Marketing Week
Advertising - Brands
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EHarmony launches first ever UK-produced campaign
Thu, 22 Dec 2011
Dating site sheds US-produced marketing in a bid to make the brand feel “truly local”.
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Hovis enlists its farmers to push British message
Tue, 5 Apr 2011
Hovis is launching a £3.5m ad campaign starring Hovis farmers to promote its positioning of using 100% British wheat.
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Mercedes Benz appoints marketing director
Fri, 25 Mar 2011
Mercedes Benz has appointed former Volkswagen marketing director David George to the same role.
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Starbucks: Social media should be conversation not promotion
Wed, 29 Sep 2010
The Annual: Social media is about having conversations with customers not marketing to them, according to Starbucks VP of marketing.
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Online toolkit to help with marketing to kids launched
Mon, 27 Sep 2010
The Advertising Association has launched an online resource to help companies develop responsible products and campaigns that target children today (27 September).
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McVitie’s VIP Club debuts on TV
Mon, 6 Sep 2010
McVitie’s is launching the first television advertising campaign for the reward scheme it unveiled earlier this summer.
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Vodafone stronger after restructuring
Fri, 23 Jul 2010
Vodafone has reported a 1.1% rise in group revenues for the first quarter, helped by its recent restructuring.
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Sorrell coy over moving back to the UK
Mon, 5 Jul 2010
Sir Martin Sorrell has greeted the Chancellor’s calls for WPP to return to the UK with a hint of scepticism.
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Government departments prepare to cut spending by 40%
Mon, 5 Jul 2010
Government marketers are bracing themselves for heavy cuts to their advertising budgets after the coalition government asked departments to plan for possible spending cuts of up to 40%.
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Nissan campaign plays on rivalry
Fri, 2 Jul 2010
Nissan is launching an outdoor campaign to highlighting its superiority over German rival sports car brand Porsche.
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Five strategies for a successful global brand
1 July 2010
With brands increasingly crossing international borders via the internet, marketers may need to fine-tune their strategies to ensure their brands are making the most of the global market.
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Ogilvy wins Huggies ad business in global realignment
Thu, 24 Jun 2010
Ogilvy has been awarded business on several Kimberly-Clark brands, including Huggies, Kotex and Depend, with incumbent agency JWT losing out.
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P&G marketing boss urges brands to move beyond traditional advertising
Thu, 24 Jun 2010
CANNES: Brands need to move beyond traditional advertising campaigns and offer services to consumers that build awareness and loyalty, according to Procter & Gamble.
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Ribena encourages consumers to "Pick your own" flavour
Mon, 21 Jun 2010
Ribena is launching its latest promotional push, themed “Pick your own flavour”, aiming to raise awareness of the different variants the soft drink is available in.
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Research finds strong advertising creativity is at heart of business success
Thu, 17 Jun 2010
A new research study from the Institute of Practitioners in Advertisng (IPA) and Thinkbox, in conjunction with The Gunn Report, has identified a direct correlation between strong advertising creativity and business success.
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British Gas retains Carat following marketing restructure
Thu, 17 Jun 2010
British Gas has retained Carat to handle its £50m media planning and buying account, following a reshuffle of its marketing department.
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Dell Services unveils ad campaign to boost awareness
Mon, 14 Jun 2010
Dell is running its first advertising for its services division, which was established after the company acquired IT giant Perot Systems for $3.9bn (£2.7bn) late last year.
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Monster.co.uk campaigns to "Bring Back Britain's Lunch Hour"
Mon, 14 Jun 2010
Monster.co.uk, the online recruitment and careers specialist, has launched a campaign to ‘Bring Back Britain’s Lunch Hour’ with a dedicated website, PR and social media campaign.
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Country Life to bring back Lydon ad
Fri, 11 Jun 2010
Country Life is re-introducing its Great British Butter campaign, featuring Sex Pistols front man John Lydon.
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Toyota assigns highest share of marketing spend to online for pair of ad campaigns
Wed, 9 Jun 2010
Toyota has made its biggest online investment to date with the launch of two branding campaigns, to back the release of its Auris Hybrid model and promote its overall brand.
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Aviva encourages the public to nominate local heroes in latest ad push
Fri, 4 Jun 2010
Aviva has unveiled an integrated marketing campaign called “Tell Us Your Story” that aims to engage consumers by associating with their lifestyles.
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The Economist unveils ads to reach out to the “intellectually curious”
Thu, 3 Jun 2010
The Economist is launching an outdoor marketing campaign asking people “Where do you stand?” on the subjects of drugs legalisation, the trading of human organs and prisoners’ right to vote, in a bid to promote its editorial content.
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Bauer Media partners with Sex and the City 2
Thu, 27 May 2010
Bauer Media, which owns media brands including Grazia, Heat and Kiss, has signed an advertising deal with Warner brothers to promote Sex and the City 2.
