Marketing Week
Agencies - In-depth
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Why over-60s rising divorce rate is important to you
8 December 2011
Divorce rates among the over-60s are on the rise, but after the pain of separation often comes major lifestyle changes, offering marketers new targeting opportunities among these ‘silver separators’.
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'Globalisation key for UK agencies', says Andrew McGuiness, founder of BMB
Wed, 16 Nov 2011
Domestic agencies need to globalise their services if the advertising industry is to drive the economic recovery, according to Andrew McGuinness (AM) founding partner of creative shop, Beattie McGuinness Bungay.
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Branded content vital to promoting music acts
Fri, 28 Oct 2011
Record labels are ramping up spend on branded content as they look to forge stronger ties between agencies and brands.
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Green messaging isn't enough of a marketing proposition
Wed, 19 Oct 2011
Brands should only ramp up their sustainability marketing if it is being used to support a consumer need, according to design agency experts.
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How to give your image makeover mass appeal
29 September 2011
What’s in a name? Your brand’s reputation if a change in identity fails to win over consumers. Laura Snoad learns how marketers have successfully rebranded their companies and the pitfalls to avoid.
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How Shelter avoided melodrama to push crucial festive message
Thu, 22 Sep 2011
Shelter’s Disappearing Houses campaign
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Brands look to long-copy to boost resonance of ad campaigns
Thu, 22 Sep 2011
Brands are increasingly turning to long-copy ads to gain better traction with consumers, say industry experts.
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How Renault puts the Va Va Voom in its advertising
Mon, 12 Sep 2011
Campaign Focus - Publicis Modem - ’Kings and Queens of Va Va Voom’ with Simon McCarthy, Planning Director.
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Paddy Power cat kicking ad tops complaint list
Thu, 12 May 2011
A Paddy Power ad featuring a blind footballer kicking a cat was the most complained about ad of 2010, according to the Advertising Standards Authority. See the full Top 10 list, and the ads, here.
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Pick'n'mix or one-stop-shop?
Digital Strategy Supplement - March 2011
The process of selecting an agency has become much more complex since the rise of digital, with its demand for new and niche skills, and there are pros and cons to sticking with the lead agency model or spreading your roster among a group of specialists.
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Pitch
16 September 2010
Pitch unveils its latest YouGov Agency Reputation Survey this week with marketers ranking agencies across a number of criteria. Read an introduction to the rankings and the views of three top executives on the future agency model here
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Young, connected and Muslim
24 June 2010
Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there.
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The super spoof weapon
6 May 2010
The spoof ad is not a new concept but its use by the three main political parties has given it a high currency and pushed it up brands’ campaign agendas. Here, those that have mastered the technique advise on the process - and the pitfalls.
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Pulling consumers’ heart strings
25 March 2010
Moulding brand values into a memorable character is proving an effective way to captivate consumers and set yourself apart from the competition.
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Building a bridge between marketing and boardroom
25 February 2010
Investors want more information about brand investment on company reports, and marketers stand to gain boardroom representation if this is disclosed. But firms are wary about providing detailed brand information that could benefit competitors.
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Academy to coach a new generation of market leaders
18 February 2010
The industry’s big names have put their weight behind a scheme to collectively solve the problem of succession planning by developing the 25 best young marketers
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Deal or no media deal? Call swap shop
28 January 2010
Noel Edmonds introduced children of the Seventies to bartering when he hosted Multi-Coloured Swap Shop. Mark Choueke discovers that when it comes to buying media space, the principle is alive and still evolving
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Man on a mission
28 January 2010
He’s the man who is marketing our potential future prime minister. But Havas’ David Jones has many missions, as Louise Jack finds out
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Putting a new face on your brand
21 January 2010
Calling time on TV advertising for alcohol brands looks more likely after a Health Select Committee’s report last week. But an allout ban need not spell disaster for this already promotionally fettered industry: it could lead to new highs of creative strategic thinking.
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The people take over the pitch
26 November 2009
‘Democratic marketing’ - skirting the agency process to put the creative brief out to consumers and independent creatives - is gaining popularity among brands such as Peperami. Are we about to see a seismic change in marketing services procurement?
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Risk taker responsible for reshaping the COI
21 October 2009
Mark Lund, chief executive of the COI, might only have been in his role for just over three months, but he is already planning a three-step programme to change how the governmental department in charge of communications operates.
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Status Quo seeks sponsor for 40th anniversary tour with Getmemedia
Thu, 2 Apr 2009
Rock band Status Quo is looking for a sponsor for its forthcoming 40th anniversary tour.
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Trinity Comms loses founding partner Nunn
Thu, 2 Apr 2009
Media planning specialist Trinity Communications has parted company with one of its founding partners, Phil Nunn.
