Marketing Week
Advertising

Sponsors ready Champions League activity

Fri, 18 May 2012

Sony, Heineken, Ford and Adidas ready advertising campaigns for tomorrow’s Champions League final between Bayern Munich and Chelsea.

‘Inconsistent tone of voice will damage brands’

Wed, 16 May 2012

Brands need to use the same language in all communication with customers or risk creating a disconnect.

Sponsors eye 2012 legacies

Wed, 16 May 2012

Cisco, Coca-Cola and EDF Energy claim London 2012 sponsorship can deliver long-term social value.

BT student ads preferred to Adam and Jane

Wed, 16 May 2012

BT plans to make its student ads a long-term marketing commitment after finding the creative achieved its highest ever cut-through rates.

Paddy Power transgender ad banned

Wed, 16 May 2012

The bookmaker’s ad is the latest in a long line of controversial campaigns that fall foul of ad rules.

New marketing approach leads to Groupon profit

Tue, 15 May 2012

Daily deals site reports first quarterly profit after switching its marketing strategy to focus on retention over acquisition.

BlackBerry bids to boost ‘relevancy’ after ‘tough’ year

Mon, 14 May 2012

Mobile phone brand says it needs to demonstrate ‘relevancy’ to cut-through in fiercely competitive market.

BB looks for lift from global brand campaign

Fri, 11 May 2012

BlackBerry launches global brand campaign to appeal to ‘people of action’.

‘Social ads least accepted by consumers’

Thu, 10 May 2012

Social media is the least hospitable media channel for advertisers, according to a study.

‘Marketing must operate above geographical regions’

Wed, 9 May 2012

Marketers from international brands must work more closely with teams in other regions for the most efficient marketing strategies, according to research.

Spanish beer eyes UK growth with TV push

Wed, 9 May 2012

Estrella Damm outlines marketing strategy to exploit the growing popularity of lower-strength premium lagers.

McDonald’s launches 'healthy' fizzy drink

Wed, 9 May 2012

McDonald’s has introduced a fizzy fruit drink for kids that contains one of the recommended five fruit and veg a day.

Mars signs Eva Longoria for global ad push

Tue, 8 May 2012

Desperate Housewives star to front global advertising campaign for Sheba brand.

CityJet to move away from service messages

Fri, 4 May 2012

CityJet looks to grow business traveller base with switch away from destination and service messaging.

Havana Club readies global experiential push

Fri, 4 May 2012

Rum brand Havana Club is to launch a series of pop-up ‘Mojito Embassy’ bars in cities across the world in a bid to attract new consumers to the cocktail category. 

Welsh rugby stars likely for Dove Men ads

Fri, 4 May 2012

Dove Men+Care extends partnership with Welsh Rugby Union in a move that could see national players including Shane Williams star in ads.

Mumsnet offers brands extra endorsement

Thu, 3 May 2012

Brands that are highly rated by Mumsnet members’ review panel can feature “Mumsnet Best” logos on their marketing material.

Ad Assoc names Snowball as new chairman

Thu, 3 May 2012

The Advertising Association (AA) has appointed Cilla Snowball as its first female chairman.

Q&A: Bobi Carley, Disneymedia+ commercial director on brand partnerships

Wed, 2 May 2012

As Disney’s Marvel Avengers Assemble movie smashes box office records, Bobi Carley, commercial director at Disneymedia+ talks to Marketing Week about progress the brand partnership division has made in its first year.

Bauer to launch ‘intelligent’ men’s mag

Wed, 2 May 2012

Publisher hopes to take on the likes of Condé Nast’s Wired magazine with the launch of an ‘intelligent’ men’s monthly, Wonderpedia.

Fathers the central figure in family brand campaigns

3 May 2012

An increasing number of household brands are seeking to make an emotional connection with both sexes by running TV ads that poke a bit of fun at the way modern dads behave.

Courvoisier unveils £15m marketing strategy

Tue, 1 May 2012

Cognac brand readies multimillion pound marketing strategy in an effort to play up how the drink is used to create cocktails.

Apple faces iPad ad bans

Tue, 1 May 2012

ASA is looking to investigate why Apple advertises its iPad as having 4G capabilities - despite 4G being unavailable in the UK.

Man U's Ashley Young to star in Lucozade ad

Mon, 30 Apr 2012

Manchester United forward Ashley Young to star in a TV spot for the drinks brand set to air during tonight’s Premier League clash with rivals Manchester City.

Budweiser growth boosts AB InBev sales

Mon, 30 Apr 2012

The world’s largest brewer vows to step up marketing for its Budweiser brand after it reported double digit growth in the UK.

Marketers assess digital’s opportunities and threats

Fri, 27 Apr 2012

Top marketers at some of the world’s biggest brands have warned the rise of digital marketing presents as many threats as opportunities and the marketing community needs to be wary of over-investment in tools that are not appropriate for their business.

Premier Foods hails marketing after sales jump

Wed, 25 Apr 2012

‘Power brand’ strategy to be stepped up after sales gains.

Unilever: 'Sustainability marketing is biggest challenge'

Tue, 24 Apr 2012

Changing consumer behaviour is the main marketing challenge Unilever faces, according to CMO Keith Weed.

John Lewis plots broadband campaign

Tue, 24 Apr 2012

The retailer will launch a £2m campaign to promote the launch of John Lewis branded broadband service

Customer journey starts in the great outdoors

Wed, 18 Apr 2012

Digital outdoor advertising is helping marketers to change the customer’s route to purchase and - in combination with social media channels - lead them on a new path.

Coke eyes legacy with major Olympic push

Wed, 18 Apr 2012

Soft drink giant embarks on ‘one of the biggest experiential activations’ as part of its sponsorship of the Olympic torch relay.

P&G marks 100 days to Olympics

Tue, 17 Apr 2012

P&G marks 100 days with simultaneous global roll out of Olympic ad campaign.

Facebook boosted by surge in ad rates

Tue, 17 Apr 2012

Cost of advertising on Facebook sees 41% surge ahead of expected stock market float next month.

Brands get patriotic for Jubilee celebrations

Mon, 16 Apr 2012

British brands ready marketing drives to tap into patriotic fervor around the Queen’s Diamond Jubilee.

Mars launches first TV ad for Euro 2012 campaign

Mon, 16 Apr 2012

Theo Walcott, Glen Johnson, Scott Parker and Robin Van Persie star in new Mars advert.

Invest in search now while prices are low

Fri, 13 Apr 2012

This week saw the publication of two important pieces of news that should prompt marketers to shift more of their digital…

Tobacco firms face branding ban

Fri, 13 Apr 2012

Govt to launch consultation into removing branding from cigarette packs next week.

'H&M bra ad not indecent'

Wed, 11 Apr 2012

H&M ad cleared by the industry watchdog of being ‘indecent and offensive’.

Why global brands must be part of local cultures

12 April 2012

How firms from Krispy Kreme to Weetabix are using their global brands to spark cultural change in local markets.

Dior names Raf Simons artistic director

Tue, 10 Apr 2012

Fashion House Christian Dior has replaced disgraced former artistic director John Galliano with Belgian designer Raf Simons.

Kraft unveils Trident gum global campaign

Tue, 10 Apr 2012

Kraft kicks off first global campaign for chewing gum brand Trident in shift towards emotion.

‘Mirror Mirror’ film capitalises on Samantha Brick backlash

Thu, 5 Apr 2012

Studio Canal roadblocks Samantha Brick article on the MailOnline website to promote its latest release.

Burberry campaign supports British bands

Thu, 5 Apr 2012

The luxury brand is using music videos to launch its latest sunglasses collection.

HMV launches multiplatform Easter campaign

Wed, 4 Apr 2012

HMV is encouraging people to avoid chocolate eggs this Easter and spend money on entertainment instead.

Sainsbury’s £50 menu promo banned

Wed, 4 Apr 2012

An ad for Sainsbury’s Feed your Family for £50 offer has been ruled misleading by the advertising watchdog.

M&S taps into Jubilee and Games fever

Tue, 3 Apr 2012

M&S has brought back Dannii Minogue and Gary Barlow to celebrate British summer ahead of the Jubilee and Olympic Games.

Pampers launches ‘Little Athletes’ campaign

Tue, 3 Apr 2012

Brand ambassador Paula Radcliffe to front Pampers’ Olympics campaign.

Giffgaff spends on TV for the first time

Mon, 2 Apr 2012

Community mobile network sponsors E4 shows, despite previously saying it would not spend on ‘big budget advertising’.

‘Government marketing saves money’ argues ad industry

Fri, 30 Mar 2012

Advertising agency head and former COI chief make case for public information campaigns in a debate at the House of Commons.

Facebook Page 'centre' of marketing activity

Thu, 29 Mar 2012

Facebook’s EMEA VP and MD Joanna Shields claims the site has moved ‘much further up the value chain’ for brands.

Google to launch first push for Google+

Wed, 28 Mar 2012

First UK above the line campaign for Google+ to highlight its benefits over Facebook and Twitter.

Emirates introduces new brand positioning

Tue, 27 Mar 2012

Emirates switches from “Fly Emirates” to “Hello Tomorrow” as it aims to become renowned as a global lifestyle brand.

London Overground to provide free WiFi

Mon, 26 Mar 2012

The Cloud wins contract to provide WiFi on the Overground, as popular commuter paper Metro launches tablet marketing campaign.

Outdoor is right on the button with social media

Thu, 22 Mar 2012

The marriage of outdoor advertising and the mobile internet is creating a whole new channel for marketers to explore - but brands must handle this new data source with care.

Vevo explores subscription model

Wed, 21 Mar 2012

Vevo CEO says having just the one ad-funded revenue stream is “not healthy”.

Israeli tourism print ad banned

Wed, 21 Mar 2012

Israeli tourism print ad banned for promoting locations not internationally recognised as part of the country.

Brands need to ‘raise the responsible marketing bar’

Wed, 21 Mar 2012

ISBA president and UK Coca-Cola manager Jon Woods says ad industry needs to continue to engage with government or risk regulation.

Sunday Sun ramps up targeted marketing

Wed, 21 Mar 2012

News International will switch marketing focus from brand awareness to tactical activity.

Warning for brands courting patriotism

Tue, 20 Mar 2012

Brands warned that embracing patriotism this summer must go deeper than a logo or wrapping the brand in the Union Jack.

Coca-Cola launches campaign for new bottle size

Tue, 20 Mar 2012

Coca-Cola is launching an outdoor campaign to promote its first new bottle size in 20 years.

WiFi will have 'material impact' on freesheets

Tue, 20 Mar 2012

Media analyst warns publishing industry must ‘rethink its model’ to ward off threat of constant connectivity.

Lufthansa launches passenger-focused campaign

Fri, 16 Mar 2012

German airline to ditch decade-old strapline and launch ‘nonstop you’ global ad campaign.

Virgin Media to provide free WiFi on the tube

Wed, 14 Mar 2012

Virgin Media wins London Underground WiFi contract ahead of Olympic Games.

P&G launches digital Mother’s Day campaign

Wed, 14 Mar 2012

Olympic Athletes pay tribute to their mums as part of P&G’s Thank You Mum Mother’s Day campaign.

AB InBev shifts spend from TV to social

Wed, 14 Mar 2012

Budweiser owner says traditional channels such as television are becoming a ‘secondary medium’ to social media channels.

Diet Coke to extend fashionista strategy

Wed, 14 Mar 2012

Strategy extended beyond original three-year timeframe after increased sales and brand love.

Paranormal Activity 3 ads censured by ASA

Wed, 14 Mar 2012

Ad watchdog rules film ads were unsuitable for broadcast before 9pm.

JCDecaux posters dispense Mr Kipling cakes

Tue, 13 Mar 2012

New ad format will also emit Angel Slice aroma to encourage sampling.

Nissan brings ‘human emotion’ to campaigns

Tue, 13 Mar 2012

Car marque repositions to focus on innovation rather than specifications.

Ikea beds fit for a princess

Mon, 12 Mar 2012

Ikea has recruited a real princess as part of an ad campaign to promote its bed and mattress range.

VW hands outdoor ads to Facebook fans

Fri, 9 Mar 2012

The car marque is using Facebook to create content for an outdoor campaign for its Up! model.

EDF ‘fined’ for breaking marketing rules

Fri, 9 Mar 2012

Energy supplier to pay for price cuts for ‘fuel poverty’ customers.

Holiday Inn ad stars Olympians

Wed, 7 Mar 2012

InterContinental Hotels Group is ramping up its Olympic marketing activity with a campaign that stars British Olympic hopefuls.

VisitEngland hopes stars will encourage domestic hols

Wed, 7 Mar 2012

VisitEngland unveils imagery from its biggest ever domestic tourism campaign.

Stub out TV and film smoking say doctors

Tue, 6 Mar 2012

Doctors want the promotion of smoking via TV and films to be cut off as one month countdown to retail marketing of tobacco begins.

Unilever integrates outdoor and mobile in UK pilot

Mon, 5 Mar 2012

Unilever puts NFC and QR codes into outdoor ads.

P&G reveals major digital Olympic campaign

Mon, 5 Mar 2012

FMCG company ramps up “thank you mum” activity for Mother’s Day.

GE launches first ever UK ad campaign

Thu, 1 Mar 2012

US manufacturer General Electric’s print campaign aims to show its contribution to the UK.

Facebook overhauls ad strategy for brands

Thu, 1 Mar 2012

Facebook unveils new Offers discount promotions service as it urges brands to get more creative with advertising.

Orange could replace dial tones with ads

Wed, 29 Feb 2012

MWC: Mobile operator to reward customers with credit for “hosting” ads on their ringback tones.

ITV trumpets strategy shift as profit rises

Wed, 29 Feb 2012

Broadcaster says it is on track to reduce its dependence on the “flat” advertising market.

Brand equity must drive communications

1 March 2012

‘Why Guinness and Cadbury are going back to branding basics’

NMA bolsters marketing to “reinvigorate” ad market

Tue, 28 Feb 2012

Newspaper marketing body steps up efforts to “reinvigorate” the case for advertising in newspapers.

Mums more likely to use mobile devices

Tue, 28 Feb 2012

Netmums survey reveals that mums are more likely to use mobile devices than the average Brit.

Breast Cancer Care launches biggest ever campaign

Mon, 27 Feb 2012

Breast cancer charity hopes to raise awareness of its support services beyond medical advice.

IAB readies behavioural advertising activity

Fri, 24 Feb 2012

IAB to launch consumer campaign to increase awareness of behavioural advertising icon.

Broadcasters pull Paddy Power ad

Thu, 23 Feb 2012

Channel 4 and BSkyB pull an ad that asked viewers to spot the “transgendered” ladies featured after hundreds of complaints.

Infiniti switches to green positioning

Thu, 23 Feb 2012

Luxury car brand Infiniti unveils eco shift as research reveals that car marques could quadruple sales of eco cars by targeting high-end consumers.

Adobe to launch first UK brand campaign

Wed, 22 Feb 2012

Adobe prepares marketing push to communicate its repositioning to digital marketing and media.

Innocent encourages kids to be gardeners

Wed, 22 Feb 2012

Seed giveaway aims to spur the growth of Innocent’s Kids brand.

Paddy Power 'transphobic' ad faces censure

Tue, 21 Feb 2012

Watchdog to investigate whether ad is offensive to transgendered people.

Jennifer Saunders enlisted for Philadelphia Cadbury mash-up

Mon, 20 Feb 2012

Kraft launches the first piece of marketing activity for ‘Choccy Philly? Don’t Be Silly” campaign.

Major brewers ramp up marketing spend for premium brands

Mon, 20 Feb 2012

Heineken and Molson Coors go head-to-head for dominance in the premium lager market.

Marketers urged to see past print decline

Fri, 17 Feb 2012

Publishers urge advertisers to embrace growing appetite for digital content and invest in magazine brands.

Coca-Cola launches Move to the Beat TV ad

Thu, 16 Feb 2012

Coca-Cola has launched a TV ad featuring Mark Ronson and Katy B as part of its Move to the Beat campaign to support its London 2012 Olympic sponsorship.

Kellogg’s escapes censure

Wed, 15 Feb 2012

Cereal maker avoids censure despite ongoing row surrounding brands targeting children with online ads for unhealthy food.

Zeebox could show the way for TV ad data-gathering

Tue, 14 Feb 2012

Zeebox’s launch last week of click-to-buy TV ads thrust interactivity into the foreground of TV…

Product placement set to take off in 2013

Mon, 13 Feb 2012

Brand take up of product placement has been “slow” since it was first allowed on UK television screens a year ago but the media industry predicts that 2013 could be the year the format becomes mainstream.

Tesco slams ad watchdog over ‘unclear’ ruling

Fri, 10 Feb 2012

Tesco has slammed the advertising watchdog as “confused” after its complaint against an Asda advertisement was rejected earlier this week.

BA unveils its London Olympics TV campaign

Tue, 7 Feb 2012

British Airways to debut new Olympics ad showcasing staff on social media.

MP launches Body Confidence Awards

Mon, 6 Feb 2012

Brands that promote a positive image will be recognised under an awards scheme being launched by MP Jo Swinson.