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Aviva targets retirement market with TV ad
Fri, 14 May 2010
Aviva is launching the next installment of its ‘Chameleon’ television advertising campaign starring comedian Paul Whitehouse.
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Villa, Messi and Zidane star in new Adidas ad
Tue, 11 May 2010
Adidas kicked of its World Cup activity with an advertising campaign for its F5O adiZero football boots, featuring the likes of Lionel Messi and David Villa.
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Homeless charity launches iHobo app to challenge stereotypes
Mon, 10 May 2010
Homeless charity Depaul is launching iHobo, an interactive live action iPhone application to attract young donors.
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SSP UK unveils World-Cup themed promotion drive
Thu, 6 May 2010
SSP UK, the owner of brands including Upper Crust and Millies Cookies, is launching a promotion across UK railway stations in the run up to the World Cup called ’Get Your Free Kicks.
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The hunt just became personal
29 April 2010
Struq’s personalised banner ads tackle the problem of ’banner blindness’ and match job seekers with their perfect vacancy.
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Kelly Brook "nurses" Terry Venables, Graham Taylor, Kenny Dalglish in Sony ad
Thu, 22 Apr 2010
World Cup Sponsor Sony has recruited a squad of former football stars to appear in an entertaining ad set in a “retirement home” for football managers being “nursed” by Kelly Brook.
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Samsung launches £8m 3D TV ad push
Wed, 21 Apr 2010
Samsung UK is launching a “stunning” advertising campaign for its 3D TV range, which it claims is the UK’s first 3D LED TV.
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Phil Rumbol to leave Cadbury
Wed, 21 Apr 2010
Phil Rumbol is to leave his position as UK marketing director at Cadbury in the summer after turning down a job with Kraft, the company has confirmed today (21 April).
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Kingsmill partners with Britain's Got Talent
Mon, 19 Apr 2010
Kingsmill has signed a partnership with ITV’s Britain’s Got Talent to launch an on-pack promotion offering consumers the chance to win a prizes, including tickets to the live show and live tour.
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Kellogg's signs up Angela Griffin to front Fibre Plus campaign
Mon, 19 Apr 2010
Kellogg’s has signed up actress and TV presenter Angela Griffin to front the £2m media campaign for its new cereal bar Fibre Plus.
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Oxfam appoints WPN to build supporter base
Fri, 16 Apr 2010
Oxfam has appointed Watson Phillips Norman (WPN) to handle integrated donor recruitment activity in the UK.
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The Sun keeps World Cup campaign under wraps before Saturday airing
Thu, 15 Apr 2010
The Sun is to launch its World Cup marketing campaign this weekend during the first episode of ITV1’s ‘Britain’s Got Talent’, but is refusing to reveal exact details of its plans.
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Mars ad to feature John Barnes singing World in Motion
Thu, 15 Apr 2010
Mars is set to unveil an England football club themed advertising campaign featuring John Barnes re-enacting his rap from the original World in Motion song released 20 years ago in 1990
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Twix hands global brand duties to TBWA
Thu, 15 Apr 2010
Twix has handed its global brand business to TBWA\London, following a competitive pitch
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Ribena brings back Berry characters in latest ad push
Wed, 14 Apr 2010
Ribena is reintroducing its Ribena Berry characters that were made famous in its advertising during the 1980s, as part of its latest ad push.
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Brands rewrite history to create own legacy
Wed, 7 Apr 2010
Young brands often create traditions and rewrite history to form a legacy for themselves. But to avoid falsifying the past, any story that is built around a brand must be based on fact.
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Fiat Professional unveils "whole new approach to marketing"
Fri, 12 Mar 2010
Fiat Professional is to unveil a new campaign focusing on a sitcom to promote its range of vehicles, which it claims will be the start of “a whole new approach to marketing.”
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Nissan plots integrated campaign for new Qashqai push
Fri, 5 Mar 2010
Nissan has unveiled the latest extension to its ‘Urbanproof’ saga advertising theme, with an integrated marketing campapign supporting the reveal of the new Nissan Qashqai.
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Truphone launches £1m international campaign targeting businesses
Fri, 5 Mar 2010
Truphone, the global mobile operator, is launching a £1m international campaign to promote its Truphone Local Anywhere package to businesses and frequent travellers.
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WPP sees 2009 pre-tax profit fall by 16%
Fri, 5 Mar 2010
WPP, owner of agencies including Grey, Ogilvy and JWT, has reported its 2009 pre-tax profits fell 16% to £812m last year, with the economic downturn contiributing to a “brutal” year for the business.
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Baileys calls global ad pitch for its £40m account
Thu, 4 Mar 2010
Baileys, the Diageo-owned Irish liqueur brand, has parted company with JWT and called a pitch for its £40m global advertising account.
