Marketing Week
Agencies - News

Honda ventures into the unknown with latest Civic ad

Tue, 31 Jan 2012

See the campaign here.

Strada owner banks on user-generated-content to drive consumers in-store

Tue, 20 Dec 2011

Restaurant operator serves up social media strategy to increase footfall for restaurants.

Nokia focuses brand strategy on retail stores

Thu, 1 Dec 2011

Nokia aims to make its retail experience less transactional and more theatrical.

Chime Communications restructures to focus on sport

Wed, 9 Nov 2011

Chime Communications has restructured to focus on sports and digital marketing after its PR contract with the US Government ended earlier than expected.

Carte Noire returns to screens with interactive 4OD spot

Fri, 4 Nov 2011

Strong digital growth spurs Interpublic to defy analysts' predictions

Mon, 31 Oct 2011

Interpublic Group of Companies has reported a 11% rise in third quarter revenue, thanks in large part to the company’s growing digital offering.

US Media company Meredith inks deal with London 2012 agency Iris

Fri, 21 Oct 2011

US media corporation pairs up with UK-based advertising agency to offer brands an “alternative to the traditional agency network model”.

Building brand preference is not enough

Fri, 21 Oct 2011

Brands need to generate more calls to action to capitalise on the narrative links between touchpoints, according to Crispin Porter and Bogusky’s executive experience director.

Marketing and creative industry have moral obligation to optimism

Fri, 21 Oct 2011

Marketers and ad agencies have a moral and financial responsibility to shine optimism on the economy and “bring joy” to consumers, according to leading agency boss Robert Senior.

M&C Saatchi hails integrated offering for revenue growth

Wed, 21 Sep 2011

M&C Saatchi reported a stronger than expected increase in first-half earnings as demand for mobile and social media services grows.

Halifax emphasises community credentials

Thu, 15 Sep 2011

Lloyds Banking Group owned brand unveils the first stage in its bid to regain “challenger” status.

Everything Everywhere ramps up mobile TV offer

Wed, 7 Sep 2011

Everything Everywhere is developing its mobile television platform as part of a series of changes that are designed to meet the estimated “six fold” increase in mobile viewing over the next three years.

Aegon Asset Management rebrands to build business

Fri, 2 Sep 2011

Investment management company Aegon Asset Management, sister company to Aegon UK, is rebranding as Kames Capital.

Unilever needs to fill pivotal agency relationship role

Thu, 1 Sep 2011

Unilever is on the hunt for a new chief to oversee its relationship with marketing agencies following the departure of Helen Ganczakowski .

Burger King drops The King character in the US

Mon, 22 Aug 2011

Burger King has ditched its brand mascot “The King” in the US in favour of a greater focus on its food credentials.

Toyota ranked top global green brand in Interbrand study

Tue, 26 Jul 2011

Toyota has been named the world’s greenest brand by Interbrand.

DMA to provide grants to young DM “stars”

Mon, 11 Jul 2011

The Direct Marketing Association is to introduce a new service that will provide grants to help fund the development of young direct marketers.

Sony creates digital home for Harry Potter

Thu, 23 Jun 2011

Author J.K. Rowling has partnered with Sony to create Pottermore, the new online home of Harry Potter in a bid to keep the franchise alive beyond the release of the final film Harry Potter and the Deathly Hallows part 2 next month.

“Still work to do” in industry gender equality, says Johnson & Johnson’s Kaldec

Tue, 21 Jun 2011

Cannes: There is still “work to do” when it comes to the amount of women in senior management roles, said Johnson & Johnson’s worldwide vice president of global marketing Kimberly Kaldec at the Cannes Lions Festival today.

Expedia takes brand position of trust and personalisation

Tue, 21 Jun 2011

Online travel booking brand Expedia is adopting a new brand positioning and rolling out an international campaign in support of the strategy.

Coca-Cola launches Olympic torch campaign

Fri, 17 Jun 2011

Coca-Cola has launched a multimedia campaign to promote its sponsorship of the London 2012 Olympic torch relay.

Molson Coors to step up Carling repositioning

Tue, 7 Jun 2011

Molson Coors will ramp up efforts to reposition its flagship Carling drink following the appointment of VCCP Blue as the brand's creative agency.

ASA warns gambling advertisers over misleading claims

Fri, 27 May 2011

The Advertising Standards Authority has warned gambling advertisers that offers of “free bets” could mislead consumers and breach advertising rules.

Costa claims Brand of the Year at MW Engage Awards 2011

Wed, 25 May 2011

The marketing industry partied and celebrated success far into the night at the Marketing Week Engage Awards 2011 on Tuesday (24 May).

ING launches animated ad campaign

Tue, 17 May 2011

Watch it here

Watchdog to charm big advertisers

Thu, 12 May 2011

The Advertising Standards Authority is to embark on a charm offensive to try and convince major advertisers it isn’t a “mob” that is “out to get them”.

Waitrose commits to crowdsourcing after pudding launch

Wed, 11 May 2011

Waitrose has unveiled its first customer-created product and plans to increase the use of crowdsourcing in its future product development.

Cadbury launches dancing clothes ad

Fri, 6 May 2011

Watch Cadbury’s latest Glass and a Half Full Productions’ ad here.

Soft drinks industry thrives despite tough economy

Tue, 12 Apr 2011

The soft drinks industry enjoyed its fastest annual growth rate in seven years last year, fuelled by a strong performance from sports and energy drinks.

Interpublic Group reveals Facebook investment

Mon, 4 Apr 2011

Interpublic Group has invested $300m (£185.6m) in Facebook.

Omnicom signs digital tie-ups for consumer data access

Thu, 10 Mar 2011

Omnicom group, owners of DDB UK, Weapon7 and Agency Republic, has signed a series of deals with internet giants AOL, Yahoo and Microsoft to access consumer data.

Asda Price Guarantee ads banned

Wed, 2 Feb 2011

Asda has been rapped by the Advertising Standards Authority (ASA) for running “misleading” ads to promote its Asda Price Guarantee, further fuelling the supermarket war of words over price advertising.