Q&A with Everything Everywhere’s Spencer McHugh

Wed, 1 Feb 2012

Everything Everywhere director of brand Spencer McHugh speaks to Marketing Week about the forthcoming campaigns for T-Mobile and |

AXA positions as innovator in £20m brand campaign

Wed, 1 Feb 2012

AXA is launching its first business-wide brand campaign with a £20m advertising blitz that positions the financial services operator as one that thinks differently to rivals.

Steve McQueen keeps endorsement real

2 February 2012

A walk around London’s shops at the weekend had me wondering if it was 2012 or 1972...

Honda ventures into the unknown with latest Civic ad

Tue, 31 Jan 2012

See the campaign here.

Everything Everywhere readies Orange and T-Mobile brand campaigns

Mon, 30 Jan 2012

Everything Everywhere launches multi-million pound brand campaigns to emphasise distinctions between Orange and T-Mobile.

Birds Eye shifts to occasion-based marketing

Mon, 30 Jan 2012

The frozen food brand ramps up its marketing around different meal occasions to drive growth in the frozen food category.

ASA raps metal band for being too sexual but Lady Gaga escapes ad ban

Wed, 25 Jan 2012

“Overtly sexual” Steel Panther pastiche poster banned, while “provocative” Lady Gaga TV spot escapes censure.

Peugeot celebrates “new car joy”

Tue, 24 Jan 2012

Peugeot hopes to cut through the “overblown” price deals rivals are offering by putting happiness and excitement at the centre of marketing strategy.

Lynx unveils deodorant launch for women

Mon, 23 Jan 2012

Women are set to get the Lynx Effect as the brand branches out with the launch of a female fragrance in the UK.

Bacardi celebrates 150th anniversary with year-long experiential drive

Wed, 18 Jan 2012

Bacardi will host a series of parties around the world throughout this year to celebrate its 150th anniversary.

Tesco returns to vouchers after sales drop

Wed, 18 Jan 2012

Tesco is turning to loyalty vouchers after admitting that its marketing strategy in the run up to Christmas failed.

Citroen ad banned for risk to epileptics

Wed, 18 Jan 2012

A Citroen TV ad using flashing images has been banned for putting epileptics at risk of seizure.

Sports sponsorship moves into the fast lane

19 January 2012

The cash it generated from sport sponsorship will soon overtake ticket sales, however brands now need to form commercial relationships and strategic partnerships on the basis of shared objectives rather than awareness.

Usain Bolt impersonates Sir Richard Branson in Virgin Media ad

Fri, 13 Jan 2012

Virgin Media has signed up world record holding sprinter Usain Bolt as the face of a campaign to push its “super fast” broadband service.

Target made a statement by not saying much - can other brands follow suit?

Wed, 11 Jan 2012

US retailer Target has become a web phenomenon over the past week after it featured a young boy with Down’s Syndrome in its latest campaign advertising its new children’s line.

Cravendale targets dads to broaden appeal

Wed, 11 Jan 2012

Cravendale is looking to grow its customer base by targeting dads and shopping in the convenience market with a multimedia marketing push.

BHF to use humour in ads to encourage online sharing

Tue, 10 Jan 2012

The British Heart Foundation (BHF) shifts advertising strategy away from using shock-tactics to entertaining viewers.

Tourism Ireland unveils global ad campaign for 2012

Tue, 10 Jan 2012

Tourism Ireland launches integrated campaign to promote the holiday destination in 22 markets by 2015.

Charity encourages people to talk about mental illness

Mon, 9 Jan 2012

Mental illness campaign Time to Change hopes to remove the stigma and “awkwardness” around mental illness by encouraging openness.

IPC Media bolsters multi-platform ad offering

Wed, 4 Jan 2012

NME owner appoints Jon Tickner to lead its charge to become the leader in multi-platform advertising.

Israeli tourism ad escapes censure after Palestinian treatment complaint

Wed, 21 Dec 2011

Israeli tourism avoids censure after complaints that the country was not a “melting pot” for Palestinians.

Brands to “perform” live ads on XFM

Mon, 19 Dec 2011

Brands including Pot Noodle, P&O and Electronic Arts will perform advertisements live during a one-off broadcast of XFM’s breakfast show tomorrow (20 December).

Ofcom decides not to increase the number of ads allowed on TV

Thu, 15 Dec 2011

Media regulator will not increase ad minutage to the same levels as the rest of Europe.

'Sky should create a dedicated adverts-only channel'

Wed, 14 Dec 2011

I fear I shall be traded in as part of Mrs Secret Marketer’s Christmas shopping. Not content with driving her crazy in supermarkets where I confuse the weekly grocery shop with work-related store check distractions, my TV viewing habits have now tipped her over the edge.

Churchill joined by Martin Clunes in service push

Wed, 14 Dec 2011

Churchill introduces new character to bring “humanity” to ads that highlight the brand’s service credentials.

M&S named as X-Factor ad winner

Tue, 13 Dec 2011

M&S X-Factor Christmas ad garners most positive emotional response, according to research.

Ad spend forecast for 2012 cut

Tue, 13 Dec 2011

2012 ad spend will grow at a slower rate than forecast as concern over the economy mounts.

Reed launches online vote for TV ad

Mon, 12 Dec 2011

Job site reed.co.uk has launched a multichannel ad campaign, which asks the public to vote for the ad they would like to be aired on prime-time national, terrestrial and satellite TV from January as part of “Who’s hired? You decide”.

Palestinian tourism map falls foul of ad regulator

Wed, 7 Dec 2011

Digital map of Palestine banned for ignoring existence of Israel.

Airbrushing damages consumer trust in brands

Tue, 6 Dec 2011

A new report has found that brands that use airbrushing in advertising risk losing the trust of customers.

Diageo sponsors free London NYE travel

Fri, 2 Dec 2011

Diageo enlists Formula 1 driver Lewis Hamilton to promote its free travel drive.

Estrella Damm ad banned for linking alcohol with risk

Wed, 30 Nov 2011

Watchdog bans cinema ad showing people drinking, diving and swimming.

McDonald’s launches Christmas ad campaign

Tue, 29 Nov 2011

The fast food chain enlists cycling Santas to push its festive menu.

Drambuie to launch “surreal” campaign

Mon, 28 Nov 2011

The drinks brand hopes to encourage a new generation of drinkers to reconsider it by creating a sense of intrigue.

Sainsbury’s takes panto campaign on air

Mon, 28 Nov 2011

Sainsbury’s is using Bauer Media’s local radio network to create bespoke content tailored to each region.

Ad watchdog cracks down on magic claims for talismans

Wed, 23 Nov 2011

ASA bans ads on religious sect Circle of Raphael’s website for magic talismans that claim to protect people from violence.

Twilight star Ashley Greene to front DKNY ads

Tue, 22 Nov 2011

Twilight star Ashley Greene, who plays Alice Cullen in the vampire movies, is to be the face of DKNY.

John Lewis releases album of ad covers

Mon, 21 Nov 2011

John Lewis looks to exploit popularity of ads with a charity album containing songs featured in the spots.

Consumers given VoD ad choice

Thu, 17 Nov 2011

Channel 4, YouTube and Microsoft are the first UK publishers to launch trials of an ad format that lets viewers pick which ad they want to watch from multiple brands ahead of video-on-demand content.

Forget advertising. Marketing is now all about the service

Wed, 16 Nov 2011

Brands from Foster’s to Mini are proving that, whatever your business, marketing is best when it’s service-led.

Sainsbury’s airs final Jamie Oliver ad

Mon, 14 Nov 2011

Sainsbury’s Christmas ad signals end of era for grocer and celebrity chef.

Christmas ad campaigns 2011

Fri, 11 Nov 2011

Watch them here

Chivas Regal embraces branded films to drive global creative strategy

Fri, 11 Nov 2011

Alcohol brand invests in entertainment property to drive engagement outside of traditional advertising models.

We7 explores interactive content to attract users and advertisers

Fri, 11 Nov 2011

Streaming service wants people to engage with brand content on screen while listening to music.

Coca-Cola readies Christmas blitz

Thu, 10 Nov 2011

Coca-Cola’s Santa Claus will return for the eightieth year on Saturday (12 November) when the soft drinks giant launches its annual festive marketing blitz.

Adobe restructures business to focus on digital marketing and media

Wed, 9 Nov 2011

Adobe refocuses strategy following the “explosive growth” in the two categories.

Chime Communications restructures to focus on sport

Wed, 9 Nov 2011

Chime Communications has restructured to focus on sports and digital marketing after its PR contract with the US Government ended earlier than expected.

Dakota Fanning Marc Jacobs ad ‘sexualises children’

Wed, 9 Nov 2011

Advertising watchdog rules Marc Jacobs perfume ad overtly sexual.

Contents and context are as crucial as targeting

10 November 2011

The recently developed relationship between targeting and creative poses a challenge to agency business models.

VisitEngland readies partnership marketing activity

Mon, 7 Nov 2011

Tourism body to promote England to the domestic audience unveils plans for a TV campaign.

M&S reveals X-Factor Xmas ad

Mon, 7 Nov 2011

Marks & Spencer has revealed its Christmas ad campaign starring all the X-Factor finalists, including Misha B, Little Mixand Frankie Cocozza.

Olympic ad opportunity available to non-sponsors

Thu, 3 Nov 2011

Non-sponsors will be able to take advantage of a rare opportunity to advertise on the Piccadilly Circus billboards during the Olympic Games.

Boots girls on a mission for Christmas

Thu, 3 Nov 2011

Boots launches Mission Impossible themed “Here come the girls” Christmas ad campaign.

Unilever censured by ASA for misleading advertorial

Wed, 2 Nov 2011

Flora pro.activ advertorial banned for failing to make clear it was a marketing communication.

Dixons turns to the dark side to boost sales

Tue, 1 Nov 2011

Darth Vader features in Dixons ads to push its customer service credentials.

Groupon launches first UK TV ad

Mon, 31 Oct 2011

Daily deals site looks to attract new customers and partners following a slip in site traffic.

José Mourinho fronts global Henderson campaign

Mon, 31 Oct 2011

José Mourinho is to be the face of a global campaign for the asset management company.

'Online advertising tops TV for short-term ROI'

Fri, 28 Oct 2011

Online advertising offers a higher short-term return on investment (ROI) and sales uplift than TV, and equals that of press and outdoor, according to GfK’s Media Efficiency Panel research.

WPP cuts 2011 growth forecast

Fri, 28 Oct 2011

WPP says 2012 ”prospects do not look dire” despite cutting 2011 growth forecast.

Brands can afford to be creative this Christmas

Thu, 27 Oct 2011

Christmas is just around the corner and the outlook for the retail sector is decidedly chilly. But despite the pressure on household budgets I want to see brands give the relentless price message a rest and spread a little joy in their festive campaigns.

Morrisons ad banned for targeting children

Wed, 26 Oct 2011

The supermarket’s Disneyland Paris promotional ad campaign has been banned for targeting children.

Caspar's Phones 4U ads are so effective it's scary

27 October 2011

I write this week to acknowledge the insane bravery of Phones4U. In this age of social media domination, it takes an enormous amount of professional and personal gusto to spend a large chunk of any marketing budget on an old fashioned TV campaign. But to ...

It's too late for BA 'To fly. To serve' when you're in a tailspin

27 October 2011

BA’s new-old strapline is a clever idea, but passengers would prefer it if it stopped talking about great service and just started doing it.

Baxters backs social media to build market share

Tue, 25 Oct 2011

The soup brand is developing its digital strategy to grow market share and take on Heinz.

Baxters returns to TV advertising after five-year hiatus

Fri, 21 Oct 2011

Baxters TV ad signals the start of a major investment into its marketing strategy.

Creative content will fuel Coca Cola’s growth

Fri, 21 Oct 2011

Coke believes that collaborative creative content will help double the size of the businesses over the next decade.

Q&A: Kevin Bachus, chief product officer Bebo and co-founder of Xbox

Wed, 19 Oct 2011

Brain teaser: click here to read the cover feature about how the 21st Century is causing ’brain change’ in consumers, and why it matters to marketersHow Microsoft has tracked brain activity:

Case Study: How Microsoft has tracked brain activity

Wed, 19 Oct 2011

Brain teaser: click here to read the cover feature about how the 21st Century is causing ’brain change’ in consumers, and why it matters to marketersFind out why Martin Lindstrom, neuromarketing expert and ...

Remapping marketing to the changing consumer brain

20 October 2011

How 21st Century technology is causing ’brain change’ and why it matters to marketers

Lack of web data will hurt TV channels

Tue, 18 Oct 2011

Peering into the crystal ball to divine the future of internet-connected TV, it has been alarming to see the gap in expectations between broadcasters and the advertisers that bankroll them.

Consumers are “cynical and wary” of eco car ads

Mon, 17 Oct 2011

Consumers are put off by too much green messaging in car marketing.

ITV to let users skip VOD ads if they answer quiz questions

Fri, 14 Oct 2011

ITV to launch the new ad format on its ITV Player service, following a trial with Kellogg and LG.

Sting backs anti-smoking campaign

Wed, 12 Oct 2011

Sting is backing an anti-smoking campaign launched by regional public health organisation Fresh, which campaigns for a “smoke free North East”.

Will the picture improve for TV advertising data?

13 October 2011

Is TV still living in the past?: Why advertisers are demanding more data.

IPA and ISBA initiative aims to demystify pitching

Tue, 11 Oct 2011

Trade bodies the IPA and ISBA have developed a new online hub for bands and agencies to address the differences between client perceptions and agency realities around pitching.

Beauty ad claims to receive greater scrutiny

Wed, 5 Oct 2011

Ad watchdog to set up “pool of experts” to referee claims made by cosmetics firms.

Is your brand a data have or have-not? Time will tell you

06 October 2011

Timeliness is becoming the determining factor for online success, but the data systems required to achieve it are creating a digital divide.

Unilever commits to Apple iAd campaigns

Tue, 4 Oct 2011

Phones 4U faces ad ban for “scary” campaign

Tue, 4 Oct 2011

The retailer's current TV campaign featuring a scary girl has sparked hundreds of complaints to the ASA and online.

Yahoo! to introduce social targeting for display

Mon, 3 Oct 2011

Yahoo! is looking to launch social targeting as part of its display proposition.

M&S eyes X-Factor Christmas ads

Mon, 3 Oct 2011

The X-Factor finalists are set to star in M&S’s Christmas advertising campaign.

Facebook launches ad format and measurement metrics

Mon, 3 Oct 2011

Facebook is launching a further range of tools for marketers, including a larger premium ad format and an expansion of its insights tool and measurements metrics.

Coke to broadcast live TV show during Olympics

Fri, 30 Sep 2011

Programme forms part of Coca-Cola's wider "Move to the Beat" Olympic activation campaign.

Heinz drives five-a-day health message

Thu, 29 Sep 2011

Heinz is using Jack and the Beanstalk creative to push healthy messages as part of its “It has to be Heinz” campaign.

Digital marketing complaints top 5k

Wed, 28 Sep 2011

Advertising watchdog insists that the internet is not the “wild west” despite complaints hike.

Phones 4U looks to reach older audience with 'scary' ads

Wed, 28 Sep 2011

Retailer switches from brand-led ads to focus on promotions to appeal to an older, cash-strapped demographic.

Facebook unveils radical design overhaul

Fri, 23 Sep 2011

The social network partners with brands to become an entertainment hub.

Brands look to long-copy to boost resonance of ad campaigns

Thu, 22 Sep 2011

Brands are increasingly turning to long-copy ads to gain better traction with consumers, say industry experts.

UK ad spend drops for first time in two years

Wed, 21 Sep 2011

Q2 decline means full-year ad spend prediction also downgraded.

When the obsession with digital isn't always a good thing

22 September 2011

Not wishing to be completely on trend and spend our entire budget in digital and social media, we have taken the unfashionable step of buying some traditional media. Our media selection includes a package of lovely big 96-sheet poster sites in and around major transport hubs. They are a great targeting fit for our commuter audience.

Alcohol brands beef up social media regulation

Tue, 20 Sep 2011

The world’s biggest alcohol producers agree new guidelines for self-regulation of digital marketing.

Sorrell tells TV execs to move faster

Fri, 16 Sep 2011

RTS: WPP boss urges TV broadcasters to “watch out” and to be less adversarial to clients

RTL boss casts doubt on IPTV

Thu, 15 Sep 2011

RTS: RTL CEO says he would “resign” if his ads were sold by IPTV companies.

Sainsbury’s overhauls brand messaging

Thu, 15 Sep 2011

Sainsbury’s introduces new strapline to underpin commitment to quality products at fair prices.

UNICEF calls for ban on TV ads to under 12s

Wed, 14 Sep 2011

Unicef is calling on the government to ban television advertising aimed at children under 12 to ensure they do not feel pressured to own materialistic goods.

Marketers need to direct flow of talking points

15 September 2011

With new media taking control of communications away from companies, our panel of experts meet in Geneva to debate howmarketers can safeguard brand reputations and engage with their target audience.

How Renault puts the Va Va Voom in its advertising

Mon, 12 Sep 2011

Campaign Focus - Publicis Modem - ’Kings and Queens of Va Va Voom’ with Simon McCarthy, Planning Director.

Ann Summers partners with ITV2 for TV debut

Fri, 9 Sep 2011

Ann Summers is preparing its first TV activity as part of a multichannel partnership with ITV2 and The Only Way is Essex.

