http://www.marketingweek.co.uk http://www.marketingweek.co.uk http://www.marketingweek.co.uk/magazine/graphics/logo.png http://www.marketingweek.co.uk http://www.marketingweek.co.uk/sectors/food-and-drink/alcohol/pernod-ricard-plots-christmas-marketing-blitz/3017997.article http://www.marketingweek.co.uk/sectors/food-and-drink/alcohol/pernod-ricard-plots-christmas-marketing-blitz/3017997.article Pernod Ricard has unveiled a raft of marketing initiatives, including the first ever television campaign for its Chivas Regal brand, as the wine and spirit giant looks to exploit the additional sales opportunities Christmas brings. Wed, 8 Sep 2010 15:45 GMT http://www.marketingweek.co.uk/disciplines/digital/microsoft-appoints-samsung’s-martin-cruz-as-uk-cmo/3017926.article http://www.marketingweek.co.uk/disciplines/digital/microsoft-appoints-samsung’s-martin-cruz-as-uk-cmo/3017926.article Microsoft has appointed Samsung’s top European marketer Mikah Martin-Cruz as chief marketing officer for its UK consumer and online division. Wed, 8 Sep 2010 11:29 GMT http://www.marketingweek.co.uk/sectors/food-and-drink/alcohol/first-drinks-appoints-marketing-chief/3017996.article http://www.marketingweek.co.uk/sectors/food-and-drink/alcohol/first-drinks-appoints-marketing-chief/3017996.article First Drinks, which markets brands including Glenfiddich, Grant’s and Rémy Martin in the UK, has appointed former Kimberly Clark marketer Una McCullough as its new marketing director. Wed, 8 Sep 2010 15:42 GMT http://www.marketingweek.co.uk/sectors/media/google-and-apple-battle-over-tv-services/3017921.article http://www.marketingweek.co.uk/sectors/media/google-and-apple-battle-over-tv-services/3017921.article Google is set to launch a free television service that allows full internet browsing via TV sets. Wed, 8 Sep 2010 11:19 GMT http://www.marketingweek.co.uk/sectors/retail/newspaper-retail-round-up/3017905.article http://www.marketingweek.co.uk/sectors/retail/newspaper-retail-round-up/3017905.article A roundup of retail stories from the newspapers this week… Morrisons, Waterstone’s, luxury retailers, House of Fraser, Interest Rates, LoveFilm. Wed, 8 Sep 2010 09:48 GMT http://www.marketingweek.co.uk/sectors/food-and-drink/food/former-cadbury-marketing-chief-rumbol-in-agency-start-up/3017902.article http://www.marketingweek.co.uk/sectors/food-and-drink/food/former-cadbury-marketing-chief-rumbol-in-agency-start-up/3017902.article Fallon founder Laurence Green and creative director Richard Flintham are leaving the agency to launch a new start-up with former Cadbury marketing director Phil Rumbol. Wed, 8 Sep 2010 09:41 GMT http://www.marketingweek.co.uk/disciplines/direct-marketing/tnt-post-and-royal-mail-mull-joint-dm-initiatives/3017894.article http://www.marketingweek.co.uk/disciplines/direct-marketing/tnt-post-and-royal-mail-mull-joint-dm-initiatives/3017894.article Rivals Royal Mail and TNT Post are looking at ways that they can work together to develop initiatives that will increase the use of direct mail. Wed, 8 Sep 2010 08:44 GMT http://www.marketingweek.co.uk/sectors/media/hachette-switches-focus-to-brand-advertising/3017893.article http://www.marketingweek.co.uk/sectors/media/hachette-switches-focus-to-brand-advertising/3017893.article Hachette Fillipachi, publisher of women’s glossies Red, Elle and Psychologies, is to switch to above-the-line advertising to maintain the long-term health of its brands. Wed, 8 Sep 2010 08:41 GMT http://www.marketingweek.co.uk/disciplines/advertising/brother-overhauls-brand-positioning-to-push-emotional/3017892.article http://www.marketingweek.co.uk/disciplines/advertising/brother-overhauls-brand-positioning-to-push-emotional/3017892.article Consumer electronics business Brother is overhauling its brand positioning to emphasise the emotional connection consumers can have with its products and not just the functional benefits. Wed, 8 Sep 2010 08:40 GMT http://www.marketingweek.co.uk/disciplines/digital/display-advertising-gets-back-on-track/3017911.article http://www.marketingweek.co.uk/disciplines/digital/display-advertising-gets-back-on-track/3017911.article The multi-billion-pound online display market is experiencing a resurgence, boosted by innovation and expansion by specialist ad networks, and renewed confidence from advertisers and agencies. Wed, 8 Sep 2010 08:40 GMT http://www.marketingweek.co.uk/sectors/food-and-drink/alcohol/miller-brands-in-world-beer-growth-push/3017891.article http://www.marketingweek.co.uk/sectors/food-and-drink/alcohol/miller-brands-in-world-beer-growth-push/3017891.article Miller Brands, SAB Miller’s UK and Ireland business, is working with retailers and pub companies to grow the world beer category. Wed, 8 Sep 2010 08:38 GMT http://www.marketingweek.co.uk/sectors/fmcg/king-of-shaves-invites-consumers-to-give-own-take-on-shave-sexy-ad/3017900.article http://www.marketingweek.co.uk/sectors/fmcg/king-of-shaves-invites-consumers-to-give-own-take-on-shave-sexy-ad/3017900.article King of Shaves is capitalising on the success of its Shave Sexy viral ad by inviting fans to create the next ad. Wed, 8 Sep 2010 08:30 GMT http://www.marketingweek.co.uk/disciplines/advertising/reckitt-benckiser-rapped-by-asa/3017886.article http://www.marketingweek.co.uk/disciplines/advertising/reckitt-benckiser-rapped-by-asa/3017886.article A television advertisement for Reckitt Benckiser’s Calgon water softener brand has been banned by the advertising watchdog for being misleading.  Wed, 8 Sep 2010 00:01 GMT http://www.marketingweek.co.uk/sectors/media/television/totaljobs-plots-tv-push-as-jobs-market-bounces-back/3017937.article http://www.marketingweek.co.uk/sectors/media/television/totaljobs-plots-tv-push-as-jobs-market-bounces-back/3017937.article Totaljobs.com has launched its first television campaign in more than a decade as evidence emerges that the jobs market, in particular in marketing, is on the rise. Wed, 8 Sep 2010 00:00 GMT http://www.marketingweek.co.uk/sectors/food-and-drink/soft-drinks/pepsis-health-focus-remains-as-axe-falls-on-raw-brand/3017940.article http://www.marketingweek.co.uk/sectors/food-and-drink/soft-drinks/pepsis-health-focus-remains-as-axe-falls-on-raw-brand/3017940.article Pepsi Raw was never considered a significant or strategic product in Pepsi UK’s wider health strategy, according to a source close to the brand. Wed, 8 Sep 2010 00:00 GMT http://www.marketingweek.co.uk/sectors/financial/insights-ads-take-zurich-strategy-to-second-stage/3017943.article http://www.marketingweek.co.uk/sectors/financial/insights-ads-take-zurich-strategy-to-second-stage/3017943.article Zurich Financial Services’ chief marketer says that its customer-focused proposition has helped differentiate it in a sector that is still suffering from a trust deficit. Wed, 8 Sep 2010 00:00 GMT