http://www.marketingweek.co.uk http://www.marketingweek.co.uk http://www.marketingweek.co.uk/magazine/graphics/logo.png http://www.marketingweek.co.uk http://www.marketingweek.co.uk/news/twitter-ramps-up-dual-screening-opportunities/4006781.article http://www.marketingweek.co.uk/news/twitter-ramps-up-dual-screening-opportunities/4006781.article ‘Interest network’ offers brands the opportunity to ‘amplify’ their TV messaging. Fri, 24 May 2013 16:15 GMT http://www.marketingweek.co.uk/news/brand-audit-facebook/4006741.article http://www.marketingweek.co.uk/news/brand-audit-facebook/4006741.article One year on from its IPO, investors may be happy but public perception has waned. Tue, 21 May 2013 16:45 GMT http://www.marketingweek.co.uk/news/vodafone-red-to-form-crux-of-operators-messaging/4006734.article http://www.marketingweek.co.uk/news/vodafone-red-to-form-crux-of-operators-messaging/4006734.article UK operator group eyes smartphone and 4G messaging to boost revenues. Tue, 21 May 2013 10:16 GMT http://www.marketingweek.co.uk/news/pz-cussons-readies-digital-push-across-brand-portfolio/4006731.article http://www.marketingweek.co.uk/news/pz-cussons-readies-digital-push-across-brand-portfolio/4006731.article Imperial Leather and St Tropez manufacturer plans e-commerce overhaul. Mon, 20 May 2013 17:39 GMT http://www.marketingweek.co.uk/news/nokia-names-new-uk-marketing-head/4006729.article http://www.marketingweek.co.uk/news/nokia-names-new-uk-marketing-head/4006729.article Adam Johnson appointed amid reshuffle following Steve Overman exit. Mon, 20 May 2013 16:52 GMT http://www.marketingweek.co.uk/news/facebook-clocks-26m-monthly-mobile-users-in-uk/4006706.article http://www.marketingweek.co.uk/news/facebook-clocks-26m-monthly-mobile-users-in-uk/4006706.article And claims 23 per cent of all time spent using smartphones is on the social network. Fri, 17 May 2013 10:02 GMT http://www.marketingweek.co.uk/news/telefonica-mulls-outdoor-insight-offering/4006693.article http://www.marketingweek.co.uk/news/telefonica-mulls-outdoor-insight-offering/4006693.article O2-owner eyes further revenue streams powered by ‘big data’.  Thu, 16 May 2013 09:37 GMT http://www.marketingweek.co.uk/news/jaguar-to-use-dual-screening-in-f-type-campaign/4006690.article http://www.marketingweek.co.uk/news/jaguar-to-use-dual-screening-in-f-type-campaign/4006690.article ‘Your Turn’campaign to feature dual-screening slots, accompanying ‘responsive design’ website overhaul. Wed, 15 May 2013 15:58 GMT http://www.marketingweek.co.uk/news/microsoft-to-rely-on-consumer-brands-to-power-bing/4006675.article http://www.marketingweek.co.uk/news/microsoft-to-rely-on-consumer-brands-to-power-bing/4006675.article Microsoft eyes ‘multiple consumer entry points’ in battle with Google for 60% of digital ad spend. Tue, 14 May 2013 17:14 GMT http://www.marketingweek.co.uk/news/audi-to-transform-all-logos-into-ar-triggers/4006668.article http://www.marketingweek.co.uk/news/audi-to-transform-all-logos-into-ar-triggers/4006668.article Car marque developing platform to provide consumers with different AR content whenever they encounter the brand. Tue, 14 May 2013 14:38 GMT http://www.marketingweek.co.uk/news/yeo-valley-turns-to-mobile-coupons-to-grow-appeal/4006667.article http://www.marketingweek.co.uk/news/yeo-valley-turns-to-mobile-coupons-to-grow-appeal/4006667.article Organic food manufacturer looks to mobile couponing to expand appeal in the absence of a loyalty programme. Tue, 14 May 2013 14:23 GMT http://www.marketingweek.co.uk/news/nokia-confirms-launch-of-flagship-lumia-925-device/4006661.article http://www.marketingweek.co.uk/news/nokia-confirms-launch-of-flagship-lumia-925-device/4006661.article O2 and Vodafone confirmed as early backers of Windows Phone device. Tue, 14 May 2013 11:12 GMT http://www.marketingweek.co.uk/news/ladbrokes-marketing-chief-to-exit-following-digital-unit-launch/4006656.article http://www.marketingweek.co.uk/news/ladbrokes-marketing-chief-to-exit-following-digital-unit-launch/4006656.article Customer experience director Stephen Vowles exits after ‘ensuring right marketing model’ is in place. Mon, 13 May 2013 16:09 GMT