Big Brother considered a good client vehicle

Thu, 8 Sep 2011

Media buyers have welcomed the resurrection of Big Brother as a strong advertising vehicle, as the celebrity version of the show draws to a close tonight (8 September).

Weetabix launches kids ad during X Factor

Thu, 8 Sep 2011

Weetabix is kicking off its latest ad campaign for its new cereal range during this Saturday’s The X Factor in a bid to ramp up brand awareness.

Phones4u “mocking” Jesus Christ ads banned

Wed, 7 Sep 2011

Two Phones4u national press ads featuring a cartoon image of a grinning Jesus Christ giving a thumbs-up sign has been banned for being disrespectful to the Christian faith.

FT unveils global campaign stressing trusted reporting

Tue, 6 Sep 2011

The Financial Times is launching a global integrated marketing campaign to emphasise its positioning as the trusted source for world news and analysis.

Eurostar Olympic campaign marks first pan-European positioning

Mon, 5 Sep 2011

Eurostar is to introduce its first pan-European strapline that will position the rail operator as a brand that connects the continent’s different cultures.

One Direction becomes brand for first single

Mon, 5 Sep 2011

Simon Cowell’s record company Syco Music has launched an international campaign to promote the debut single from The X Factor boyband One Direction as part of the music company’s strategy to position artists as well-known household brands.

Vauxhall takes to TV with England football team

Fri, 2 Sep 2011

Vauxhall has launched the first TV campaign to support its sponsorship of the England football team.

Carlsberg readies Euro 2012 campaign

Thu, 1 Sep 2011

Carlsberg is readying the first phase of its UEFA Euro 2012 sponsorship activity, with a campaign designed to ramp up support for the England team.

Mini launches global adventure campaign

Wed, 31 Aug 2011

Mini is preparing to launch an integrated global campaign under the strapline “Another Day, Another Adventure” to celebrate the launch of the new Coupe model.

Allinson rebrand reclaims its Victorian heritage

Tue, 30 Aug 2011

Bread and bakery brand Allinson is returning to its Victorian roots with a rebrand aimed at boosting consumer awareness of its products.

M&S injects Hollywood glamour to ad campaign

Tue, 30 Aug 2011

Marks & Spencer has enlisted Hollywood actor Ryan Reynolds and model and actress Rosie Huntington-Whiteley as the new faces of its autumn fashion campaign, as the retailer looks to attract a younger market.

Food and drink industry slams obesity report

Fri, 26 Aug 2011

The food and drink industry has slammed a new report which suggests that the Government should implement tough action including a tax on unhealthy food in a bid to tackle rising levels of obesity.

Tiger Woods is riskiest brand ambassador

Fri, 26 Aug 2011

Brands linked to American golfer Tiger Woods are those most likely to face a boycott if celebrity ambassadors misbehave, according to a report.

Birds Eye creates polar bear toys

Fri, 26 Aug 2011

Birds Eye is to give away cuddly toy versions of its brand character Clarence the polar bear, following in the footsteps of Comparethemarket.com, which is currently running a campaign to give away its meerkat characters.

Canon launches campaign to inspire photographers

Thu, 25 Aug 2011

Watch the ad here.

Carat revises global ad spend forecast but 2012 still “robust”

Thu, 25 Aug 2011

Media agency network Carat has revised down its prediction for global advertising spend growth for both this year and 2012, with Western Europe seeing the biggest downward shift.

Channel 4 launches multi-million-pound viewer engagement strategy

Wed, 24 Aug 2011

Channel 4 has launched a multi-million-pound strategy to build its understanding of and relationship with its audience and advertisers.

How collective marketing can go wrong

Wed, 24 Aug 2011

How brand bundling can help beat budget cuts and give you the competitive edge - click here to read the cover feature Five brand bundling campaigns -

Heineken reports solid performance

Wed, 24 Aug 2011

Motorola’s “world’s most powerful smartphone” ad banned

Wed, 24 Aug 2011

Motorola has been ordered to drop its claim that its Atrix device is the "world's most powerful smartphone".

Website health claims blasted by ASA

Wed, 24 Aug 2011

A clutch of companies promoting health benefits for their products on their websites have come under fire from the advertising watchdog for misleading claims.

Roll up for brand bundling

25 August 2011

How big businesses are using collective marketing campaigns to beat budget cuts

HSBC in local drive for Scottish business

Mon, 22 Aug 2011

HSBC is launching a campaign to drive awareness of its extended network in Scotland to cut through the dominance of Scottish banks.

Burger King drops The King character in the US

Mon, 22 Aug 2011

Burger King has ditched its brand mascot “The King” in the US in favour of a greater focus on its food credentials.

Drinkaware launches Good Times mobile app

Wed, 17 Aug 2011

Drinkaware is launching a mobile app to support its annual responsible drinking campaign.

Co-creation can be so much more than this

18 August 2011

Walkers denies Lineker split

Mon, 15 Aug 2011

Walkers has rubbished reports in the weekend papers that it is cutting ties with long-term brand ambassador Gary Lineker.

Bacardi launches Oakheart to take on Morgan’s Spiced

Fri, 12 Aug 2011

Bacardi is launching a spiced rum variant called Oakheart to cash in the lucrative and growing market for spiced and flavoured rums.

Dune launches first ad campaign

Fri, 12 Aug 2011

Footwear retailer Dune is launching its first advertising campaign since naming Rachael Slaney as its head of marketing.

Heineken names Rugby World Cup brand ambassadors

Fri, 12 Aug 2011

Heineken has named six international rugby stars, including former England captain Will Carling, as brand ambassadors for its campaign ahead of the 2011 Rugby World Cup in New Zealand.

Apple: a history in ads

Wed, 10 Aug 2011

Watch the ads here.

Visit Wales campaign features Joanna Page and Kelly Jones

Wed, 10 Aug 2011

Watch the ad here.

Levi’s pulls ads following London riots

Wed, 10 Aug 2011

Levi’s has postponed its latest advertising campaign in the UK because it contains scenes that resemble the riots that have hit parts of the country this week.

VisitBritain pulls marketing campaign in wake of riots

Tue, 9 Aug 2011

VisitBritain has pulled an overseas advertising campaign while the current unrest in UK cities continues.

Channel 4 leads trial to roll out internet-connected TV ads

Tue, 9 Aug 2011

Channel 4 is leading a UK field trial exploring the use of advertising opportunities on internet-connected TV devices that will give the industry insight into how broadcasters promote their programmes.

UK leads McDonald’s European performance

Tue, 9 Aug 2011

McDonald’s summer advertising activity and the introduction of new products in the UK, helped drive European sales in July.

No7 shuns airbrushed models for British beauty

Fri, 5 Aug 2011

Boots’ No7 cosmetics brand is to launch what it claims is a “mould breaking” campaign with ads starring non-airbrushed, age-appropriate models that have not had plastic surgery.

Apprentice star Stuart Baggs trademarks name to become real “brand”

Thu, 4 Aug 2011

Former Apprentice contestant Stuart “the brand” Baggs is making his infamous catchphrase a reality by trademarking his own name to become a real world “brand”.

Happy Egg looks to digital strategy to drive growth

Wed, 3 Aug 2011

Happy Egg is to ramp up its digital strategy and increase NPD in a bid to become one of the UK’s top 100 brands.

Pink, frilly beer won't tempt female drinkers

04 August 2011

Molson Coors’ bid to woo women with a ’feminine’ beer shows just how misguided and clumsy gender targeting can be.

Charities must invest in marketing in face of cuts

Tue, 2 Aug 2011

Charities must reinforce positive messages through marketing and communications, according to charity marketers, as fresh warnings emerge that the sector faces a £110m funding shortfall.

Moneysupermarket to boost marketing spend after revenue bump

Tue, 2 Aug 2011

Market leading price comparison site Moneysupermarket.com plans to accelerate marketing spend in the second half of its financial year as it looks to build on a 28% increase in revenue for the year to date.

Gap in global brand push

Mon, 1 Aug 2011

Gap is preparing to launch its first global brand campaign since overhauling its senior brand team in February.

Warc report: international ad spend forecast cut

Mon, 1 Aug 2011

Marketing intelligence service Warc has cut its prediction for international ad spend growth this year to 3.2% and actually forecasts negative growth at adjusted inflation levels.

Diageo bids to make G&T fashionable

Fri, 29 Jul 2011

Diageo is to reposition its flagship gin brand Gordon’s as the “best possible start to the evening”.

British Gas feels the heat from Ofgem

Wed, 27 Jul 2011

British Gas has come under fire from both energy regulator Ofgem and the advertising watchdog with a huge fine and ad campaign banned.

Walkers names new marketing chief

Wed, 27 Jul 2011

PepsiCo has appointed Sebastian Micozzi to oversee marketing strategy for its Walkers snack brands in the UK.

Taking brands beyond the sound barrier

28 July 2011

Fosters and HTC invest in Channel 4’s interactive VOD formats

Tue, 26 Jul 2011

Fosters and HTC have become latest brands to trial Channel 4’s video-on-demand ad selector tool on 4oD.

Breast cancer charities warned that pink is counterproductive

Mon, 25 Jul 2011

Breast cancer charities have been warned that using pink in their advertising, communications and branding could reduce donations and support from women.

LG targets “pub geeks” to recapture market share

Thu, 21 Jul 2011

LG Mobile is to invest heavily in targeting early technology adopters and “pub geeks” as it looks to recapture customers who had “drifted” away from the brand.

Q&A with Mark Lund, chair of the Children’s Panel

Thu, 21 Jul 2011

Weighing in on the plus size/size zero debate

Wed, 20 Jul 2011

Talk Talk ad rapped for exaggerated savings claim

Wed, 20 Jul 2011

Talk Talk’s television advertising campaign focusing on potential savings for customers has been banned as misleading after a complaint from telecoms rival BT.

TV campaigns are icing on the marketing mix

21 July 2011

The first fast.MAP/Marketing Week Effectiveness Tracker looking at retail brands reveals that TV campaigns only work if advertisers support them with direct marketing activity.

BT brings back Buzby

Tue, 19 Jul 2011

BT is set to bring back its animated bird character Buzby as its brand ambassador, to accelerate its sponsorship of the London 2012 Olympic and Paralympic Games.

Cost of Facebook advertising rises 74%

Tue, 19 Jul 2011

The cost of advertising on Facebook has increased by up to 74% as brands increasingly divert their spend from traditional marketing, such as TV and print, to the social network.

News Corp launches comms offensive to repair brand reputation

Fri, 15 Jul 2011

News International is placing full-page apology ads across a range of national newspapers as part of a raft of marketing activities to repair the company’s tarnished brand perception.

Sainsbury’s and Jamie Oliver: A history in ads

Wed, 13 Jul 2011

Topshop pulls model images in size zero row

Wed, 13 Jul 2011

Topshop has pulled images of a waif thin model from its online advertising following concerns that it could encourage eating disorders.

EBay could be liable for selling counterfeit goods

Tue, 12 Jul 2011

EBay could be liable for the counterfeit goods advertised on its website, according to Europe’s highest legal authority.

NOTW rivals ready fresh activity to cash in on closure

Tue, 12 Jul 2011

News International’s rival newspaper groups are preparing a range of marketing initiatives to entice former News of the World readers and advertisers over to their titles.

Behavioural ad concerns should be countered quickly

Tue, 12 Jul 2011

News Corp’s Sky bid hits snag after News of the World scandal

Mon, 11 Jul 2011

Culture secretary Jeremy Hunt is referring News Corp’s bid to take over BSkyB back to the media regulators, over concerns it may not remain a “fit and proper” media owner following the phone hacking scandal that closed the News of the World.

Alcohol brands using Facebook Sponsored Stories risk sanction

Fri, 8 Jul 2011

Facebook’s Sponsored Stories ad formats are under review by the advertising watchdog for potentially breaching advertising codes around alcohol advertising.

Cineworld unveils marketing for deluxe brand

Thu, 7 Jul 2011

Cineworld is launching a campaign in support of its newly opened premium cinema experience called The Screening Rooms.

NOTW hacking scandal heats up

Thu, 7 Jul 2011

The furore surrounding the hacking scandal at News of the World has heated up with more advertisers suspending their accounts with the newspaper and political pressure for the government to delay its decision on NewsCorp’s bid to take full control of BSkyB.

Co-op should have known better over NOTW

Wed, 6 Jul 2011

Tweet campaign may have led to Co-op NOTW u-turn

Wed, 6 Jul 2011

The Co-operative has topped a list of brands that have been called on to boycott advertising in the News of the World, a title that could have contributed to its u-turn on advertising with the Sunday tabloid.

Halifax cancels News of the World advertising

Wed, 6 Jul 2011

Halifax has become the latest brand to cancel its advertising with the News of The World, following the fresh hacking allegations that have emerged.

L’Oreal signs House star Hugh Laurie

Wed, 6 Jul 2011

L’Oreal has named British actor Hugh Laurie as the new face of its Men Expert range.

News of the World brand backlash: LIVE

Wed, 6 Jul 2011

Three days in to the latest phone hacking furore surrounding the News of the World, brands are still mulling over their stances into advertising with the Sunday tabloid, with some even changing their initial statements. Follow our liveblog for all the latest updates.

Tv spots paint false image of material girls

07 July 2011

Consumer brands are failing to benefit from the significant spending power of the over 50s market, which includes Madonna, because TV advertising is failing to connect with the sector.

Kraft leverages Cadbury brand for Oreos in India

Tue, 5 Jul 2011

Kraft could look to increasingly launch its brands under the Cadbury name in emerging markets following the recent introduction of Oreo products in India as a Cadbury brand.

Star Wars maker pulls plug on Greenpeace ad

Mon, 4 Jul 2011

Greenpeace’s spoof of Volkswagen’s Darth Vader ad has been pulled by YouTube because of a copyright dispute with LucasFilm.

Heineken seals mobile and video deal with Google

Fri, 1 Jul 2011

Heineken has penned a global partnership with Google that will see it increase its YouTube activity and use mobile as its primary marketing channel in emerging markets.

CBS Outdoor shuffles management

Fri, 1 Jul 2011

CBS Outdoor has promoted Jason Cotterell to lead its push into the digital retail outdoor advertising market.

EU report slams food industry’s "ineffective" self regulation

Thu, 30 Jun 2011

The food industry is under fire for its “chaotic” attempts to self regulate “junk food” marketing to children.

Virgin Media “broadband con” campaign banned for discrediting rivals

Wed, 29 Jun 2011

Virgin Media’s “Stop the broadband con!” website and social media campaign has been slammed by the advertising watchdog for attacking the integrity of rivals BSkyB and BT.

Greenpeace slams Volkswagen with Darth Vader spoof

Tue, 28 Jun 2011

Greenpeace has attacked Volkswagen’s environmental credentials with a spoof of its recent Darth Vader ad campaign.

AA panel adds Dubit boss

Fri, 24 Jun 2011

The Advertising Association (AA) has appointed Ian Douthwaite, boss of marketing agency Dubit, to its children’s panel to help calm fears about the use of children as brand ambassadors.

Absolute Radio offers location-based personalised ads

Fri, 24 Jun 2011

Absolute Radio is to offer brands the chance to run Spotify style personalised ads targeting listeners tuning in to the station’s online stream.

Facebook launches client council to develop ad ideas

Thu, 23 Jun 2011

Facebook is setting up a “client council” to help advise on marketing and advertising on its platform with Coca-Cola and advertising network McCann the first to join the body.

Outdoor ads can engage, says YouGov research

Thu, 23 Jun 2011

The public find outdoor advertising can be “clever, humorous and entertaining”, according to a YouGov poll.

Reebok’s Lewis Hamilton ad banned by ASA

Wed, 22 Jun 2011

Reebok has been rapped by the advertising watchdog for a promotional leaflet featuring Lewis Hamilton that makes unsubstantiated claims for its Reezig ZigTech trainer.

Angry Birds offers best return for marketers

Wed, 22 Jun 2011

Cannes: Brands will get more “bang for their buck” by advertising in games like Angry Birds than traditional media like TV, Angry Birds developer Peter Vesterbacka said at the Cannes Lions Festival yesterday.

Do you want to advertise how much data you hold?

23 June 2011

Marketers are finding that their internet ads provide a more detailed customer analysis than evenmedia buying agencies hold.

Financial services brands are dealing with a complex customer

Tue, 21 Jun 2011

Non-compliers with sexualisation review should be “embarrassed”: Reg Bailey

Tue, 21 Jun 2011

Brands that do not take action to implement the recommendations made in a recent Government-commissioned report on the sexualisation of children should be named and shamed, according to its author.

McDonald’s introduces wraps

Tue, 21 Jun 2011

McDonald’s is introducing wraps to its Deli Choices menu in the next phase of the “evolution” of its offering.

Gillette creates biggest ever shave for Federer

Tue, 21 Jun 2011

Action for Hunger targets foodies

Tue, 21 Jun 2011

Action for Hunger has developed a new brand logo as part of a campaign to encourage consumers to host events and raise funds for the charity.

Mobile partnership maps future for location-based ads

Mon, 20 Jun 2011

The launch of a standardised mobile contactless payment platform aims to accelerate the take up of contactless payment but could also bring brands one step closer to launching truly targeted location-based campaigns.

