Marketing Week
Ad Watch
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COI: a history in ads
Thu, 29 Mar 2012
Marketing Week looks back at the best of the COI, which will offically be closed this week.
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Swarovski targets teens with new brand
Tue, 14 Feb 2012
Swarovski is launching affordable fashion-led jewellery brand Lola&Grace to target teens.
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LoveFilm says happy Valentine’s Day
Tue, 14 Feb 2012
LoveFilm has created a Valentine’s Day video montage of Bryan Adams’ classic love song ‘Everything I do, I do it for you’ using words from iconic films spliced together.
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BA unveils its London Olympics TV campaign
Tue, 7 Feb 2012
British Airways to debut new Olympics ad showcasing staff on social media.
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Q&A: Anthony Thomson, chairman, Metro Bank
Thu, 2 Feb 2012
Metro Bank chairman Anthony Thomson explains the bank’s customer service strategy at Marketing Week’s 1-2-1 Customer Experience Summit.
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Q&A: Steve Wing, business director for mobile, The Guardian
Thu, 26 Jan 2012
Reporter Lara O’Reilly interviews The Guardian’s Steve Wing at the Marketing Week 1-2-1 Digital Strategy Summit.
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Video Viewpoint: Branded content
Mon, 23 Jan 2012
Seb Joseph discusses what brands need to do to make the best of branded content.
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More Than eyes further growth with service push
Fri, 23 Dec 2011
More Than highlights service and price guarantee in new year campaign.
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Success of Sky’s broadband campaign leads to reduction in marketing spend
Thu, 22 Dec 2011
Sky pares down its TV spend as long-running broadband campaign has already garnered strong consumer awareness.
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Video Viewpoint: 2011 Retail Summary
Wed, 21 Dec 2011
Watch Rosie’s retail year round-up.
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Phones 4U escapes punishment for “scary girl” ad
Wed, 21 Dec 2011
ASA decides retailer’s horror themed ads were not unduly harmful or distressing, despite sparking 601 viewer complaints.
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Sainsbury’s says goodbye to Jamie Oliver with final ad montage
Fri, 16 Dec 2011
See the campaign here.
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The most memorable campaigns of 2011
Thu, 15 Dec 2011
Watch our pick of the best
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M&S named as X-Factor ad winner
Tue, 13 Dec 2011
M&S X-Factor Christmas ad garners most positive emotional response, according to research.
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John Lewis creates a gift of a Christmas ad
Tue, 22 Nov 2011
The Christmas ad for John Lewis is conquering hearts and earning plaudits as a well-crafted, emotionally engaging piece of work.
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Ann Summers launches first TV ad
Thu, 10 Nov 2011
Watch Ann Summers’ first TV ad here.
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Burton’s Foods launches Cadbury Fabulous Fingers
Tue, 8 Nov 2011
Watch the ad for Cadbury’s new Fabulous Fingers sub-brand.
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Video Viewpoint: Clarks
Thu, 3 Nov 2011
MaryLou Costa gives us her opinion on the shoe brand’s change in direction
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Video: O2 Wallet explained
Fri, 14 Oct 2011
Reporter Lara O’Reilly talks to O2 about their new Wallet app.
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John Lewis Never Knowingly Undersold 2011
Thu, 22 Sep 2011
Watch the new ad here
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Halifax - a history of ads (and Howard)
Fri, 16 Sep 2011
Halifax unveils its new ’Community Choir’ campaign tomorrow (17 September), the first step in its bid to revitalise the brand as a challenger to its high street rivals and which you can see here.
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FT global ad campaign launches here
Wed, 7 Sep 2011
Watch the ad.
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Video: Ocado launches interactive Window Shopping experience
Fri, 26 Aug 2011
Ocado is the first supermarket in the UK to launch a “virtual store” and hopes its “Window Shopping” pop-up will get people exited about using its mobile app on the move. Marketing Week went along to try it out - check out our video report.
