Marketing Week
Affiliate marketing
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The end of the road for last-click-wins?
Digital Strategy Supplement - May 2011
Affiliates are getting a fairer deal as new analytics redress the balance between last-click and content-rich marketing strategies.
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Case study: Fitness First
Digital Strategy Supplement - January 2011
Latitude generates a 61% increase in downloads for Fitness First in 6 months through innovative digital marketing.
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Employing the services of Joe Public
Digital Strategy Supplement - September 2010
Marketers are beginning to extend their affiliate relationships beyond the professionals to ordinary people who, with the right incentives, can spread the brand word.
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Who dares venture beyond the last click?
Digital Strategy Supplement - June 2010
Affiliate’s appeal lies in the fact that advertisers pay only for sales. But the system is vulnerable to ’cannibalisation’, so some marketers are looking for a fairer model.