Coca-Cola launches Olympic torch campaign

Fri, 17 Jun 2011

Coca-Cola has launched a multimedia campaign to promote its sponsorship of the London 2012 Olympic torch relay.

Ad spend growth to slip in 2011

Thu, 16 Jun 2011

Global advertising spend this year will not rise as strongly as originally forecast, according to revised data from Magnaglobal.

Sony revives "Balls" online with a Wimbledon 3D twist

Wed, 15 Jun 2011

Watch the ad here.

MoD warns careless tweets cost lives

Wed, 15 Jun 2011

Watch the YouTube campaign here

Peugeot ad scares Peppa Pig viewer

Wed, 15 Jun 2011

Peugeot has been banned from running a television ad during kids’ shows after a child was scared by the spot airing during a Peppa Pig programme.

Digital to boost UK ad market to £17.7bn by 2015

Tue, 14 Jun 2011

The value of the UK advertising market is set to increase by 4.8% in the next four years to £17.7bn as brands pour spend into online marketing to meet growing consumer demand for digital media.

Quorn readies £6m ad drive to appeal to dieters

Thu, 9 Jun 2011

Meat-free food brand Quorn is to focus almost its entire £6m marketing budget on television advertising in the next 18 months as it looks to revitalise the brand to appeal to dieters.

GroupM blacklists websites with pirated content

Thu, 9 Jun 2011

GroupM has blocked more than 2,000 US websites from displaying its ad content under the premise they carry pirated content.

Display grows faster than search in 2010

Thu, 9 Jun 2011

Display was the fastest growing online ad format in 2010, outperforming search, according to IAB Europe data.

Facebook offers deals for ads that keep users on site

Wed, 8 Jun 2011

Brands that run ads on Facebook which don’t direct users away from the social network are being rewarded with cheaper spots.

UKTV and Find My Past in product placement first

Tue, 7 Jun 2011

UKTV has signed what it claims is the first ever product placement and advertiser funded programming (AFP) deal for a factual series with family history site findmypast.co.uk.

Sexy poster curbs “tricky” to implement, says ASA chief

Mon, 6 Jun 2011

Limiting the number of outdoor advertisements that appear outside schools will be “tricky” to implement, according to the advertising watchdog’s boss.

Cameron backs call for curbs on sexy posters

Mon, 6 Jun 2011

David Cameron has backed calls for a ban on marketing techniques that expose children to sexualised imagery.

Hyundai to advertise at London’s Piccadilly lights

Mon, 6 Jun 2011

Hyundai has agreed a multi-million pound deal with Land Securities to advertise on London’s Piccadilly lights.

Global TV ad market to slowdown

Thu, 2 Jun 2011

The global TV advertising market is facing a slowdown this year following a rebound in 2010, according to a report.

John Lewis in biggest revamp for 147 years

Wed, 1 Jun 2011

John Lewis is preparing to revamp its marketing and advertising strategy for its next phase of growth after admitting the brand could be seen as “fuddy duddy”.

Soldiers warned about Twitter and Facebook use

Wed, 1 Jun 2011

The Ministry of Defence is preparing a campaign to warn services personnel and their families of the danger of revealing sensitive information on social networking sites.

Coca-Cola “most recognised” 2012 Olympic sponsor

Tue, 31 May 2011

Coca-Cola is the most recognised official partner of the London 2012 Olympic and Paralympic Games in terms of consumer brand awareness.

Tesco to launch ad-funded TV show

Fri, 27 May 2011

Tesco is preparing to launch an ad-funded TV show under its Real Food magazine brand as part of its commitment to helping customers eat healthily.

Dell sponsors third series of David Mitchell’s Soapbox

Thu, 26 May 2011

Dell has signed up to replace Marketing Week Engage Award 2011 Winner Bulldog as the official sponsor for the third web-only series of David Mitchell’s Soapbox.

Imogen Thomas nets Paddy Power ad deal

Thu, 26 May 2011

Former Miss Wales and Big Brother contestant Imogen Thomas has signed up with Paddy Power for a campaign to promote its UEFA Champions League final offer.

Kellogg’s moves into gaming

Wed, 25 May 2011

Kellogg’s is preparing to launch its first mobile gaming app to attract new fans to its Krave cereal.

Public back ad spend budget for Government campaigns

Wed, 25 May 2011

Two-thirds of people in the UK believe advertising is vital to the success of government campaigns on issues of public concern, such as climate change and drink driving.

Yahoo! email ad banned for promoting speeding

Wed, 25 May 2011

Advertising watchdogs have banned an online ad for BT Yahoo!’s email service because it could encourage motorists to drive recklessly.

'In advertising we've a broad level of trust'

26 May 2011

Research seen by Marketing Week reveals consumer advertising enjoys a broad level of trust, but marketers need to address areas of concern to ensure the trend continues.

Heineken launches Twitter-powered Champions League ads

Tue, 24 May 2011

Heineken is readying a range of Twitter-powered world maps to appear on outdoor digital sites to promote its sponsorship of the UEFA Champions League final.

ISBA offers guides on mobile marketing and digital measurement

Tue, 24 May 2011

ISBA has launched two best practice guides for mobile marketing and digital analytics to help marketers deal with the growing complexity of online marketing channels.

M&S profits soar in Bolland’s first year

Tue, 24 May 2011

M&S has reported a 13% increase in profit in its first full year trading update under CEO Mark Bolland.

LOCOG to auction digital ad space

Mon, 23 May 2011

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) is to auction its digital ad space around the 2012 Games to its sponsors.

This Water sets up long-term digital strategy

Fri, 20 May 2011

Innocent sister brand This Water is readying a summer campaign that it says will set up the brand’s digital presence for the next “few years”.

Nivea trumpets centenary in €1bn integrated global campaign

Thu, 19 May 2011

Watch the ad here

Ronald McDonald under fire for marketing to kids

Thu, 19 May 2011

McDonald’s is facing protests from health professionals in the US urging the chain to stop using its Ronald McDonald character as a tool to market junk food to children.

Philips switches on global brand campaign

Wed, 18 May 2011

Philips has unveiled a global brand campaign targeting global business influencers that aims to create brand advocacy.

Nielsen devises online video measurement tool

Wed, 18 May 2011

Nielsen has unveiled the first industry-endorsed tool to measure online video viewing on home and office computers by audience size, demographic, location and the time spent watching streams.

Poster power grabs piece of the interaction

19 May 2011

Six experts discuss digital innovation and other hot topics that are likely to have a significant impact on the future of out of home media.

ING launches animated ad campaign

Tue, 17 May 2011

Watch it here

Motorola bids to get back on mobile consumers’ radar

Mon, 16 May 2011

Motorola aims to turnaround its position at the bottom at the UK handset market with a long-term commitment to invest in advertising each quarter under the brand’s new “life empowered” positioning.

Stella ad directed by Wes Anderson

Fri, 13 May 2011

Watch it here

The Guardian launches biggest ever summer campaign

Fri, 13 May 2011

The Guardian is launching its biggest ever summer marketing campaign, dubbed “Music Loves Summer”.

Sky Media bolsters team as new tech deployed

Thu, 12 May 2011

Sky Media, the media sales arm of BSkyB, has created the new role of head of brand strategy as it introduces innovations such as the targeted AdSmart ad-serving proposition.

Rolls Royce enlists Rankin for centenary campaign

Thu, 12 May 2011

Rolls-Royce is partnering with photographer Rankin as part of a global campaign to celebrate 100 years of its brand figurine Spirit of Ecstasy, which appears on the bonnet of every Rolls Royce.

BT restructuring delivers soaring profits

Thu, 12 May 2011

BT's profit soared by 71% last year due to a combination of determined broadband expansion and operational restructuring.

Watchdog to charm big advertisers

Thu, 12 May 2011

The Advertising Standards Authority is to embark on a charm offensive to try and convince major advertisers it isn’t a “mob” that is “out to get them”.

Channel 4 says ad recovery will help fill Big Brother gap

Wed, 11 May 2011

Channel 4 says a strong recovery in the advertising market last year allowed the broadcaster to increase its investment in original programming and marketing.

Nivea For Men puts digital at centre of marketing

Wed, 11 May 2011

FMCG giant Beiersdorf is overhauling the marketing strategy for its Nivea For Men brand, shifting focus away from traditional media to digital.

Scottish and Southern Energy guilty of doorstep mis-selling

Wed, 11 May 2011

Scottish and Southern Energy has been found guilty of mis-selling to customers on their doorsteps.

Oxfam overhauls community fundraising strategy

Wed, 11 May 2011

Oxfam is to overhaul its community fundraising strategy in the hope of increasing its appeal to those put off by traditional marketing campaigns.

Gü introduces master brand

Tue, 10 May 2011

Dessert brand Gü is restructuring its portfolio of Gü Chocolate and Frü Fruity Puds sub-brands under one master identity designed around eating occasions.

Change4Life comes back to life under major Government rethink

Tue, 10 May 2011

The Government is to re-start Change4Life TV advertising after admitting its efforts to encourage healthier lifestyles have dramatically slumped.

Guidelines on behavioral advertising rules issued

Tue, 10 May 2011

The Information Commissioners Office has published a document to help businesses understand the EU Privacy and Communications Directive, which comes into force this month.

Hyundai readies biggest ever online campaign

Tue, 10 May 2011

Hyundai will launch its biggest ever online-only launch campaign later this year for its Veloster coupe model.

Viking rebrands to appeal to consumer market

Mon, 9 May 2011

B2B stationery supplier Viking is launching its first national advertising as part of a strategy change to become a more consumer facing brand.

Ad industry to escape Bailey’s wrath on kids marketing

Mon, 9 May 2011

A Government commissioned review of marketing’s role in the sexualisation of children will not call for a change to the self-regulatory approach to advertising.

Cadbury launches dancing clothes ad

Fri, 6 May 2011

Watch Cadbury’s latest Glass and a Half Full Productions’ ad here.

Orange and Sony Ericsson team up with David Guetta

Fri, 6 May 2011

Orange is to launch a global marketing campaign featuring DJ David Guetta following a renewal of its long-term entertainment partnership with Sony Ericsson.

A promise should be a promise

Thu, 5 May 2011

It’s old news that consumers are getting more savvy and forcing retail marketers to be cleverer in their strategies but by backing out of its double the difference deal, Tesco seems to think shoppers are getting a bit too savvy.

BA unveils Olympics campaign featuring Heston Blumenthal

Thu, 5 May 2011

British Airways is launching a campaign featuring its London 2012 Olympic and Paralympic Games ambassadors, including chef Heston Blumenthal and artist Tracey Emin.

O2 “demon” ad cleared of scaring kids

Wed, 4 May 2011

O2’s fantasy television spot featuring a demon-like woman has been cleared of frightening children by the advertising watchdog.

It pays to be honest about thefts of data

05 May 2011

Cadbury launches pampering range

Tue, 3 May 2011

Cadbury is diversifying into beauty products by launching a range of Dairy Milk branded pampering products.

Tesco pulls “double the difference” offer

Thu, 28 Apr 2011

Tesco has dropped its vow to pay customers that find items cheaper at rival Asda “double the difference” after claiming that a group of “savvy” consumers abused the system to earn hundreds of pounds.

BP ads fail to repair reputation

Thu, 28 Apr 2011

BP’s campaign to highlight the progress it has made in restoring the Gulf of Mexico to its pre-spill glory has so far failed to reverse the negative perception the general public has of the oil company.

Wrigley appoints Coke marketer to invigorate brands

Wed, 27 Apr 2011

The Wrigley Company has appointed US Coca Cola marketer Daniela Campari as UK marketing director to “re-invigorate and expand” its brands.

Old Spice launches Jungle Wilderness spot with new frontman

Tue, 26 Apr 2011

Watch the ad here

Facebook looks to marketing reinforcements for ads boost

Thu, 21 Apr 2011

Facebook is expanding its UK marketing department in an effort to improve relationships with brands and their agencies to encourage them to use the site as an advertising platform.

Ann Summers’ Squeal Deal ruffles M&S feathers

Wed, 20 Apr 2011

Marks & Spencer has threatened Ann Summers with legal action for adapting its “Your M&S” logo and slogan for a promotional deal on lingerie, sex toys and lickable lubrication.

Evian unveils stop-motion ad starring babies on T-shirts

Tue, 19 Apr 2011

Watch it here

Marketer confidence still low, says Bellwether report

Mon, 18 Apr 2011

Total marketing budgets have been revised down for a second successive quarter following a brief burst of confidence last year, according to the latest Bellwether Report.

Gov’t says UK will take “opt out” approach to behavioural ads

Fri, 15 Apr 2011

The Government says it will implement new EU legislation on behavioural advertising in the UK by allowing users to opt out from organisations taking data from their computers.

Wills and Kate throw shapes in T-Mobile ad

Fri, 15 Apr 2011

Watch it here

Q&A with Go Compare marketing director Nick Hall

Wed, 13 Apr 2011

Sofa, so good, for mobile marketing

Wed, 13 Apr 2011

Prada escapes censure for “underweight model” campaign

Wed, 13 Apr 2011

Prada Retail has been cleared of irresponsibly using an underweight model in a Miu Miu press campaign.

Diet Coke launches new TV ad

Tue, 12 Apr 2011

Watch it here

Ribena Berries return to screens

Mon, 11 Apr 2011

Watch the ad here

BP ads try to repair image

Mon, 11 Apr 2011

Oil giant BP has launched an ad campaign to help repair its reputation following last year’s major oil spill.

Microsoft names chief marketer

Thu, 7 Apr 2011

Microsoft has appointed Chris Capossela to head a new business unit responsible for marketing and service development across its entire product range.

Coca-Cola drops Wayne Rooney

Wed, 6 Apr 2011

Coca Cola has ended its sponsorship of controversial Manchester United star Wayne Rooney.

Jack Wills ad banned for showing sexy images

Wed, 6 Apr 2011

Young fashion retailer Jack Wills has been slammed by the advertising watchdog for showing images of a sexual nature and partial nudity in its clothing catalogue.

Hovis enlists its farmers to push British message

Tue, 5 Apr 2011

Hovis is launching a £3.5m ad campaign starring Hovis farmers to promote its positioning of using 100% British wheat.  

Foot Locker pushes Converse range with underground ad

Mon, 4 Apr 2011

Watch the ad here.

Brands line up bid to grab Olympics outdoor ad space

Mon, 4 Apr 2011

Coca-Cola, McDonalds and Adidas are among major brands that will be able to bid on an eBay-style platform to secure outdoor advertising space for the London 2012 Olympics from today (4 April).

Ikea asks if men are messier than women

Thu, 31 Mar 2011

Ikea has launched a UK specific integrated campaign drawing on the battle of the sexes to promote its range of storage products.

Superdrug turns to TV to push new loyalty scheme

Thu, 31 Mar 2011

Superdrug is launching a TV ad campaign to back its first loyalty scheme which starts in May.

Online advertising tops £4bn

Tue, 29 Mar 2011

About £1 in every £4 spent by UK advertisers last year was spent on digital ads, according to a report.

Keep calm and carry on

Mon, 28 Mar 2011

Unilever-owned Lux soap pays homage to Liz Taylor

Mon, 28 Mar 2011

Unilever-owned soap brand Lux is paying tribute to the late Hollywood star Elizabeth Taylor with a video celebrating the life of “its most iconic star”.

Ad spend growth to slow to 2.9% in 2011

Thu, 24 Mar 2011

Growth in spending on advertising will slow to 2.9% this year as marketers rein in outlay over fears about the state of the economy, according to a study.

Motion picture marketing

Digital Strategy Supplement - March 2011

Kiss goodbye to the 30-second ad/ YouTube, branded clips and click-to-buy are redefining the who, what, where, when and how of online campaigns.

M&S highlights "Only at M&S" innovation

Tue, 22 Mar 2011

Marks & Spencer will use its “Only at M&S” strapline for the first time in an advertising campaign to promote clothing technology only available at M&S.

Mobile to drive digital marketing spend

Fri, 18 Mar 2011

Mobile will lead to an overall increase in digital marketing spend on affiliate networks this year despite the VAT increase, according to research by LinkShare.

Media network predicts strong ad growth in 2012

Thu, 17 Mar 2011

Carat, the Aegis-owned media agency network, forecasts that global advertising spend will maintain forward momentum in 2012.

Tramadol Nights' 'Fuzzy Felt' ad escapes censure

Wed, 16 Mar 2011

An outdoor advertising campaign for comedian Frankie Boyle’s controversial show Tramadol Nights has been cleared by the ad watchdog of causing offence or distress.

Channel 4 and New Look sign product placement deal

Tue, 15 Mar 2011

Channel 4 has partnered with New Look to launch what the broadcaster says is the first ad-funded show to feature product placement in the UK.

Linda McCartney returns to TV after 15 years

Tue, 15 Mar 2011

Linda McCartney Foods is returning to TV advertising for the first time in 15 years as competition in the vegetarian food market heats up.

Katy Perry stars in “biggest ever” Adidas campaign

Mon, 14 Mar 2011

Katy Perry, David Beckham and Lionel Messi are to star in what Adidas claims to be the “biggest marketing campaign” in its history.

Walkers Rainy Day promo’ ruled unfair

Wed, 9 Mar 2011

A Walkers crisps promotion based on predicting the weather has been slammed by the advertising watchdog for changing the rules once underway.

