http://www.marketingweek.co.uk http://www.marketingweek.co.uk http://www.marketingweek.co.uk/magazine/graphics/logo.png http://www.marketingweek.co.uk http://www.marketingweek.co.uk/sectors/media/television/meerkat-launches-third-mini-film-for-comparethemarketcom/3016480.article http://www.marketingweek.co.uk/sectors/media/television/meerkat-launches-third-mini-film-for-comparethemarketcom/3016480.article Comparethemarket.com is launching the next phase of its television campaign starring meerkat character, Aleksandr. Fri, 30 Jul 2010 00:01 GMT http://www.marketingweek.co.uk/sectors/media/wired-launches-digital-outdoor-campaign/3016479.article http://www.marketingweek.co.uk/sectors/media/wired-launches-digital-outdoor-campaign/3016479.article Wired magazine is targeting travellers with a digital outdoor teaser campaign that makes use of its editorial content to drive traffic to its website. Thu, 29 Jul 2010 16:05 GMT http://www.marketingweek.co.uk/sectors/travel-and-leisure/virgin-atlantic-flies-high-with-new-brand-livery-and-identity/3016453.article http://www.marketingweek.co.uk/sectors/travel-and-leisure/virgin-atlantic-flies-high-with-new-brand-livery-and-identity/3016453.article Virgin Atlantic Airways has created a new livery and brand identity for the airline that includes a larger Union Jack. Thu, 29 Jul 2010 11:30 GMT http://www.marketingweek.co.uk/sectors/media/mirror-and-telegraph-see-highest-rises-in-online-readers-in-june/3016477.article http://www.marketingweek.co.uk/sectors/media/mirror-and-telegraph-see-highest-rises-in-online-readers-in-june/3016477.article The Mirror and Telegraph saw notable rises in their numbers of unique browsers in June, according to ABC Electronic figures released today. Thu, 29 Jul 2010 15:47 GMT http://www.marketingweek.co.uk/sectors/agencies/interpublic’s-fortunes-turned-around-by-strong-second-quarter/3016476.article http://www.marketingweek.co.uk/sectors/agencies/interpublic’s-fortunes-turned-around-by-strong-second-quarter/3016476.article Interpublic Group, the parent company of McCann Erickson and Lowe Worldwide, has posted profits of £113m for the second quarter of 2010. Thu, 29 Jul 2010 15:34 GMT http://www.marketingweek.co.uk/sectors/food-and-drink/frü-appoints-chemistry-for-sweet-promotion/3016466.article http://www.marketingweek.co.uk/sectors/food-and-drink/frü-appoints-chemistry-for-sweet-promotion/3016466.article Frü, the fruity sister to chocolate dessert brand Gü, has appointed Chemistry Communications to handle its UK experiential account in the UK. Thu, 29 Jul 2010 10:18 GMT http://www.marketingweek.co.uk/disciplines/advertising/publicis-sees-digital-investment-pay-off/3016447.article http://www.marketingweek.co.uk/disciplines/advertising/publicis-sees-digital-investment-pay-off/3016447.article Publicis Groupe, owner of Publicis, Saatchi & Saatchi and ZenithOptimedia, among other agency networks, has posted organic growth of 5.3% for the first half of the year. Thu, 29 Jul 2010 10:08 GMT http://www.marketingweek.co.uk/sectors/utilities/shell-outpaces-beleaguered-bp/3016446.article http://www.marketingweek.co.uk/sectors/utilities/shell-outpaces-beleaguered-bp/3016446.article Shell says profit almost doubled in the second quarter as the oil company benefited from corporate restructuring and higher prices for its fuel. Thu, 29 Jul 2010 10:03 GMT http://www.marketingweek.co.uk/sectors/retail/specsavers-targets-kids-with-new-ads/3016445.article http://www.marketingweek.co.uk/sectors/retail/specsavers-targets-kids-with-new-ads/3016445.article Specsavers is set to launch an ad campaign to promote its “improved and expanded” kids’ range. Thu, 29 Jul 2010 10:01 GMT http://www.marketingweek.co.uk/sectors/media/television/the-sun-plans-overhauled-tv-weekly-magazine/3016458.article http://www.marketingweek.co.uk/sectors/media/television/the-sun-plans-overhauled-tv-weekly-magazine/3016458.article