http://www.marketingweek.co.uk http://www.marketingweek.co.uk http://www.marketingweek.co.uk/magazine/graphics/logo.png http://www.marketingweek.co.uk http://www.marketingweek.co.uk/strategies-and-tactics/perfect-experience/4006577.article http://www.marketingweek.co.uk/strategies-and-tactics/perfect-experience/4006577.article The online user experience is now one of the top priorities for marketers, as opportunities for greater digital sales and interaction drive the need for more in-depth analysis and information on customer patterns. Wed, 15 May 2013 00:00 GMT http://www.marketingweek.co.uk/strategies-and-tactics/aiming-high/4006589.article http://www.marketingweek.co.uk/strategies-and-tactics/aiming-high/4006589.article Under the latest radical reincarnation of google’s ranking algorithms, brands with quality content are likely to see higher search rankings but they still need to use tactical marketing. Wed, 15 May 2013 00:00 GMT http://www.marketingweek.co.uk/strategies-and-tactics/mobile-comes-of-age/4006608.article http://www.marketingweek.co.uk/strategies-and-tactics/mobile-comes-of-age/4006608.article The much-anticipated ‘year of mobile’ has finally come and gone. So how much marketing potential do the devices really have, now that many mobile activities have at last gone mainstream? Wed, 15 May 2013 00:00 GMT http://www.marketingweek.co.uk/strategies-and-tactics/digital-professional-eren-ozagir-chief-marketing-and-commercial-officer-musicmagpie/4006623.article http://www.marketingweek.co.uk/strategies-and-tactics/digital-professional-eren-ozagir-chief-marketing-and-commercial-officer-musicmagpie/4006623.article ‘The people who use eBay like the experience of eBay. Our job is to convert people who were never going to sell there’ Wed, 15 May 2013 00:00 GMT http://www.marketingweek.co.uk/strategies-and-tactics/catching-up-with-the-customer/4005481.article http://www.marketingweek.co.uk/strategies-and-tactics/catching-up-with-the-customer/4005481.article As customers’ purchase journeys become increasingly complex, the challenge for brands is to plot their routes across a mix of online and offline channels, and a growing range of devices. Wed, 6 Feb 2013 00:00 GMT