Marketing Week - Viewpoints http://www.marketingweek.co.uk http://www.marketingweek.co.uk http://www.marketingweek.co.uk/magazine/graphics/logo.png http://www.marketingweek.co.uk Are automated phonelines and self-service the tills the best we can do for customers? http://www.marketingweek.co.uk/opinion/are-automated-phonelines-and-self-service-the-tills-the-best-we-can-do-for-customers/4006712.article http://www.marketingweek.co.uk/opinion/are-automated-phonelines-and-self-service-the-tills-the-best-we-can-do-for-customers/4006712.article Having been stood up for lunch by a media colleague, I have been musing on… Wed, 22 May 2013 16:17 GMT Brands could gain insight from experiential marketing http://www.marketingweek.co.uk/disciplines/market-research/brands-could-gain-insight-from-experiential-marketing/4006753.article http://www.marketingweek.co.uk/disciplines/market-research/brands-could-gain-insight-from-experiential-marketing/4006753.article New research reveals the power of connecting social media with experiential marketing. Wed, 22 May 2013 14:03 GMT The calibre of entries to our Engage Awards just keeps on rising http://www.marketingweek.co.uk/home/the-calibre-of-entries-to-our-engage-awards-just-keeps-on-rising/4006719.article http://www.marketingweek.co.uk/home/the-calibre-of-entries-to-our-engage-awards-just-keeps-on-rising/4006719.article By the time you read this the streamers will have drifted to the floor, glasses will have been tidied up… Wed, 22 May 2013 00:00 GMT Is privacy the next public health problem? http://www.marketingweek.co.uk/opinion/is-privacy-the-next-public-health-problem/4006736.article http://www.marketingweek.co.uk/opinion/is-privacy-the-next-public-health-problem/4006736.article This week, activist and science fiction writer Cory Doctorow called ‘oversharing’ on social networks a ‘public health problem’ of similar ilk to smoking or obesity. Tue, 21 May 2013 12:48 GMT RBS's decision to cut marketing is counter-productive http://www.marketingweek.co.uk/opinion/rbss-decision-to-cut-marketing-is-counter-productive/4006726.article http://www.marketingweek.co.uk/opinion/rbss-decision-to-cut-marketing-is-counter-productive/4006726.article Cutting staff dedicated to identifying and meeting the needs of customers is not cost efficiency, it’s just plain dumb. Mon, 20 May 2013 12:06 GMT Digital and data will give Channel 4 a new lease of life http://www.marketingweek.co.uk/opinion/digital-and-data-will-give-channel-4-a-new-lease-of-life/4006713.article http://www.marketingweek.co.uk/opinion/digital-and-data-will-give-channel-4-a-new-lease-of-life/4006713.article Innovation around advertising, data and programming will turn Channel 4 into the new kid on the block again - despite being in its thirties. Fri, 17 May 2013 14:17 GMT