is planning to extend its reach into the male grooming market with the global launch of a range of new products. It has tied up with worldwide triathalon competition, Ironman, to create the Ironman Fragrance Collection.

  • Axa rebrands and launches campaign to highlight the company's trustworthiness

    Thu, 9 Oct 2008

    Axa UK has overhauled its brand and marketing, scrapping its "Be life confident" strapline in favour of "Redefining standards", as it seeks to focus on the company's trustworthiness at a time of consumer cynicism.

  • BA launches cut-price passenger upgrade offer

    Thu, 9 Oct 2008

    British Airways is offering upgrades on European flights and longhaul flights from Heathrow. From 100 one-way, customers can now upgrade to the business class Club Europe cabin and from 180 to the World Traveller Plus cabin on longhaul flights.

  • BBC iPlayer triumphs at Marketing Week Effectiveness Awards 2008

    Thu, 9 Oct 2008

    The BBC iPlayer scooped the Grand Prix at this year's Marketing Week Effectiveness Awards.

  • BBH launches "own-created" brands

    Mon, 13 Oct 2008

    Bartle Bogle Hegarty is launching two new brands, created in-house by the agency's brand invention company Zag. Pick Me, a vegetable ready-meal, has launched in Tesco and a personal alarm system called Ila Dusk will debut in Marks & Spencer.

  • BBH promotes Fennell to chief exec

    Thu, 9 Oct 2008

    Bartle Bogle Hegarty has promoted managing director Ben Fennell to chief executive. The role has been vacant since 2005, when Gwyn Jones became the group's chief operating officer.

  • Bebo to increase original content

    Wed, 15 Oct 2008

    Bebo is boosting its investment into the creation of original content following the success of its online dramas KateModern (pictured) and Sofia's Diary. The social media network will produce a minimum of six original productions next year.

  • Beckham-backed health food brand picks Chick Smith Trott for UK launch

    Thu, 9 Oct 2008

    Health supplement and foods company GO3, fronted by David Beckham, has awarded Chick Smith Trott its advertising account, ahead of its UK launch.

  • Bellwether shows record marketing cuts

    Mon, 13 Oct 2008

    Marketers have cut advertising budgets more in the third quarter of this year than at any other time in the nine-year history of the quarterly Institute of Practitioners in Advertising Bellwether Report.

  • Best use of media: Lucozade Sport GlaxoSmithKline, Nutritional Healthcare

    Fri, 10 Oct 2008

    Sports and energy drinks have benefited from increased consumer interest in the link between diet and health, and the tendency to adopt healthier lifestyles including some form of exercise. As the UK’s leading Sports Nutrition brand, and with a heritage of fuelling elite performance and encouraging ...

  • BMI gives interim marketing director expanded permanent role

    Thu, 9 Oct 2008

    BMI has handed interim marketing director Katherine Gershon an expanded permanent role of sales and marketing director. Gershon will head worldwide marketing for the airline and will work across online sales, loyalty programmes, commercial partnerships, ecommerce and UK sales..

  • Brand Innovator of the year: Airblade Dyson

    Fri, 10 Oct 2008

    The Dyson Airblade hand dryer works in just ten seconds by scraping water from hands like a windscreen wiper. Inventor James Dyson has always been annoyed that other hand dryers were so inefficient. “You put your hands under them, rub them a bit, then give up and wipe your hands on ...

  • Budget hotels to grow the UK hospitality industry

    Wed, 15 Oct 2008

    The budget hotel sector continues to boom despite the economic downturn and now accounts for almost two-thirds of the annual growth within the UK hospitality industry, according to new research. 

  • Business services and utilities: Business Stream relaunch Business Stream A Scottish Water Company

    Thu, 9 Oct 2008

    Business Stream retained existing customers when the water supply market was opened up through rebranding, defining every detail of the brand and applying this to every aspect of the company.

  • Cadbury to scrap 250 roles despite 6% sales rise

    Tue, 14 Oct 2008

    Cadbury is axing 250 jobs as part of its strategy to streamline its organisation and strengthen its focus on category development. It comes as the confectionery company announces a 6% rise in revenue for its third quarter.

