http://www.marketingweek.co.uk http://www.marketingweek.co.uk http://www.marketingweek.co.uk/magazine/graphics/logo.png http://www.marketingweek.co.uk http://www.marketingweek.co.uk/news/asda-credits-gimmick-free-price-cuts-for-improved-performance/4006703.article http://www.marketingweek.co.uk/news/asda-credits-gimmick-free-price-cuts-for-improved-performance/4006703.article Supermarket says strategy of passing on operational savings to customers has accelerated growth. Thu, 16 May 2013 15:39 GMT http://www.marketingweek.co.uk/news/pg-and-asda-join-forces-for-safe-drinking-water-campaign/4006267.article http://www.marketingweek.co.uk/news/pg-and-asda-join-forces-for-safe-drinking-water-campaign/4006267.article Asda dials up its sustainability agenda while P&G aims to raise awareness of safe water scheme. Thu, 11 Apr 2013 10:31 GMT http://www.marketingweek.co.uk/news/asda-launches-budget-day-low-prices-ads/4006042.article http://www.marketingweek.co.uk/news/asda-launches-budget-day-low-prices-ads/4006042.article Big four supermarkets turn to stronger narrative style in price promotion messaging. Wed, 20 Mar 2013 00:01 GMT http://www.marketingweek.co.uk/news/asda-plots-international-growth-for-george/4005781.article http://www.marketingweek.co.uk/news/asda-plots-international-growth-for-george/4005781.article Supermarket outlines international expansion of clothing brand as it reports a slow down in sales. Thu, 21 Feb 2013 15:27 GMT http://www.marketingweek.co.uk/news/asda-mulls-horse-meat-reassurance-ads/4005779.article http://www.marketingweek.co.uk/news/asda-mulls-horse-meat-reassurance-ads/4005779.article Asda CEO pledges to rebuild trust in food industry in the wake of horse meat scandal. Thu, 21 Feb 2013 15:07 GMT http://www.marketingweek.co.uk/news/asda-sexist-christmas-ad-cleared-by-asa/4005519.article http://www.marketingweek.co.uk/news/asda-sexist-christmas-ad-cleared-by-asa/4005519.article Supermarket’s ad escapes censure despite 620 complaints it was offensive. Wed, 30 Jan 2013 00:02 GMT http://www.marketingweek.co.uk/trends/every-retailer-has-a-silver-lining-in-its-brand-equity/4005458.article http://www.marketingweek.co.uk/trends/every-retailer-has-a-silver-lining-in-its-brand-equity/4005458.article In a changing retail world, brands have to learn to adapt if they don’t want to fall into the administration black hole. Wed, 30 Jan 2013 00:00 GMT http://www.marketingweek.co.uk/news/retailers-ramp-up-radio-advertising/4005095.article http://www.marketingweek.co.uk/news/retailers-ramp-up-radio-advertising/4005095.article Tesco signs “biggest ever” deal any brand has negotiated with Absolute Radio as retailers increase their use of the channel. Tue, 11 Dec 2012 11:04 GMT http://www.marketingweek.co.uk/news/2012-the-year-in-retail/4005075.article http://www.marketingweek.co.uk/news/2012-the-year-in-retail/4005075.article Marketing Week takes a look at the major themes in retail throughout 2012, when multichannel really went mainstream and stopped being ‘nice to have’. Mon, 10 Dec 2012 10:44 GMT http://www.marketingweek.co.uk/news/asda-boss-backs-christmas-ad/4004797.article http://www.marketingweek.co.uk/news/asda-boss-backs-christmas-ad/4004797.article Asda boss Andy Clarke has defended the supermarket’s Christmas ad campaign following accusations of sexism. Thu, 15 Nov 2012 16:22 GMT http://www.marketingweek.co.uk/news/asda-sales-growth-slows-in-q3/4004795.article http://www.marketingweek.co.uk/news/asda-sales-growth-slows-in-q3/4004795.article Supermarket ‘pleased’ with performance and says multichannel is ‘crucial’ for future growth and profitability. Thu, 15 Nov 2012 15:41 GMT http://www.marketingweek.co.uk/news/asa-to-investigate-sexist-asda-ad/4004700.article http://www.marketingweek.co.uk/news/asa-to-investigate-sexist-asda-ad/4004700.article Advertising watchdog confirms it is to formally investigate web complaints that Asda’s Christmas ad is sexist. Fri, 9 Nov 2012 12:32 GMT http://www.marketingweek.co.uk/news/asda-sexist-xmas-ad-row-heats-up/4004695.article http://www.marketingweek.co.uk/news/asda-sexist-xmas-ad-row-heats-up/4004695.article Official complaints about the spot hit 160 as campaign group Fathers4Justice plans occupy-style in-store protests. Fri, 9 Nov 2012 09:54 GMT http://www.marketingweek.co.uk/news/asda-xmas-ad-sparks-sexist-complaints/4004647.article http://www.marketingweek.co.uk/news/asda-xmas-ad-sparks-sexist-complaints/4004647.article Supermarket could face censure from the ASA over Christmas TV ad, which viewers have complained ‘reinforces stereotypes’. Tue, 6 Nov 2012 13:13 GMT http://www.marketingweek.co.uk/news/asda-unveils-biggest-ever-christmas-campaign/4004571.article http://www.marketingweek.co.uk/news/asda-unveils-biggest-ever-christmas-campaign/4004571.article Supermarket aims to