Marketing Week
Ad networks
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Survival of the fittest
Digital Strategy Supplement - July 2011
Traditional online ad networks are under increasing pressure and need to evolve to stay alive. Five industry specialists discuss the issues.
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Directing the online traffic
Digital Strategy Supplement - March 2011
Since Kia Motors embraced online marketing, brand interest and sales have rocketed, and it’s so successful the company is now thinking the unthinkable - dropping TV campaigns altogether, discovers Nicola Smith.
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Google co-founder Page back as CEO
Fri, 21 Jan 2011
Read a profile with Google UK chief executive Matt Brittin in next week’s Marketing Week.Google co-founder Larry Page is to take over as chief executive of the search giant in April.
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Case study: Fitness First
Digital Strategy Supplement - January 2011
Latitude generates a 61% increase in downloads for Fitness First in 6 months through innovative digital marketing.
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Intelligent integrated marketing
Digital Strategy Supplement - January 2011
The unprecedented surge in innovation in advertising technology over the past few months is simply exhilarating.
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New era dawns for display advertising
Digital Strategy Supplement - January 2011
Thanks to ad exchanges, online display advertising is becoming increasingly efficient and accountable. Gina Lovett finds out how the online auction model is transforming the sector
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Targeted ads aim for greater accuracy
Digital Strategy Supplement - January 2011
The use of information about individuals’ online behaviour is being used to inform the way digital ads are targeted in a way that far outclasses the use of broad social categories.
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Twitter valued at $3.7bn after fresh investment
Thu, 16 Dec 2010
Twitter has raised an additional $200m (£128m) in finance as the micro-blogging site continues to look for ways to grow its commercial operations.
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Getting to grips with advertising networks
Digital Strategy Supplement - November 2010
When it comes to rolling out your campaign online, should you rely on technology to place your ads or should you apply the human touch? By Sean Hargrave
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Video ads work best with banner back-up
Fri, 8 Oct 2010
Video campaigns that combine pre-roll and banner ads deliver the highest recall rates, according to research from Sky, the IAB and media research agency Decipher.
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Online ad spend close to £2bn
Tue, 5 Oct 2010
UK digital ad spend neared £2bn in the first half of the year as the online industry bounced back from recession, according to the IAB.
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Ad industry acts now to safeguard location marketing
Wed, 29 Sep 2010
The online ad industry is rushing to introduce self-regulation for location-based marketing to allay privacy concerns around the billion-pound sector.
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Google's AdWords updated
Fri, 24 Sep 2010
Google has launched a new AdWords feature in the UK, adding product images within advertisers’ paid-for text ads.
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Facebook measures ads' level of social engagement
Fri, 10 Sep 2010
Facebook has launched a set of metrics that measure social engagement for paid ads.
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Orange takes new direction with cinema ads
Fri, 30 Apr 2010
Orange has partnered with 20th Century Fox to launch a new creative direction for its “Gold Spot” cinema advertising.
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Activist investor Icahn quits Yahoo! board
Mon, 26 Oct 2009
Carl Icahn, the activist investor, has resigned from the Yahoo! board.
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Google launches first major UK push
Mon, 19 Oct 2009
Google has launched its first major campaign in the UK to push its business applications.
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Microsoft sells digital agency to Publicis
Mon, 10 Aug 2009
Microsoft is selling its digital ad agency network Razorfish to the third largest marketing communications group Publicis Groupe for $530m (£318m).
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First details of Google ad exchange revealed
Wed, 22 Jul 2009
Google has unveiled its highly anticipated ad exchange to agencies and publishers as it readies to become a dominant player in the nascent market.
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Publicis Modem names McCarthy CEO
Thu, 18 Jun 2009
Publicis Modem UK has recruited Enda McCarthy as CEO to help drive the digital agency’s growth and build on its current momentum.