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SeeSaw sells out of ad inventory till May
Thu, 4 Mar 2010
SeeSaw has announced today that it has sold all its planned advertising inventory up until May 2010, in partnership with Video Initaitves, the specialist online video advertising arm of eType.
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PETA ad targets Crufts
Tue, 2 Mar 2010
PETA, the animal rights group, has produced a new controversial ad in the lead up to the Crufts dog show, which takes place later this month.
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Starbucks unveils new Fairtrade based campaign
Mon, 1 Mar 2010
Starbucks UK is launching an integrated marketing campaign, promoting its Fairtrade ranges of coffee and brownies.
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Network Rail puts £100m account out to tender
Thu, 11 Feb 2010
Network Rail has put its £100m media contract out to tender under statutory review, covering adverts placed across its 18 core stations.
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Cadbury appoints CMW to Trebor digital account
Thu, 11 Feb 2010
Cadbury has appointed CMW to develop and execute the Trebor digital strategy across its portfolio of gums and mints.
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Iceland looks for ordinary customers to front ads
Mon, 8 Feb 2010
Iceland is looking for its first non-celebrity brand ambassador in a nationwide search to replace The Nolan’s Coleen Nolan and other famous faces including Kerry Katona.
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Google reports 54% increase in profits over 2009
Fri, 22 Jan 2010
Google saw off recession blues with a 54% increase in profits last year, totalling $6.52bn (£4.02bn) mainly thanks to advertising earnings.
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De Vere Hotels appoints Targetbase Claydon Heeley
Fri, 22 Jan 2010
De Vere Hotels has appointed integrated marketing agency, Targetbase Claydon Heeley (TBCH), to handle a £1m advertising account, creating a new golf and leisure concept.
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Total Greek Yoghurt appoints Creative Orchestra and Total Media
Fri, 22 Jan 2010
Fage UK, the owners of Total Greek Yoghurt, has appointed advertising agency Creative Orchestra and media planning and buying agency Total Media, to help drive the brand’s marketing for the next three years.
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O2 readies personalised mobile ad service
Wed, 2 Dec 2009
O2 is launching a new advertising service enabling personalised mobile ads for its customers.
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VMtv rebrands Living and Living2
Wed, 18 Nov 2009
Virgin Media Television is renaming its Living2 channel offering and overhauling the visual identity of its Living channel.
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Former Asda boss Norman named ITV chairman
Wed, 18 Nov 2009
ITV has appointed former Asda chief executive Archie Norman as its new chairman.
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Microsoft launches Bing
Fri, 13 Nov 2009
Microsoft has today (13 November) given its Bing search engine a full UK launch as it looks to usurp Yahoo! as the main search rival to Google.
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Brands’ new model army
28 October 2009
Forrester Research is calling for a complete overhaul of the marketing function, in which brand managers are ditched in favour of a new model of working involving ‘brand advocates’. But can a reactive role creating ‘on the fly’ plans really work for businesses? By Maeve Hosea
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Google launches first major UK push
Mon, 19 Oct 2009
Google has launched its first major campaign in the UK to push its business applications.
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MTV to relaunch entertainment channel
Fri, 16 Oct 2009
MTV Networks is relaunching its entertainment channel TMF (The Music Factory) and rebranding it as Viva.
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McDonald’s overhaul of “lovin’ it” overdue
Wed, 14 Oct 2009
McDonald’s move to review its global “I’m lovin’ it” campaign is “necessary” if it is to remain relevant in the recession and in line with the trend towards social media, according to branding experts.
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PETA rapped over swine flu fear mongering
Wed, 14 Oct 2009
A People for the Ethical Treatment of Animals (PETA) campaign has been banned by the Advertising Standards Authority for spreading “undue fear and distress” about swine flu.
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McDonald’s reviews “I’m Lovin’ It” messaging
Mon, 12 Oct 2009
McDonald’s is reviewing its “I’m Lovin’ It” brand messaging which it first launched six years ago.
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McDonald’s celebrates 35 years in the UK
Fri, 9 Oct 2009
McDonald’s is unveiling a new campaign to celebrate its 35th anniversary in the UK, featuring popular food items such as the Big Mac and French Fries which appeared on its original menu in 1974.
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Skype awards three agencies £60m global account
Wed, 7 Oct 2009
Skype, the internet telephone company, has appointed TBWA, Wolff Olins and Rapp to collaborate on its global advertising, CRM and brand accounts.
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SABMiller readies fresh global positioning
Thu, 1 Oct 2009
SABMiller is preparing to reposition its Grolsch beer globally as a “maverick” brand.
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ASA bans ad over sexual violence implication
Wed, 30 Sep 2009
A press advertisement for a luxury tile maker that showed a distressed woman with her thighs exposed has been banned for condoning sexual violence.