http://www.marketingweek.co.uk/news/bt-to-return-to-mobile-market/4006644.article http://www.marketingweek.co.uk/news/bt-to-return-to-mobile-market/4006644.article BT reported to be plotting a return to consumer mobile market after 11 years of absence, following 4G spectrum acquisition. Mon, 13 May 2013 10:23 GMT http://www.marketingweek.co.uk/news/beyonc-helps-o2-record-smartphone-customer-boost/4006603.article http://www.marketingweek.co.uk/news/beyonc-helps-o2-record-smartphone-customer-boost/4006603.article Hike in contract and customers numbers offsets dip in revenues. Wed, 8 May 2013 14:58 GMT http://www.marketingweek.co.uk/news/digital-players-bid-to-remove-jargon-from-digital/4006587.article http://www.marketingweek.co.uk/news/digital-players-bid-to-remove-jargon-from-digital/4006587.article Google and IAB lobby brands with simplified messages to buoy digital ad budgets. Tue, 7 May 2013 17:41 GMT http://www.marketingweek.co.uk/news/microsoft-cmo-hits-out-at-windows-8-critics/4006570.article http://www.marketingweek.co.uk/news/microsoft-cmo-hits-out-at-windows-8-critics/4006570.article CMO Tami Reller confirms ‘Windows Blue’ update due for 2013, argues ‘PCs are still alive.’ Tue, 7 May 2013 10:13 GMT http://www.marketingweek.co.uk/news/mobile-continues-to-bolster-facebook-revenue/4006550.article http://www.marketingweek.co.uk/news/mobile-continues-to-bolster-facebook-revenue/4006550.article Facebook CEO Mark Zuckerberg highlights strides in mobile. Thu, 2 May 2013 10:30 GMT http://www.marketingweek.co.uk/news/samsung-backs-aol-video-ad-unit-launch/4006534.article http://www.marketingweek.co.uk/news/samsung-backs-aol-video-ad-unit-launch/4006534.article AOL’s Be On division eyes TV budgets as new devices spur appetite for online video. Tue, 30 Apr 2013 20:00 GMT http://www.marketingweek.co.uk/news/asos-preps-marketing-drive-to-grow-global-brand/4006525.article http://www.marketingweek.co.uk/news/asos-preps-marketing-drive-to-grow-global-brand/4006525.article Online fashion retailer to strengthen marketing activity in international markets to reach £1bn sales target by 2015. Tue, 30 Apr 2013 10:56 GMT http://www.marketingweek.co.uk/news/samsung-stretches-advantage-in-battle-with-apple/4006501.article http://www.marketingweek.co.uk/news/samsung-stretches-advantage-in-battle-with-apple/4006501.article South Korean smartphone maker steals more market share from Apple as profits soar. Fri, 26 Apr 2013 10:52 GMT http://www.marketingweek.co.uk/news/shazam-to-launch-interactive-cinema-ads/4006476.article http://www.marketingweek.co.uk/news/shazam-to-launch-interactive-cinema-ads/4006476.article Mobile app strikes deal to allow cinemagoers to access branded content. Wed, 24 Apr 2013 18:10 GMT http://www.marketingweek.co.uk/news/aop-scheme-eyes-mobile-advertising-boost/4006462.article http://www.marketingweek.co.uk/news/aop-scheme-eyes-mobile-advertising-boost/4006462.article Sixteen AOP publishers plus Mindshare and ComScore back standardisation drive. Wed, 24 Apr 2013 09:51 GMT http://www.marketingweek.co.uk/apple-posts-first-profit-dip-in-ten-years/4006461.article http://www.marketingweek.co.uk/apple-posts-first-profit-dip-in-ten-years/4006461.article US giant beats expectations but puts ‘frustrating’ slowdown down to thinner margins, hails ‘record quarter’. Wed, 24 Apr 2013 08:55 GMT http://www.marketingweek.co.uk/news/facebook-updates-pages-for-mobile/4006452.article http://www.marketingweek.co.uk/news/facebook-updates-pages-for-mobile/4006452.article Brands’ Facebook Pages redesigned to be more relevant for mobile users. Tue, 23 Apr 2013 17:00 GMT http://www.marketingweek.co.uk/news/heineken-to-build-real-time-marketing-drive-around-mobile/4006435.article http://www.marketingweek.co.uk/news/heineken-to-build-real-time-marketing-drive-around-mobile/4006435.article Brewer steps up mobile focus to drive more fan engagement from social media marketing. Tue, 23 Apr 2013 10:57 GMT http://www.marketingweek.co.uk/news/microsoft-misses-analyst-expectations-while-googles-cpc-falls/4006383.article http://www.marketingweek.co.uk/news/microsoft-misses-analyst-expectations-while-googles-cpc-falls/4006383.article