http://www.marketingweek.co.uk http://www.marketingweek.co.uk http://www.marketingweek.co.uk/magazine/graphics/logo.png http://www.marketingweek.co.uk http://www.marketingweek.co.uk/trends/the-top-100-most-valuable-global-brands-2013/4006682.article http://www.marketingweek.co.uk/trends/the-top-100-most-valuable-global-brands-2013/4006682.article This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion Tue, 21 May 2013 00:01 GMT http://www.marketingweek.co.uk/trends/playing-it-safe/4006598.article http://www.marketingweek.co.uk/trends/playing-it-safe/4006598.article Is fear of a social media scandal driving marketers to play it safe and revive old campaigns? Wed, 15 May 2013 11:13 GMT http://www.marketingweek.co.uk/news/share-a-coke-campaign-moves-to-tv/4006636.article http://www.marketingweek.co.uk/news/share-a-coke-campaign-moves-to-tv/4006636.article Coca-Cola unveils TV ad to support its biggest ever UK summer marketing campaign that sees it swap its branding with consumers’ names on pack. Fri, 10 May 2013 12:39 GMT http://www.marketingweek.co.uk/news/soft-drinks-industry-vows-to-be-more-proactive-to-ward-off-criticism/4006606.article http://www.marketingweek.co.uk/news/soft-drinks-industry-vows-to-be-more-proactive-to-ward-off-criticism/4006606.article Soft drinks companies and BDSA harmony over seeding positive stories, rather than just reacting to criticism. Wed, 8 May 2013 16:19 GMT http://www.marketingweek.co.uk/news/cokes-top-uk-marketer-howorth-steps-down/4006526.article http://www.marketingweek.co.uk/news/cokes-top-uk-marketer-howorth-steps-down/4006526.article Zoe Howorth to step down as Coca-Cola GB embarks on ‘biggest ever’ summer campaign. Tue, 30 Apr 2013 12:23 GMT http://www.marketingweek.co.uk/news/coke-puts-consumers-names-on-pack/4006510.article http://www.marketingweek.co.uk/news/coke-puts-consumers-names-on-pack/4006510.article Company’s ‘biggest ever’ summer campaign aims to turnaround slowing sales and boost brand perception. Mon, 29 Apr 2013 10:33 GMT http://www.marketingweek.co.uk/news/the-marketing-week/4006505.article http://www.marketingweek.co.uk/news/the-marketing-week/4006505.article Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days. Fri, 26 Apr 2013 15:43 GMT http://www.marketingweek.co.uk/news/coke-zone-rewards-closure-shows-need-for-more-than-points/4006448.article http://www.marketingweek.co.uk/news/coke-zone-rewards-closure-shows-need-for-more-than-points/4006448.article Brands wanting to build loyalty from consumers need to look beyond simple collection and redemption metrics for engagement. Tue, 23 Apr 2013 15:00 GMT http://www.marketingweek.co.uk/news/coca-cola-to-close-coke-zone-points-scheme/4006342.article http://www.marketingweek.co.uk/news/coca-cola-to-close-coke-zone-points-scheme/4006342.article Coca-Cola shuts Coke Zone on-pack points rewards scheme following insufficient demand for collecting points. Tue, 16 Apr 2013 15:45 GMT http://www.marketingweek.co.uk/news/innocent-makes-top-marketer-lamont-ceo/4006313.article http://www.marketingweek.co.uk/news/innocent-makes-top-marketer-lamont-ceo/4006313.article Douglas Lamont becomes CEO, while European marketing head Franz Bruckner takes on top group marketing role. Mon, 15 Apr 2013 12:12 GMT http://www.marketingweek.co.uk/news/diet-coke-and-tesco-in-crowdsourcing-tie-up/4006258.article http://www.marketingweek.co.uk/news/diet-coke-and-tesco-in-crowdsourcing-tie-up/4006258.article Tesco customers offered chance to appear in Diet Coke’s 30th anniversary marketing. Wed, 10 Apr 2013 15:37 GMT http://www.marketingweek.co.uk/news/coke-revives-vanilla-brand-after-six-year-absence/4006175.article http://www.marketingweek.co.uk/news/coke-revives-vanilla-brand-after-six-year-absence/4006175.article Vanilla variant returns with revamped branding following requests from social media fans. Wed, 3 Apr 2013 14:00 GMT http://www.marketingweek.co.uk/news/pepsi-outperforms-coke/4006167.article http://www.marketingweek.co.uk/news/pepsi-outperforms-coke/4006167.article Pepsi outperforms market leader’s growth despite heavy investment in marketing around the Olympics, says annual drinks report. Tue, 2 Apr 2013 18:12 GMT http://www.marketingweek.co.uk/news/innocent-launches-ted-style-events-to-push-brand-values/4006123.article http://www.marketingweek.co.uk/news/innocent-launches-ted-style-events-to-push-brand-values/4006123.article Smoothie maker looks to inspire a new generation of consumers - and reassure old ones following Coke takeover. Tue, 26 Mar 2013 17:00 GMT http://www.marketingweek.co.uk/news/coca-cola-extends-olympic-legacy-push/4006097.article http://www.marketingweek.co.uk/news/coca-cola-extends-olympic-legacy-push/4006097.article Drinks brand and sports charity Street Games launch three-year Legacy 365 initiative to boost ongoing youth participation in sport beyond 2012. Mon, 25 Mar 2013 14:53 GMT