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Dixons moves into movie streaming
Dixons is entering the increasingly competitive VOD market with the launch of a film streaming service under its Knowhow brand.
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Asda outlines plans to reverse slowing sales
Asda will ramp up its investment in price cuts after finding it is what matters most to mums.
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TA readies major recruitment drive
The Territorial Army is preparing its biggest ever marketing campaign to boost numbers.
Dixons moves into movie streaming
Dixons is entering the increasingly competitive VOD market with the launch of a film streaming service under its Knowhow brand.
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Editor's Choice
Our editor's selection of the most exciting articles and opinions from Marketing Week
SWISS: the airline flying the flag for brand Switzerland
How Switzerland’s national airline has bounced back from financial collapse.
‘Little and local’ back in fashion
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Benchmark your social media
Getting the measure of social media success: an exclusive report on how brands can put a value on their digital activity in 2012.
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Cadbury eyes Rocky theme for final music video Video
Sports fans cover Eye of the Tiger in the final installment of Cadbury’s ‘Keep Singing’ campaign.
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Can Asda be a mum’s best friend?
Insights from Asda’s first ‘Mumdex’ may provide the retailer with a powerful edge against its rivals, as results show that UK mums are…
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Sunday Sun is more than just a Sunday edition
The launch of a Sunday Sun is far more complex than simply replacing the News of the World; it is a new brand concept.
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Use the feelgood factor to make an impact
Tesco has understood that associating a charity with the Halo brand makes consumers feel like they are doing something good.
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The Secret Marketer on poorly targeted emails
If those trying to sell me customer data don’t target me properly (or worse, lie), why would I opt for them?
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How to remove the risk from creative enterprise
The creative industries in the UK can only compete with their global rivals if they receive the financial support to develop ideas.
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The Sun on Sunday's launch has been fumbled
Are the Wapping marketers afraid to ask their leader to stay in the shadows or are they not up with their brand management?
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‘Data election’ holds danger for Obama
The 2012 US presidential election is already being called the ‘data election’, thanks to president Barack Obama’s impressive…
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Not all marketing is direct marketing
The past week saw the latest battle in what is proving to be the most attritional of wars. The two tribes? Those that…
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Are brands measuring social media marketing incorrectly?
Enough with the social media fuzzy metrics. It all comes down to how it can help you drive revenue.
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Big data is a big headache
If you want to be big in retail, then ‘big data’ is the only way to get there, but a recent study worryingly found that half of retailers struggle to turn data…
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Is the growth of the coffee sector just a quick fix?
The UK coffee market has doubled in size since 2005, but will we soon become caffeined out?
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Marketing investment is the trend to follow
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Why Apple is keeping an eye on TV brand
‘On rare occasions it’s the desire for a brand name itself that creates the demand to buy a business’
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Sellers of beauty boxes pass the lipstick test
Cash-strapped customers of the growing number of subscription retailers hand over £10 a month, and a mine of data, for the…
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Welcome to the new Secret Marketer
Well, hello there. I’m your new secret marketer, bringing you my experience as a marketing director on a weekly basis.
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Zeebox could show the way for TV ad data-gathering
Zeebox’s launch last week of click-to-buy TV ads thrust interactivity into the foreground of TV…
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Don’t make your DM hard work for customers
Consumers or potential clients are likely targeted by umpteen marketing messages and presented with a plethora of choices…
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Zeebox’s click-to-buy will get tills ringing for Sky
Social TV company Zeebox’s roll out of a click-to-buy service could make Sky, which has a 10% stake in the start-up…
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Retention vs acquisition: where is the value?
Groupon is shifting its marketing spend to focus on retention rather than chasing new customers to secure the future of the business…
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Brands contributing to obesity solutions need to get local
About 32% of UK adults are estimated to be obese in 2012, according to the NHS. Brands are already signed…