Lloyds TSB picks Proximity for DM

Tue, 21 Dec 2010

Lloyds TSB has appointed Proximity to handle its direct marketing account, following a competitive pitch against Wunderman and incumbents Rapier.

Coca-Cola appoints Ogilvy for Coke Zero

Wed, 15 Dec 2010

Coca-Cola has appointed Ogilvy & Mather to explore new creative work for Coke Zero globally, following a competitive pitch.

Sir Martin Sorrell says financial forecasts improving

Tue, 30 Nov 2010

WPP Group’s operating companies, which include Ogilvy & Mather and Mindshare, have raised their 2011 growth forecasts.

Sky reveals digital agency roster

Wed, 24 Nov 2010

Sky has announced a new line-up of digital agency partners following a review of the digital agencies it works with.

Direct Marketing Group plans for growth

Fri, 12 Nov 2010

The Direct Marketing Group is investing £7m to grow its business after restructuring its finances.

Kraft appoints global agency for Milka

Mon, 1 Nov 2010

Kraft Foods has awarded the global advertising account for its Milka chocolate brand to United States-based agency Crispin Porter & Bogusky.

Omnicom revenue up as ad spend increases

Wed, 20 Oct 2010

Marketing services group Omnicom says net profit increased by 5.5% in its third quarter as the owner of the BBDO and DDB advertising agency networks registered an uplift in revenue.

Havas revenues up 12.6%

Tue, 19 Oct 2010

Havas, the parent company of UK agencies EHSBrann, Euro RSCG and All Response Media, reported a 12.6% revenue growth to €368 million (£323m) in the three months to September.

AA adds resource to tackle digital regulation

Tue, 21 Sep 2010

The Advertising Association (AA) has appointed Will Blomefield as regulatory affairs manager.

UPS delivers its biggest ever marketing campaign

Mon, 13 Sep 2010

Watch the new UPS ad here.

Former Cadbury marketing chief Rumbol in agency start-up

Wed, 8 Sep 2010

Fallon founder Laurence Green and creative director Richard Flintham are leaving the agency to launch a new start-up with former Cadbury marketing director Phil Rumbol.

Carat reshuffles senior management team

Thu, 2 Sep 2010

Aegis-owned media agency Carat has appointed Tracy de Groose as MD, replacing Robert Horler.

Havas reports strong growth in UK

Tue, 31 Aug 2010

Marketing services group Havas, owner of Euro RSCG, Arena, MPG UK and Archibald Ingall Stretton, has posted first half revenue growth of 4.2%, year on year.

Chime boosted by new business

Wed, 25 Aug 2010

Chime Communications, the marketing services group which owns Compare The Meerkat creators VCCP, has posted a better than expected results for the first-half, boosted by an uplift in new business.

SeeSaw signs licensing deal with NBC Universal

Wed, 18 Aug 2010

SeeSaw.com, the online TV service, has entered a multiple-year licensing agreement with NBC Universal to air highlights of shows including Heroes and House.

MCCA becomes MAA in bid to boost awareness

Mon, 9 Aug 2010

The Marketing Communications Consultants Association (MCCA) is renaming itself as the Marketing Agencies Association (MAA) with immediate effect.

ASA clears TV ad by Marie Stopes

Wed, 4 Aug 2010

The UK’s first television advertisement for an abortion service provider has been cleared by the advertising watchdog after an orchestrated campaign by pro-life campaigners led to more than 4,000 complaints.

ASA becomes co-regulator for VOD advertising

Mon, 2 Aug 2010

The Advertising Standards Authority (ASA) will take up its role as co-regulator for VOD advertising on 1 September.

Interpublic’s fortunes turned around by strong second quarter

Thu, 29 Jul 2010

Interpublic Group, the parent company of McCann Erickson and Lowe Worldwide, has posted profits of £113m for the second quarter of 2010.

Publicis sees digital investment pay off

Thu, 29 Jul 2010

Publicis Groupe, owner of Publicis, Saatchi & Saatchi and ZenithOptimedia, among other agency networks, has posted organic growth of 5.3% for the first half of the year.

Coca-Cola axes Lean Mean Fighting Machine after porn scandal

Tue, 27 Jul 2010

Coca-Cola has axed Lean Mean Fighting Machine from its digital agency roster, following a Facebook campaign for its Dr Pepper brand that included a reference to a porn film.

Martha Stewart magazine reaches UK

Fri, 23 Jul 2010

Lifestyle guru Martha Stewart’s magazine is set to launch on UK shores.

Sony PlayStation eyes sponsorship opportunities for music channel

Mon, 19 Jul 2010

Sony Playstation is looking to maximise awareness of its VidZone music channel through sponsorship and advertiser funded television (AFP) shows.

Maynards brings back Moose in £2m ad push

Thu, 15 Jul 2010

Maynards, the sweets manufacturer behind Wine Gums, is launching a £2m integrated ad campaign, fronted by Maynard the Moose, a brand icon that first appeared 20 years ago.

National Book Tokens hires Kitcatt Nohr Alexander Shaw

Thu, 15 Jul 2010

National Book Tokens, the multi-retailer gift voucher and card scheme, has appointed integrated agency Kitcatt Nohr Alexander Shaw to its integrated marketing account.

Unilever VP leaves to join ad agency

Thu, 15 Jul 2010

Sara Lee’s interim marketing director Jonathan Moore is to leave the company to join WCRS in the newly created position of chief strategy officer.

Portman Group readies digital marketing awareness drive

Tue, 13 Jul 2010

Alcohol industry body The Portman Group is to ramp up its digital marketing training service in a bid to improve online standards.

Food Standards Agency to be scrapped

Mon, 12 Jul 2010

The Food Standards Agency is set to be abolished as part of Government plans to overhaul the NHS.

Government wants business to help pay for Change4Life

Wed, 7 Jul 2010

The government has pledged to take a new approach to its Change4Life anti-obesity initiative, as predicted by Marketing Week last week.