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Canon launches campaign to inspire photographers
Thu, 25 Aug 2011
Watch the ad here.
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Video viewpoint: What next for the magazine sector?
Thu, 18 Aug 2011
Hear what reporter Lara O’Reilly has to say following the latest ABC figures
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BA uses YouTube for pilot recruitment
Thu, 11 Aug 2011
British Airways (BA) is using digital channels such as YouTube in its biggest pilot recruitment drive in more than 10 years.
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Apple: a history in ads
Wed, 10 Aug 2011
Watch the ads here.
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Visit Wales campaign features Joanna Page and Kelly Jones
Wed, 10 Aug 2011
Watch the ad here.
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Levi’s pulls ads following London riots
Wed, 10 Aug 2011
Levi’s has postponed its latest advertising campaign in the UK because it contains scenes that resemble the riots that have hit parts of the country this week.
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Diageo bids to make G&T fashionable
Fri, 29 Jul 2011
Diageo is to reposition its flagship gin brand Gordon’s as the “best possible start to the evening”.
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Details of first Nokia Windows Phone leaked online
Fri, 24 Jun 2011
Nokia CEO Stephen Elop has unveiled details of the first Nokia Windows Phone at an event allegedly unintended for public consumption.
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Madness slow the pace for Kronenbourg ad
Tue, 31 May 2011
Watch the ad here.
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Wall’s brings back talking dog
Thu, 19 May 2011
Watch the new ad here
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ING launches animated ad campaign
Tue, 17 May 2011
Watch it here
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Stella ad directed by Wes Anderson
Fri, 13 May 2011
Watch it here
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Coca-Cola “makes over mealtimes” in latest ad
Tue, 10 May 2011
Watch Coca-Cola’s latest ad here.
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Viking rebrands to appeal to consumer market
Mon, 9 May 2011
B2B stationery supplier Viking is launching its first national advertising as part of a strategy change to become a more consumer facing brand.
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Coca-Cola: A history in ads
Fri, 6 May 2011
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Cadbury launches dancing clothes ad
Fri, 6 May 2011
Watch Cadbury’s latest Glass and a Half Full Productions’ ad here.
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Johnny Flynn and Karen Anne star in Burberry ads
Thu, 5 May 2011
Watch the ad here
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Sainsbury’s readies fashion push
Wed, 4 May 2011
Watch the ad here
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Old Spice launches Jungle Wilderness spot with new frontman
Tue, 26 Apr 2011
Watch the ad here
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O2 and Tinie Tempah band up for first “flash exit”
Fri, 22 Apr 2011
Watch the campaign here
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Evian unveils stop-motion ad starring babies on T-shirts
Tue, 19 Apr 2011
Watch it here
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Diet Coke launches new TV ad
Tue, 12 Apr 2011
Watch it here
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Ribena Berries return to screens
Mon, 11 Apr 2011
Watch the ad here
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Stella Artois 4% steams ahead in new ad
Mon, 14 Feb 2011
Watch Stella Artois’ latest ad here.
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Peugeot launches comeback car
Tue, 8 Feb 2011
Peugeot is aiming to make a “comeback” into the larger car market with the launch of its new 508 model.
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Yell remixes JR Hartley ad
Mon, 7 Feb 2011
Watch the latest and the original Yell ads here.
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Coca-Cola launches latest 'Open Happiness' campaign online first
Fri, 4 Feb 2011
Watch the latest Coca Cola ad here.
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Saw 3D ad ruled "distressing"
Wed, 12 Jan 2011
Watch the restricted Saw 3D ad here.
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Sky Atlantic launch ad features Dustin Hoffman
Fri, 7 Jan 2011
BSkyB’s advertising campaign to promote the Sky Atlantic HD channel is to star Hollywood legend Dustin Hoffman
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Heinz updates WeightWatchers range for ProPoints
Fri, 7 Jan 2011
Heinz has redesigned its WeightWatchers from Heinz food range in line with the slimming programme’s overhaul of its diet scheme.
