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PlayStation 4 banks on pricing and core gamers to ward off Xbox One
The console battle is back on.
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Latest from Mark Ritson
Coke sparkles with the power of innovation
It has been a tradition within marketing to regard the creative teams at major ad agencies as the zenith of innovation.
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Trends
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What we like
Mud, guitars and family estate cars
Weekend festivals are no longer the preserve of the young, in fact brands are reaching people in their 30s and families with cash to spend.
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In Depth Digital
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Latest Digital News
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Featured
PlayStation 4 banks on pricing and core gamers to ward off Xbox One
The console battle is back on.
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Strategies & Tactics
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Featured
A digital future
CMOs are falling behind in making their businesses digitally oriented, according to new research, amid a growing need to keep on top of all the online points of contact consumers have with brands.
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The Marketing Week
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
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