Coca-Cola NWEN unveils first activity since restructure

Tue, 6 Jul 2010

The Coca-Cola Piccadilly Sign will act as a live score board and news ticker for the final four games of the World Cup, in the first activity run out of the North West Europe & Nordics (NWEN) region.

Wall's launches Bring it on Britain repositioning campaign

Mon, 5 Jul 2010

Wall’s is launching a new campaign positioning the brand as a producer of “British classics” such as pork pies and sausage rolls. The Bring it on Britain push is the first work for the brand by Saatchi & Saatchi after the agency won the account last year following a 2-way shoot out against the incumbent, Beattie McGuinness Bungay.

Nokia board reshuffle sees new global marketing chief

Fri, 2 Jul 2010

Nokia has promoted its director of global brand management, Steven Overman, to the role of vice president, global head of marketing creation at Nokia, as the handset manufacturer faces increased pressure from its smartphone rivals.

Age UK thanks donors through direct mail

Wed, 30 Jun 2010

Age UK is launching a direct marketing campaign to thank new donors and encourage regular giving.

Peroni looks to Italian director for stylish campaign

Tue, 29 Jun 2010

Italian premium lager Peroni Nastro Azzurro is partnering with Italian film director Gabriele Muccino to create a short film to be used to promote the brand.

Vauxhall shifts focus to customer experiences in board reshuffle

Mon, 28 Jun 2010

Vauxhall is reshuffling its marketing department in a bid to develop new strategies for the struggling company.

GroupM predicts global advertising to increase 3.5% in 2010

Fri, 25 Jun 2010

Global advertising spending is expected to increase by 3.5% in 2010 to $451bn (£302bn), according to WPP’s media network GroupM.

VCCP wins O2 digital account

Tue, 22 Jun 2010

O2 has appointed VCCP to handle its digital account, reported to be worth £15m.

Vodafone unveils ad featuring Button and Hamilton

Fri, 18 Jun 2010

Vodafone has unveiled its latest Power to You television campaign, fronted by Vodafone McLaren Mercedes drivers Jenson Button and Lewis Hamilton.

Cancer Research shakes up agency roster

Fri, 18 Jun 2010

Cancer Research UK has unveiled a new agency line up to help drive recruitment and engagement with its supporters.

Camelot encourages sharing in EuroMillions campaign

Wed, 16 Jun 2010

Camelot is repositioning its EuroMillions brand as one with a potential jackpot that is big enough to share with family and friends.

Randstad builds brand with UK consumer ad push

Tue, 15 Jun 2010

Recruitment giant Randstad, owner of agencies Major Players and Pareto Law, is launching a multi-million pound integrated marketing campaign to build the brand in the UK.

Waitrose expands digital strategy with YouTube channel

Mon, 14 Jun 2010

Waitrose is launching a branded YouTube channel to boost digital engagement with customers.

Unilever unveils global Lynx outdoor push for World Cup

Fri, 11 Jun 2010

Unilever has unveiled a global outdoor advertising campaign for its Lynx and Axe deodorant brands to co-incide with the World Cup.

Pot Noodle promotes Sticky Rib variant with nightclubs ad

Fri, 11 Jun 2010

Pot Noodle is launching its latest Steve and Digger’s musical world themed ad to promote its new Sticky Rib Chinese takeout flavour.

Blackberry plumps for new ad agency

Thu, 10 Jun 2010

Blackberry is planning to run a series of global campaigns developed by new agency The Next Door.

TalkTalk launches online drive to boost autism awareness

Thu, 10 Jun 2010

TalkTalk is partnering with autism charity TreeHouse to launch a virtual “Talkathon” in a bid to improve public understanding of autism, and to raise vital funds for autism.

Lexus readies below the line push for “baby Lexus”

Wed, 9 Jun 2010

Lexus, is launching a direct and digital campaign to boost awareness and generate interest in its “baby Lexus” model, ahead of production later this year.

Honda readies major ad push for CR-Z hybrid coupe launch

Tue, 8 Jun 2010

Honda is unveiling a pan-European integrated campaign to co-incide with the launch of its hybrid coupe, the Honda CR-Z.

Hertz champions Wimbledon partnership in latest ad drive

Tue, 8 Jun 2010

Hertz is unveiling a Wimbledon themed campaign to drive awareness of its partnership with the tennis Championships. 

Flake replaces sexy girl for artistic depiction

Mon, 7 Jun 2010

Cadbury has unveiled a £3.5m advertising campaign for Flake, which replaces the “Only the Crumbliest, Flakiest” jingle, with images of a yellow dress becoming a Flake chocolate.

Carlsberg rolls out final Team Talk push ahead of World Cup kick off

Fri, 4 Jun 2010

Carlsberg is launching the final stage of its high-profile 'Team Talk' campaign, with a national radio and poster drive, which will break in early June and run throughout the World Cup.

FHM partners with StanJames for World Cup betting promotion

Fri, 4 Jun 2010

FHM has signed an exclusive partnership with betting website StanJames.com to coincide with this summer’s World Cup in South Africa.

The Economist unveils ads to reach out to the “intellectually curious”

Thu, 3 Jun 2010

The Economist is launching an outdoor marketing campaign asking people “Where do you stand?” on the subjects of drugs legalisation, the trading of human organs and prisoners’ right to vote, in a bid to promote its editorial content.

COI warns that government ad budget could shrink by 50%

Thu, 3 Jun 2010

Government advertising expenditure could fall “by at least 50%” during this financial year with only essential campaigns unaffected, the Central Office of Information has warned agencies in a letter seen by Marketing Week.

David Kenny exit leaves Publicis CEO vacancy wide open

Wed, 2 Jun 2010

Publicis Groupe’s David Kenny, who is managing partner for its VivaKi business, is to resign from the company at the end of the month, after turning down a position at the company’s Paris headquarters.

Keep Britain Tidy looks for new media agency

Fri, 28 May 2010

Anti-litter lobby group Keep Britain Tidy is on the hunt for a media agency to support its ramped up marketing activity.