Things that make you go OOH!

Wed, 9 Mar 2011

As technology costs fall, innovation is inspiring ever-more adventurous digital out-of-home ad campaigns across the UK.Targeting drivers with a digital OOH campaign proved effective for Heathrow Express

Wagamama targets students with experiential campaign

Tue, 8 Mar 2011

Wagamama, the Asian restaurant chain, is launching a digital and experiential campaign to build engagement with students.

Plans for London 2012 ad clampdown unveiled

Mon, 7 Mar 2011

Rules to protect London 2012 venues from being hijacked by ambush marketers have been published.

Skype readies advertising platform

Mon, 7 Mar 2011

Skype, the internet voice and video calling company, is launching its first ever advertising platform, with Groupon, Visa and Universal Pictures among its first clients.

NatWest pushes service review despite falling short

Mon, 7 Mar 2011

NatWest has taken three page ads out in most national newspapers today (7 March) to trumpet the progress it has made in boosting service, despite missing key targets on complaint handling and marketing.

Row set to erupt over delivery of industry privacy icon

Fri, 4 Mar 2011

A row over who will be responsible for the delivery of the online ad industry’s forthcoming privacy icon looks set to erupt, following a preview at yesterday’s ExchangeWire event.

Unilever completes leadership overhaul

Thu, 3 Mar 2011

Unilever has appointed Coca-Cola marketer Marc Mathieu to the newly created senior vice president (SVP) of marketing role.

Celebrating real family relationships

Wed, 2 Mar 2011

Ofcom calls for crackdown on misleading broadband speed ads

Wed, 2 Mar 2011

Ofcom is pushing for internet service providers (ISPs) to advertise their "typical download speeds" rather than their maximum to stop customers being misled into thinking they have bought super-fast connections.

P&G documentary format ads ruled not misleading

Wed, 2 Mar 2011

Procter & Gamble’s series of “Science Behind The Beauty” ads for three P&G brands that ran through one hour of programming as part of an over-arching strategy have been cleared of being misleading.

Viewers relax to brands on the box

3 March 2011

McDonald’s prepares retro campaign

Tue, 1 Mar 2011

McDonalds is considering the launch of a retro-themed campaign to promote a limited edition burger that marks the year its first restaurant opened in the US.

Ford launches first global campaign

Fri, 25 Feb 2011

Ford is adopting a new global approach to its brand messaging with a launch campaign for the Ford Focus which includes 50 short adverts spotlighting technology.

British Gas ads say bumper profit “good for Britain”

Fri, 25 Feb 2011

British Gas has taken out full-page press ads across the tabloids and broadsheets today (25 February) in an attempt to reassure consumers its record profits are “good for Britain”.

Ofcom rules for longer ad breaks in dramas

Tue, 22 Feb 2011

Ofcom has announced a one year trial waiver on the limit it sets on ad break lengths within single dramas shown by commercial public service broadcasters.

Multiplatform campaign kicks off for the 2011 census

Mon, 21 Feb 2011

Watch the TV ad campaign here

KFC scraps “Finger Lickin’ good”

Mon, 21 Feb 2011

KFC is to replace its 50-year old strapline Finger Lickin’ Good as part of a wider health conscious strategy.

Ford launches outdoor augmented reality campaign

Thu, 17 Feb 2011

Ford is launching an augmented reality outdoor campaign to put its new C-Max model in the palm of consumers’ hands.

Tesco Race for Life ad stars Paula Radcliffe

Wed, 16 Feb 2011

Tesco has signed British marathon runner and Olympian Paula Radcliffe to star in its first TV ad campaign to support its partnership with Cancer Research UK’s Race for Life.

Sorrell: location-based marketing is “holy grail”

Tue, 15 Feb 2011

WPP chief executive Sir Martin Sorrell says the power of apps and location-based marketing are akin to the “holy grail” for advertisers.

Stella Artois 4% steams ahead in new ad

Mon, 14 Feb 2011

Watch Stella Artois’ latest ad here.

Smartphone users ignore mobile ads

Mon, 14 Feb 2011

UK consumers are ignoring adverts on their mobile phones because they are “intrusive” according to new research from Deloitte.

Betfair told to “cut out the middle man”

Wed, 9 Feb 2011

A Betfair TV campaign has been banned after the advertising regulator ruled the claim its fan-to-fan betting structure could boost winnings compared with traditional bookmakers was misleading.

Andrex ads banned

Wed, 9 Feb 2011

An Andrex ad has been banned after a rival toilet paper maker complained it was misleading.

Peugeot launches comeback car

Tue, 8 Feb 2011

Peugeot is aiming to make a “comeback” into the larger car market with the launch of its new 508 model.

Tourism Australia aims to maintain visitor numbers despite disasters

Mon, 7 Feb 2011

Tourism Australia (TA) and Singapore Airlines are partnering for a national advertising campaign to encourage British holidaymakers to put the country high on their agenda of places to visit.

Peugeot creates Envy "whodunnit" campaign

Fri, 4 Feb 2011

Peugeot is creating an interactive “whodunnit” style adventure as part of an integrated campaign to promote its limited edition Envy model.

Coca-Cola's Vitaminwater ad slammed for flu jab claims

Fri, 4 Feb 2011

Coca-Cola has been rapped by health campaigners in the United States for an advert that claims its Vitaminwater drink is more beneficial than a flu jab.

Thinkbox appoints first MD

Thu, 3 Feb 2011

Thinkbox, the marketing body for commercial television in the UK, is promoting its marketing director Lindsey Clay to become the organisation’s first managing director.

Asda Price Guarantee ads banned

Wed, 2 Feb 2011

Asda has been rapped by the Advertising Standards Authority (ASA) for running “misleading” ads to promote its Asda Price Guarantee, further fuelling the supermarket war of words over price advertising.

Online display advertisers stand at the gateway to a revolution

3 February 2011

If you’ve started to feel that the ads you’re seeing online are mimicking your browsing habits, then don’t worry. You’re not becoming paranoid. You’re simply seeing the rise of the latest interactive marketing technique; retargeting.

Ad industry says Government should rethink ad proposals

Tue, 1 Feb 2011

The advertising industry has rejected Government proposals that would see valuable advertising space donated to carry public information campaigns for nothing.

First Government cancer campaign unveiled

Mon, 31 Jan 2011

The Government’s first ever cancer awareness campaign will launch later today (31 January).

Turkish Airlines puts Man Utd’s Giggs and Berbatov in the frame

Thu, 27 Jan 2011

Turkish Airlines has unveiled its first campaign of the year featuring Manchester United Football Club players.

Land Rover speeds away with top newspaper ad award

Wed, 26 Jan 2011

Land Rover’s press campaign that ran during severe weather conditions last year has won the Newspaper Marketing Agency’s (NMA) top prize for creativity.

OAA relaunches as Outdoor Media Centre

Wed, 26 Jan 2011

The Outdoor Advertising Association has relaunched under the new name Outdoor Media Centre in a bid to modernise its operations and perceptions of outdoor media.

Tesco launches daily dozen price campaign

Mon, 24 Jan 2011

The New Year price war between Asda and Tesco has intensified after Tesco launched a “daily dozen” price pledge to counter what it claims is Asda’s “false” price guarantee.

Tesco press ads ramp up price war

Fri, 21 Jan 2011

The war of words between the UK’s biggest supermarkets has intensified with Tesco and Asda launching tit-for-tat press campaigns.

Heineken global campaign pushes brand's 'open-minded' nature

Wed, 19 Jan 2011

Watch the latest Heineken ad here.

New era dawns for display advertising

Digital Strategy Supplement - January 2011

Thanks to ad exchanges, online display advertising is becoming increasingly efficient and accountable. Gina Lovett finds out how the online auction model is transforming the sector

Škoda appoints head of marketing

Tue, 18 Jan 2011

Škoda has appointed a new marketing chief ahead of its biggest ever investment in the brand.

ASA launches awareness campaign

Mon, 17 Jan 2011

The Advertising Standards Authority has launched its first above-the-line marketing campaign in five years today (17 January) to highlight that it will be regulating marketing communications on company websites from 1 March.

Reckitt Benckiser launches cross-brand promotion

Fri, 14 Jan 2011

Reckitt Benckiser (RB) is launching a £1.5m cross brand promotion to push its portfolio of cleaning brands.

Jonny Wilkinson to front Gillette Fusion ProGlide

Thu, 13 Jan 2011

See Jonny Wilkinson in Gillette’s new ad here.

How to extend shelf life of your next campaign

Wed, 12 Jan 2011

The harder an advertising campaign works, the more it delivers - and an increasing number of brands are turning to PR stunts to increase their marketing activity’s impact.

Saw 3D ad ruled "distressing"

Wed, 12 Jan 2011

Watch the restricted Saw 3D ad here.

Advertising Association readies comms drive

Tue, 11 Jan 2011

The Advertising Association is readying a communication campaign to boost understanding among opinion formers, such as politicians, of the economic and social benefits of advertising.

P&G launches multi-brand promotion

Mon, 10 Jan 2011

Procter and Gamble is launching a multi-brand promotion designed to boost trial of its brands.

Sainsbury’s Christmas ads most effective

Fri, 7 Jan 2011

Sainsbury’s outperformed rivals Tesco, Morrisons and Asda during the Christmas period despite spending the least on its festive advertising, according to Nielsen figures.

Heinz updates WeightWatchers range for ProPoints

Fri, 7 Jan 2011

Heinz has redesigned its WeightWatchers from Heinz food range in line with the slimming programme’s overhaul of its diet scheme.

Comparethemarket launches new meerkat ad

Wed, 5 Jan 2011

Watch the latest Comparethemarket.com ad here.

Innocent to roll out more products in 2011 as £2.7m ad campaign launched

Wed, 5 Jan 2011

Innocent is set to launch a raft of new products this year as it capitalises on Coca-Cola’s 58% investment in the firm.

P&G biggest spending advertiser of 2010

Tue, 4 Jan 2011

Procter & Gamble returned to the top of the league table of the UK’s biggest-spending advertisers, increasing its spend to £195m last year.

Real Radio goes national

Tue, 4 Jan 2011

Watch the ad here

Thomas Cook readies new Redknapp ad

Sun, 26 Dec 2010

Travel company Thomas Cook launches a new TV ad campaign today (26 December), with Jamie and Louise Redknapp returning as brand ambassadors.

McCain extends Film4 sponsorship with comedy duo sketches

Thu, 23 Dec 2010

McCain Wedges is partnering with Film4 to launch a five month campaign of comedy sketches starring Armstrong and Miller.

Rumbol and Green’s marketing agency named 101

Thu, 23 Dec 2010

Former Cadbury marketing director Phil Rumbol’s marketing agency, formed with Fallon founder Laurence Green, will be called 101.

Butlins banks on green dinosaur

Thu, 23 Dec 2010

Watch the Butlins’ ad here.

WeightWatchers unveils campaign for ProPoints plan

Wed, 22 Dec 2010

WeightWatchers has unveiled its television advertising campaign to launch the ProPoints plan.

Game over for Sony Playstation Move ad

Wed, 22 Dec 2010

A Sony poster ad for the Playstation Move that shows one man inflicting “graphic violence” on another has been banned for condoning violence.

Product placement to be allowed from February

Mon, 20 Dec 2010

Product placement will be allowed in UK television programmes from early next year, media regulator Ofcom confirmed today (20 December).

Data is king, says Sir Martin Sorrell

Mon, 20 Dec 2010

Data will become an increasingly important commodity in the coming years, according to WPP chief executive Sir Martin Sorrell.

Meerkat is “most-liked” ad of 2010

Fri, 17 Dec 2010

Watch the most-liked ads of 2010 here.

Guinness launches “Dark Life” TV ad

Thu, 16 Dec 2010

Watch the ad here

Hovis readies 2011 push

Thu, 16 Dec 2010

Hovis is preparing its first social media push with a Facebook campaign to push its wholemeal bread ranges.

Jumping on the The X Factor brandwagon

Wed, 15 Dec 2010

Unilever readies Lynx Excite launch on iAd

Wed, 15 Dec 2010

The campaign for Unilever’s new Lynx Excite range will launch on Apple’s iAd mobile advertising network, as part of the brand’s strategy to find innovative ways to engage with its audience.

Costa ads help lift sales 9.4%

Tue, 14 Dec 2010

Costa Coffee’s first television campaign and a renewed push for Premier Inn appear to have had a positive impact as parent company Whitbread reports sales increases for both chains.

John Lewis breaks sales record

Mon, 13 Dec 2010

John Lewis’ much praised Christmas advertising campaign has helped the department store group register a record week of sales as Christmas shoppers return to the high streets after last week’s snow.

Gocompare’s opera singer gets the silent treatment

Fri, 10 Dec 2010

Watch the new Gocompare.com ad here.

Dixons to trial design-led concept store

Fri, 10 Dec 2010

Dixons Retail is trialling a designer technology store under the brand name Black.

Grolsch makes sweet Christmas music with bottles

Thu, 9 Dec 2010

Watch the Grolsch Christmas campaign here.

Drinkaware readies fresh social marketing drive

Thu, 9 Dec 2010

Drinkaware is seeking an advertising agency as the industry-funded alcohol awareness service looks to bolster social marketing activity.

Jamaica positions as adventure getaway

Thu, 9 Dec 2010

Tourist chiefs in Jamaica are looking to broaden the appeal of the Caribbean island by pushing the destination as an adventurous destination for young people and families.

Carling ad escapes censure after Heineken complaint

Wed, 8 Dec 2010

An advertisement for Molson Coors’ Carling that claimed its cans could “lock in great taste” has been cleared after rival Heineken complained it was misleading.

Advertising campaigns go green

Tue, 7 Dec 2010

Honda and Heineken are bidding to reduce the environmental impact of their advertising campaigns following the launch of new technology by Starcom MediaVest Group.

Ad recovery set to continue

Mon, 6 Dec 2010

Global advertising spend is expected to increase 4.9% to $449.6bn (£286.5bn) in 2010 as marketers' confidence returns, according to ZenithOptimedia.

Guinness turns to electro folk for Christmas campaign

Mon, 6 Dec 2010

Watch the ad here

Teletext Holidays unveils new platforms and supporting campaign

Thu, 2 Dec 2010

Teletext Holidays is looking to take on the likes of Thomas Cook by launching a £5m awareness campaign to promote its new distribution platforms in early January.

Molson Coors: Low-alcohol ad rules “ambiguous”

Wed, 1 Dec 2010

Molson Coors chief executive Mark Hunter has called for a change in advertising rules to allow low alcohol content to be promoted as a "virtue".

Ad industry’s social and economic worth not understood

Wed, 1 Dec 2010

Growth in the advertising industry is at risk because consumers and “opinion formers”, such as politicians, lack understanding of its economic and social benefits, according to think-tank Credos.

Why advertising is a redundant word

2nd December 2010

Pernod Ricard pairs with AA for drink-driving campaign

Tue, 30 Nov 2010

Pernod Ricard UK and the Automobile Association are launching a joint integrated campaign to tackle drink-driving.

Sir Martin Sorrell says financial forecasts improving

Tue, 30 Nov 2010

WPP Group’s operating companies, which include Ogilvy & Mather and Mindshare, have raised their 2011 growth forecasts.

Linford Christie fronts Kleenex for men ad

Mon, 29 Nov 2010

Kleenex has signed up Olympic gold medallist Linford Christie to push its new tissue product aimed at men.

Mazda first with display ads on Google Images in UK

Fri, 26 Nov 2010

Mazda is among the first advertisers to use a new display ad format on Google Images as the search giant continues to test advertising on the site.

Unilever appoints Ogilvy & Mather for corporate brand

Fri, 26 Nov 2010

Unilever, which owns brands including Dove and Persil, has appointed Ogilvy & Mather Worldwide to handle the global creative account for the Unilever corporate brand.

McDonald’s tries to tackle McJob “misconceptions”

Thu, 25 Nov 2010

Watch the ad here

Dixons says force will be with it at Christmas

Thu, 25 Nov 2010

Dixons Retail, which owns the Currys and PC World chains, says that the recent launch of its Star Wars-themed advertising campaign should help boost sales during crucial Christmas trading.

Twitter readies Euro ad push

Wed, 24 Nov 2010

Twitter is to open a London sales office as the microblogging site eyes up the European ad market.

"Misleading" Coty mascara ad banned

Wed, 24 Nov 2010

Watch the banned Coty Rimmel ad here.

McDonald’s brings back festive menu

Mon, 22 Nov 2010

Watch the McDonald’s Christmas ad campaign here.

Government mulls plain cigarette packaging

Mon, 22 Nov 2010

Tobacco companies could be forced to sell cigarettes in plain brown packaging under plans being considered by the Government.

BNP Paribas readies international awareness push

Fri, 19 Nov 2010

BNP Paribas is launching its first ever global corporate advertising campaign, in a bid to boost its international brand awareness.

Apple confirms December iAd launch

Thu, 18 Nov 2010

Apple has confirmed it will launch the iAd mobile advertising network in the UK next month.

"Sexy" Beyoncé ad "unsuitable for kids"

Wed, 17 Nov 2010

Coty UK has been rapped for a “sexually provocative” television advertisement featuring singer Beyoncé that was inappropriately scheduled.

