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Monday, 21 May 2012
Marketing Week
Marketing Week
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      • Hot topics
        • $104bn Facebook more valuable than McDonald’s

    • Have you seen?

      Get involved in the talent conversation

      ruth-profile2

      ‘When someone leaves you are not just losing a good person; you are losing a talent conversation - someone who talks to…

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      • Marketing Week TV

        • Video: The Marketing Academy 2012

        • Coca-Cola kicks off Euro 2012 activity

        • Pepsi teams up with Nicki Minaj for global ad

    • Latest News

      • Allianz launches Champions League campaign

        Thu, 17 May 2012

      • Cystic Fibrosis Trust revamps marketing to boost profile

        Thu, 17 May 2012

      • Unilever: 'Mobile the enabler of our comms model'

        Thu, 17 May 2012

      • Kiss posts highest ever London listeners

        Thu, 17 May 2012

    • Featured

      Marketers need more data from Facebook

      facebook

      Facebook has convinced investors of its potential but it still has work to do to convince some marketers of its long-term worth.

  • Opinion
      • Latest MW opinion
        • Facebook can’t just sit on its data goldmine

        • Retailers need to convert latent loyalty

        • Brand heads must not ignore mid-market consumers

        • RSPCA Mobile needs to know its customers

      • Latest marketer opinion
        • Q&A: Matt Elek, European publisher, Vice

        • Q&A: Clive Roach, social media strategist for Philips Healthcare

        • Q&A: Cystic Fibrosis Trust

    • Latest opinion

      • Facebook can’t just sit on its data goldmine

        Fri, 18 May 2012

      • Retailers need to convert latent loyalty

        Thu, 17 May 2012

      • Brand heads must not ignore mid-market consumers

        Wed, 16 May 2012

      • DM can take BrewDog to next stage

        Mon, 14 May 2012

    • Latest from Mark Ritson

      The three stooges of marketing theory

      Mark Ritson

      ‘Simply recording the fact that 23% of the sample thought your brand was a squid is not the point…’

  • Trends
      • Trending Topics

        • How brands close to the edge can keep their cool

          Thu, 17 May 2012

        • Losing the digital game

          Thu, 10 May 2012

        • Feeling frayed by the tug-of-war between future and instant targets?

      • Marketing Trends

        • Is your customer data firing on all cylinders?

          Thu, 17 May 2012

        • Business giant builds a global consumer brand

          Thu, 17 May 2012

        • A better deal is no comparison to good service

    • What we like

      Sponsors eye 2012 legacies

      CocaCola

      Cisco, Coca-Cola and EDF Energy claim London 2012 sponsorship can deliver long-term social value.

  • Strategies & Tactics
      • Data Strategy

        • Data holds key to the future

          Data Strategy April 2012

        • Mind the data skills gap

          Data Strategy April 2012

      • Digital Strategy

        • Mapping out the high street

          Digital Strategy Supplement - May 2012

        • It's video, but not as you know it

          Digital Strategy Supplement - May 2012

    • Shining on the small screen

      Phone

      With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.

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      • Forward features
        • Forward Features

    • Engage Awards 2012: Rising Star shortlist showcase

      /v/l/t/engage_awards.jpg

      Profiles of our talented Rising Star award shortlist.

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