  • Campaign of the year

    Mon, 13 Oct 2008

    Comended: Helping Protect Babies Together Pampers / Unicef Procter & Gamble

  • Carat wins Nationwide account

    Tue, 14 Oct 2008

    Carat has won the 5m media planning and buying account for Nationwide Building Society's new insurance business. Nationwide is relaunching its insurance business in conjunction with LV= in December.

  • Carphone Warehouse reveals Best Buy Europe strategy

    Wed, 15 Oct 2008

  • CEO of the year: Marc Bolland WM Morrison Supermarkets

    Thu, 9 Oct 2008

    Morrisons' chief executive Marc Bolland joined the company from Heineken in September 2006 and, in his first year, Morrisons' profit margins were better than Sainsbury's and its shares were up 24%.

  • Channel 4 abandons radio plans

    Fri, 10 Oct 2008

    Channel 4 has abandoned its planned entry into the UK commercial radio market following a rapid fall in TV advertising revenue. The broadcaster will now focus on working through its £100m cost-cutting programme.

  • Charities: Give a Few Bob campaign By The Communications Agency For The Prostate Cancer Research Foundation

    Mon, 13 Oct 2008

    The Prostate Cancer Research Foundation was established to fund research, complementing the activities of other prostate cancer charities, but struggled to generate awareness.

  • CheethamBell JWT wins 5m Bmibaby ad account

    Tue, 14 Oct 2008

    Bmibaby has appointed CheethamBell JWT to handle its UK and European advertising business, estimated to worth at least £5m. The win for the low-cost airline follows a four-way competitive pitch.

  • Cochrane to leave Channel 4

    Mon, 13 Oct 2008

    Channel 4 group marketing director Polly Cochrane is leaving the broadcaster after 10 years. It comes head of a restructure of the 170-strong marketing, communications and audiences division, which Cochrane is expected to oversee before leaving.

  • COI pitches 3.4m fire safety account

    Thu, 9 Oct 2008

    The Department of Communities and Local Government has put its 3.4m fire safety account out to pitch. The incumbent, Euro RSCG, is no longer on the COI roster and will not be able to repitch for the business.

  • COI to bring digital into 22m ad roster

    Thu, 9 Oct 2008

    The COI is planning to shake up its 22m ad roster, as it looks to include digitaladvertising in the framework when it comes up for renewal next July.

  • Coke reports 9% revenue increase for Q3

    Wed, 15 Oct 2008

  • Cond矎ast's Grand ambitions for the luxury market

    Thu, 9 Oct 2008

    Having been thwarted in its ambitions to buy style bible Pop, Cond?ast UK has instead poached its iconic editor-in-chief Katie Grand.

  • Consumer choice best brand: Microsoft

    Fri, 10 Oct 2008

    Multinational computer technology corporation, Microsoft was founded in April 1975 by Bill Gates and Paul Allen. Its current best-selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software. In 1980, Microsoft formed a partnership with IBM which allowed it to bundle Microsoft's operating system with IBM computers, with Microsoft receiving a royalty payment for every sale.

  • Consumer choice best campaign: Gold Blend couple Nescafe

    Fri, 10 Oct 2008

    The Eighties coffee ad featuring the Will they? Wont they? on-screen relationship of the Nescaf?old Blend couple has been chosen as the most romantic TV ad of all time.

  • Consumer choice best new product: Search engine Google

    Fri, 10 Oct 2008

    Googles mission is to organise the world's information and make it universally accessible and useful. It is now widely recognised as the world's largest search engine an easy-to-use, free service that returns relevant results in a fraction of a second. Users can find information in more than one hundred different languages, check stock quotes, find maps and news headlines, and search through more than two billion images.

  • Consumer durables: Little Dads campaign Vauxhall Meriva and Zafira General Motors

    Thu, 9 Oct 2008

    Vauxhalls challenge was to maintain share for Meriva and Zafira in a declining market, and bundle two models in one advertising budget.

  • DatingDirect introduces psychometric testing

    Wed, 15 Oct 2008

    DatingDirect.com is introducing psychometric testing as part of new service that aims to help users find more compatible matches. DatingDirectAffinity will offer relationship counselling to users in a bid to help new relationships bloom.