ITV ad revenues up 16% but 2011 “uncertain”

Tue, 16 Nov 2010

ITV has signed a three-year deal to secure rating successes The X Factor and Britain’s Got Talent, as it announces a 16% increase in third quarter revenues.

The Sun spoofs Old Spice ad with Page 3 girls

Mon, 15 Nov 2010

Watch the ad here

Apple to reveal first European iAd partners

Mon, 15 Nov 2010

Apple is set to unveil the first brands to launch European campaigns on its iAd network this week.

John Lewis most ‘influential’ British brand

Mon, 15 Nov 2010

John Lewis is the highest new entry in a list of the most influential brands in the UK.

Aegis revenue up but growth will slow

Fri, 12 Nov 2010

Aegis, the media and market research group, registered a 9.7% increase in revenue for the three months to 30 September but expects growth to slow in the current quarter.

BT boosts broadband numbers

Thu, 11 Nov 2010

BT’s fortunes have been bolstered by increased demand for its high-speed broadband services.

Heston and Delia star in Waitrose Christmas ad

Thu, 11 Nov 2010

Waitrose has launched its Christmas campaign that stars celebrity chefs Heston Blumenthal and Delia Smith teaching the nation how to make festive dishes.

John Lewis reveals Christmas campaign

Tue, 9 Nov 2010

Check out John Lewis’ Christmas campaign

ISBA partners with IAB to help brands understand social media

Tue, 9 Nov 2010

Advertiser trade bodies ISBA and the IAB have come together to help brands better understand social media, after finding a third of brands have no policy for the channel.

Morrisons Christmas ad pushes fresh message

Fri, 5 Nov 2010

Morrisons is launching its Christmas television campaign to drive its fresh food message in the run up to the festive season.

Nestlé unveils Christmas ads featuring Clooney and Malkovich

Fri, 5 Nov 2010

Nestlé-owned Nespresso will air its George Clooney and John Malkovich TV ad for the first time in the UK as part of its worldwide Christmas ad campaign.

Advertising is content says Yahoo’s Bartz

Thu, 4 Nov 2010

IAB Engage: Yahoo! chief executive and president Carol Bartz says brands need to do more to exploit the power of online display advertising.

Organic food body readies campaign to revive sales

Wed, 3 Nov 2010

The Organic Trade Board (OTB) is looking to “democratise” organic food to broaden its appeal and give the industry a much needed push.

Innovation will bear fruit despite budget squeeze

4 November 2010

Advertisers can meet the challenge of producing champagne-style campaigns on beer money budgets by focusing on return on investment, rather than reducing marketing activity.

Boots unveils comedienne-packed Christmas ad

Tue, 2 Nov 2010

Boots is to launch a Christmas advertising campaign starring five British female comediennes.

Hovis rises to occasion at IPA Effectiveness Awards

Mon, 1 Nov 2010

The Hovis television advertising campaign to mark the bread brand’s 122nd anniversary scooped the Grand Prix at the IPA Effectiveness Awards last night (1 November).

Coleen Rooney stars in Littlewoods Christmas campaign

Mon, 1 Nov 2010

Watch the ad here

Traditional media drives fastest WPP growth in a decade

Fri, 29 Oct 2010

WPP has reported its highest quarterly revenue growth since 2000, joining other marketing services companies in signalling a recovery in the advertising and communications industry.

Giffgaff raises brand awareness with Halloween stunt

Wed, 27 Oct 2010

Giffgaff, the mobile network that is run by its users, has been trick or treating around London in a move to raise brand awareness.

Marketers have moved from cost-cutting to brand-building, says Sir Martin Sorrell

Wed, 27 Oct 2010

Sir Martin Sorrell, the chief executive of WPP, says the marketing services company has registered its fastest quarterly growth for almost a decade.

Coca-Cola unveils Christmas ad campaigns

Wed, 27 Oct 2010

Check out Coca-Cola’s Christmas campaign.

BlackBerry enlists The Wanted to help reach young users

Wed, 27 Oct 2010

BlackBerry has launched a major online campaign with music stars as part of its strategy to promote its products to a younger audience.

Sony offers VAT-back for Christmas

Wed, 27 Oct 2010

Watch the latest Sony ad here.

Marketing budgets should be cut, says "father of integrated marketing"

Tue, 26 Oct 2010

Marketers should look to spend less money and turn marketing into a profit centre, according to a leading marketing academic.

Unilever champions video content

Tue, 26 Oct 2010

Watch the winning Unilever video here.

The Independent promotes I newspaper with outdoor

Mon, 25 Oct 2010

The Independent has unveiled an outdoor advertising campaign to support the launch of I, its paid-for news digest publication debuting tomorrow (26 October).

Windows Phone 7 first to "takeover" Westfield marketing

Mon, 25 Oct 2010

Microsoft’s newly launched range of Windows Phone 7 handsets is the first brand to ’takeover’ Westfield London shopping Centre.

John Lewis to bolster marketing department with new heads

Fri, 22 Oct 2010

John Lewis is bolstering its marketing department with the recruitment of four new heads of marketing.

Toyota’s reputation hit by further recalls

Fri, 22 Oct 2010

Toyota is facing further reputation damage as it recalls 1.5 million cars globally after fears about the safety of brake and fuel injection systems in some of its high end models.

Virgin Media readies Looney Tunes campaign

Thu, 21 Oct 2010

Watch the ad here

Dixons uses the force in Star Wars ad

Wed, 20 Oct 2010

‘Misleading’ Waitrose farming ad banned by ASA

Wed, 20 Oct 2010

Waitrose has been rapped by the Advertising Standards Authority (ASA) for making misleading claims about the welfare of pigs reared for Waitrose pork.

Dixons uses Star Wars characters to push megastores

Wed, 20 Oct 2010

Dixons is partnering with Lucas Films to launch a Star Wars-inspired advertising campaign that aims to convey the “excitement and magnitude” of its megastores in the face of heavy competition in the electricals retail market.

Watch and learn as the COI goes advertising cold turkey

21 October 2010

Burberry appoints chief marketing officer

Tue, 19 Oct 2010

Burberry has promoted Sarah Manley to chief marketing officer to lead the British fashion chain’s marketing strategy.

Alcohol industry hits out World Cup at ad study

Tue, 19 Oct 2010

The alcohol industry has slammed renewed calls for a blanket ban on alcohol advertising as “disproportionate.”

Zenith ups ad spend forecast for 2010 to 4.8%

Mon, 18 Oct 2010

Zenith Optimedia has raised its forecast for global ad spend to increase this year by 4.8%, up from its earlier 3.5% prediction, and predicts further growth for 2011.

Wilkinson Sword readies £20m Hydro campaign

Mon, 18 Oct 2010

Wilkinson Sword is launching a television campaign for its newly launched Hydro razor range as part of a £20m marketing investment in the brand.

The science bit takes art of rave review to expert level

Fri, 15 Oct 2010

UK ad spend increases 11% in Q2 2010

Thu, 14 Oct 2010

UK ad spend grew by 11% in the second quarter of 2010 with TV continuing to lead advertising’s economic recovery.

Jessica Ennis to front Powerade Zero campaign

Thu, 14 Oct 2010

Targeted Advertising – Are we missing the target?

Thu, 14 Oct 2010

Ad watchdog's campaign to inform of new powers

Wed, 13 Oct 2010

The Advertising Standards Authority is getting set to launch its first above-the-line marketing campaign in five years to highlight that it will be regulating marketing communications on company websites from 1 March 2011.

Marketing Academy founder shortlisted for top female marketer award

Tue, 12 Oct 2010

Sherilyn Shackell, founder of the Marketing Week sponsored Marketing Academy, has been shortlisted for the Chartered Institute of Marketing’s new female marketer of the year award.

Nectar promotes brand partners in TV push

Mon, 11 Oct 2010

Nectar is launching a television campaign to promote the portfolio of brand partners within the loyalty scheme.

Animal charities want Costa’s ‘monkeys’ ad dropped

Mon, 11 Oct 2010

Costa Coffee is facing criticism from animal charities following the release of its first TV ad, which features monkeys using typewriters.

Nikon hires Jamie Oliver for upcoming campaign

Fri, 8 Oct 2010

Nikon will feature celebrity chef Jamie Oliver in its latest I AM Nikon advertising campaign promoting its new D3100 camera.

Britain most environmentally cynical nation

Fri, 8 Oct 2010

Brands must target consumers with specific eco-messages to bring about behavioural change, according to a survey by GfK.

Charlie Bigham’s premium ready meals launch first campaign

Fri, 8 Oct 2010

Charlie Bigham’s, the premium ready meal brand, is launching its first advertising campaign to build brand awareness as it looks to tap into recent growth in the market.

Yeo Valley takes organic message to TV

Thu, 7 Oct 2010

Yeo Valley, the organic food brand, is launching its first television advertising campaign to drive the message that organic products should be accessible to everyone.

Tourism Ireland likely to reposition tourist message

Thu, 7 Oct 2010

Tourism Ireland is looking to review its positioning line “Go where Ireland takes you” alongside its advertising agency requirements.

Costa Coffee unveils first TV ad

Wed, 6 Oct 2010

Watch the new ad here

Marketers "move up the food chain" with new brand valuation standard

Wed, 6 Oct 2010

Marketers will have more input in the brand valuations used in M&A, restructuring or management decisions following the creation of a new brand valuation standard that requires their input for the first time.

McDonald's launches new coffee campaign

Tue, 5 Oct 2010

McDonald’s has launched a new campaign to promote its quality coffee range, as it bids to take on its coffee shop rivals on the high street.

Online ad spend close to £2bn

Tue, 5 Oct 2010

UK digital ad spend neared £2bn in the first half of the year as the online industry bounced back from recession, according to the IAB.

Gillette launches Twitter campaign to find out if the public likes beards

Mon, 4 Oct 2010

Gillette has launched an online campaign to find out whether having a beard or being clean shaven is better.

Government backs calls to crackdown on “no-win, no-fee” ads

Mon, 4 Oct 2010

The Government is backing a call to curb “aggressive no-win, no-fee” advertising after a report it commissioned called for an end to the UK’s “compensation culture”.

10:10 video removed after sparking controversy

Fri, 1 Oct 2010

A viral video for climate change campaign 10:10 that shows schoolchildren, actress Gillian Anderson and ex-footballer David Ginola being blown up for not caring about climate change has been been removed from its website after sparking controversy.

Europe’s concerns over behavioural advertising intensify

Fri, 1 Oct 2010

The European Commission (EC) has referred the UK to the European Union’s Court of Justice for failing to comply with Europe’s rules on internet privacy.

Remington reveals first global positioning

Thu, 30 Sep 2010

Remington is launching its first global brand positioning to build emotional engagement with consumers.

Starbucks: Social media should be conversation not promotion

Wed, 29 Sep 2010

The Annual: Social media is about having conversations with customers not marketing to them, according to Starbucks VP of marketing.

Diageo: Responsibility, relationships and overcoming risk key to innovation

Wed, 29 Sep 2010

The Annual: Marketers need to overcome the fear of taking risks to drive product innovation and growth for their companies, according to Diageo’s global innovation head.

P&G to take sustainability message to brand campaigns

Wed, 29 Sep 2010

Procter & Gamble (P&G) plans to communicate its 2020 sustainability commitments through brand marketing in the UK.

Government meetings to strike "Responsibility deal" with industry on health

Wed, 29 Sep 2010

The role of advertising in improving people’s health could be discussed in a series of meetings that will allow the Government to develop its “public health responsibility deal” between government, charities, consumer groups and the food and drinks industry.

Virgin “rock star” ad banned

Wed, 29 Sep 2010

A Virgin Holidays poster campaign that features rock stars drinking champagne in a jacuzzi has been banned for glamorising alcohol.

Ofcom clears first UK television abortion ad

Tue, 28 Sep 2010

Media regulator Ofcom has cleared the UK’s first television abortion advert, rejecting complaints that it was “political” in nature.

Cadbury will not ditch ‘glass and a half’ slogan

Tue, 28 Sep 2010

Cadbury has rubbished reports that it is dropping the “glass and a half’ slogan from its marketing.

BBC launches Children In Need digital campaign

Mon, 27 Sep 2010

The BBC has launched a digital campaign in the run-up to Children In Need night in November.

Steven Gerrard to front sports drive

Fri, 24 Sep 2010

Adidas brand ambassadors Steven Gerrard and Paralympic bronze medallist John McFall are to front its “biggest ever” sports participation initiative, “adiStars”.

B&Q elevates marketing to the board

Fri, 24 Sep 2010

B&Q has appointed top Asda marketer Katherine Paterson as its marketing director.

Government readies £9m cancer campaign

Thu, 23 Sep 2010

The Department of Health has been given the green light to launch a £9m campaign to alert people to the early signs of cancer despite the current restrictions on departmental spending.

Diageo doubles its digital ad spend on Guinness

Wed, 22 Sep 2010

Diageo is doubling digital ad spend for Guinness to boost engagement via social media and mobile and increase bar sales.

Electoral Commission readies referendum push

Wed, 22 Sep 2010

The Electoral Commission is to launch a multimedia campaign to promote next year’s referendum on the alternative vote system.

AA adds resource to tackle digital regulation

Tue, 21 Sep 2010

The Advertising Association (AA) has appointed Will Blomefield as regulatory affairs manager.

FA campaign looks to recruit coaches and referees

Mon, 20 Sep 2010

The Football Association (FA) is to launch a campaign with sponsors McDonald’s and Carlsberg to encourage people to become a grassroots coach or referee.

EDF Energy launches energy saving ad campaign

Mon, 20 Sep 2010

EDF Energy is poised to launch a television advertising campaign to promote its new energy saving device.

Green Flag opts for animated ant brand character

Fri, 17 Sep 2010

Green Flag, the rapid breakdown cover provider, is launching an advertising campaign featuring an animated ant character voiced by comedian Harry Hill.

P&G poised for Gillette Fusion ProGlide UK launch

Fri, 17 Sep 2010

Procter & Gamble is poised to launch its Gillette Fusion ProGlide razor system in the UK as part of its strategy to build brands through innovation.

Nokia teams with Aardman Animations on latest ad

Fri, 17 Sep 2010

Nokia has teamed up with Aardman Animations to attempt a Guinness World Record for the “smallest stop-motion animation character in a film”, in a clip shot entirely on the new Nokia N8.

DCM lines up Ray Winstone for second ad campaign

Thu, 16 Sep 2010

Sales house DCM has unveiled its second cinema ad featuring actor Ray Winstone to promote cinema as an advertising medium.

Holland & Barrett brings in rugby star for sports push

Wed, 15 Sep 2010

Vitamin supplement retailer Holland & Barrett has signed up former England rugby star Martin Corry to star alongside TV presenter Gethin Jones in its New Year TV campaign

Ice cream ad ruled offensive to Christians

Wed, 15 Sep 2010

A campaign for an ice cream brand featuring a pregnant woman dressed as a nun has been banned because it could be offensive to Catholics.

World Cup ads failed to score with consumers

16 September 2010

Missing the mark: Consumers said that celebrity endorsed ads were some of the few that performed fairly well

Berghaus adds customer ratings and reviews to its website

Tue, 14 Sep 2010

Outdoor clothing brand Berghaus is adding a new ratings and reviews platform to bolster its newly-launched ecommerce site.

Smirnoff plans global nightlife campaign

Mon, 13 Sep 2010

Smirnoff is launching a full-integrated and interactive global campaign under the banner ’The Smirnoff Nightlife Exchange Project’, spearheaded in the UK by radio personality Zane Lowe.

Nintendo unveils ad campaign for Super Mario 25th anniversary

Mon, 13 Sep 2010

Nintendo is launching a new television advertising campaign today (13 September), celebrating 25 years of its most iconic games series - Super Mario.

Myleene Klass to star in new Dubai tourism campaign

Mon, 13 Sep 2010

Myleene Klass is to star in a new ad campaign for Dubai which aims to position the emirate as a desirable place to work and live.

Cadbury adds new chocolate bar to Dairy Milk range

Fri, 10 Sep 2010

Cadbury is introducing a new chocolate bar to bolster its Dairy Milk range next month - the Dairy Milk Bliss.

Facebook measures ads' level of social engagement

Fri, 10 Sep 2010

Facebook has launched a set of metrics that measure social engagement for paid ads.

IKEA features 100 cats

Thu, 9 Sep 2010

Watch the new IKEA campaign here.

Former Cadbury marketing chief Rumbol in agency start-up

Wed, 8 Sep 2010

Fallon founder Laurence Green and creative director Richard Flintham are leaving the agency to launch a new start-up with former Cadbury marketing director Phil Rumbol.

Brother overhauls brand positioning to push "emotional"

Wed, 8 Sep 2010

Consumer electronics business Brother is overhauling its brand positioning to emphasise the emotional connection consumers can have with its products and not just the functional benefits.

Miller Brands in world beer growth push

Wed, 8 Sep 2010

Miller Brands, SAB Miller’s UK and Ireland business, is working with retailers and pub companies to grow the world beer category.

Reckitt Benckiser rapped by ASA

Wed, 8 Sep 2010

A television advertisement for Reckitt Benckiser’s Calgon water softener brand has been banned by the advertising watchdog for being misleading. 

