http://www.marketingweek.co.uk http://www.marketingweek.co.uk http://www.marketingweek.co.uk/magazine/graphics/logo.png http://www.marketingweek.co.uk http://www.marketingweek.co.uk/strategies-and-tactics/marketing-terms-that-are-reaching-the-boardroom-in-2013-part-v/4005797.article http://www.marketingweek.co.uk/strategies-and-tactics/marketing-terms-that-are-reaching-the-boardroom-in-2013-part-v/4005797.article Know your marchitecture from your custowner? Make sure you do with our latest instalment of need-to-know buzzwords… Wed, 20 Mar 2013 00:00 GMT