http://www.marketingweek.co.uk http://www.marketingweek.co.uk http://www.marketingweek.co.uk/magazine/graphics/logo.png http://www.marketingweek.co.uk http://www.marketingweek.co.uk/trends/the-top-100-most-valuable-global-brands-2013/4006682.article http://www.marketingweek.co.uk/trends/the-top-100-most-valuable-global-brands-2013/4006682.article This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion Tue, 21 May 2013 00:01 GMT http://www.marketingweek.co.uk/trends/social-media-mission-not-impossible-in-virtual-world/4006689.article http://www.marketingweek.co.uk/trends/social-media-mission-not-impossible-in-virtual-world/4006689.article Brands have a greater chance of achieving better results on social media if they target the most active users. Thu, 23 May 2013 00:00 GMT http://www.marketingweek.co.uk/trends/shopper-behaviour-gaining-trust-can-be-a-matter-of-survival/4006544.article http://www.marketingweek.co.uk/trends/shopper-behaviour-gaining-trust-can-be-a-matter-of-survival/4006544.article Consumers distrust brands that present inconsistent service across their offline and online platforms. Wed, 8 May 2013 00:00 GMT http://www.marketingweek.co.uk/trends/the-matrix-the-cmo-community/4006467.article http://www.marketingweek.co.uk/trends/the-matrix-the-cmo-community/4006467.article A new networking group will provide CMOs with support and knowledge sharing to help them excel within their fast-changing remit Wed, 1 May 2013 00:00 GMT http://www.marketingweek.co.uk/trends/privacy-for-whose-eyes-only/4006357.article http://www.marketingweek.co.uk/trends/privacy-for-whose-eyes-only/4006357.article How brands are now offering customers privacy to gain a competitive advantage. Wed, 24 Apr 2013 00:00 GMT