Coca-Cola brings Happiness Machine viral to the UK

Tue, 7 Sep 2010

Coca-Cola is unveiling a UK version of its Happiness Machine viral today (7 September) in a bid to extend its ongoing “Open Happiness” campaign across Britian.

Totaljobs aims to grow brand awareness via TV

Tue, 7 Sep 2010

Jobs website Totaljobs.com is launching its first television advertising campaign in more than a decade today (7 September).

Burger King brings royalty to the UK

Fri, 3 Sep 2010

Burger King is introducing its iconic King character from its US advertising to the UK market in a brand building initiative.

Snowdon to front M&S Oxfam clothing drive

Fri, 3 Sep 2010

Marks & Spencer is launching a one day fashion initiative to encourage shoppers to donate clothes to Oxfam.

Anti-drunkenness campaign readies fresh push

Thu, 2 Sep 2010

The drinks industry is launching the latest stage of its £100m social marketing campaign aimed at changing young people’s attitudes towards drunkenness.

Essentials ditches celebs on the cover

Wed, 1 Sep 2010

Essentials, IPC Media’s monthly women’s glossy, is launching a “no models or celebrities” cover policy with an entire issue that is free from models and celebrities.

Coleen Rooney stars in Littlewoods ad

Wed, 1 Sep 2010

Littlewoods.com has launched the first campaign featuring recently signed brand ambassador Coleen Rooney today (1 September).

Virgin Atlantic pushes "special and different" service

Wed, 1 Sep 2010

Virgin Atlantic is looking to build on a recent upturn in sales as the airline industry recovers from recession with its first global campaign that aims to push what makes it “special and different”.

Why winning at Cannes means so much to WPP

2 September 2010

If a Cannes award is the best measure of an agency’s creative prowess, then success next year is the only option open to WPP.

EBay campaign targets fashionistas

Tue, 31 Aug 2010

EBay is launching a campaign to promote its direct selling “Fashion Outlet” business and increase its share of the high-end fashion market.

Jack Black fronts latest Orange Gold Spot ad

Fri, 27 Aug 2010

Watch Orange’s Jack Black ad here.

Retailers cut prices for bank holiday weekend

Fri, 27 Aug 2010

Retailers are preparing to slash prices for the Bank Holiday weekend despite a survey revealing that prices on the high street are rising at the fastest rate in decades.

Bus campaign to lobby Pope on women’s ordination

Fri, 27 Aug 2010

A Catholic lobbying group is targeting Pope Benedict XVI with a bus campaign calling for the ordination of women priests during his visit to London next month.

Tic Tac teams up with The X Factor

Thu, 26 Aug 2010

Tic Tac is targeting young consumers with an on-pack promotion giving away tickets to The X Factor live shows and tour.

Turner Broadcasting overhauls EMEA sales offering

Wed, 25 Aug 2010

Turner Media Innovations, the sales arm of Turner Broadcasting, has restructured to offer clients pan-regional advertising solutions.

BT broadband ad banned

Wed, 25 Aug 2010

Advertising watchdogs have banned a BT advertisement after complaints about misleading claims over broadband speeds.

Huggies looks to engage with branded content

Tue, 24 Aug 2010

Huggies is to launch a branded content initiative drawing on bespoke stand-up comedy material.

UBS revs up global rebranding with Formula 1 partnership

Tue, 24 Aug 2010

Swiss bank UBS is to become a global partner of Formula 1.

Pre-recorded TV viewers cut out ads

Tue, 24 Aug 2010

The increasing use of digital television recording devices means fewer viewers will watch advertisements, according to a study.

Online ads annoy more than appeal

Mon, 23 Aug 2010

Most web users don’t find online ads impactful or appealing, according to new research.

Deloitte: TV and social media synergies limited

Mon, 23 Aug 2010

Television and social media are complementary but the opportunities to exploit the synergies are limited in reach, according to Deloitte.

M&B sells 333 pubs to focus on food

Fri, 20 Aug 2010

Mitchells & Butlers (M&B) has sold 333 pubs to Stonegate Pub Company for £373m as part of its strategy to become a food-led business.

David Beckham to front EA Sports fitness range

Wed, 18 Aug 2010

EA Sports has revealed David Beckham as the brand ambassador for its forthcoming range of fitness products, Active 2.

Nutella presents good marketing spread

Wed, 18 Aug 2010

Nutella is launching a £10m integrated campaign positioning the spread as a “good breakfast option” for all the family.

Global Radio online executive to run ITV.com

Tue, 17 Aug 2010

Robin Pembrooke has been appointed as the new managing director of ITV.com, tasked with increasing online revenues at the UK’s biggest commercial broadcaster.

Peperami to reveal its first crowd sourced ad

Mon, 16 Aug 2010

Unilever is poised to launch the first crowd sourced advert for its Peperami brand.

Guinness readies sports-themed campaign

Mon, 16 Aug 2010

Diageo is continuing with its attempt to position the Guinness brand as the drink of choice when watching sport with a fresh £3m push to drives sales during live matches.

Wallpaper* makes a movie with Ridley Scott Associates

Mon, 16 Aug 2010

Wallpaper* magazine is branching out into film making through a partnership with Ridley Scott Associates.

PR and word of mouth key to ‘cool’ brand discovery

Fri, 13 Aug 2010

More people hear about a “cool brand” via word of mouth than advertising, according to new research.

Vanish to sponsor Breast Cancer Campaign

Fri, 13 Aug 2010

Vanish, the cleaning brand owned by Reckitt Benckiser, is to become the first sponsor of Breast Cancer Campaign’s Wear it Pink fundraising event.

Channel 5: Cash boost and new management team

Wed, 11 Aug 2010

Northern & Shell (N&S) has pledged to invest £1.5 billion in new acquisition Channel 5 and is implementing a management shake out.

Direct selling cosmetic brand launches TV campaign

Wed, 11 Aug 2010

Vie at Home, the direct selling cosmetic brand, is launching its first television campaign as part of a strategy to modernise perceptions of the business.

Only one alcohol ad breaches CAP code

Tue, 10 Aug 2010

Just one alcohol advert was found to be in breach of the advertising codes last year, according to the Advertising Standards Authority’s (ASA) Alcohol Advertising Survey.

First ever TV campaign for Gumtree.com

Tue, 10 Aug 2010

Watch Gumtree’s first tv advert here.

Cosmo unveils 3D special edition cover

Mon, 9 Aug 2010

Cosmopolitan has partnered with shampoo brand Pantene to launch a collectors’ edition with a 3D cover.

Virgin Media creates first in-house digital sales team

Mon, 9 Aug 2010

Virgin Media is to establish its first in-house digital ad sales team, covering its online, mobile and TV platforms.

Asda to print Facebook photos in-store

Mon, 9 Aug 2010

Asda is to offer customers a photo service that prints photos directly from Facebook.

UKTV unveils first HD channels

Mon, 9 Aug 2010

Digital broadcaster UKTV plans to launch its first two HD channels in the form of Good Food HD and Eden HD.

Bulmers launches next phase of summer ads

Fri, 6 Aug 2010

Bulmers is launching an advertising campaign to drive summer consumption of its cider.

Burger King marketer goes to McCann Erickson

Thu, 5 Aug 2010

Former Burger King marketing director for Europe David Kisilevsky is to join advertising agency McCann Erickson in a European role.

Skincare brand Oxy targets teens

Wed, 4 Aug 2010

Oxy, the medicated skincare brand, is launching the first in series of advertising campaigns designed to reposition the brand as a male grooming brand targeting teens.

Kellogg launches "healthy" Coco Pops

Wed, 4 Aug 2010

Kellogg has revealed a new low-salt, low-sugar Coco Pops cereal as part of its efforts to reformulate its products to meet FSA regulations, but still won’t advertise the product to kids.

BBDO scoops £12m J&J global ad account

Wed, 4 Aug 2010

Johnson & Johnson has awarded BBDO the £12m global advertising business for its range of baby products, following a competitive pitch.

Volvo emphasises cars' beauty with global campaign

Wed, 4 Aug 2010

Watch the new Volvo campaign here

ITV unveils pay-TV strategy

Tue, 3 Aug 2010

ITV has agreed a pay-television deal with BSkyB to launch high definition versions of its digital channels on Sky’s platform, as part of a five year “transformation plan”.

Revenue up at Future

Tue, 3 Aug 2010

Future, the special interest publisher, says the advertising market is improving and UK revenue is up, despite group revenue falling.

ASA becomes co-regulator for VOD advertising

Mon, 2 Aug 2010

The Advertising Standards Authority (ASA) will take up its role as co-regulator for VOD advertising on 1 September.

Is the time right for more scrutiny of TV ad regulations?

Fri, 30 Jul 2010

The sudden announcement that the House of Lords is to hold a review into television advertising regulations caught most industry stakeholders and observers on the hop.

Wired launches digital outdoor campaign

Thu, 29 Jul 2010

Wired magazine is targeting travellers with a digital outdoor teaser campaign that makes use of its editorial content to drive traffic to its website.

Specsavers targets kids with new ads

Thu, 29 Jul 2010

Specsavers is set to launch an ad campaign to promote its “improved and expanded” kids’ range.

COI digital budget on the rise

Wed, 28 Jul 2010

The Central Office of Information (COI) will increasingly turn to digital media and the opportunities for “democratisation and accountability” digital channels bring to help deliver public information campaigns for less money.

Coca-Cola axes Lean Mean Fighting Machine after porn scandal

Tue, 27 Jul 2010

Coca-Cola has axed Lean Mean Fighting Machine from its digital agency roster, following a Facebook campaign for its Dr Pepper brand that included a reference to a porn film.

Ofcom finds ISPs not fulfilling broadband promises

Tue, 27 Jul 2010

UK web users aren’t receiving the broadband services advertised by ISPs, according to research by Ofcom.

Ryanair continues anti-EasyJet campaign

Mon, 26 Jul 2010

Ryanair is continuing its policy of taking potshots at rival EasyJet via press ads, with its latest execution claiming that Zimbabwean dictator Robert Mugabe is EasyJet’s “new head of punctuality”.

Desmond readies Five ad blitz

Mon, 26 Jul 2010

Northern and Shell Network, the publishing network owned by Richard Desmond, is preparing a multi-million pound advertising blitz to publicise its takeover of broadcaster Five.

HMV goes digital

Mon, 26 Jul 2010

HMV has launched its music download service HMVDigital in a bid to rival iTunes.

McDonald’s profits boosted by marketing and innovation

Fri, 23 Jul 2010

McDonald's has reported a 15% rise in profits for its second quarter, attributing its recent marketing and design changes for playing a key role.

Britvic sees World Cup sales boost

Fri, 23 Jul 2010

Britvic has reported a 16.2% increase in profits in its third quarter results, boosted by the World Cup.

IPA to influence creative industries forum

Thu, 22 Jul 2010

The Institute of Practitioners in Advertising (IPA) has joined the Confederation of British Industry (CBI).

Visit London prepares to attract non-sports fans

Thu, 22 Jul 2010

Visit London is planning a campaign to promote the capital to potential visitors who are not interested in the Olympics.

Public on fence over Change4Life plans

Thu, 22 Jul 2010

The public is split on Government plans to make brands fund anti-obesity campaigns.

Coca-Cola sees boost in sales from World Cup

Wed, 21 Jul 2010

Coca-Cola has reported a 5% increase in worldwide volume growth for the second quarter of the year, boosted by its World Cup sponsorship and the “Open Happiness” global integrated marketing campaign.

Architect of Co-op dandelion campaign exits

Wed, 21 Jul 2010

The Co-operative marketing director Patrick Allen is leaving the retailer to “develop a senior commercial role elsewhere”.

Charities slam ASA’s Paddy Power ruling

Wed, 21 Jul 2010

The advertising watchdog has cleared a Paddy Power advertisement that showed a blind footballer kicking a cat after more than 1,000 people complained the spot was offensive to blind people and encouraged cruelty to animals.

NSPCC launches ad based on real calls by abused children

Tue, 20 Jul 2010

The NSPCC is launching a TV ad campaign using material based on real calls to its ChildLine service to provide viewers with an evocative idea of both the fear and bravery shown by children calling the helpline.

DH takes over marketing responsibilities from FSA

Tue, 20 Jul 2010

The Food Standards Agency will no longer handle marketing and communications for healthy eating initiatives under plans unveiled by the Government today (20 July).

Kellogg’s encourages consumers to “Wake Up To Breakfast”

Tue, 20 Jul 2010

Kellogg’s is looking to boost sales of its cereal ranges with the re-introduction of its annual “Wake Up To Breakfast” marketing campaign.

Ryanair profits crash following volcano

Tue, 20 Jul 2010

Budget airline Ryanair has reported a 24% fall in quarterly profit after its services were disrupted by the volcanic ash cloud earlier this year.

William Hill sees World Cup gains

Tue, 20 Jul 2010

The overhaul of William Hill’s marketing strategy looks to be paying off after the bookmaker reported sales and profit increased in the first half of the year, helped by a strong World Cup and gains in online betting.

Southampton FC unveils new head of marketing

Mon, 19 Jul 2010

Southampton Football Club has appointed former Uefa marketer Scott Steedman as its head of sales and marketing.

Nesquik brings bunny back to TV screens

Mon, 19 Jul 2010

Nesquik is returning to television screens for the first time in ten years to promote its new recipe in a £3m marketing campaign.

Newspapers set to enjoy ad growth

Mon, 19 Jul 2010

ZenithOptimedia has revised its forecast for advertising growth upwards in the UK following a “stronger than expected” first half.

Birds Eye launches new campaign starring Myleene Klass

Mon, 19 Jul 2010

Birds Eye has drafted in Marks & Spencer face and TV presenter Myleene Klass to front its new ad campaign promoting the frozen food company’s fitness initiative, 100% Challenge.

Keep Britain Tidy gets “saucy” in latest drive

Mon, 19 Jul 2010

The Keep Britain Tidy campaign is turning to saucy seaside postcard humour in its latest attempt to encourage Britons to stop littering.

Eric Cantona fronts Sky Sports campaign

Fri, 16 Jul 2010

Eric Cantona is to front a multi-million pound marketing campaign for Sky Sports highlighting the “unpredictability” of sport and the availability of its channels in what appears to be a direct response to rival BT’s recently launched football package.

Ford creates new global marketing role under centralisation plans

Thu, 15 Jul 2010

Ford has promoted its group vice president Jim Farley to become the company’s first global leader for marketing, sales and service.

National Book Tokens hires Kitcatt Nohr Alexander Shaw

Thu, 15 Jul 2010

National Book Tokens, the multi-retailer gift voucher and card scheme, has appointed integrated agency Kitcatt Nohr Alexander Shaw to its integrated marketing account.

Unilever VP leaves to join ad agency

Thu, 15 Jul 2010

Sara Lee’s interim marketing director Jonathan Moore is to leave the company to join WCRS in the newly created position of chief strategy officer.

Microsoft focuses on parents to boost Office 2010 sales

Thu, 15 Jul 2010

Microsoft is to focus on parents and children in its summer campaign for Office 2010, amid claims that sales of the software suite have been “disappointing” since its launch a month ago.

Olympics will boost outdoor advertising

Wed, 14 Jul 2010

The outdoor advertising industry is poised to benefit from the 2012 London Olympic Games because of the visibility of outdoor advertising.

Teutonia asks Lowe to review brand ahead of UK expansion

Wed, 14 Jul 2010

Teutonia, the premium pushchair and car seat manufacturer owned by Newell Rubbermaid, has appointed Lowe & Partner to act as the company’s brand consultants.

Dita Von Teese strips in new Perrier virals

Wed, 14 Jul 2010

Perrier is launching a raunchy viral campaign starring Dita Von Teese in which the burlesque star pours the sparkling water over her semi-clad body while breathlessly inviting users to join in.

Sustainability sits best under marketing, says Weed

Wed, 14 Jul 2010

A company’s sustainability strategy is best delivered through the marketing department, according to Unilever’s new chief marketing and communications officer Keith Weed.

Freesat plumps for VCCP

Tue, 13 Jul 2010

Freesat, the joint venture subscription-free digital satellite service, has appointed VCCP to help build its profile and attract viewers.

Honda unveils first crowd-sourced activity

Tue, 13 Jul 2010

Honda is launching its first crowd-sourced, social media activated, documentary film, Live Every Litre, following a nationwide search for ideas.

BA champions holidays in airport campaign

Mon, 12 Jul 2010

British Airways is launching a campaign celebrating holidays to position the airline as part of the overall holiday experience not just the travel.

Ultimo launches 'real women' campaign

Mon, 12 Jul 2010

Lingerie brand Ultimo has signed up 14 ’real women’ as the face of its next advertising campaign, to launch its new range of evening gowns Ultimo Couture. The move follows Ultimo’s decision to axe Kelly Brook as the face of the brand, following a row over a Playboy shoot.

“Cautious” marketers put budgets in reverse, says Bellwether

Mon, 12 Jul 2010

The fragile nature of the recovery in the marketing industry has been highlighted by the latest Bellwether report, which found that marketing budgets were revised down in the second quarter.

Spotify to advertise on television

Thu, 8 Jul 2010

Spotify is considering running a TV advertising campaign on UK television for the first time.

