http://www.marketingweek.co.uk http://www.marketingweek.co.uk http://www.marketingweek.co.uk/magazine/graphics/logo.png http://www.marketingweek.co.uk http://www.marketingweek.co.uk/opinion/brands-revisiting-happier-times/4006735.article http://www.marketingweek.co.uk/opinion/brands-revisiting-happier-times/4006735.article Rape and suicide. These things are not fun or funny. The social media age is no reason for PepsiCo and Hyundai to feel ‘stifled’. These are just moronic ideas. If the ads ran 30 years ago, they would still be moronic. Going back to old work is not cowardly; a cup of tea is warm, comforting and familiar - appropriate then that the [Tetley]communication ... Thu, 23 May 2013 00:00 GMT http://www.marketingweek.co.uk/opinion/are-we-wrong-to-fuel-facebook/4006673.article http://www.marketingweek.co.uk/opinion/are-we-wrong-to-fuel-facebook/4006673.article In light of your news article ‘Mobile continues to bolster Facebook revenue’, we have research that finds 80 per cent of 18- to 24-year-olds have never clicked on a Facebook ad on mobile and almost half don’t look at brand Facebook pages. Wed, 15 May 2013 00:00 GMT http://www.marketingweek.co.uk/opinion/avoid-fake-followers/4006582.article http://www.marketingweek.co.uk/opinion/avoid-fake-followers/4006582.article Mark Ritson’s article ‘Pay up and embrace Twitter’s fake followers’ confirms my fears about how social media is pitched. It would be a shame if it were besmirched by those motivated by greed and who have a master’s degree in jargon. Wed, 8 May 2013 15:40 GMT http://www.marketingweek.co.uk/opinion/data-privacy-the-third-way/4006492.article http://www.marketingweek.co.uk/opinion/data-privacy-the-third-way/4006492.article Regarding your ‘Privacy: for whose eyes only?’ article (MWlinks.co.uk/privacysell) into the likely impacts of looming stringent EU legislation, we need an alternative way forward; a collective effort at self-regulation that both prepares organisations for the impending regulations and demonstrates action to your customer base. Wed, 1 May 2013 00:00 GMT http://www.marketingweek.co.uk/opinion/keeping-on-top-of-the-digital-evolution/4006458.article http://www.marketingweek.co.uk/opinion/keeping-on-top-of-the-digital-evolution/4006458.article Your roundtable on whether mobile is the best channel for digital ad spend fails to take into account two areas of digital spending that are also effective in the marketing mix. Wed, 24 Apr 2013 00:00 GMT http://www.marketingweek.co.uk/opinion/swept-away-on-the-big-data-wave/4006352.article http://www.marketingweek.co.uk/opinion/swept-away-on-the-big-data-wave/4006352.article Richard Madden’s article last week on ‘big data’ made some good points but it illustrated how much confusion there is over the definition of big data. Thu, 18 Apr 2013 00:00 GMT http://www.marketingweek.co.uk/opinion/data-too-precious-to-give-up-without-fight/4006039.article http://www.marketingweek.co.uk/opinion/data-too-precious-to-give-up-without-fight/4006039.article Wed, 20 Mar 2013 00:00 GMT http://www.marketingweek.co.uk/opinion/gap-closes-between-consumer-action-and-marketing-strategy/4005970.article http://www.marketingweek.co.uk/opinion/gap-closes-between-consumer-action-and-marketing-strategy/4005970.article Wed, 13 Mar 2013 00:00 GMT http://www.marketingweek.co.uk/opinion/shoppers-of-quality-need-better-targeting/4005912.article http://www.marketingweek.co.uk/opinion/shoppers-of-quality-need-better-targeting/4005912.article Wed, 6 Mar 2013 00:00 GMT http://www.marketingweek.co.uk/opinion/ineffectual-ideas-shackle-agencies/4005828.article http://www.marketingweek.co.uk/opinion/ineffectual-ideas-shackle-agencies/4005828.article Well done Thinkbox and Lara O’Reilly for highlighting the absolute necessity for brand marketers to stop trying to use outdated, ineffectual and pointless methods of creative prediction that shackle their agencies to the ‘mast of mediocrity’ and deprive their shareholders of substantial additional value. Thu, 28 Feb 2013 00:00 GMT http://www.marketingweek.co.uk/opinion/get-in-shape-to-be-a-future-high-street-winner/4005761.article http://www.marketingweek.co.uk/opinion/get-in-shape-to-be-a-future-high-street-winner/4005761.article It was really refreshing to read Mindi Chahal’s positive story on the high street last week. It has been a tough start to 2013 for many as the high street’s evolution gathers pace, and it was good to hear that brands harnessing their customer relationships in ever more creative ways are those enjoying success. Wed, 20 Feb 2013 00:00 GMT http://www.marketingweek.co.uk/opinion/year-of-the-tablet-is-still-a-long-way-off/4005677.article http://www.marketingweek.co.uk/opinion/year-of-the-tablet-is-still-a-long-way-off/4005677.article There’s no denying that tablet advertising offers unique opportunities for innovation as well as providing a stronger platform for conversion when executed correctly. However, we’re a long way from seeing the ‘year of the tablet’ from an advertising ROI perspective. Thu, 14 Feb 2013 00:00 GMT