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Turn here for your career ‘satnav’ to navigate the twists and turns of modern marketing
Two intertwining strands are currently preoccupying many marketers…
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'Noise on social leading to consumer apathy'
Top digital marketers warn focusing too much on response rates, misusing data and bombarding consumers with content will drive them away from big social channels.
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Latest from Mark Ritson
Pointless slogans are a waste of time
I despair for the big consumer brands. They’ve collectively lost the brand building plot. So small FMCG brands, it’s time to go after them.
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CSR: Making business personal
Big corporate businesses can often seem faceless and inaccessible to consumers, but involvement in local community projects can help fill that void of personality and make companies more approachable.
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In Depth Digital
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Latest Digital News
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Featured
'Noise on social leading to consumer apathy'
Top digital marketers warn focusing too much on response rates, misusing data and bombarding consumers with content will drive them away from big social channels.
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Strategies & Tactics
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Featured
Data vs creativity
The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely.
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Adjusting to the multi-screen age
Brands are working hard to keep up with the changing digital universe. Marketing Week and Sky IQ bring together dynamic marketers to talk about the future of TV advertising.
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