  • Disney and MSN sign first Euro new media deal

    Mon, 13 Oct 2008

    Microsoft and Disney-ABC-ESPN Television have announced their first European new media content deal. It will include two short-form comedy series from Disney's Stage 9 Digital Media.

  • DoH appoints Profero to anti-obesity digital brief

    Fri, 10 Oct 2008

    The Department of Health (DoH) has appointed Profero to handle the digital component of its £75m anti-obesity initiative. The pitch, which was overseen by COI, is believed to have included Euro 4D, Anorack, Lida and The Grand Union.

  • Domino's ends 2m-a-year The Simpsons sponsorship

    Wed, 15 Oct 2008

    Dominos Pizza is ending its sponsorship of Sky One cult cartoon The Simpsons after ten years the longest running sponsorship on multi-channel TV.

  • Donegal Catch fish brand set for UK launch

    Thu, 9 Oct 2008

    Northern Foods is launching its premium frozen fish brand Donegal Catch in the UK at the end of the month. It will compete head on against market leader Birds Eye and Young’s Seafood.

  • DraftFCB's Rivet folds into Lowe London after review

    Thu, 9 Oct 2008

    InterPublic Group is folding DraftFCB conflict shop Rivet into Lowe London, as the agency looks to strengthen its grip on the Nokia mobile phone business.

  • Effectiveness Awards 2008

    Thu, 9 Oct 2008

    As we survey the monumental wreckage strewn by the hurricane ripping through our global financial system, it’s easy to forget that the consumer economy has had, on balance, not a bad year. Certainly consumer confidence has waned, but if these awards are anything to go by, there’s ...

  • Effectiveness Awards 2008

    Thu, 9 Oct 2008

    Grand Prix: iPlayer BBCCEO of the yearMarketer of the year

  • Energy firms 'failing over social tarrifs'

    Thu, 9 Oct 2008

    Consumer Focus, the new consumer watchdog, has called on utility companies to boost their social tariffs or risk facing government legislation.

  • Evening Standard posts solid growth

    Fri, 10 Oct 2008

    The Evening Standard was the only newspaper to record strong growth both month on month and year on year in the latest Audit Bureau of Circulations (ABC) figures for the six months to September. Times Media and Guardian News & Media newspapers also did well month on month.

  • Financial Services: Lloyds TSB's 'For the journey'

    Fri, 10 Oct 2008

    Lloyds TSB is the UKs biggest retail bank with over 12 million current account holders and in 2007 its challenge was to stand

  • FMCG: Anchor Free Range Butter Arla Foods

    Fri, 10 Oct 2008

    Butter sales have declined over the past 40 years, thanks to the reduced popularity of home baking, and this has been exacerbated by low-fat diets and the increasing use of more convenient dairy spreads. Anchor reasserted itself as a brand leader, giving consumers a clear reason to choose the ...

  • From grudge match to a grudging defeat

    Thu, 9 Oct 2008

    So, to Sir Martin Sorrell the spoils as he hauls his latest booty, Taylor Nelson Sofres, the world's largest publicly quoted market research company, off the field of a marathon and intensely bitter takeover battle.

  • FT owner posts strong results

    Wed, 15 Oct 2008

    FT owner posts strong results Financial Times owner Pearson has reported an 11% increase in operating profit increased 11 for the nine months to the end of September. The rise has been driven by a double-digit uplift in sales at FT Publishing.

  • Grand Prix: iPlayer BBC

    Thu, 9 Oct 2008

    The BBCs iPlayer has been credited by rival media brands, such as Virgin Media, with hugely boosting the market for video-on-demand. ISP companies, including Tiscali, BT and Carphone Warehouse, have expressed concern that the impact of hundreds of thousands of consumers watching BBC programmes on the iPlayer is placing an intolerable strain on their networks such is its success.

  • Green campaign of the year

    Mon, 13 Oct 2008

    The Ariel Turn To 30 Degrees campaign is an innovation that helps save energy and reduces greenhouse emissions. Ariel has been a major brand with a dominant share in the crowded laundry market since its launch, but in recent years faced challenges in maintaining market leadership with own-brands becoming more widespread. The decision to put environmental sustainability at the heart of the Ariel brand has been influential in revitalising the brand and driving emotional engagement and loyalty ...

