Marketing Week
Advertising - Special Reports
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Free samples still best way to win friends
27 October 2011
As more brands incorporate social media into their experiential campaigns, a study seen by Marketing Week reveals the free sample is still highly valued.
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Marketers need to direct flow of talking points
15 September 2011
With new media taking control of communications away from companies, our panel of experts meet in Geneva to debate howmarketers can safeguard brand reputations and engage with their target audience.
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Get more miles per marketing gallon
25 August 2011
Field marketers are manoeuvring social media tactics into their experiential campaigns to drive their power and achieve greater endurance.
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Media tools need to be placed in skilled hands
19 May 2011
Our panel of marketing experts, in association with Communisis, discuss how to make best use of social media and warn there are no one-size-fits-all solutions.
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Poster power grabs piece of the interaction
19 May 2011
Six experts discuss digital innovation and other hot topics that are likely to have a significant impact on the future of out of home media.
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Good first impressions lie in the detail
05 May 2011
With online shopping now an integral part of any brand’s business, the experience your website offers is as important as your next ad campaign.
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Things that make you go OOH!
Wed, 9 Mar 2011
As technology costs fall, innovation is inspiring ever-more adventurous digital out-of-home ad campaigns across the UK.Targeting drivers with a digital OOH campaign proved effective for Heathrow Express
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New era dawns for display advertising
Digital Strategy Supplement - January 2011
Thanks to ad exchanges, online display advertising is becoming increasingly efficient and accountable. Gina Lovett finds out how the online auction model is transforming the sector
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Targeted ads aim for greater accuracy
Digital Strategy Supplement - January 2011
The use of information about individuals’ online behaviour is being used to inform the way digital ads are targeted in a way that far outclasses the use of broad social categories.
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How to extend shelf life of your next campaign
Wed, 12 Jan 2011
The harder an advertising campaign works, the more it delivers - and an increasing number of brands are turning to PR stunts to increase their marketing activity’s impact.
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Driving value from the single customer view
8 July 2010
Bringing all your data together in a single customer view or single marketing view is a Herculean task for many organisations. Do those who have begun the process believe they are about to reap the rewards for their efforts? Morag Cuddeford-Jones reports.
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Extracting value from a wealth of raw online data
8 July 2010
Social media has opened many new streams of information for brands, but technology is only valuable if it is married to solid research methodology.
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Mobile marketers stand at start of long journey
24 June 2010
Marketing Week’s roundtable in association with 2ergo asks whether brands are ready to take advantage of the many advances in mobile marketing.
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Brands get to grips with the art of design
20 May 2010
As design makes an ever-greater impact on marketing programmes, six senior marketers share their views on the many ways it can help a build a brand.
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Field marketing: Reach out to your audience when football fever strikes
29 April 2010
As England and the other 31 World Cup finalists prepare to take to the field in South Africa, marketers must make sure their tournament tactics are spot on.
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Digital keys open door to 21st century marketing
30 September 2009
Who is equipped for 21st century marketing well enough to control how their brand is represented online? Marketing Week and Google held a roundtable discussion with leading marketing experts to uncover how ready the industry is for a digital future.
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Campaign data reaches an eye level
20 August 2009
With the results of eye tracking studies now available almost immediately, direct marketers now face the challenge of developing a better understanding of the data and making good use of it.
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Beyond the screen
06 August 2009
Video may not have killed the radio star but it certainly seems to be triumphing online. There were 971 million display ads placed around video during April in the UK as consumers logged on to be entertained by content on a variety of branded sites, social networks and blogs according to comScore.
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Success built on foundation of basic skills
09 July 2009
At a time when marketers need to shape their brand’s offering, training providers are shifting their focus towards courses that teach basic skills, such as digital strategy, planning and finance.