http://www.marketingweek.co.uk/news/o2-transparent-experiences-can-solve-brands-crisis/4006068.article http://www.marketingweek.co.uk/news/o2-transparent-experiences-can-solve-brands-crisis/4006068.article O2 and Coke marketing chiefs say recession has made customers more demanding of brands. Thu, 21 Mar 2013 15:10 GMT http://www.marketingweek.co.uk/news/brands-rev-up-for-formula-one-2013/4006005.article http://www.marketingweek.co.uk/news/brands-rev-up-for-formula-one-2013/4006005.article Coca-Cola, Sky and BlackBerry to put fan engagement at the heart of sponsorship activity. Fri, 15 Mar 2013 10:49 GMT http://www.marketingweek.co.uk/news/coke-brings-anti-obesity-push-to-uk/4005916.article http://www.marketingweek.co.uk/news/coke-brings-anti-obesity-push-to-uk/4005916.article Soft drinks giant to air two UK TV ads and outlines new commitments in a bid to fight obesity. Wed, 6 Mar 2013 10:04 GMT http://www.marketingweek.co.uk/trends/case-study-diet-coke-and-its-creative-designers/4005905.article http://www.marketingweek.co.uk/trends/case-study-diet-coke-and-its-creative-designers/4005905.article The soft drink brand, which is sold in 127 markets and is globally worth $11bn, has a long-standing relationship with fashion. Designers such as Matthew Williamson, Gianfranco Ferre, Marni and Roberto Cavalli have all used their skills to design bottles and cans, targeting women who are into fashion. Wed, 6 Mar 2013 00:00 GMT http://www.marketingweek.co.uk/news/cokes-innocent-buy-out-offers-threats-and-opportunities/4005820.article http://www.marketingweek.co.uk/news/cokes-innocent-buy-out-offers-threats-and-opportunities/4005820.article Taking total control brings brand management experience but could dilute entrepreneurial brand spirit. Mon, 25 Feb 2013 17:41 GMT http://www.marketingweek.co.uk/news/coke-increases-stake-in-innocent-to-near-100/4005796.article http://www.marketingweek.co.uk/news/coke-increases-stake-in-innocent-to-near-100/4005796.article Co-founders to stand down from day-to-day running of the business as Coca-Cola buys out their shares. Fri, 22 Feb 2013 16:08 GMT http://www.marketingweek.co.uk/news/coke-seeks-to-become-more-collaborative/4005676.article http://www.marketingweek.co.uk/news/coke-seeks-to-become-more-collaborative/4005676.article CEO Muhtar Kent reaffirms vision to get better at ‘collaborating, innovating and listening’ as European sales drag. Tue, 12 Feb 2013 17:37 GMT http://www.marketingweek.co.uk/news/diet-coke-signs-marc-jacobs-as-creative-director/4005604.article http://www.marketingweek.co.uk/news/diet-coke-signs-marc-jacobs-as-creative-director/4005604.article Fashion focused drinks brand confirms collaboration with designer for 30th anniversary year. Wed, 6 Feb 2013 09:50 GMT http://www.marketingweek.co.uk/news/diet-coke-looks-to-past-to-retain-lifestyle-status/4005492.article http://www.marketingweek.co.uk/news/diet-coke-looks-to-past-to-retain-lifestyle-status/4005492.article Brand will place its heritage at the heart of its marketing activity for its 30th anniversary year. Mon, 28 Jan 2013 11:30 GMT http://www.marketingweek.co.uk/news/diet-coke-brings-back-the-hunk/4005467.article http://www.marketingweek.co.uk/news/diet-coke-brings-back-the-hunk/4005467.article Diet Coke teases 30th anniversary ad campaign online, featuring the return of the Diet Coke hunk. Thu, 24 Jan 2013 12:17 GMT http://www.marketingweek.co.uk/news/top-5-snowy-ads/4005407.article http://www.marketingweek.co.uk/news/top-5-snowy-ads/4005407.article Marketing Week’s pick of the best snow-themed marketing campaigns. Fri, 18 Jan 2013 12:04 GMT http://www.marketingweek.co.uk/news/qa-coke-nwen-brand-director-hilary-quinn/4005404.article http://www.marketingweek.co.uk/news/qa-coke-nwen-brand-director-hilary-quinn/4005404.article Hilary Quinn defends brand’s polar bear partnership campaign with WWF against criticisms from sceptics and explains how the activity will help inspire future pan-European marketing. Fri, 18 Jan 2013 09:41 GMT http://www.marketingweek.co.uk/news/coke-and-wwf-launch-polar-bear-initiative/4005346.article http://www.marketingweek.co.uk/news/coke-and-wwf-launch-polar-bear-initiative/4005346.article The organisations hope to bring the plight of polar bears ‘closer to home’ for consumers with joint marketing push. Tue, 15 Jan 2013 09:26 GMT http://www.marketingweek.co.uk/news/coca-cola-and-red-launch-app-to-combat-hiv/4005224.article http://www.marketingweek.co.uk/news/coca-cola-and-red-launch-app-to-combat-hiv/4005224.article Endless runner game launched to raise money for The Global Fund to fight AIDs. Fri, 21 Dec 2012 13:10 GMT http://www.marketingweek.co.uk/news/2012-the-year-in-food-and-drink/4005116.article http://www.marketingweek.co.uk/news/2012-the-year-in-food-and-drink/4005116.article Marketing Week takes a look at the biggest stories in the food and drinks industry in 2012. Wed, 12 Dec 2012 10:31 GMT