http://www.marketingweek.co.uk http://www.marketingweek.co.uk http://www.marketingweek.co.uk/magazine/graphics/logo.png http://www.marketingweek.co.uk http://www.marketingweek.co.uk/trends/putting-the-ooh-factor-back-into-advertising/4006601.article http://www.marketingweek.co.uk/trends/putting-the-ooh-factor-back-into-advertising/4006601.article More accurate audience measurement tools and new technology could make out-of-home the in-vogue channel. Wed, 15 May 2013 14:33 GMT