The Sun is planning a new weekly magazine which will replace The Sun TV Mag on Saturdays. Thu, 29 Jul 2010 10:00 GMT http://www.marketingweek.co.uk/sectors/food-and-drink/food/frozen-food-heats-up-as-findus-appoints-agency/3016444.article http://www.marketingweek.co.uk/sectors/food-and-drink/food/frozen-food-heats-up-as-findus-appoints-agency/3016444.article Frozen food group Findus UK has appointed Grey London as its strategic and creative agency. Thu, 29 Jul 2010 09:45 GMT http://www.marketingweek.co.uk/sectors/media/bskyb’s-marketing-drive-pushes-revenue-up/3016442.article http://www.marketingweek.co.uk/sectors/media/bskyb’s-marketing-drive-pushes-revenue-up/3016442.article BSkyB’s marketing costs topped £1bn last year, helping drive revenue and customer numbers up. Thu, 29 Jul 2010 09:23 GMT http://www.marketingweek.co.uk/disciplines/digital/procter-and-gamble-launches-branded-youtube-channel/3016450.article http://www.marketingweek.co.uk/disciplines/digital/procter-and-gamble-launches-branded-youtube-channel/3016450.article P&G is to launch a branded channel on YouTube as a hub to host videos about its beauty brands. Thu, 29 Jul 2010 09:00 GMT http://www.marketingweek.co.uk/sectors/media/film/brands-sniff-out-opportunities-with-cats-and-dogs-movie/3016440.article http://www.marketingweek.co.uk/sectors/media/film/brands-sniff-out-opportunities-with-cats-and-dogs-movie/3016440.article Burger King and Nectar are two of the brands teaming up with Warner Bros. UK to leverage the film Cats & Dogs: The Revenge of Kitty Galore. Wed, 28 Jul 2010 17:17 GMT http://www.marketingweek.co.uk/sectors/media/radio/absolute-radio-sets-sights-on-regions/3016439.article http://www.marketingweek.co.uk/sectors/media/radio/absolute-radio-sets-sights-on-regions/3016439.article Absolute Radio will use its exclusive Premier League commentary rights to increase awareness of its radio brands and boost listenership outside its South East stronghold. Wed, 28 Jul 2010 16:50 GMT http://www.marketingweek.co.uk/sectors/media/ofcom-orders-removal-of-tv-airtime-sales-rules/3016401.article http://www.marketingweek.co.uk/sectors/media/ofcom-orders-removal-of-tv-airtime-sales-rules/3016401.article Ofcom has decided to press ahead with removing the television airtime sales rules following consultation with the industry. Wed, 28 Jul 2010 12:36 GMT http://www.marketingweek.co.uk/sectors/fmcg/pg-confirms-global-olympic-sponsorship/3016396.article http://www.marketingweek.co.uk/sectors/fmcg/pg-confirms-global-olympic-sponsorship/3016396.article Procter & Gamble has confirmed a 10-year global sponsorship of the Olympic Games, and plans to leverage it across brands including Pampers and Ariel. Wed, 28 Jul 2010 12:20 GMT http://www.marketingweek.co.uk/sectors/automotives/nissan-rolls-out-‘urbanproof’-campaign-after-uk-trial/3016369.article http://www.marketingweek.co.uk/sectors/automotives/nissan-rolls-out-‘urbanproof’-campaign-after-uk-trial/3016369.article Nissan is pushing its credentials as a ’crossover’ car manufacturer in a new campaign that incorporates digital media and live street art. Wed, 28 Jul 2010 11:14 GMT http://www.marketingweek.co.uk/sectors/media/virgin-media-marketing-boosts-sales/3016357.article http://www.marketingweek.co.uk/sectors/media/virgin-media-marketing-boosts-sales/3016357.article Virgin Media’s marketing drive has shown signs of paying off with customers added across all of its services in the second quarter. Wed, 28 Jul 2010 10:00 GMT http://www.marketingweek.co.uk/disciplines/digital/tbg-becomes-first-uk-agency-to-join-twitter-ad-trials/3016403.article http://www.marketingweek.co.uk/disciplines/digital/tbg-becomes-first-uk-agency-to-join-twitter-ad-trials/3016403.article TBG Digital is the first UK agency to be included in the trial of Twitter’s advertising platform. Wed, 28 Jul 2010 09:59 GMT