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John Prescott stars in Moneysupermarket ad
Thu, 6 Jan 2011
Moneysupermarket.com has drafted in John Prescott to star in its latest television advertisement.
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Tesco unveils first TV ad for grocery shopping app
Wed, 5 Jan 2011
Watch Tesco’s new app ad here.
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Real Radio goes national
Tue, 4 Jan 2011
Watch the ad here
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Innocent readies “biggest ever” marketing campaign
Mon, 3 Jan 2011
Innocent has launched its biggest ever multi-platform marketing campaign to position its smoothies as a healthy alternative to snacking.
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The Co-op reveals campaign to change shopping attitudes
Mon, 3 Jan 2011
The Co-operative Group is unveiling a new strapline for its food business, as part of a multi-million pound New Year campaign.
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Guinness launches “Dark Life” TV ad
Thu, 16 Dec 2010
Watch the ad here
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McDonald’s tries to tackle McJob “misconceptions”
Thu, 25 Nov 2010
Watch the ad here
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The Sun spoofs Old Spice ad with Page 3 girls
Mon, 15 Nov 2010
Watch the ad here
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Sainsbury’s helps plan perfect Christmas
Mon, 15 Nov 2010
See Sainsbury’s Christmas campaign featuring Jamie Oliver here.
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John Lewis reveals Christmas campaign
Tue, 9 Nov 2010
Check out John Lewis’ Christmas campaign
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Yeo Valley takes organic message to TV
Thu, 7 Oct 2010
Yeo Valley, the organic food brand, is launching its first television advertising campaign to drive the message that organic products should be accessible to everyone.
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Coke brings back Calvin Harris advert
Mon, 26 Jul 2010
Coca-Cola’s ’Yeah Yeah Yeah, La La La’ TV advert starring DJ Calvin Harris is making a return to the screens.
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Nissan unveils £8m launch campaign for Juke
Wed, 21 Jul 2010
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Chrysler runs 'anti-British' ad campaign in US
Tue, 20 Jul 2010
American car manufacturer Chrysler is targeting a growing anti-British sentiment in the US, following the BP oil spill in the Gulf of Mexico, in its latest ad campaign.
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Maynards brings back Moose in £2m ad push
Thu, 15 Jul 2010
Maynards, the sweets manufacturer behind Wine Gums, is launching a £2m integrated ad campaign, fronted by Maynard the Moose, a brand icon that first appeared 20 years ago.
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Doro unveils TV ads to promote easy-to-use handsets
Thu, 15 Jul 2010
Doro UK has unveiled its first TV advertising campaign to support sales of its growing portfolio of easy-to-use mobile phones.
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It’s good to talk – but what next for BT?
Wed, 14 Jul 2010
Matthew Dearden’s exit from the nation’s leading telecoms provider to become CEO of Clear Channel Outdoor will leave a tough legacy for his replacement to follow. He spoke to Marketing Week about what’s still to come from the telecoms firm.
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Honda unveils first crowd-sourced activity
Tue, 13 Jul 2010
Honda is launching its first crowd-sourced, social media activated, documentary film, Live Every Litre, following a nationwide search for ideas.
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Schweppes focuses on humour in latest ad campaign
Mon, 12 Jul 2010
Schweppes, the lemonade brand owned by Coca-Cola, is unveiling a new tongue-in-cheek advertising campaign focusing on its British heritage, which can be seen here.
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Government turns to Facebook to help cut spending
Fri, 9 Jul 2010
The Government has unveiled a partnership with Facebook to invite members to submit ideas on how to cut spending. Watch a web conference between Prime Minster David Cameron and Facebook founder Mark Zuckerberg here.
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Cancer Research campaign focusses on diagnosis
Thu, 8 Jul 2010
Cancer Research is launching a campaign featuring real doctors to highlight the progress being made by the charity.
