http://www.marketingweek.co.uk http://www.marketingweek.co.uk http://www.marketingweek.co.uk/magazine/graphics/logo.png http://www.marketingweek.co.uk http://www.marketingweek.co.uk/strategies-and-tactics/consumer-behaviour-an-appetite-for-new-insight/4005851.article http://www.marketingweek.co.uk/strategies-and-tactics/consumer-behaviour-an-appetite-for-new-insight/4005851.article Connected platforms such as smart TV are revolutionising marketing by allowing users’ habits to be monitored. Now chief marketing officers must get to grips with these powerful means of mining behavioural information. Wed, 20 Mar 2013 00:00 GMT http://www.marketingweek.co.uk/strategies-and-tactics/death-of-the-cmo/4004856.article http://www.marketingweek.co.uk/strategies-and-tactics/death-of-the-cmo/4004856.article Are CMOs about to be kicked out of the boardroom? That’s what one academic is predicting, but unsurprisingly top marketers disagree. Wed, 5 Dec 2012 00:00 GMT