  • Guns N' Roses hunts agency to push long-awaited album

    Wed, 15 Oct 2008

    Rock band Guns N Roses is seeking an advertising agency to promote their long-awaited next album in a major break from music industry tradition.

  • Healthy options extend to pets

    Thu, 9 Oct 2008

    Our desire to pamper our pets has led to a fall in the popularity of dog and cat food in tins and foil pouches as owners seek more variety, while also splashing out on insurance to keep pets healthy

  • Heinz marketing chief takes MD role

    Mon, 13 Oct 2008

    Heinz has scrapped the role of chief marketing officer following the departure of Suzanne Douglas. She is returning to Heinz Australia to become managing director of the division.

  • Icesave pulls plug on ads putting UK marketing chief on job alert

    Thu, 9 Oct 2008

    Icesave, the Icelandic online savings brand, has been forced to pull its advertising after going into receivership, a move that will likely lead to the departure of UK marketing director Alan Gilmour.

  • ILG chief exec Pattison resigns

    Thu, 9 Oct 2008

    David Pattison, chief executive of i-Level parent group ILG Digital, has resigned from the role. The move follows a deal in May that saw private equity group ECI take a majority stake in the digital agency.

  • In God We Trust. In banks, we hope.

    Fri, 10 Oct 2008

    Once people lose trust in a financial institution, its directors may as well give up, shovel their millions into a removal van and drive off into the sunset.

  • Iris wins HMRC brief

    Tue, 14 Oct 2008

    Iris has been appointed to handle a campaign for HM Revenue & Customs following a pitch against undisclosed agencies. 23Red was the incumbent on the account but it is not clear if it was involved in the review.

  • ISP appoints head of communications

    Thu, 9 Oct 2008

    The Institute of Sales Promotion (ISP) has appointed Martin Croft as its head of communications. Croft will be responsible for managing all internal and external communications for the ISP, including its magazine and website.

  • ITV appoints PlayTHQ to sponsor Britannia High

    Tue, 14 Oct 2008

    ITV has signed videogame label PlayTHQ to sponsor its flagship tween drama Britannia High. It will rotate idents for four Nintendo Wii and DS games across its sponsorship.

  • Jamie Oliver teaches MySpace users to cook

    Tue, 14 Oct 2008

    Jamie Oliver is promoting his latest TV show, Jamie's Ministry of Food, with the launch of an interactive "minibook" on MySpace. It will include extracts from the show and the accompanying book and will be available from today (October 14).

  • JC Decaux and News Corp end talks over outdoor sale

    Tue, 14 Oct 2008

    JC Decaux and News Corporation have ended discussions about the possibility of the outdoor company buying News Outdoor Group, the outdoor advertising company owned by Rupert Murdoch.

  • Jigsaw to launch first e-commerce website

    Wed, 15 Oct 2008

    Fashion retailer Jigsaw, is launching its first e-commerce store, in a bid to capture the growing online audience. It will be the first time the British retailer will use online to sell its ranges, immediately after they have been modeled at various fashion shows.

  • Junk food ad spend shifts to print

    Mon, 13 Oct 2008

    Press ads for "junk food" have leap by 42% since 2003 as spend has shifted out of TV, according to a new report by the Department of Health. It says ad spend in TV has halved over the past five years.

  • Lowe confirms Gatfields exit

    Wed, 15 Oct 2008

    Lowe Worldwide has confirmed that chief executive Steve Gatfield is leaving the network imminently, as first predicted in Marketing Week. It comes ahead of his contract expiring next April.

  • M&S in Scottish & Southern deal to sell gas and electricity

    Wed, 15 Oct 2008

    Marks & Spencer is expanding into the utility market with the launch of M&S Energy, a move seen by some as a desperate attempt to increase footfall in stores. It comes just weeks after the retailer suffered its worst quarterly sales since the beginning of 2005.

  • Magners chief steps down

    Thu, 9 Oct 2008

    Magners cider maker C&C Group chief executive Maurice Pratt is resigning from the company, saying his repositioning strategy over the past two years had "not met exepctations". The company has announced a review of its marketing strategy in an attempt to revive revenues.