First quarter earnings show mixed results for US giants as transition to mobile carries on. Fri, 19 Apr 2013 11:00 GMT http://www.marketingweek.co.uk/news/guardian-and-ee-pair-to-launch-citizen-journalism-service-guardianwitness/4006340.article http://www.marketingweek.co.uk/news/guardian-and-ee-pair-to-launch-citizen-journalism-service-guardianwitness/4006340.article User-generated content site to harness power of community, showcase 4G network’s capabilities. Tue, 16 Apr 2013 12:57 GMT http://www.marketingweek.co.uk/news/nike-and-ellie-goulding-unite-to-inspire-runners/4006335.article http://www.marketingweek.co.uk/news/nike-and-ellie-goulding-unite-to-inspire-runners/4006335.article Sportswear brand partners with English platinum-selling artist to appeal to women runners through music. Tue, 16 Apr 2013 10:43 GMT http://www.marketingweek.co.uk/news/google-glass-roll-out-steps-up/4006334.article http://www.marketingweek.co.uk/news/google-glass-roll-out-steps-up/4006334.article Prototypes to begin shipping within weeks, while developers invited to begin testing software. Tue, 16 Apr 2013 10:33 GMT http://www.marketingweek.co.uk/news/unilever-launches-first-magnum-branded-mobile-game/4006333.article http://www.marketingweek.co.uk/news/unilever-launches-first-magnum-branded-mobile-game/4006333.article Two new Magnum branded games launched in year-long push for new variants. Tue, 16 Apr 2013 10:28 GMT http://www.marketingweek.co.uk/news/spotify-looks-to-improve-brand-experience-for-advertisers/4006307.article http://www.marketingweek.co.uk/news/spotify-looks-to-improve-brand-experience-for-advertisers/4006307.article Former Mojiva VP Amy Vale hired as head of global b2b marketing and brand experience. Mon, 15 Apr 2013 10:40 GMT http://www.marketingweek.co.uk/news/jaguar-eyes-enlightened-elites-through-digital-activity/4006305.article http://www.marketingweek.co.uk/news/jaguar-eyes-enlightened-elites-through-digital-activity/4006305.article Jaguar seeks younger audiences in F-Type push with viral video featuring actor Damian Lewis and Lana Del Ray. Mon, 15 Apr 2013 10:40 GMT http://www.marketingweek.co.uk/news/google-rolls-out-app-store-refresh/4006251.article http://www.marketingweek.co.uk/news/google-rolls-out-app-store-refresh/4006251.article Overhaul comes amid clean-up in bid to make Google Play more brand safe. Wed, 10 Apr 2013 10:48 GMT http://www.marketingweek.co.uk/news/digital-ad-spend-growth-slows-as-brands-try-mobile/4006249.article http://www.marketingweek.co.uk/news/digital-ad-spend-growth-slows-as-brands-try-mobile/4006249.article Marketers increasingly experimented with cheaper mobile formats in 2012, study suggests. Wed, 10 Apr 2013 10:23 GMT http://www.marketingweek.co.uk/news/ee-eyes-4g-advisory-service-for-brands/4006229.article http://www.marketingweek.co.uk/news/ee-eyes-4g-advisory-service-for-brands/4006229.article UK’s first 4G operator looks to become thought leader in mobility. Tue, 9 Apr 2013 13:33 GMT http://www.marketingweek.co.uk/news/microsoft-nokia-add-to-googles-european-scrutiny-woes/4006218.article http://www.marketingweek.co.uk/news/microsoft-nokia-add-to-googles-european-scrutiny-woes/4006218.article Lobby group complains to EC in bid to force market regulation. Tue, 9 Apr 2013 10:08 GMT http://www.marketingweek.co.uk/news/facebook-unveils-mobile-hub-for-android-devices/4006187.article http://www.marketingweek.co.uk/news/facebook-unveils-mobile-hub-for-android-devices/4006187.article Facebook Home service to put the social network at the centre of users’ mobile experiences. Thu, 4 Apr 2013 20:34 GMT http://www.marketingweek.co.uk/news/rovio-eyes-more-brand-partnerships/4006182.article http://www.marketingweek.co.uk/news/rovio-eyes-more-brand-partnerships/4006182.article Move comes as developer reports 101 per cent sales increase in 2012 to €152.2m (£129.1m). Thu, 4 Apr 2013 10:36 GMT http://www.marketingweek.co.uk/news/top-5-mobile-marketing-landmarks/4006176.article http://www.marketingweek.co.uk/news/top-5-mobile-marketing-landmarks/4006176.article From the humble SMS, to Crazy Frog ringtones, mobile has come of age in just 40 years. Wed, 3 Apr 2013 14:53 GMT