M&S launches lingerie campaign

Wed, 26 May 2010

Marks & Spencer has launched a lingerie campaign, using the same format as its “we boobed” campaign.

Co-op retains Rocket as media agency

Tue, 25 May 2010

The Co-operative Group has confirmed that it has retained Rocket as its media planning and buying agency for its £60m business.

Müller Corner kicks off £9m brand repositioning

Mon, 24 May 2010

Müller Corner is aiming to broaden its appeal with a £9 million relaunch this summer, starting with an advertising campaign for a new premium product, Greek Style Yogurt Corner.

Ogilvy launches specialist Muslim division

Fri, 21 May 2010

Ogilvy & Mather has launched a global branding practice that will specialise on Islamic branding.

Lee Cooper appoints global marketing agency

Wed, 19 May 2010

British denim brand, Lee Cooper, has appointed integrated agency 999 Design, to handle its global advertising account.

National Rail hands outdoor contracts to JCDecaux and Primesite

Tue, 18 May 2010

JCDecaux and Primesight have won the £260m National Rail outdoor advertising contracts signalling a revival of innovation in digital advertising platforms.

Simple uses teenage panel to prepare range launch

20 May 2010

Skincare brand Simple has collaborated with young female consumers on its Teen Advisory Board to launch a range and supporting marketing campaign aimed at 13- to 19-year-olds.

Lucozade unveils outdoor push featuring Steven Gerrard

Fri, 14 May 2010

Lucozade Sport is unveiling a new outdoor advertising campaign featuring England and Liverpool player, Steven Gerrard, as part of its continued World Cup themed push.

BBC unveils World Cup "Rainbow Nation" campaign

Wed, 12 May 2010

The BBC has revealed its campaign for its coverage of the World Cup which centres on the strapline The World Cup from the Rainbow Nation, with a film created by RKCR/Y&R.

FSA's bid to fight obesity with 'fat tax'

Mon, 10 May 2010

The Food Standards Agency is planning to hold an “internal discussion” to discuss the issue of food price in relation to healthy eating later this year, in its attempt to combat obesity.

Charity teen volunteers appoint Baber Smith to handle ad account

Fri, 7 May 2010

Teen volunteers at Brook, the sexual health charity, have appointed marketing communications agency Baber Smith to handle its integrated marketing account.

Louis Vuitton launches football legends ad push

Thu, 6 May 2010

Fashion label Louis Vuitton is launching a new campaign featuring footballing legends Pele, Diego Maradona and Zinedine Zidane. Celebrity photgrapher Annie Leibovitz shot the campaign, which was created by Ogilvy Paris.

Holiday Autos ignites new brand campaign

Wed, 5 May 2010

Car hire broker Holiday Autos is launching its first UK brand campaign in over three years.

Sports clothing brand Skins appoints word of mouth agency

Tue, 4 May 2010

Skins, the high-tech sports clothing brand, has appointed word of mouth specialist the 1000heads to develop a programme initially focused on the Tour de France.

Virgin Media appoints DDB UK to handle advertising account

Tue, 4 May 2010

Virgin Media has consolidated its marketing business into Omnicom Group agency DDB UK, which will handle its advertising account.

WPP forecasts growth after marketers’ confidence returns

Fri, 30 Apr 2010

WPP, the marketing services group, has raised its full-year revenue forecast to 2% growth after reporting an upturn in client marketing spend in the first quarter.

Ad agency launches civil liberties campaign

Thu, 29 Apr 2010

Creative Orchestra, the not for profit advertising agency is running a campaign using an image based on Hitler, in an effort to raise debate over civil liberties in the UK.

Grey London wins Ginsters business

Thu, 29 Apr 2010

Ginsters has appointed Grey London to its £2m advertising business for the Cornnwall-based pie and pastry company following a competitive pitch.

Comedian Hugh Dennis launches ad agency

Wed, 28 Apr 2010

Comedian Hugh Dennis has founded an advertising agency aimed exclusively at charity and not-for-profit organisations. The former Unilever marketer says The Help Agency will halve its profits with clients.

British Gas ad rapped by ASA

Wed, 28 Apr 2010

A British Gas advert has been banned for misleading customers about the availability of same-day call-outs from its service team during the Christmas period.

First TV ad in five years for Anchor Cream

Mon, 26 Apr 2010

Arla Foods is launching a new advertising campaign for its Anchor Cream brand.

McDonalds unveils new look for “I’m Lovin It” strapline

Fri, 23 Apr 2010

McDonalds has unveiled its new activation for its “I’m Lovin’ It” strapline, which will run globally from next year.

Disney hires Naked co-founder as president of marketing

Thu, 22 Apr 2010

Walt Disney Company has appointed Naked Communication’s co-founder MT Carney as its president of marketing for Walt Disney Studios.

British Gas reviews media agencies

Thu, 22 Apr 2010

British Gas, the Centrica owned energy supplier, is reviewing its media buying agencies as it looks to consolidate accounts.

Save The Children appoints Adam & Eve to its advertising business

Wed, 21 Apr 2010

Adam & Eve has scooped the £4m advertising business for the charity Save the Children following a final shoot-out with Euro RSCG. The pitch was handled by Oystercatchers.

Vodafone head of global media joins OMD

Wed, 21 Apr 2010

Vodafone’s head of global media Liz Workman has moved to OMD to work on the Vodafone media and planning account for the agency.

Land Registry looks to ramp up marketing to boost customer service

Wed, 21 Apr 2010

Land Registry, the body that records property and land deals, is looking to ramp up its marketing expertise in a bid to become a more a “customer focussed” business.

Omnicom latest to signal improving advertising market

Wed, 21 Apr 2010

Omnicom Group, owner of the BBDO, DDB, and TBWA agency networks, says revenue increased 6.3% in the first quarter of 2010.

John Lewis asserts ‘Never knowingly undersold’ position

Tue, 20 Apr 2010

John Lewis is rolling out a £6m advertising campaign to drive its “Never knowingly undersold” proposition.

