Marketing Week
Agencies - Brands
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Sorrell coy over moving back to the UK
Mon, 5 Jul 2010
Sir Martin Sorrell has greeted the Chancellor’s calls for WPP to return to the UK with a hint of scepticism.
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Ogilvy wins Huggies ad business in global realignment
Thu, 24 Jun 2010
Ogilvy has been awarded business on several Kimberly-Clark brands, including Huggies, Kotex and Depend, with incumbent agency JWT losing out.
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Ribena encourages consumers to "Pick your own" flavour
Mon, 21 Jun 2010
Ribena is launching its latest promotional push, themed “Pick your own flavour”, aiming to raise awareness of the different variants the soft drink is available in.
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British Gas retains Carat following marketing restructure
Thu, 17 Jun 2010
British Gas has retained Carat to handle its £50m media planning and buying account, following a reshuffle of its marketing department.
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Waitrose expands digital strategy with YouTube channel
Mon, 14 Jun 2010
Waitrose is launching a branded YouTube channel to boost digital engagement with customers.
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Dell Services unveils ad campaign to boost awareness
Mon, 14 Jun 2010
Dell is running its first advertising for its services division, which was established after the company acquired IT giant Perot Systems for $3.9bn (£2.7bn) late last year.
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Aviva encourages the public to nominate local heroes in latest ad push
Fri, 4 Jun 2010
Aviva has unveiled an integrated marketing campaign called “Tell Us Your Story” that aims to engage consumers by associating with their lifestyles.
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The Economist unveils ads to reach out to the “intellectually curious”
Thu, 3 Jun 2010
The Economist is launching an outdoor marketing campaign asking people “Where do you stand?” on the subjects of drugs legalisation, the trading of human organs and prisoners’ right to vote, in a bid to promote its editorial content.
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Wonderbra reviews European ad business
Wed, 28 Apr 2010
Wonderbra is embarking on a review process for its European advertising business. The brand, memorable for the “Hello Boys” ad in 1994, created by Trevor Beattie when the brand was owned by Sara Lee, is in the early stages of the review.
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Liverpool’s talking to the wall
29 April 2010
A new train of thought was employed when Virgin unveiled a talking poster that publicised faster journey times to London
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Save The Children appoints Adam & Eve to its advertising business
Wed, 21 Apr 2010
Adam & Eve has scooped the £4m advertising business for the charity Save the Children following a final shoot-out with Euro RSCG. The pitch was handled by Oystercatchers.
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Kingsmill partners with Britain's Got Talent
Mon, 19 Apr 2010
Kingsmill has signed a partnership with ITV’s Britain’s Got Talent to launch an on-pack promotion offering consumers the chance to win a prizes, including tickets to the live show and live tour.
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Kellogg's signs up Angela Griffin to front Fibre Plus campaign
Mon, 19 Apr 2010
Kellogg’s has signed up actress and TV presenter Angela Griffin to front the £2m media campaign for its new cereal bar Fibre Plus.
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Oxfam appoints WPN to build supporter base
Fri, 16 Apr 2010
Oxfam has appointed Watson Phillips Norman (WPN) to handle integrated donor recruitment activity in the UK.
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Twix hands global brand duties to TBWA
Thu, 15 Apr 2010
Twix has handed its global brand business to TBWA\London, following a competitive pitch
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Ribena brings back Berry characters in latest ad push
Wed, 14 Apr 2010
Ribena is reintroducing its Ribena Berry characters that were made famous in its advertising during the 1980s, as part of its latest ad push.
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Fiat Professional unveils "whole new approach to marketing"
Fri, 12 Mar 2010
Fiat Professional is to unveil a new campaign focusing on a sitcom to promote its range of vehicles, which it claims will be the start of “a whole new approach to marketing.”
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Chime sees its 2009 pre-tax profits increase by 14%
Wed, 10 Mar 2010
Chime Communications, owners of advertising agency VCCP and PR group Bell Pottinger, has posted a 14% increase in full-year pre-tax profits to £18.8m, thanks to its increased focus on cost efficiencies
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Truphone launches £1m international campaign targeting businesses
Fri, 5 Mar 2010
Truphone, the global mobile operator, is launching a £1m international campaign to promote its Truphone Local Anywhere package to businesses and frequent travellers.
