Eighty per cent of what you do in business should be an easy sell to the customer, a former boss of mine once told me. Just 20 per cent should be a harder sell. It’s an interesting way to look at marketing.
Thu, 13 Mar 2014
Wed, 12 Mar 2014
Tue, 11 Mar 2014
Mon, 10 Mar 2014
Former Virgin Media CMO Jeff Dodds and William Hill CMO Kristof Fahy issue a ’challenge to marketers’ wanting to progress to CEO roles.
Fri, 14 Mar 2014
Kingsmill is attempting to do something that marketing usually finds impossible: educating consumers that what they currently think is not the case.
Wed, 5 Mar 2014
Wed, 26 Feb 2014
Wed, 19 Feb 2014
Fri, 14 Feb 2014
Cost and function are more important to consumers when buying products and services.
Tue, 4 Mar 2014
The new industry that signals a shift in power from big data to personal data puts consumers in control.
British Airways soars above Rolex and Coca-Cola to top annual list as Apple drops below Google.
With over 700 million men, women and children gaming globally, online games represent a huge opportunity for advertisers.
The secret to brands living forever
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