Marketing Week
Adam & Eve
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John Lewis releases album of ad covers
Mon, 21 Nov 2011
John Lewis looks to exploit popularity of ads with a charity album containing songs featured in the spots.
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Burberry proves switching focus to digital isn’t just about saving money
Fri, 18 Nov 2011
This week Burberry trumpeted its decision to switch the majority of its marketing spend from traditional channels to digital, a move that will hopefully convince more brands to follow suit.
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Caspar's Phones 4U ads are so effective it's scary
27 October 2011
I write this week to acknowledge the insane bravery of Phones4U. In this age of social media domination, it takes an enormous amount of professional and personal gusto to spend a large chunk of any marketing budget on an old fashioned TV campaign. But to ...
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Phones4U ads not a horror show
Wed, 28 Sep 2011
From the ’Jack’ campaign by WCRS in the early noughties through to last year’s ’Hard working PrisonGuards’ ads by Adam & Eve, ...
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Halifax emphasises community credentials
Thu, 15 Sep 2011
Lloyds Banking Group owned brand unveils the first stage in its bid to regain “challenger” status.
