Marketing Week
9 September 2010
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Apple’s stab at social media is little more than a sales tool
9 September 2010
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Brand director of Everything Everywhere explains which brands impress him
9 September 2010
On September 29, 2010, The Annual from Marketing Week will lay out smart thinking, smart working and smart engagement strategies for businesses. Spencer McHugh, brand director of Everything Everywhere, explains which brands impress him:
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Case study: Lovefilm – moviegoers’ Mecca
9 September 2010
Online film rental service Lovefilm has put content at the core of its web presence. By creating, commissioning and aggregating an abundance of material, the brand has developed a hub for movie-goers that reaches beyond a simple subscription business.
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Consumers look for design on their path to purchase
9 September 2010
A design that stands out on crowded shelves is essential if product packaging is to deliver all aspects of the brand promise in an emotional and compelling way.
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CPE drives comms and value
9 September 2010
The cost per engagement model Michael Nutley discusses (MW 26 August) is designed to drive ROI value for advertisers in terms of only paying the media partner based on user interactions with any branded content hub.
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How to retain customers and build brand loyalty
9 September 2010
The key to long-term brand loyalty is not price cuts or free offers but using transactional data and web-based metrics to build and maintain relationships with customers based on their preferences.
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Online brands get measure of digital natives
9 September 2010
Brands wishing to take their social media strategies a stage further must tailor their approach towards hardcore advocates - and make transactional websites easier to reach - according to research seen exclusively by Marketing Week.
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Social media is for brands too
9 September 2010
Mark Ritson’s recent article “Social Media Is For People Not Brands” (MW 2 September) is rather difficult to substantiate as it states social media is categorically not useful for brands, when using only Twitter as an example.
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Tap grad potential
9 September 2010
It is hardly surprising that the economic climate will cause a struggle for graduates to find jobs, forcing them to consider fields to work in that were not necessarily their first choice (MW 26 August). Also, with more candidates applying for fewer jobs it’s a given that competition for places is high.
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The battle to stay relevant
9 September 2010
Rich media certainly adds a welcome sheen to email marketing techniques (MW 18 August), but we should not forget that the real battle with this channel is getting the targeting and messaging spot on.c
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The new entertainers
9 September 2010
The consumer desire for greater engagement with their favourite brands is skewing the role of marketing from pure advertising to providing entertainment and information, and brands are rising to the challenge by offering an array of content through varying formats.
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The perils of finding a new agency
9 September 2010
My impressionable young brand manager is desperately keen to find a new agency. She thinks the incumbent has been working on the brand for too long and has run out of steam.
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The sham surrounding fake luxury brands
9 September 2010
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Totaljobs plots TV push as jobs market bounces back
9 September 2010
Totaljobs.com has launched its first television campaign in more than a decade as evidence emerges that the jobs market, in particular in marketing, is on the rise.
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Turning around a Burger King past its prime
9 September 2010
Compared to McDonald’s strong sales performance and Subway’s vigorous expansion drive, Burger King’s crown has lost its shine. New owner 3G Capital has a tough job ahead.
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TV ads set for exciting future
9 September 2010
The claim that social media is becoming an increasing threat to TV ad revenue (MW 26 March) is inevitably sparking debate.
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Web Comment
9 September 2010
What you said
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When branded content goes wrong
9 September 2010
Click here to read the cover story relating to this ’The new entertainers’ Click here to find out how Lovefilm became a moviegoers¹ Mecca
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Who creates the content?
9 September 2010
Click here to read the cover story relating to this ’The new entertainers’ Click here to find out how Lovefilm became a moviegoers¹ Mecca
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Young talent takes in views from top level
9 September 2010