GSK reviews media accounts

Mon, 19 Apr 2010

GlaxoSmithKline (GSK) the owner of brands including Beechams and Lucozade, is reviewing its media planning and buying accounts.

Renault to appear in The Sims 3

Mon, 19 Apr 2010

Renault and Electronic Arts have signed a deal to enable players of The Sims 3 to integrate Renault’s forthcoming range of electric vehicles into the game.

Arla unveils new ads for Lurpak and Anchor

Mon, 19 Apr 2010

Arla Foods is launching new television adverts for its Lurpak and Anchor brands, as it continues its push to boost brand awareness for the milk and butter brands in 2010.

Kellogg's signs up Angela Griffin to front Fibre Plus campaign

Mon, 19 Apr 2010

Kellogg’s has signed up actress and TV presenter Angela Griffin to front the £2m media campaign for its new cereal bar Fibre Plus.

WaterAid appoints Kitcatt Nohr to target younger supporters

Fri, 16 Apr 2010

WaterAid, the international non-government organisation, has appointed integrated agency Kitcatt Nohr Alexander Shaw to create a campaign to recruit younger supporters.

Ad industry volunteers support Tories with outdoor twitter campaign

Thu, 15 Apr 2010

A number of Conservative supporters from the advertising industry are launching a digital outdoor and social media campaign attacking Gordon Brown.

SCA reviews global media account

Thu, 15 Apr 2010

SCA, the company that owns brands including Cushelle, Plenty and Velvet, is reviewing its global media planning and buying account.

Leo Burnett creative chief Burley to leave to join CHI&Partners

Wed, 14 Apr 2010

Leo Burnett executive creative director Jonathan Burley is set to leave the agency to join CHI & Partners.

Marketers cautious on manifesto promises

Wed, 14 Apr 2010

Marketers have called on the two main political parties to be bolder in their plans to boost the economy and the industry at large.

BBC seeks partners for its magazines business

Mon, 12 Apr 2010

The BBC is seeking a partner for the magazines division of its commercial arm, BBC Worldwide, a move that is likely to rule out an outright sale of the business. BBC Worldwide has appointed KPMG to help it find a partner for the magazine business, although no details have been given on the shape of the deal.

‘Ave it’ again as Peter Kay returns as face of John Smith’s

Mon, 12 Apr 2010

John Smith’s is to bring actor and comedian Peter Kay back as the face of its ale.

Arla Foods looks to consolidate pan-European media account

Fri, 9 Apr 2010

Arla Foods is reviewing its pan-European media planning and buying arrangements, aiming to consolidate the account into one agency.

Arla and Starbucks prepare heavyweight push for chilled coffees

Fri, 9 Apr 2010

Arla Foods will support the national launch of Starbucks Discoveries chilled coffees and Starbucks Doubleshot espresso drinks with a heavyweight advertising and marketing integrated campaign.

Fanta unveils new “Friday” themed campaign

Fri, 9 Apr 2010

Fanta is unveiling a new global advertising campaign themed ’Grab a taste of Friday’ in an effort to promote the less serious attitude of the brand.

Sky News launches first major marketing campaign

Thu, 8 Apr 2010

Sky News is to launch its first major marketing campaign in its two-decade history to promote its election coverage.

Steak co-founder Julian Walker steps down

Tue, 6 Apr 2010

Julian Walker, co-founder and head of new business of Steak, has left the media agency to pursue other interests.

Campaign targets male victims of domestic abuse

Mon, 29 Mar 2010

JWT London is launching a campaign for the National Centre for Domestic Violence (NCDV), to highlight the fact that one man dies as a result of domestic abuse every three weeks.

Conservative Party appoints M&C Saatchi

Thu, 25 Mar 2010

The Conservative Party has appointed M&C Saatchi to its agency roster to work on advertising in the final two months of its general election campaign.

M&C Saatchi sees profits drop but buys Inside Mobile

Thu, 25 Mar 2010

Ad agency M&C Saatchi has posted a drop of 27% in profit but is continuing to invest with the acquisition of mobile marketing agency Inside Mobile.

Sun launches outdoor campaign to talk up columnists

Tue, 23 Mar 2010

The Sun has launched an outdoor and print campaign in the Carlton TV region showcasing its daily columnists to support its price promotion in the area.

Premier Foods to bring back 'Oxo Mum'

Mon, 22 Mar 2010

Premier Foods, whose stable of brands include Hovis and Oxo, will be bringing back Lynda Bellingham, making an emotional return to the Oxo brand for the first time in more than a decade. But this time she’s playing herself.

Spicer leaves EHS 4D Group

Fri, 19 Mar 2010

Mike Spicer, group managing director at agency EHS 4D Group, has left his role with immediate effect.

Morphy Richards names Gratterpalm as lead agency

Fri, 19 Mar 2010

Domestic goods maker Morphy Richards has appointed Gratterpalm as its lead creative agency.

Profits soar at Co-op following Somerfield and Britannia mergers

Thu, 18 Mar 2010

The Co-operative Group has posted a 20% increase in operating profit for the year ending 2 January, boosted by the acquisition of Somerfield.

DMA’s brand chief Keitch to step down

Tue, 16 Mar 2010

Robert Keitch, the Direct Marketing Association’s head of membership and brand, is to step down at the end of March after less than a year in the role.

Government climate change ads banned for overstating risks

Mon, 15 Mar 2010

A Government advertising campaign that uses nursery rhymes to warn of the dangers of climate change is understood to have been banned for exaggerating the damage.

G2UK names Tim Hipperson group CEO

Thu, 11 Mar 2010

Integrated agency G2 UK has appointed former RMG Connect chief executive Tim Hipperson as UK group CEO.

Barclays unveils new ISA ad campaign

Thu, 11 Mar 2010

Barclays has unveiled a new television commercial called “Performance”, aiming to promote its ISA ranges.