Culture secretary raises morale of TV stakeholders

Thu, 8 Jul 2010

Culture secretary Jeremy Hunt stressed that the media and creative industries were the “jewel in Britain’s economic crown” in his first speech to media luminaries since the formation of the coalition government.

Can enhanced marketing bolster Nokia?

Thu, 8 Jul 2010

Nokia has had a long-standing dominance of the mobile market, but its recent decision to bolster its marketing team and change its advertising approach suggest the leading brand is on the defensive. So will the changes make a difference?

Mobile advertising in UK dips despite global rise

Thu, 8 Jul 2010

The number of ads served to UK mobile users dropped 17% from the previous quarter in Q2 this year contrasting with a 61% global increase in ads served to mobile users according to ad network BuzzCity.

Cancer Research campaign focusses on diagnosis

Thu, 8 Jul 2010

Cancer Research is launching a campaign featuring real doctors to highlight the progress being made by the charity.

TV marketing body readies another burst of advertising

Thu, 8 Jul 2010

Thinkbox, the marketing body for commercial television, is to launch another TV advertising campaign to remind advertisers of the continuing power and effectiveness of the medium.

Selfridges in talks with agencies

Wed, 7 Jul 2010

Selfridges has approached advertising agencies with a view to creating a new brand campaign for the upmarket department store.

Toyota plans to use customer accolades in campaign

Wed, 7 Jul 2010

Toyota is to highlight user experiences and industry accolades in its latest marketing push in an attempt to reassure consumers following a spate of recalls and faults.

Coca-Cola NWEN unveils first activity since restructure

Tue, 6 Jul 2010

The Coca-Cola Piccadilly Sign will act as a live score board and news ticker for the final four games of the World Cup, in the first activity run out of the North West Europe & Nordics (NWEN) region.

Starbucks takes ready brew coffee into supermarkets

Tue, 6 Jul 2010

Starbucks Coffee Company is unveiling a major marketing push to support the launch of its Via Ready Brew coffee in Tesco stores throughout the UK.

Driving value from the single customer view

8 July 2010

Bringing all your data together in a single customer view or single marketing view is a Herculean task for many organisations. Do those who have begun the process believe they are about to reap the rewards for their efforts? Morag Cuddeford-Jones reports.

Extracting value from a wealth of raw online data

8 July 2010

Social media has opened many new streams of information for brands, but technology is only valuable if it is married to solid research methodology.

Watchdog to investigate abortion service ads

8 July 2010

The UK’s first television advertisement for an abortion service provider is to be formally investigated by the Advertising Standards Authority (ASA) after attracting more than 1,000 complaints.

Sorrell coy over moving back to the UK

Mon, 5 Jul 2010

Sir Martin Sorrell has greeted the Chancellor’s calls for WPP to return to the UK with a hint of scepticism.

Government departments prepare to cut spending by 40%

Mon, 5 Jul 2010

Government marketers are bracing themselves for heavy cuts to their advertising budgets after the coalition government asked departments to plan for possible spending cuts of up to 40%.

Djalili rides again in Moneysupermarket ad

Fri, 2 Jul 2010

Moneysupermarket.com has launched the latest in its series of television adverts starring Iranian comedian Omid Djalili.

Nissan campaign plays on rivalry

Fri, 2 Jul 2010

Nissan is launching an outdoor campaign to highlighting its superiority over German rival sports car brand Porsche.

LOCOG hands 2012 outdoor contract to CBS

Thu, 1 Jul 2010

CBS Outdoor is to handle the traditional and digital outdoor media account for the London 2012 Olympic Games.

Britain’s Next Top Model capitalises on Elle “the body” Macpherson

Thu, 1 Jul 2010

The new series of TV show Britain’s Next Top Model will use Elle Macpherson as the focus of its marketing campaign.

Unilever invests in Flora and Bertolli

Thu, 1 Jul 2010

Unilever is support its Flora Pro-Activ and Bertolli olive oil spreads with a £5m marketing spend.

Gartmore brings in JP Morgan executive to head up marketing

Thu, 1 Jul 2010

Fund management firm Gartmore has appointed Charlotte Gibson as its head of marketing.

ASA rules against Orange's 3G coverage claims

Wed, 30 Jun 2010

The Advertising Standards Authority has ruled that Orange’s claim to have the UK’s largest 3G network is misleading, following a protest from rival operator 3.

Rimmel tasks JWT with digital business

Wed, 30 Jun 2010

Rimmel London has appointed JWT London to handle its global advertising business.

IASH to detect brand misplacement as it happens

Wed, 30 Jun 2010

Ad network trade body IASH is testing real-time content verification technology as a way of detecting online ad misplacement in real time.

TV product placement warnings unlikely to last

Wed, 30 Jun 2010

Product placement specialists have hit out at the suggestion there will be a warning label for programmes on commercial television featuring branded goods.

Marketers urged to add extra value through buzz

Tue, 29 Jun 2010

Marketing Week Live!: Businesses can add extra value by generating buzz with social media using well-known thought leaders and discussion groups, according to senior marketers from LinkedIn and Philips.

Peroni looks to Italian director for stylish campaign

Tue, 29 Jun 2010

Italian premium lager Peroni Nastro Azzurro is partnering with Italian film director Gabriele Muccino to create a short film to be used to promote the brand.

Unilever flies with Top Gun Lynx ad

Tue, 29 Jun 2010

Unilever is launching a Top Gun inspired advertising campaign to support its first Lynx product for sensitive skin.

Five strategies for a successful global brand

1 July 2010

With brands increasingly crossing international borders via the internet, marketers may need to fine-tune their strategies to ensure their brands are making the most of the global market.

Gocompare belts out latest salvo in comparison site ad war

Mon, 28 Jun 2010

Price comparison site Gocompare is launching its second campaign featuring opera singing character Gio Compario after his debut saw brand awareness leap by 450%.

Brands to benefit from product placement in radio, says Ofcom

Mon, 28 Jun 2010

Ofcom has published its proposals to allow product placement on television and is also looking to liberalise the rules on paid-for references to brands and products in radio programmes.

Nationwide says still in talks to sponsor England team despite crushing defeat

Mon, 28 Jun 2010

Speculation surrounding Nationwide’s plans for its long-running sponsorship of the England football team intensified this week after the national side was dumped out of the 2010 World Cup yesterday (27June).

Kia unveils tactical campaign playing on England defeat

Mon, 28 Jun 2010

Kia Motors has launched a tactical advertising camapaign to promote its seven-year warranty on the back of England’s crushing 4-1 defeat by Germany yesterday (27 June).

Burberry launches new campaign with motion-responsive images

Fri, 25 Jun 2010

Burberry has launched an interactive ad campaign that uses 3D technology to create motion-responsive images and video that can be rotated, paused and dragged 180 degrees.

GroupM predicts global advertising to increase 3.5% in 2010

Fri, 25 Jun 2010

Global advertising spending is expected to increase by 3.5% in 2010 to $451bn (£302bn), according to WPP’s media network GroupM.

Ogilvy wins Huggies ad business in global realignment

Thu, 24 Jun 2010

Ogilvy has been awarded business on several Kimberly-Clark brands, including Huggies, Kotex and Depend, with incumbent agency JWT losing out.

Digital TV boosts Channel 4’s performance

Wed, 23 Jun 2010

Channel 4’s digital television services helped the broadcaster offset losses at its mainstream TV channel last year, which saw advertising revenue fall by 10.5%.

Advertising industry slams “ill thought out” ad ban call

Wed, 23 Jun 2010

Advertising bodies have slammed guidance from the National Institute for Health and Clinical Excellence (NICE) to ban all food and drink advertising before 9pm as “ill thought out” and “disproportionate”.

Post Office pushes community credentials

Wed, 23 Jun 2010

The Post Office is to celebrate its place in communities with a campaign that pushes the “stature, strength and expertise” of its staff and products.

Majority of food advertisers compliant with advertising codes, says ASA

Tue, 22 Jun 2010

The majority of food advertisers complied with the advertising codes last year, according to the Advertising Standards Authority’s (ASA) Food and Soft Drink Survey 2009.

First Cheapflights campaign aims to increase awareness

24 June 2010

Cheapflights, the online travel company, is unveiling its first brand advertising campaign as it seeks to “reinvigorate” its offering.

Young, connected and Muslim

24 June 2010

Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there.

Warner Bros readies Lego Harry Potter push

Mon, 21 Jun 2010

Warner Bros is backing the launch of the new Lego Harry Potter game with its biggest marketing push run by the Interactive Entertainment division to date this year.

Ribena encourages consumers to "Pick your own" flavour

Mon, 21 Jun 2010

Ribena is launching its latest promotional push, themed “Pick your own flavour”, aiming to raise awareness of the different variants the soft drink is available in.

Sky Sports online to remain ad-funded

Fri, 18 Jun 2010

Sky says Skysports.com will remain ad-funded despite its sports news TV channel being pulled from Freeview.

Pregnant nun ice cream ad sparks complaints

Fri, 18 Jun 2010

The Advertising Standards Authority has received a stream of complaints about an ad for Italian ice cream company Antonio Federici featuring a pregnant nun.

Tennent’s celebrates heritage in TV campaign

Fri, 18 Jun 2010

C&C Group is to launch the first major push for Tennent’s lager since it bought the brand last year.

Co-operatives UK launch initiative to promote co-op lifestyle

Thu, 17 Jun 2010

Co-operatives UK is launching the first ever Co-operatives Fortnight to promote co-operative businesses.

Research finds strong advertising creativity is at heart of business success

Thu, 17 Jun 2010

A new research study from the Institute of Practitioners in Advertisng (IPA) and Thinkbox, in conjunction with The Gunn Report, has identified a direct correlation between strong advertising creativity and business success.

British Gas retains Carat following marketing restructure

Thu, 17 Jun 2010

British Gas has retained Carat to handle its £50m media planning and buying account, following a reshuffle of its marketing department.

Sainsbury’s sees sales grow at slow pace

Wed, 16 Jun 2010

Sainsbury’s has reported a 7.6% increase in total sales in the 12 weeks to 12 June, buoyed by the success of its Nectar card loyalty scheme and its sponsorship of the 2012 Paralympic Games.

TCP owner looks to rejuvenate marketing

Wed, 16 Jun 2010

Omega Pharma, the company which owns over-the-counter healthcare brands TCP, Jungle Formula and Buttercup, is looking to rejuvenate its portfolio after admitting previous marketing campaigns lacked “innovation”.

Camelot encourages sharing in EuroMillions campaign

Wed, 16 Jun 2010

Camelot is repositioning its EuroMillions brand as one with a potential jackpot that is big enough to share with family and friends.

Asda names Sinnock’s successor

Tue, 15 Jun 2010

Asda has promoted its director of marketing strategy Jon Owen to marketing director to replace Mark Sinnock, who left the company yesterday.

Randstad builds brand with UK consumer ad push

Tue, 15 Jun 2010

Recruitment giant Randstad, owner of agencies Major Players and Pareto Law, is launching a multi-million pound integrated marketing campaign to build the brand in the UK.

Budweiser champions designated drivers during World Cup

Tue, 15 Jun 2010

Budweiser is unveiling an anti drink-drive campaign to coincide with and support the brand’s sponsorship of the World Cup in South Africa.

Tesco reports ‘solid’ results

Tue, 15 Jun 2010

Tesco has made a “solid start” to the year with UK sales up 3.8%.

EuroMillions campaign will say jackpot is for sharing

17 June 2010

Camelot is repositioning its EuroMillions brand as one with a potential jackpot that is big enough to share.

What do women really want?

17 June 2010

There continues to be a significant gender bias in the way we perceive brands, according to the results of recent research, which leaves many brand owners still figuring out how best to meet the needs of women.

RBS and NatWest push ‘most helpful bank’ promise in ads

Mon, 14 Jun 2010

NatWest and RBS customers are being promised that they are banking with the most helpful banks in the country as they launch a 14-point customer charter guaranteeing the minimum levels of service they can expect.

Renault advertises new models with online reality show

Mon, 14 Jun 2010

Renault has unveiled an integrated marketing push to promote the launch of its Mégane Coupé Cabriolet and Wind models, centred on an online reality television show.

Aquafresh launches new mouthcare range

Mon, 14 Jun 2010

Aquafresh, the dental care brand, is launching Aquafresh Extra Care a range of mouthwashes aimed at families.

Monster.co.uk campaigns to "Bring Back Britain's Lunch Hour"

Mon, 14 Jun 2010

Monster.co.uk, the online recruitment and careers specialist, has launched a campaign to ‘Bring Back Britain’s Lunch Hour’ with a dedicated website, PR and social media campaign.

Mercedes unveils global brand campaign

Fri, 11 Jun 2010

Mercedes is unveiling a new global brand campaign, which features its employees reinforcing the brand’s new strapline “the best or nothing”.

Quality titles see election week circulation boost in May

Fri, 11 Jun 2010

The final frenzied week of general election coverage in May helped to lift the overall circulation of quality newspapers for the month, according to the latest ABC figures.

Domino’s unveils football-themed ad push

Fri, 11 Jun 2010

Domino’s Pizza is unveiling an integrated football themed campaign to co-incide with the World Cup, which will include its first use of in-game advertising.

BP brand faces further damage as oil crisis deepens

Fri, 11 Jun 2010

BP’s woes in the Gulf of Mexico seem to be deepening after the US Geological Survey said the oil spill crisis could double the number of estimates previously thought.

Pot Noodle promotes Sticky Rib variant with nightclubs ad

Fri, 11 Jun 2010

Pot Noodle is launching its latest Steve and Digger’s musical world themed ad to promote its new Sticky Rib Chinese takeout flavour.

IPA begins hunt for director general as Pringle steps down

Thu, 10 Jun 2010

Long-serving director general of the Institute of Practitioners in Advertising (IPA) Hamish Pringle is to step down next year.

Commercial radio braces itself for COI cuts and readies case for defence

Thu, 10 Jun 2010

Radio advertising revenue will be hit harder than other media channels following the Government’s decision to slash advertising budgets, observers have predicted.

Sky to relaunch broadband service with ads from Engine

Thu, 10 Jun 2010

Sky Broadband has appointed Engine to handle its national relaunch activity, following a competitive pitch.

Plusnet tasks Karmarama with national launch activity

Thu, 10 Jun 2010

Plusnet, the BT Group owned internet service provider (ISP), has appointed Karmarama to handle its integrated advertising account ahead of its national launch later this year.

Britvic toasts 75 years of Wimbledon sponsorship in ads

Wed, 9 Jun 2010

Britvic is unveiling a new marketing campaign to celebrate the 75th anniversary of Robinsons’ association with the Wimbledon Championships.

Natalie Portman signs as face of Parfums Christian Dior in endorsement U-turn

Wed, 9 Jun 2010

Actress Natalie Portman is to be the new face of Parfums Christian Dior, despite saying last year that a cosmetics campaign was not something she would do.

Savlon targets ‘Savvy mums’ with new TV push

Wed, 9 Jun 2010

Antiseptic brand Savlon is promoting its full product range with a TV ad emphasising the idea that ’savvy mums’ do not wrap their children in cotton wool.

Soft drink body’s new president signals priorities

Wed, 9 Jun 2010

The British Soft Drinks Association (BSDA) has elected Roger White, chief executive of A G Barr, who has vowed to tackle the recession and promote healthier lifestyles.

Kids listen to playmates about cool brands

Wed, 9 Jun 2010

Youngsters are growing increasingly brand and technology savvy but it’s the opinions of best friends that are most influential when it comes to what things they perceive to be “cool”, according to research commissioned by Marketing Week.

Toyota assigns highest share of marketing spend to online for pair of ad campaigns

Wed, 9 Jun 2010

Toyota has made its biggest online investment to date with the launch of two branding campaigns, to back the release of its Auris Hybrid model and promote its overall brand.

Honda readies major ad push for CR-Z hybrid coupe launch

Tue, 8 Jun 2010

Honda is unveiling a pan-European integrated campaign to co-incide with the launch of its hybrid coupe, the Honda CR-Z.

Waitrose gives marketing a seat at the board

Tue, 8 Jun 2010

Waitrose is moving its marketing function out of the commercial division and promoting director of marketing Rupert Thomas to the Waitrose management board.

Male celebs get behind campaign to combat domestic violence

Tue, 8 Jun 2010

Celebrities and sportsmen including Duncan Bannatyne, Ugo Monye, Tom Aikens and Will Young are to front a new national campaign to reduce domestic violence.

Mini marketers must be treated with kid gloves

10 June 2010

With concerns about using children for peer-to-peer marketing being voiced in Whitehall, brands are under pressure to demonstrate they are handling this youth channel responsibly or risk a backlash.

The Secret Marketer talks about creatives

10 June 2010

In my column last week, I suggested that an agency creative director may have put their own personal ego ahead of answering my brief. In doing this, I suggested that the agency had completely ignored the rather sensible inputs of his account suit and planning colleagues.

EDF reveals green initiative ambassadors

Mon, 7 Jun 2010

EDF Energy has signed Danielle Lineker, Lauren Laverne and Jamelia to promote the second of its controversial "Green Britain" days.

Tango unveils music-themed £2.5m promotion

Mon, 7 Jun 2010

Tango is trying to build an association with music this summer, supported by a £2.5m summer campaign.

The Car Shop unveils new ads to boost awareness

Mon, 7 Jun 2010