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Thomas Cook restructures to bolster customer experience

Thomas Cook names new marketing chief and makes other key appointments.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

Nationalism and brands

The value of nationalism

Mon, 15 Sep 2014 | By Lucy Tesseras

The Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?

Virgin Trains, Arrive Awesome

Why Virgin Trains wants passengers to 'Arrive awesome' Video

Wed, 17 Sep 2014 | By Jonathan Bacon

As it awaits a Government decision on the east coast mainline contract, the train operator is rolling out a campaign to improve its west coast service.

Kleenex

Kleenex Q&A

Wed, 17 Sep 2014 | By Mindi Chahal

As Kimberly-Clark invests £2 million in redesigning Kleenex its European marketing director talks about standing out in a crowded category.

What your mobile phone brand says about you

What does a consumer’s mobile brand say about them?

Wed, 10 Sep 2014 | By Lucy Tesseras

Following the unveiling of Apple’s much anticipated iPhone 6 handset Marketing Week looks at what consumers’ mobile brand choice really says about them.

Top Jobs

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Mr Kipling

Premier Foods announces major restructure to focus on categories over brands

Wed, 17 Sep 2014

Bisto and Mr Kipling owner reorganises into three business units: grocery, sweet treats and international.

VirginTrains

Virgin Trains unveils £8m brand reboot Video

Wed, 17 Sep 2014

Operator wants to become ”an irresistible travel option” after franchise win. 

Ladbrokes banned ad

‘Ladbrokes Life’ posters banned for endorsing irresponsible attitudes to gambling Video

Wed, 17 Sep 2014

TV, digital and outdoor campaign sparked 98 complaints, but only poster element banned.

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Breakthrough Breast Cancer shifts brand message

Tue, 16 Sep 2014

Charity introduces brand promise to ‘stop breast cancer for good’ as it looks to double funding.

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Tesco trials mobile payments service

Tue, 16 Sep 2014

Launch of PayQwiq in London and Edinburgh lets customers pay and earn Clubcard points on their phone.

Converse The Ticket

Converse uses adblock tech to ‘replace boring parts of the internet’ with its own ads Video

Tue, 16 Sep 2014

Browser extension to transform other brands’ ads into Converse branded content.

Lenovo

Lenovo makes senior marketing appointment as it bids to become ‘top 10 brand’ in Europe

Tue, 16 Sep 2014

Former Ogilvy & Mather worldwide managing director for global brands Jo Moore to support the drive.

London Eye Coca Cola index

Coca-Cola signs up with London Eye to dominate the skyline

Tue, 16 Sep 2014

Coca-Cola replaces EDF Energy as sponsor of the London Eye.

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Superdrug owner plans £37m investment to accelerate ecommerce growth

Tue, 16 Sep 2014

AS Watson launches innovation lab to help it reach 5% ecommerce sales target. 

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Guinness ‘on a quest’ for brand growth with craft variants Video

Mon, 15 Sep 2014

Drinks maker commits to expand brand through innovation despite chequered history.

Marketers training

Marketers, are you a ‘chief, champion or coach’?

Mon, 15 Sep 2014

Research finds ‘huge skew’ in personality type, with marketers likely to be more extroverted. 

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TNT Post changes name to whistl Video

Mon, 15 Sep 2014

Rebrand comes as whistl looks to expand rapidly in the UK and prove its innovation credentials with an electric unicycle trial.

Ladbrokes ad

Gambling giants promise ad restrictions as pressure grows

Mon, 15 Sep 2014

William Hill, Ladbrokes, Coral and Paddy Power launch self-regulatory body to promote responsible gambling.

Oxfam

Brands looking for fewer, bigger NGO partnerships

Mon, 15 Sep 2014

Brands place more emphasis on long-term tie-ups to mimic success of M&S and Oxfam partnership.

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