Chime sees its 2009 pre-tax profits increase by 14%

Wed, 10 Mar 2010

Chime Communications, owners of advertising agency VCCP and PR group Bell Pottinger, has posted a 14% increase in full-year pre-tax profits to £18.8m, thanks to its increased focus on cost efficiencies

SMG and Union form experiential division

11 March 2010

Starcom MediaVest Group (SMG) is launching a dedicated experiential marketing division called SMG Experience.

Bing to begin TV advertising push

Mon, 8 Mar 2010

Microsoft is to launch its first UK television advertising campaign for its search engine Bing, five months after it took the search engine out of beta mode.

Guinness marketer takes top MCCA award

Fri, 5 Mar 2010

Guinness marketer Ronan Beirne was awarded the Client of the Year trophy at the MCCA Awards last night (4 March).

NBC Universal appoints MPG International to promote theme parks globally

Fri, 5 Mar 2010

NBC Universal’s theme park division ha appointed MPG International to handle its £3m media planning and buying account.

Mercedes unveils "I am" campaign targeting young car buyers

Fri, 5 Mar 2010

Mercedes-Benz is launching an integrated advertising campaign called “I am Mercedes Benz” in a bid to deepen the connection it has with young car buyers.

Baileys calls global ad pitch for its £40m account

Thu, 4 Mar 2010

Baileys, the Diageo-owned Irish liqueur brand, has parted company with JWT and called a pitch for its £40m global advertising account.

Morgan Stanley appoints Martin as its lead global agency

Thu, 4 Mar 2010

Morgan Stanley has handed its £26.5m global advertising account to Interpublic Group’s The Martin Agency, following a competitive pitch against undisclosed agencies.

Crown Paints appoints BJL to ad account

Wed, 3 Mar 2010

Crown Paints has appointed BJL as its advertising agency following a four-way pitch involving undisclosed Manchester and London Agencies. 

Charles Tyrwhitt hires Kitcatt Nohr for branding task

Tue, 2 Mar 2010

Retailer Charles Tyrwhitt has appointed integrated agency Kitcatt Nohr Alexander Shaw to help redefine its branding through a major brand positioning project.

BT’s latest ad confirms Adam and Jane’s engagement

Mon, 1 Mar 2010

BT is launching the latest instalment of its long-running “Adam and Jane” campaign, with the couple set to become engaged.

Starbucks unveils new Fairtrade based campaign

Mon, 1 Mar 2010

Starbucks UK is launching an integrated marketing campaign, promoting its Fairtrade ranges of coffee and brownies.

Frank The Agency closes its doors

Fri, 26 Feb 2010

Frank The Agency Ltd, an integrated marketing specialist agency, has announced that it has ceased to trade with immediate effect.

Comet appoints Euro RSCG to handle ads

Thu, 25 Feb 2010

Comet, the electricals retailer owned by Kesa Electricals, has appointed Euro RSCG London to handle its £13m advertising account.

LBi merges with Bigmouthmedia

Thu, 25 Feb 2010

LBi has bought the controlling shares of Bigmouthmedia in a deal which invests €40m of capital in the company.

Agencies launch co-creation initiative

Wed, 24 Feb 2010

The Co-Creation Hub, a collective of agencies, organisations, academics and individuals, is launching with a strategy to be a “more collaborative, adaptive and continuous model of marketing.”

Disney catches festival buzz

25 February 2010

Disneyland Paris is launching an integrated marketing campaign to promote its New Generation Festival, which celebrates the Disney Pixar 3D characters.

Boeing launches ad push reinforcing business credentials

Mon, 22 Feb 2010

Airline manufacturer Boeing is launching a new online and print campaign called ‘Together We Fly Higher’, in an effort to remind British businessmen about its contribution to the UK economy.

ZenithOptimedia rolls out Newcast

Mon, 22 Feb 2010

ZenithOptimedia is to roll out its branded entertainment division Newcast globally. It was first pioneered in the UK.

Carbon Trust reviews agencies

Thu, 18 Feb 2010

The Carbon Trust, the Government body set up to help cut carbon emissions, is reviewing its agencies as part of a statutory review.

Nestlé adds agencies to roster to handle its drinks accounts

Thu, 18 Feb 2010

Nestlé has added digital agency Dare and direct marketing agency EHS 4D to its agency roster, following a competitive pitch.

Digital Radio UK appoints AMV to create campaign

Thu, 18 Feb 2010

Digital Radio UK, the company charged with overseeing the digital radio switchover, is to launch a campaign that aims to drive digital radio take-up ahead of the planned 2015 switchover.

Publicis predicts growth despite 2009 revenue dip

Wed, 17 Feb 2010

Publicis Groupe, owner of Fallon, Saatchi & Saatchi and ZenithOptimedia, says it expects to return to growth in 2010 despite posting a 6.5% slump in revenues for last year.

Virgin Media reviews marketing roster

Mon, 15 Feb 2010

Virgin Media is reviewing its creative, direct and digital marketing agencies, with immediate effect, in an effort to develop an integrated approach to its communications.

Pizza Hut Delivery looks to be “home based entertainment” brand

Fri, 12 Feb 2010

Pizza Hut is launching its first pizza delivery TV advert in eight years in a bid to reposition the brand as "home based entertainment."

BMW adds Synergy and WCRS to its agency roster

Thu, 11 Feb 2010

BMW UK has appointed Synergy as its strategic sponsorship agency partner for the London 2012 Olympic Games and Paralympic Games. WCRS has also won a global brief to handle the launch advertising for BMW’s upcoming 6-Series model.

Cadbury appoints CMW to Trebor digital account

Thu, 11 Feb 2010

Cadbury has appointed CMW to develop and execute the Trebor digital strategy across its portfolio of gums and mints.

Havas’ UK revenues fall 14.3%

Tue, 9 Feb 2010

Havas, owner of agency networks Euro RSCG and MPG, says UK revenues fell 14.3% in the final quarter of 2009.

Unilever reappoints Mindshare to European media business

Tue, 9 Feb 2010

Unilever has reappointed Mindshare to handle its media planning and buying account in Western Europe, North America and Canada.