  • Marketer of the year: Jill McDonald McDonalds Restaurants

    Fri, 10 Oct 2008

    Jill McDonald became senior vice-president and chief marketing officer of McDonald’s Restaurants, Northern Europe in May 2006 after a 16-year career with British Airways. At BA she rose through the ranks from brand manager to become head of global marketing.

  • Media Owners

    Fri, 10 Oct 2008

    The rebranded CBBC the BBCs digital channel and programming slot for children regained social currency with children, meeting their expectations and increasing weekly reach by 12% year on year.

  • Microsoft campaign hits back at Apple

    Fri, 10 Oct 2008

    Microsoft is unveiling its biggest ever UK campaign tomorrow (October 11), which will hit back at the geeky image created by Apple's long-running "Apple vs PC" ads. The campaign is also aimed at highlighting its Windows suite of products.

  • Miele launches upright vacuum cleaner

    Mon, 13 Oct 2008

    Miele is launching into the upright vacuum category for the first time. Its new line will be available in stores next week and will be supported by an integrated campaign.

  • Milk brands show they have a lot of bottle

    Thu, 9 Oct 2008

    In recent years there have been several brand innovations in the milk market which, prior to the disbanding of the Milk Marketing Boards of England and Wales (MMBEW) in 1994, had little motivation to invest in brands.

  • National Housing Federation calls for 193m fuel rebate

    Mon, 13 Oct 2008

    The National Housing Federation claims 5 million people should receive up to 70 in fuel rebates. It comes after Ofgem published its investigation into the energy market last week.

  • New product of the year: iPlayer BBC

    Mon, 13 Oct 2008

    BBC iPlayer allows viewers in the UK who have internet connection to play television programmes from the past seven days and watch them, free of charge, on the website. TV programmes can be downloaded, stored on viewers’ computers for up to 30 days and watched as often as required during ...

  • News International shakes up mobile division

    Tue, 14 Oct 2008

    News International has shut its mobile division as part of the on going shake up of the company structure. Andrew Bagguley, head of mobile strategy, has left the publisher as part of the changes.

  • NS&I most trusted bank according to report

    Fri, 10 Oct 2008

    State-backed banking brand National Savings and Investments (NS&I) is the most trusted high-street bank in the UK, according to research from Mintel. NS&I was found to be trusted by one in four adults (25%), while the average among its competitors is just 16%.

  • On the right track?

    Thu, 9 Oct 2008

    Innovative marketing campaigns have added strength to the Eurostar brand

  • On the right track?

    Thu, 9 Oct 2008

    Innovative marketing campaigns have added strength to the Eurostar brand

  • Overcoming a little local difficulty

    Thu, 9 Oct 2008

    When global brand leaders face resistance from local marketers they need to address a lack of trust and interdependence between parties, says Helen Duce

  • PepsiCo to axe 3,300 jobs worldwide

    Tue, 14 Oct 2008

    PepsiCo is planning to cut 3,300 jobs globally after reporting a 9.5% fall in pre-tax profits for the three months to September 6. The move is part of its plan to save more than $1.2bn (£6.8m) over three years.

  • Philips becomes primary sponsor of AT&T Williams F1 team

    Fri, 10 Oct 2008

    Philips is broadening its sponsorship of the AT&T Williams F1 team to make it one of the racing team's primary sponsors. The electronics company will expand its association from just Philips Shavers to its entire consumer lifestyle division.

  • Play.com launches music download offering

    Thu, 9 Oct 2008

    Play.com, the online music retailer, is looking to challenge the dominance of Apple iTunes after making deals with all four major music labels to sell their tracks and albums as MP3 downloads. Sony BMG, Warner Music and Universal Music have joined the already signed-up EMI with the e-tailer.

  • Portman Group bans ShotPak vodka

    Mon, 13 Oct 2008

    ShotPak, a vodka drink packaged in sachets, has been pulled off shelves after alcohol industry body Portman Group found the drink could be mistaken for a soft drink and may appeal to children.