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NBC Universal appoints MPG International to promote theme parks globally
Fri, 5 Mar 2010
NBC Universal’s theme park division ha appointed MPG International to handle its £3m media planning and buying account.
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WPP sees 2009 pre-tax profit fall by 16%
Fri, 5 Mar 2010
WPP, owner of agencies including Grey, Ogilvy and JWT, has reported its 2009 pre-tax profits fell 16% to £812m last year, with the economic downturn contiributing to a “brutal” year for the business.
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Baileys calls global ad pitch for its £40m account
Thu, 4 Mar 2010
Baileys, the Diageo-owned Irish liqueur brand, has parted company with JWT and called a pitch for its £40m global advertising account.
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SeeSaw sells out of ad inventory till May
Thu, 4 Mar 2010
SeeSaw has announced today that it has sold all its planned advertising inventory up until May 2010, in partnership with Video Initaitves, the specialist online video advertising arm of eType.
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London and Southeastern Railways retains KBH Transport Media
Thu, 4 Mar 2010
London and Southeastern Railways has retained KBH Transport Media as its onboard advertising partner, following a competitive pitch against undisclosed agencies.
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Interpublic sees “cautious optimism” among clients despite profit slump
Fri, 26 Feb 2010
Interpublic Group, owner of the McCann Erickson, Draftfcb and Lowe Worldwide agencies, has forecast “significantly improved” profitability in 2010 despite posting a 42% drop in profit for last year.
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Building a bridge between marketing and boardroom
25 February 2010
Investors want more information about brand investment on company reports, and marketers stand to gain boardroom representation if this is disclosed. But firms are wary about providing detailed brand information that could benefit competitors.
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BMW adds Synergy and WCRS to its agency roster
Thu, 11 Feb 2010
BMW UK has appointed Synergy as its strategic sponsorship agency partner for the London 2012 Olympic Games and Paralympic Games. WCRS has also won a global brief to handle the launch advertising for BMW’s upcoming 6-Series model.
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Cadbury appoints CMW to Trebor digital account
Thu, 11 Feb 2010
Cadbury has appointed CMW to develop and execute the Trebor digital strategy across its portfolio of gums and mints.
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Havas’ UK revenues fall 14.3%
Tue, 9 Feb 2010
Havas, owner of agency networks Euro RSCG and MPG, says UK revenues fell 14.3% in the final quarter of 2009.
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Creston hit by ad revenue decline
Mon, 30 Nov 2009
Creston, owner of Delaney Lund Knox Warren (DLKW) and Tullo Marshall Warren, has posted a 6% decline in revenues for the first half of its financial year hit by a slump in advertising income.
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Leagas Delaney appointed for Glenfiddich relaunch
Fri, 20 Nov 2009
William Grant & Sons is understood to have appointed Leagas Delaney to handle the global relaunch of its Glenfiddich whisky brand.
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Photon sees growth in UK and Europe
Wed, 19 Aug 2009
Photon Group, the marketing services group which owns Naked Communications, has reported a 1% fall in net profit after tax to $21.4m (£10.7m) in the year to 30 June, with its UK and European operations showing growth.
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Microsoft sells digital agency to Publicis
Mon, 10 Aug 2009
Microsoft is selling its digital ad agency network Razorfish to the third largest marketing communications group Publicis Groupe for $530m (£318m).
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BBC to highlight special features of iPlayer
Fri, 31 Jul 2009
The BBC is launching a marketing campaign for the iPlayer, aimed at highlighting the special features that some viewers tend to overlook.
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GfK NOP promotes top staffers
Tue, 23 Jun 2009
GfK NOP, the market research company, has promoted managing director Phyllis Macfarlane into the new role of chairman.
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Red Bull hunts ad agency for cola brand
Wed, 13 May 2009
Red Bull is understood to be looking for an advertising agency to work on its fledgling cola brand, Red Bull Simply Cola.
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Virgin Media appoints Spike for digital work
Tue, 28 Apr 2009
Virgin Media has appointed Spike as its digital creative agency and will also work with Saint to integrate digital elements into the company’s brand and advertising campaigns.
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Lloyds TSB and HBOS start review of media accounts
Thu, 2 Apr 2009
Lloyds Banking Group has started a review of the media planning and buying accounts for the Lloyds TSB and HBOS brands held by ZenithOptimedia and Vizeum respectively.
