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PlayStation 4 banks on pricing and core gamers to ward off Xbox One
The console battle is back on.
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Latest from Mark Ritson
Coke sparkles with the power of innovation
It has been a tradition within marketing to regard the creative teams at major ad agencies as the zenith of innovation.
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Mud, guitars and family estate cars
Weekend festivals are no longer the preserve of the young, in fact brands are reaching people in their 30s and families with cash to spend.
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In Depth Digital
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PlayStation 4 banks on pricing and core gamers to ward off Xbox One
The console battle is back on.
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A digital future
CMOs are falling behind in making their businesses digitally oriented, according to new research, amid a growing need to keep on top of all the online points of contact consumers have with brands.
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The Marketing Week
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
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