Our editor's selection of the most exciting articles and opinions from Marketing Week
The Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?
As it awaits a Government decision on the east coast mainline contract, the train operator is rolling out a campaign to improve its west coast service.
As Kimberly-Clark invests £2 million in redesigning Kleenex its European marketing director talks about standing out in a crowded category.
Following the unveiling of Apple’s much anticipated iPhone 6 handset Marketing Week looks at what consumers’ mobile brand choice really says about them.