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Subway to launch new brand strategy
Tue, 8 Sep 2009
Subway is unveiling a new brand-led marketing campaign and strapline highlighting the way people can customise what they have in their subs in order to suit any occasion and mood.
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Skype launches first global campaign
Tue, 8 Sep 2009
Skype is launching its first global campaign in a partnership with CNN International’s nightly programme Connect the World.
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British Airways back on TV
Thu, 3 Sep 2009
British Airways is launching a television campaign focusing on “opportunities” next Monday (7 September) to drive excitement about air travel.
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Nissan launches campaign through Yahoo!
Wed, 2 Sep 2009
Nissan has this week launched an integrated pan-European mobile online ad campaign aimed at pushing the automaker’s “Simplicity” positioning.
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Poisons that pollute marketing
30 July 2009
When fashions change and marketing buzzwords like ‘green’, ‘Web 2.0’ and ‘4x4’ become viewed as poisonous by the very people they are seeking to attract, brands need to be creative to remain competitive.
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EDF Energy hit with £2m fine
Fri, 24 Jul 2009
EDF Energy has been hit with a £2m fine for poor service after failing to meet connection deadlines for new customers.
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Nutricia rapped over health claims
Wed, 22 Jul 2009
The Advertising Standards Authority has rapped baby food and formula manufacturer Nutricia after finding two separate brand campaigns made misleading health claims.
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Molson to launch “biggest ever” Coors Light push
Wed, 15 Jul 2009
Molson Coors is to launch a £3.5m marketing campaign for its Coors Light brand.
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Ids drives growth of new ad break formats
Wed, 15 Jul 2009
Ids, the advertising sales house, is bolstering the number of new ad break formats it produces, with the launch this week of a movie-themed break on Virgin Media TV’s Bravo channel.
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Dairy Crest appoints Universal McCann to handle media
Thu, 9 Jul 2009
Dairy Crest, owner of the Country Life and Dairy Crest brands, has appointed Universal McCann to handle its media planning and buying account following a pitch.
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Alibaba.com in EMEA brand push
Fri, 3 Jul 2009
E-commerce company Alibaba.com has appointed Truly London to spearhead a major campaign across Europe, the Middle East and Africa in a bid to boost its brand awareness.
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Russian vodka brand pushes premium positioning
Wed, 24 Jun 2009
Russian Standard is to launch a marketing campaign to raise awareness of the vodka brand’s origins and history.
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Juliette Lewis to star in Orange Gold Spot
Wed, 24 Jun 2009
Actress and singer Juliette Lewis is to star in the new Orange Gold Spot advert.
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King of Shaves looks to build £5m marketing “war-chest”
Tue, 23 Jun 2009
King of Shaves is looking to raise a £5m marketing “war chest” by issuing “shaving bonds”, as the brand looks to gain ground on rivals Gillette and Wilkinson Sword.
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Why marketers must build better relationships with PR
25 June 2009
The recession has sparked a trend towards consumer distrust of brands, enabling PR to step up to the plate and prove its true worth.
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H&M to launch Jimmy Choo range
Thu, 18 Jun 2009
Jimmy Choo is to become the latest luxury fashion brand to create a collection for high street retailer H&M.
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GM sells Saab to Swedish carmaker
Tue, 16 Jun 2009
General Motors has reached a preliminary agreement to sell its Saab business to Koenigsegg, the Swedish sports carmaker.
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Aga reviews digital agencies and appoints TCS Media
Tue, 16 Jun 2009
Aga Rangemaster is reviewing its digital search agency requirements and has just appointed TCS Media to handle its media buying.
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Thomson targets late bookers
Thu, 28 May 2009
Holiday firm Thomson is to launch a summer marketing campaign targeting holiday makers looking to find cheap last minute deals.
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Scarlett Johansson is new face of Mango
Wed, 27 May 2009
Spanish high street fashion retailer Mango has signed actress Scarlett Johansson to front its autumn/winter advertising campaign.
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Honda Insight kicks off UK campaign in cinemas
Fri, 15 May 2009
Honda starts its campaign for its Insight hybrid model to the UK with cinema advertising alongside films such as Angels & Demons via a £1.3 million deal with Digital Cinema Media.
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Red Bull hunts ad agency for cola brand
Wed, 13 May 2009
Red Bull is understood to be looking for an advertising agency to work on its fledgling cola brand, Red Bull Simply Cola.
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Mastercard lunches with Eden Project for first CSR campaign
Thu, 2 Apr 2009
Mastercard announced earlier this week that it would run its first corporate social responsibility-themed Priceless ad campaign in the UK. The ads form part of a partnership between the credit card company and The Eden Project organisation called The Big Lunch.
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Cigarette brands relying on point-of-sale displays
Thu, 26 Feb 2009
A Government adviser on the proposals to ban the point-of-sale advertising of tobacco claims that such displays are an important marketing tool for cigarette brands.
