http://www.marketingweek.co.uk http://www.marketingweek.co.uk http://www.marketingweek.co.uk/magazine/graphics/logo.png http://www.marketingweek.co.uk http://www.marketingweek.co.uk/trends/online-brands-get-measure-of-digital-natives/3017925.article http://www.marketingweek.co.uk/trends/online-brands-get-measure-of-digital-natives/3017925.article Brands wishing to take their social media strategies a stage further must tailor their approach towards hardcore advocates - and make transactional websites easier to reach - according to research seen exclusively by Marketing Week. Wed, 8 Sep 2010 00:00 GMT http://www.marketingweek.co.uk/trends/brands-are-the-vital-ingredient-of-health-drive/3017647.article http://www.marketingweek.co.uk/trends/brands-are-the-vital-ingredient-of-health-drive/3017647.article New research suggests brands need to take the lead in a healthy food drive, as health minister Andrew Lansley announces plans to reduce public spending on the Change4Life campaign. Wed, 1 Sep 2010 00:00 GMT http://www.marketingweek.co.uk/trends/bundles-of-joy-fail-to-connect-with-emotions/3017397.article http://www.marketingweek.co.uk/trends/bundles-of-joy-fail-to-connect-with-emotions/3017397.article Bundled communications package providers could grab a larger slice of the £8bn-ayear market by making their services more engaging rather than basing their offer on price alone, according to new research. Wed, 25 Aug 2010 00:00 GMT http://www.marketingweek.co.uk/trends/brand-power-in-hands-of-food-fashion-police/3016630.article http://www.marketingweek.co.uk/trends/brand-power-in-hands-of-food-fashion-police/3016630.article Research made available to Marketing Week has identified a small but influential group of ’taste setters’ that food and drink brands need to get on board before a product launch. Tue, 3 Aug 2010 00:00 GMT http://www.marketingweek.co.uk/trends/trends/zoom-out-for-a-wider-view-of-cinema-goers/3016350.article http://www.marketingweek.co.uk/trends/trends/zoom-out-for-a-wider-view-of-cinema-goers/3016350.article Cinema has managed to buck the trend of consumer cutbacks during this recession, but challenges still lie ahead which the industry could overcome by broadening its appeal beyond the core youth audience. Tue, 27 Jul 2010 00:00 GMT http://www.marketingweek.co.uk/trends/why-shattered-reputations-are-ripe-for-repair/3016057.article http://www.marketingweek.co.uk/trends/why-shattered-reputations-are-ripe-for-repair/3016057.article With the reputation of the financial services sector at an all-time low, research reveals that both new and long-established providers have an opportunity to turn mistrust into confidence. Tue, 20 Jul 2010 00:00 GMT http://www.marketingweek.co.uk/trends/keep-in-mind-how-a-human-brain-works/3015809.article http://www.marketingweek.co.uk/trends/keep-in-mind-how-a-human-brain-works/3015809.article Brands need to explore neuroscience if they want to make their TV and online campaigns remain in consumers’ memories, according to research. Tue, 13 Jul 2010 00:00 GMT http://www.marketingweek.co.uk/trends/small-business-digs-deep-into-marketing-mix/3015488.article http://www.marketingweek.co.uk/trends/small-business-digs-deep-into-marketing-mix/3015488.article Small and medium-sized enterprises are bucking the austerity trend and investing an increasing amount of cash in a wide range of marketing activity, according to research seen exclusively by Marketing Week. Tue, 6 Jul 2010 00:00 GMT http://www.marketingweek.co.uk/trends/mind-the-gap/3015265.article http://www.marketingweek.co.uk/trends/mind-the-gap/3015265.article The gap between consumers’ perceptions of a brand’s image and the actual experience, as measured by The Promise Index, raises some tricky questions for marketers. Tue, 29 Jun 2010 00:00 GMT http://www.marketingweek.co.uk/trends/only-trust-can-overcome-data-privacy-fears/3014944.article http://www.marketingweek.co.uk/trends/only-trust-can-overcome-data-privacy-fears/3014944.article Consumers are more likely to offer their personal details to a brand that is seen to be transparent, rather than in return for a cash reward, according to fast.MAP/DMA research Tue, 22 Jun 2010 00:00 GMT http://www.marketingweek.co.uk/trends/what-do-women-really-want?/3014651.article http://www.marketingweek.co.uk/trends/what-do-women-really-want?/3014651.article There continues to be a significant gender bias in the way we perceive brands, according to the results of recent research, which leaves many brand owners still figuring out how best to meet the needs of women. Tue, 15 Jun 2010 00:00 GMT http://www.marketingweek.co.uk/trends/games-console-at-hub-of-family-entertainment/3014365.article http://www.marketingweek.co.uk/trends/games-console-at-hub-of-family-entertainment/3014365.article Brands have the opportunity to use video games to engage with a wide audience now consoles have moved out of teenage bedrooms into the family living space, according to Turner Media Innovations. Tue, 8 Jun 2010 00:00 GMT http://www.marketingweek.co.uk/trends/get-the-fit-right-and-the-sales-will-follow/3014081.article http://www.marketingweek.co.uk/trends/get-the-fit-right-and-the-sales-will-follow/3014081.article By tailoring their marketing to lifestyle preferences and enhancing service levels in line with the target market, clothing retailers can expand their sales potential. Tue, 1 Jun 2010 00:00 GMT