http://www.marketingweek.co.uk http://www.marketingweek.co.uk http://www.marketingweek.co.uk/magazine/graphics/logo.png http://www.marketingweek.co.uk http://www.marketingweek.co.uk/facebooks-domestic-violence-row-highlights-many-problems/4006764.article http://www.marketingweek.co.uk/facebooks-domestic-violence-row-highlights-many-problems/4006764.article How lack of standards means marketers can inadvertantly be funding voices they’d rather not. Thu, 23 May 2013 13:43 GMT http://www.marketingweek.co.uk/opinion/digital-and-data-will-give-channel-4-a-new-lease-of-life/4006713.article http://www.marketingweek.co.uk/opinion/digital-and-data-will-give-channel-4-a-new-lease-of-life/4006713.article Innovation around advertising, data and programming will turn Channel 4 into the new kid on the block again - despite being in its thirties. Fri, 17 May 2013 14:17 GMT http://www.marketingweek.co.uk/opinion/digital-marketing-is-about-people-not-devices-its-an-adage-thats-often-forgotten/4006702.article http://www.marketingweek.co.uk/opinion/digital-marketing-is-about-people-not-devices-its-an-adage-thats-often-forgotten/4006702.article Techno-philes shouldn’t mistake the means for the ends. Fri, 17 May 2013 10:42 GMT http://www.marketingweek.co.uk/opinion/bt-sport-digital-exclusives-could-help-it-boot-sky-out-the-park/4006637.article http://www.marketingweek.co.uk/opinion/bt-sport-digital-exclusives-could-help-it-boot-sky-out-the-park/4006637.article If it gets the digital and mobile offer right, BT Sport could transform sports broadcasting into a whole different ball game. Fri, 10 May 2013 12:45 GMT http://www.marketingweek.co.uk/opinion/high-street-retailers-are-riding-the-digital-wave-but-i-cant-see-much-innovation/4006620.article http://www.marketingweek.co.uk/opinion/high-street-retailers-are-riding-the-digital-wave-but-i-cant-see-much-innovation/4006620.article Let’s not mistake basic service levels for innovation. Thu, 9 May 2013 15:11 GMT http://www.marketingweek.co.uk/opinion/news-brands-and-advertisers-must-get-round-the-table/4006600.article http://www.marketingweek.co.uk/opinion/news-brands-and-advertisers-must-get-round-the-table/4006600.article With the right insight, print media groups could lead the way in digital advertising. Wed, 8 May 2013 12:40 GMT http://www.marketingweek.co.uk/opinion/youtube-has-won-the-battle-with-tv-bllocks/4006564.article http://www.marketingweek.co.uk/opinion/youtube-has-won-the-battle-with-tv-bllocks/4006564.article YouTube hasn’t ‘won the battle’. There wasn’t even a war in the first place. Fri, 3 May 2013 13:06 GMT http://www.marketingweek.co.uk/opinion/digital-marketers-must-do-more-than-just-drop-the-jargon-to-become-mainstream/4006546.article http://www.marketingweek.co.uk/opinion/digital-marketers-must-do-more-than-just-drop-the-jargon-to-become-mainstream/4006546.article Yesterday I was fortunate enough to hear Harper Reed, CTO of Barack… Wed, 1 May 2013 17:29 GMT http://www.marketingweek.co.uk/opinion/brands-should-engage-more-with-the-start-up-community/4006289.article http://www.marketingweek.co.uk/opinion/brands-should-engage-more-with-the-start-up-community/4006289.article Last year, I wrote about how the agency-advertiser model is changing, and how advertisers might need to… Wed, 1 May 2013 00:00 GMT http://www.marketingweek.co.uk/opinion/why-hyundai-has-committed-brand-suicide-with-its-failed-attempt-at-viral/4006502.article http://www.marketingweek.co.uk/opinion/why-hyundai-has-committed-brand-suicide-with-its-failed-attempt-at-viral/4006502.article Not only did Hyundai and its agency badly misjudge their creative, they have also fallen down by sitting on their hands and letting a mistake run and run online, which will