CMO Pippa Dunn on the challenges still facing EE
Creating marketing that becomes part of the culture isn’t easy.
Fri, 11 Jul 2014
Thu, 10 Jul 2014
Wed, 9 Jul 2014
Tue, 8 Jul 2014
ASA says it also expects to rule on ‘precedent setting’ case shortly.
Thu, 3 Jul 2014
Digital wallet brand Isis in unfortunate position.
Wed, 2 Jul 2014
Wed, 25 Jun 2014
Wed, 11 Jun 2014
Tue, 3 Jun 2014
Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.
Tue, 24 Jun 2014
In her first interview since taking responsibility for the EE brand, CMO Pippa Dunn tells how she plans to win consumers’ mobile-fickle hearts.
Despite an unconventional start, the TSB brand is enjoying brand equity levels more established rivals would love.
Tue, 8 Apr 2014
Fri, 21 Mar 2014
Social customer care is where brands use social insights to strategically communicate with customers.
Tue, 22 Apr 2014
Bill Bailey fronts Prostate Cancer UK ads
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