  • Public Sector: Tobacco Control: Get Unhooked Department of Health/COI

    Fri, 10 Oct 2008

    Smoking kills over 87,000 people in England every year, and costs the NHS alone more than £1.5bn. Nine million adults in England smoke and in recent years there has been a distinct working-class bias to the habit. Hardened smokers had become immune to Tobacco Control’s traditional “hearts and lungs imagery” ...

  • RBS chief stands down as Government injects 20bn

    Mon, 13 Oct 2008

    Royal Bank of Scotland chief executive Sir Fred Goodwin has resigned as the Government agrees to inject 20bn of new capital into the bank in an effort to stabilise the markets. A further 17bn of taxpayers cash will be injected into HBOS and Lloyds TSB.

  • Retail

    Fri, 10 Oct 2008

    McDonalds redesigned restaurants, responsible attitude towards children and promotion of healthier options challenged customers' perceptions and helped achieve the brand's highest sector share in five years.

  • Retail sales continue to fall, says BRC

    Tue, 14 Oct 2008

    British retail sales fell for the fourth consecutive month in September, driven by a steep drop in furniture and fitted kitchen and bathroom sales. The British Retail Consortium published its latest figures (October 14).

  • Revitalised brand

    Mon, 13 Oct 2008

    Commended: Dave UKTV

  • Rising Star

    Fri, 10 Oct 2008

    Richard Bryson, board director at integrated marketing agency Intelligent Marketing, helped the company become one of the fastest growing UK promotional agencies. He also led the development of the agencys 5i approach involvement, intelligence, ideas, implementation and impact which has been successfully applied to clients including HSBC, Tchibo, Lufthansa and Diageo.

  • Saab offers pre-Christmas car discount

    Fri, 10 Oct 2008

    Saab is slashing the price of its cars and giving consumers the chance to buy them at the same discounted rate as staff. The promotional offer, which will be supported by an ad campaign, could see consumers save up to £3,000.

  • Serco Leisure picks agency to help it beef up marketing

    Thu, 9 Oct 2008

    TBWA\Manchester has been appointed by leisure management company Serco Leisure to handle its integrated advertising account. The win follows a competitive pitch against three other undisclosed agencies.

  • Setanta loses marketing director

    Tue, 14 Oct 2008

    Setanta Sports commercial and marketing director Mark Mohan has quit his role for personal reasons. The Irish-owned sports broadcaster is now seeking a UK-based replacement to take its top commercial and marketing role.

  • Sony launches 'Quantum of Solace' TV campaign

    Wed, 15 Oct 2008

    Sony is launching a new TV campaign featuring Daniel Crig as James Bond to promote its high-definition television sets, in a partnership with the new James Bond film "Quantum of Solace." The ad goes live tonight on Channel 4 (October 15).

  • Sony to sponsor ITV football coverage

    Fri, 10 Oct 2008

    Sony will sponsor ITV's coverage of the England football team's qualifying campaign for the 2010 FIFA World Cup tournament in South Africa. The two-year deal will run across all of England's home qualification matches for the World Cup and all away friendlies.

  • Starbucks replaces The Times with The Guardian

    Mon, 13 Oct 2008

    Starbucks, the high street coffee shop chain, is ditching its partnership with The Times to sell The Guardian and Observer newspapers. The exclusive 12 month deal will begin on November 5.

  • Talksport renews deal with S&N for Bowtime radio show

    Thu, 9 Oct 2008

    Talksport is renewing its sponsorship deal with Scottish & Newcastle's flagship cider brand Strongbow for another year. It is the key sponsor of the radio station's drivetime programme.

  • TBWA/Worldwide looks to bring breakaway into agency network

    Thu, 9 Oct 2008

    Eyebrows were raised when its was revealed that Beattie McGuinness Bungay, a start-up just over three years old, is in talks with suitors over selling some or all of the agency. And that BMB's biggest suitor is TBWA/Worldwide, the Omnicom-owned network the founders left has further added to the intrigue.

  • Technology and telecoms

    Fri, 10 Oct 2008

    Skys entry into the TV, broadband and phone market cut customer confusion with the triple play offer in the See Speak Surf campaign, which gained the company a 4.2% volume market share and 514m of additional revenue from new subscribers.