no doubt leave a dark stain on its brand reputation for some time to come. Fri, 26 Apr 2013 11:23 GMT http://www.marketingweek.co.uk/home/join-the-modern-marketers-manifesto-debate/4006459.article http://www.marketingweek.co.uk/home/join-the-modern-marketers-manifesto-debate/4006459.article ‘The manifesto is a statement of intent - it outlines the areas marketers need to focus on to drive their business forward’ Wed, 24 Apr 2013 00:00 GMT http://www.marketingweek.co.uk/opinion/a-modern-marketing-manifesto/4006430.article http://www.marketingweek.co.uk/opinion/a-modern-marketing-manifesto/4006430.article As you might expect we champion the cause of marketing, and marketers, globally. Tue, 23 Apr 2013 09:00 GMT http://www.marketingweek.co.uk/opinion/marketers-who-get-twitter-music-could-become-social-media-rock-stars/4006400.article http://www.marketingweek.co.uk/opinion/marketers-who-get-twitter-music-could-become-social-media-rock-stars/4006400.article Brands shouldn’t overlook #Music as it’s another weapon for their marketing arsenal. Fri, 19 Apr 2013 14:53 GMT http://www.marketingweek.co.uk/in-depth-digital/twitters-keyword-targeting-will-do-google-more-favours-than-harm/4006374.article http://www.marketingweek.co.uk/in-depth-digital/twitters-keyword-targeting-will-do-google-more-favours-than-harm/4006374.article Twitter unveiled its keyword-targeting capability for advertisers yesterday (April 17) amid an expected… Thu, 18 Apr 2013 13:58 GMT http://www.marketingweek.co.uk/opinion/more-education-needed-to-ensure-in-app-purchases-arent-childs-play/4006279.article http://www.marketingweek.co.uk/opinion/more-education-needed-to-ensure-in-app-purchases-arent-childs-play/4006279.article While it’s not its entire responsibility to hold the hands of absent-minded parents, the mobile industry must show willingness to educate consumers about in-game purchases. Fri, 12 Apr 2013 11:44 GMT http://www.marketingweek.co.uk/opinion/facebooks-premium-message-service-is-a-step-too-far-for-brands/4006259.article http://www.marketingweek.co.uk/opinion/facebooks-premium-message-service-is-a-step-too-far-for-brands/4006259.article Reports are circulating that Facebook is to trial a paid-for messaging service that lets users directly… Wed, 10 Apr 2013 16:28 GMT http://www.marketingweek.co.uk/opinion/striking-the-balance-the-key-issue-facing-every-high-street-retailer/4006184.article http://www.marketingweek.co.uk/opinion/striking-the-balance-the-key-issue-facing-every-high-street-retailer/4006184.article Blockbuster, HMV, Jessops are just a few of the recent high street casualties of the ongoing digital disruption… Thu, 4 Apr 2013 12:50 GMT http://www.marketingweek.co.uk/in-depth-digital/do-people-care-enough-to-be-spooked-by-facebooks-targeted-news-feed-ads/4006137.article http://www.marketingweek.co.uk/in-depth-digital/do-people-care-enough-to-be-spooked-by-facebooks-targeted-news-feed-ads/4006137.article My short answer to the above question is ”no”, but it doesn’t mean advertisers cannot mess up using… Wed, 27 Mar 2013 17:00 GMT http://www.marketingweek.co.uk/opinion/google-glasss-clever-marketing-vision/4006110.article http://www.marketingweek.co.uk/opinion/google-glasss-clever-marketing-vision/4006110.article ‘Anyone with even a vague sense of self-awareness would not be seen dead with a Bluetooth headset… so it should be clear how smart Google is’ Wed, 27 Mar 2013 00:00 GMT http://www.marketingweek.co.uk/opinion/bad-targeting-holds-back-behavioural-ads/4006117.article http://www.marketingweek.co.uk/opinion/bad-targeting-holds-back-behavioural-ads/4006117.article Brands should focus first on getting the execution right and not worry yet about regulation. Tue, 26 Mar 2013 14:13 GMT