Brand Potential offers “brand acceleration” to clients

Mon, 8 Feb 2010

Former 1HQ staffers have launched a brand consultancy called Brand Potential.

EHS Brann Group renamed as EHS 4D Group

Fri, 5 Feb 2010

The EHS Brann Group is being renamed as EHS 4D Group with immediate effect, incorporating below-the-line agencies EHS Brann, Euro RSCG 4D Digital and EHS Brann Discovery.

MCCA unveils Best Awards shortlist

Thu, 4 Feb 2010

The Marketing Communication Consultants Association (MCCA) has revealed the shortlist for its annual Best Awards.

Foster’s to review UK advertising account

Thu, 4 Feb 2010

Heineken UK has put the UK advertising account for Foster’s up for pitch.

Onitsuka Tiger unveils Japanese crafts campaign

Wed, 3 Feb 2010

Onitsuka Tiger, the iconic sportswear brand, is unveiling its latest global campaign which includes a competition focussed on a giant piece of traditional Japanese furniture in the shape of a running shoe.

Fallon loses MD Karina Wilsher to Anomaly

Wed, 3 Feb 2010

Fallon is losing its managing director and partner Karina Wilsher to US agency Anomaly.

Jamaica campaign urges spontaneous booking

Tue, 2 Feb 2010

The Jamaica Tourist Board has launched an advertising campaign aimed at encouraging couples to make a snap decision to visit the island during the key Spring travel period.

Alberto Culver launches global review

Fri, 29 Jan 2010

Alberto Culver, the US beauty business that bought the Simple brand last year, is launching a global review of its creative and media agencies, according to US reports.

ITV names Adam Crozier as chief executive

Thu, 28 Jan 2010

ITV has appointed Royal Mail boss and former ad agency executive Adam Crozier as chief executive.

Sony Europe appoints ex-PHD strategy director

Tue, 26 Jan 2010

Dominic Fawcett, the former worldwide strategy director of PHD, is to join Sony Consumer Marketing Europe as its new divisional director of media.

SDL consolidates group branding

Mon, 25 Jan 2010

SDL, provider of global information management solutions, has consolidated its branding in an effort to unify the brand’s subsidiaries.

Total Greek Yoghurt appoints Creative Orchestra and Total Media

Fri, 22 Jan 2010

Fage UK, the owners of Total Greek Yoghurt, has appointed advertising agency Creative Orchestra and media planning and buying agency Total Media, to help drive the brand’s marketing for the next three years.

Nurofen launches character led campaign

Thu, 21 Jan 2010

Nurofen, the pain killer brand owned by Reckitt Benckiser, is launching a new approach to marketing with an £11m cross-platform advertising campaign.

Digital agency income grew by 18% in 2008

Thu, 21 Jan 2010

The top 30 digital agencies saw their income grow by 18% lin 2008 according to the Kingston Smith W1 report.

Direct and sales promotion agencies suffer

Thu, 21 Jan 2010

Direct marketing and sales promotion agencies (DMSP) saw their financial performance suffer in 2008, while digital agencies saw their income grow by 30%, according to a report.

Confidence rises as brakes applied to budget cuts

21 January 2010

Marketing spend enters its ninth consecutive quarter of decline, but gloom lifts as figures point to signs of recovery.

NSPCC launches urban TV ad

Mon, 18 Jan 2010

The NSPCC is launching a television campaign as part of its “How U feelin’?” campaign to promote its online ChildLine services.

Cagney sells agency CST for £430,000

Fri, 15 Jan 2010

Marketing group Cagney has sold CST, the agency once known as Walsh Trott Chick Smith, to rival group Media Square for £430,000 cash.

BeatBullying launches campaign too brutal for TV

Thu, 14 Jan 2010

Beatbullying, the anti-bullying charity, is launching a controversial £1.2m ad campaign, which sees a girl stitching up her own mouth.

Profero promotes Blunden to UK CEO

Wed, 13 Jan 2010

Digital creative agency Profero has promoted Nick Blunden to UK CEO.

NMA argues newspapers best placed for topical advertising

Mon, 11 Jan 2010

The Newspaper Marketing Agency (NMA) is planning to make “topicality” a central plank in its campaign to persuade potential clients of the benefits of the print medium.

Phones4u reviews £10m media account

Thu, 7 Jan 2010

Phones4u, the mobile phone retailer, is reviewing its £10m media planning and buying account.

Asos.com to sponsor Next Top Model

Thu, 7 Jan 2010

Asos.com, the online fashion retailer, is to sponsor the Next Top Model series on Living, with idents created by Mother.

Agencies face 'open book' policy after Aegis ruling

07 January 2010

A German court ruling forcing media network Aegis to reveal how much discount it received for advertising placed on behalf of Danone could force greater transparency from all media agencies, according to industry experts.

WWF UK launches campaign to save leopard

Tue, 22 Dec 2009

Conservation organisation WWF-UK has launched a press advertising campaign to raise awareness and funds to help protect the endangered Amur leopard.

Agencies cautiously optimistic about display and search budgets

Wed, 16 Dec 2009

Online ad spend will continue to grow in 2010 as confidence returns to the sector, according to the UK’s top media agencies, although it won’t be until the second half that budgets rise significantly.

Sony Europe hands £50m ad account to Anomaly

Tue, 8 Dec 2009

Sony Europe has handed its £50 million advertising account to Anomaly, after a final two-way pitch against incumbent agency Fallon.

DraftFCB retains Post Office DM account

Tue, 8 Dec 2009

DraftFCB has retained the £15m direct marketing account for the Post Office. The agency beat OgilvyOne and TMW to the business in the final round.

MediaCom to handle WKD brand

Tue, 8 Dec 2009

Beverage Brands has appointed MediaCom to manage the media buying for alcohol ready-to-drink brand WKD and WKD Core Apple Cider.

Yorkshire Water appoints Iris

Mon, 7 Dec 2009

Yorkshire Water has appointed integrated agency Iris to handle its creative marketing communications for domestic and busi¬ness customers.

