Marketing Week - Digital Opinion http://www.marketingweek.co.uk http://www.marketingweek.co.uk http://www.marketingweek.co.uk/magazine/graphics/logo.png http://www.marketingweek.co.uk Digital and data will give Channel 4 a new lease of life http://www.marketingweek.co.uk/opinion/digital-and-data-will-give-channel-4-a-new-lease-of-life/4006713.article http://www.marketingweek.co.uk/opinion/digital-and-data-will-give-channel-4-a-new-lease-of-life/4006713.article Innovation around advertising, data and programming will turn Channel 4 into the new kid on the block again - despite being in its thirties. Fri, 17 May 2013 14:17 GMT Digital marketing is about people, not devices, it’s an adage that’s often forgotten http://www.marketingweek.co.uk/opinion/digital-marketing-is-about-people-not-devices-its-an-adage-thats-often-forgotten/4006702.article http://www.marketingweek.co.uk/opinion/digital-marketing-is-about-people-not-devices-its-an-adage-thats-often-forgotten/4006702.article Techno-philes shouldn’t mistake the means for the ends. Fri, 17 May 2013 10:42 GMT BT Sport digital exclusives could help it boot Sky out the park http://www.marketingweek.co.uk/opinion/bt-sport-digital-exclusives-could-help-it-boot-sky-out-the-park/4006637.article http://www.marketingweek.co.uk/opinion/bt-sport-digital-exclusives-could-help-it-boot-sky-out-the-park/4006637.article If it gets the digital and mobile offer right, BT Sport could transform sports broadcasting into a whole different ball game. Fri, 10 May 2013 12:45 GMT