  • Telegraph scraps high-level marketing and digital roles

    Wed, 15 Oct 2008

    Telegraph Media Group marketing director Barry Flanigan is leaving the newspaper publisher after his role was scrapped. It is part of an overhaul of the marketing and digital departments, which has also led to the departure of Mike Moore, general manager of digital.

  • The quest for happiness

    Thu, 9 Oct 2008

    As budgets are tightened, employers are having to find ways of saving money while keeping their staff happy. Daney Parker reports on how employees can be retained without breaking the bank

  • Times Media set to invest more indirect marketing

    Thu, 9 Oct 2008

    Times Media is ramping up its direct marketing spend following a 40% boost in its total marketing budget.

  • TK Maxx and Heat launch online video campaign

    Thu, 9 Oct 2008

    Budget retailer TK Maxx has teamed up with celebrity gossip magazine Heat to launch an online video campaign. The tie-up comes as the retailer tries to restore its reputation after it was forced to pull two product lines from stores this month.

  • Tobacco companies to launch cut-price cigarettes

    Fri, 10 Oct 2008

    Tobacco companies are targeting financially vulnerable consumers with the launch of cheap cigarettes. The move by Imperial Tobacco and Gallaher comes in the wake of a government consultation that could restrict the promotional activity of tobacco giants.

  • Travel & Leisure: Ski Republic

    Fri, 10 Oct 2008

    Ski Republic has redefined the French ski market and improved standards in quality and pricing. In a growing industry worth over €6bn (£4.7bn) per season, but which had been defined by poor customer service, old equipment and lack of innovation, Ski Republic developed a volume-based ...

  • Tycoon hit by Icelandic crisis offloads Sainsburys stake

    Thu, 9 Oct 2008

    Property tycoon Robert Tchenguiz has sold his 10% stake in supermarket Sainsburys. The move was caused by fallout from the financial crisis in Iceland, as a huge sale of foreign assets of Icelandic banks gets underway.

  • UK ad spend continues to fall, says Billetts

    Tue, 14 Oct 2008

    UK advertising spend is continuing to decline in the face of the ongoing credit-crunch, research from analysts Billetts reveals. Spend figures for June to August show a 1% fall from the last financial year as top advertisers including Procter & Gamble, Aviva, BT Group and Vodafone decrease ...

  • UKTV rebrands factual channels

    Thu, 9 Oct 2008

    UKTV has unveiled its new factual channel brands, under the ongoing revamp of its channels. UKTV Documentary will be renamed Eden and UKTV People as Blighty.

  • Virgin 1 promotes second Terminator series

    Thu, 9 Oct 2008

    Virgin Media TV channel Virgin One is launching its biggest ad campaign of the year to publicise the return of its flagship series Terminator/ The Sarah Connor Chronicles.

  • Virgin Atlantic faces period of turbulence

    Wed, 15 Oct 2008

    Virgin Atlantic reaches its 25th anniversary next June and is already planning quite a celebration. The airline is expected to mark its quarter century by unveiling a major advertising campaign reminding customers of the unique position the brand occupies in the airline sector. 

  • Walk the Walk seeks MoonWalk event sponsor

    Mon, 13 Oct 2008

    Walk the Walk, the health charity behind the MoonWalk challenge, is seeking a new sponsor after New Balance ended its deal with the event after four years.

  • WH Smith profits jump 15%

    Thu, 9 Oct 2008

    WH Smith has reported a 15% rise in profits to 76m, despite falling sales in its high street retail stores. The retailer reported its results for the full year ended August 31 today (October 9).

  • Whitbread reports 24% rise in profits

    Tue, 14 Oct 2008

    Whitbread, the leisure operator, has reported a 24% rise in first half pre-tax profits due to a boost in sales at its budget hotel chain, Premier Inn. An 18% increase in sales over the six months to August is attributed to customers seeking value for money deals.

  • Why media agencies need to change

    Wed, 15 Oct 2008

    Give a group of executives from media agencies the right forum and it seems inevitable that they will come round to the subject of their status and role with clients. They should be “strategic leaders”; they should be “consultants to the marketing directors”; ...

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