http://www.marketingweek.co.uk http://www.marketingweek.co.uk http://www.marketingweek.co.uk/magazine/graphics/logo.png http://www.marketingweek.co.uk http://www.marketingweek.co.uk/trends/find-your-feminine-side/4007010.article http://www.marketingweek.co.uk/trends/find-your-feminine-side/4007010.article Brands that have historically had a male-dominated primary audience are working out how to communicate to women – without alienating men. Wed, 19 Jun 2013 00:00 GMT http://www.marketingweek.co.uk/trends/making-its-marque/4007008.article http://www.marketingweek.co.uk/trends/making-its-marque/4007008.article Aston Martin global marketing director Markus Kramer talks about the marketing challenges facing luxury brands and how his brand is celebrating its centenary. Wed, 19 Jun 2013 00:00 GMT http://www.marketingweek.co.uk/trends/qa-sabine-heller-ceo-of-asmallworld/4006936.article http://www.marketingweek.co.uk/trends/qa-sabine-heller-ceo-of-asmallworld/4006936.article CEO of ASmallWorld, the exclusive invitation only online club loved by celebrities, talks about how her career trajectory is helping her to rebrand the network. Wed, 12 Jun 2013 00:00 GMT http://www.marketingweek.co.uk/trends/blackberry-hoping-to-bear-fruit/4006821.article http://www.marketingweek.co.uk/trends/blackberry-hoping-to-bear-fruit/4006821.article CMO Frank Boulben on the turnaround strategy for the mobile brand. Wed, 5 Jun 2013 00:01 GMT http://www.marketingweek.co.uk/trends/live-in-the-moment/4006738.article http://www.marketingweek.co.uk/trends/live-in-the-moment/4006738.article Brands need to make their marketing topical and reactive - known as ‘moment marketing’ - in today’s digital world where consumers are calling the shots. Wed, 29 May 2013 00:00 GMT http://www.marketingweek.co.uk/trends/social-media-mission-not-impossible-in-virtual-world/4006689.article http://www.marketingweek.co.uk/trends/social-media-mission-not-impossible-in-virtual-world/4006689.article Brands have a greater chance of achieving better results on social media if they target the most active users. Thu, 23 May 2013 00:00 GMT http://www.marketingweek.co.uk/trends/the-top-100-most-valuable-global-brands-2013/4006682.article http://www.marketingweek.co.uk/trends/the-top-100-most-valuable-global-brands-2013/4006682.article This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion Tue, 21 May 2013 00:01 GMT http://www.marketingweek.co.uk/trends/shopper-behaviour-gaining-trust-can-be-a-matter-of-survival/4006544.article http://www.marketingweek.co.uk/trends/shopper-behaviour-gaining-trust-can-be-a-matter-of-survival/4006544.article Consumers distrust brands that present inconsistent service across their offline and online platforms. Wed, 8 May 2013 00:00 GMT http://www.marketingweek.co.uk/trends/youtility-helping-others-to-help-yourself/4006372.article http://www.marketingweek.co.uk/trends/youtility-helping-others-to-help-yourself/4006372.article A ‘help-not-hype’ mode of marketing is being championed in a new book and by brands such as Nivea and Hilton. Does it really work? Wed, 24 Apr 2013 00:00 GMT http://www.marketingweek.co.uk/trends/privacy-for-whose-eyes-only/4006357.article http://www.marketingweek.co.uk/trends/privacy-for-whose-eyes-only/4006357.article How brands are now offering customers privacy to gain a competitive advantage. Wed, 24 Apr 2013 00:00 GMT