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McDonald’s celebrates its farms in latest TV ad
Mon, 5 Jul 2010
McDonald's is unveiling its 2012 themed advertising campaign focusing on British farming, titled "That's What Makes McDonald's".
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Sainsbury’s brings back Jamie Oliver for summer campaign
Thu, 1 Jul 2010
Sainsbury’s is launching its summer advertising campaign with a Jamie Oliver television spot.
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King of shaves sexes up shaving
Wed, 23 Jun 2010
King of Shaves, the men’s shaving brand, has released a viral video that shows a scantiy clad woman shaving a man. Watch it in full here.
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Post Office pushes community credentials
Wed, 23 Jun 2010
The Post Office is to celebrate its place in communities with a campaign that pushes the “stature, strength and expertise” of its staff and products.
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Tennent’s celebrates heritage in TV campaign
Fri, 18 Jun 2010
C&C Group is to launch the first major push for Tennent’s lager since it bought the brand last year.
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Nestlé sues Sara Lee in premium coffee battle
Wed, 16 Jun 2010
Nestlé is taking legal action against Sara Lee over alleged patent infringement of its premium capsule coffee brand Nespresso.
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TCP owner looks to rejuvenate marketing
Wed, 16 Jun 2010
Omega Pharma, the company which owns over-the-counter healthcare brands TCP, Jungle Formula and Buttercup, is looking to rejuvenate its portfolio after admitting previous marketing campaigns lacked “innovation”.
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Camelot encourages sharing in EuroMillions campaign
Wed, 16 Jun 2010
Camelot is repositioning its EuroMillions brand as one with a potential jackpot that is big enough to share with family and friends.
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Ferrero Rocher reviews its £6m advertising business
Tue, 15 Jun 2010
Chocolate brand Ferrero Rocher has started a hunt for an advertising agency, ahead of a big-budget Christmas TV commercial.
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Ericsson launches football-themed consumer campaign
Tue, 15 Jun 2010
Ericsson is launching its first ever consumer campaign online timed to coincide with the World Cup, offering football fans the chance to cheer for their country.
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Renault advertises new models with online reality show
Mon, 14 Jun 2010
Renault has unveiled an integrated marketing push to promote the launch of its Mégane Coupé Cabriolet and Wind models, centred on an online reality television show.
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Big Brother sponsor reveals its idents
Wed, 9 Jun 2010
Skincare brand Freederm, sponsor of the final Channel 4 series of Big Brother, has unveiled its sponsorship idents.
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Honda readies major ad push for CR-Z hybrid coupe launch
Tue, 8 Jun 2010
Honda is unveiling a pan-European integrated campaign to co-incide with the launch of its hybrid coupe, the Honda CR-Z.
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Flake replaces sexy girl for artistic depiction
Mon, 7 Jun 2010
Cadbury has unveiled a £3.5m advertising campaign for Flake, which replaces the “Only the Crumbliest, Flakiest” jingle, with images of a yellow dress becoming a Flake chocolate.
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Waitrose ad celebrates South Africa project anniversary
Mon, 7 Jun 2010
Waitrose has launched a new ad featuring Heston Blumenthal to celebrate the five year anniversary of the Waitrose Foundation in South Africa.
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David Beckham stars alongside Han Solo in Adidas ad
Mon, 7 Jun 2010
Adidas has launched a Star Wars-themed World Cup campaign featuring characters from the movie alongside brand ambassadors including David Beckham, Noel Gallagher and Snoop Dogg.
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VW Golf ad focuses on classic values
Fri, 14 Aug 2009
Volkswagen is launching a new television ad for its Golf marquee that sees return to communicating the classic values of the car, rather than the fantasy approach of recent campaigns like the controversial “Fight” campaign
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Specsavers launches comedy ad for Irish audience
Mon, 3 Aug 2009
High-street optician, Specsavers, has created a TV campaign for Irish audiences in response to the developments in the Irish economy.