promote a festive message with a difference by showing a “real family” Christmas in its latest campaign. Fri, 2 Nov 2012 00:01 GMT http://www.marketingweek.co.uk/sectors/retail/tesco-and-asda-ramp-up-vouchers/4004368.article http://www.marketingweek.co.uk/sectors/retail/tesco-and-asda-ramp-up-vouchers/4004368.article Supermarkets launch fresh voucher push in a flurry of pre-Christmas activity. Fri, 19 Oct 2012 10:26 GMT http://www.marketingweek.co.uk/news/sainsburys-scoops-sales-from-paralympics/4004222.article http://www.marketingweek.co.uk/news/sainsburys-scoops-sales-from-paralympics/4004222.article Paralympic sponsor increased sales and market share in the three months to September, according to Kantar Worldpanel. Tue, 9 Oct 2012 16:58 GMT http://www.marketingweek.co.uk/news/asda-tv-spot-banned-after-argos-complaint/4003631.article http://www.marketingweek.co.uk/news/asda-tv-spot-banned-after-argos-complaint/4003631.article Supermarket rapped for claiming that it sells some branded products cheaper than rival Argos. Wed, 5 Sep 2012 10:50 GMT http://www.marketingweek.co.uk/news/asda-to-bolster-food-quality-as-sales-slow/4003297.article http://www.marketingweek.co.uk/news/asda-to-bolster-food-quality-as-sales-slow/4003297.article Supermarket reveals further improvements to its food ranges as it posts a slowdown in sales growth. Thu, 16 Aug 2012 15:03 GMT http://www.marketingweek.co.uk/news/asda-in-loyalty-move-with-money-launch/4002608.article http://www.marketingweek.co.uk/news/asda-in-loyalty-move-with-money-launch/4002608.article Retailer looks to tap into growing disquiet over conduct of banks with value based financial service brand. Mon, 9 Jul 2012 10:23 GMT http://www.marketingweek.co.uk/news/asda-to-double-m-commerce/4001930.article http://www.marketingweek.co.uk/news/asda-to-double-m-commerce/4001930.article Asda believes that its integrated digital platform will help double orders through mobile devices in the next six months. Tue, 29 May 2012 10:09 GMT http://www.marketingweek.co.uk/news/asda-launches-fitness-drive/4001882.article http://www.marketingweek.co.uk/news/asda-launches-fitness-drive/4001882.article Asda is hosting fitness events designed to get communities involved in sports as part of its Change4Life commitments. Fri, 25 May 2012 10:39 GMT http://www.marketingweek.co.uk/news/asda-expands-m-commerce-platform/4001175.article http://www.marketingweek.co.uk/news/asda-expands-m-commerce-platform/4001175.article Asda is launching an Android app that includes a voice search function as it expands its mobile commerce platforms. Mon, 16 Apr 2012 09:29 GMT http://www.marketingweek.co.uk/news/asda-to-increase-in-store-marketing/4001118.article http://www.marketingweek.co.uk/news/asda-to-increase-in-store-marketing/4001118.article Asda will increase its in-store marketing ahead of this summer’s Olympic and Jubilee events. Wed, 11 Apr 2012 12:42 GMT http://www.marketingweek.co.uk/news/rick-bendel-steps-down-as-asda-cmo/4000717.article http://www.marketingweek.co.uk/news/rick-bendel-steps-down-as-asda-cmo/4000717.article Bendel to take on new global marketing role with parent company Walmart as China marketing chief Stephen Smith takes on the CMO role. Mon, 19 Mar 2012 15:15 GMT http://www.marketingweek.co.uk/news/asda-lowest-price-ad-banned/4000489.article http://www.marketingweek.co.uk/news/asda-lowest-price-ad-banned/4000489.article Asda must withdraw a price comparison ad after the advertising watchdog upheld a complaint from rival Tesco. Wed, 7 Mar 2012 10:21 GMT http://www.marketingweek.co.uk/news/asda-to-reshape-business-around-mums/4000203.article http://www.marketingweek.co.uk/news/asda-to-reshape-business-around-mums/4000203.article Asda first to use insight from mums to shape business. Tue, 21 Feb 2012 13:03 GMT http://www.marketingweek.co.uk/asda-and-tesco-avoid-censure/3033884.article http://www.marketingweek.co.uk/asda-and-tesco-avoid-censure/3033884.article Both supermarkets have been handed a reprieve following complaints over “misleading” claims made in their advertising. Wed, 8 Feb 2012 09:47 GMT http://www.marketingweek.co.uk/twitter-offers-uk-brands-enhanced-profile-pages/3033768.article http://www.marketingweek.co.uk/twitter-offers-uk-brands-enhanced-profile-pages/3033768.article Brands including Asda, Cadbury and Sky are part of a UK beta group trialling Twitter’s enhanced profile pages, which allow brands more customisation. Thu, 2 Feb 2012 11:28 GMT http://www.marketingweek.co.uk/tesco-big-price-drop-boosts-shopper-numbers/3032507.article http://www.marketingweek.co.uk/tesco-big-price-drop-boosts-shopper-numbers/3032507.article Tesco’s sales have taken a hit but its £500m investment in cutting prices has attracted more shoppers, according to the latest Kantar figures. Tue, 6 Dec 2011 12:44 GMT