http://www.marketingweek.co.uk http://www.marketingweek.co.uk http://www.marketingweek.co.uk/magazine/graphics/logo.png http://www.marketingweek.co.uk http://www.marketingweek.co.uk/strategies-and-tactics/wake-up-call-for-brand-identity/4005798.article http://www.marketingweek.co.uk/strategies-and-tactics/wake-up-call-for-brand-identity/4005798.article Nigel Pocklington, chief marketing officer of Hotels.com, explains how companies can sleep easier by bringing consistency to their global branding. Wed, 20 Mar 2013 00:00 GMT