ZenithOptimedia promotes Aussie CEO to worldwide role

Fri, 4 Dec 2009

ZenithOptimedia has promoted Belinda Rowe, current CEO of ZenithOptimedia Australia, to the new role of managing partner - worldwide.

Muller expected to call BTL ad review

Thu, 3 Dec 2009

Muller is expected to call an advertising pitch looking for a below-the-line agency on its Fruit Corner, Light and Rice products.

Competition Commission to delay CRR ruling

Wed, 2 Dec 2009

A final decision in a review of ITV’s Contract Rights Renewal system will be delayed until February next year, the Competition Commission has admitted.

'Confident' consumers keep a grip on spending

03 December 2009

New research from media agency Arena BLM reveals that consumer confidence is beginning to rise, but shoppers are being much more thrifty in their spending in the run-up to Christmas.

Creston hit by ad revenue decline

Mon, 30 Nov 2009

Creston, owner of Delaney Lund Knox Warren (DLKW) and Tullo Marshall Warren, has posted a 6% decline in revenues for the first half of its financial year hit by a slump in advertising income.

Ad spending cuts ease as consumer confidence recovers

Fri, 27 Nov 2009

The decline in advertising spending is slowing as signs of an upturn in consumer confidence emerge, according to Nielsen.

COI proposes common approach to evaluating campaigns

Tue, 24 Nov 2009

The Central Office of Information (COI) is proposing the adoption of a common approach to measuring the financial benefit of public sector marketing campaigns at a time when pressure to cut Government spending on marketing and communication is growing.

Bauer Media launches Avatar campaign

Tue, 24 Nov 2009

Bauer Media has signed a six-figure deal to be a media partner for the science fiction epic Avatar.

COI unveils ten step plan to make ads accountable

26 November 2009

The Central Office of Information (COI) is proposing to streamline its process for assessing the return on investment of public sector campaigns at a time when the level of government spending on communications is under fire.

Reckitt divides £800m brief between Havas and Publicis

26 November 2009

FMCG giant takes integrated approach by consolidating media buying

Digital Marketing Group sees profits fall

Mon, 23 Nov 2009

Digital Marketing Group (DMG) has reported a drop in profit for the first half of its financial year.

Leagas Delaney appointed for Glenfiddich relaunch

Fri, 20 Nov 2009

William Grant & Sons is understood to have appointed Leagas Delaney to handle the global relaunch of its Glenfiddich whisky brand.

MediaVest wins consolidated hire car accounts

Wed, 18 Nov 2009

MediaVest has won the consolidated paid search account for The National and Alamo hire car account.

20:20 appointed by DCSF to underage drinking brief

Tue, 17 Nov 2009

Digital agency 20:20 has been appointed by the Department for Children, Schools and Families to create a digital campaign to promote its Youth Alcohol Action Plan.

Mindshare wins pharma giant's global digital and media accounts

Thu, 12 Nov 2009

Mindshare has won the global digital and media account for pharmaceutical giant Boehringer Ingelheim, estimated to be £50m.

Auto Trader consolidates £10m media account

Thu, 12 Nov 2009

Auto Trader, part-owned by Guardian Media Group, has overhauled its £10m media planning and buying business to consolidate the account into a combined team from Aegis Media’s Carat and Diffiniti.

Flora set to hand DDB its ad account

Mon, 9 Nov 2009

Update: Unilever has confirmed that it has appointed DDB to evolve the marketing strategy for its Flora brand.

After Eight ads back after eight-year absence

Thu, 5 Nov 2009

After Eight mints are being advertised on TV for the first time in eight years.

Asda moves ad account to Saatchi & Saatchi

Thu, 5 Nov 2009

Asda has moved its £75m advertising account from Fallon to SFF stablemate Saatchi & Saatchi.

Ikea appoints Vizeum to media accounts

Thu, 5 Nov 2009

Ikea UK & Ireland has appointed Vizeum to handle its media buying and planning.

TBWA picks UK president after Tim Lindsay exit

05 November 2009

TBWA Europe has appointed Robert Harwood-Matthews as president of TBWA Group UK, replacing Tim Lindsay.

WPP revenue decline slows

Fri, 30 Oct 2009

WPP, the marketing services group that owns Ogilvy and JWT, says revenue decline slowed in the third quarter with further improvements expected over the next six months.

Borders looks to offload online arm

Wed, 28 Oct 2009

Borders is looking to offload the online arm of its business to focus on its core store offering.

Publicis revenues continue to dip

Tue, 27 Oct 2009

Publicis Groupe, owner of Starcom and Saatchi & Saatchi, has seen revenues dip 7.4% in the first nine months of the year but says there is a “gradual recovery” on the way.

Omnicom profit still down

Wed, 21 Oct 2009

Omnicom, the world’s largest marketing services group, has reported a 22.5% drop in third quarter profit to $165.6m (£100m) as it continues to feel the impact of the global recession.

Jameson pushes Irish roots

Mon, 19 Oct 2009

Pernod Ricard has repositioned its Jameson Irish whiskey brand to emphasise the drink’s Irish heritage.

Poppy Appeal to focus on current conflicts

Mon, 19 Oct 2009

The Royal British Legion, the charity that supports serving members of the Armed Forces and their dependants has launched an integrated campaign for the 2009 Poppy Appeal.

BT promotes benefit of landline over mobiles

Fri, 16 Oct 2009

BT is launching the latest instalment of its long-running “Adam and Jane” campaign, with a new spot promoting the benefits of calling from a landline.

C&C Group appoints The Red Brick Road to revive Magners

Wed, 14 Oct 2009

C&C Group has appointed The Red Brick Road to handle the UK advertising account for its Magners brand.

Former Molson Coors marketer launches agency

Wed, 14 Oct 2009

Former Molson Coors marketing director Simon Davies has unveiled details of his new integrated agency.

Surf plans integrated drive to push up Twilight sales

14 October

Unilever is launching an integrated campaign to encourage trial purchase and increase penetration of its Surf Twilight Sensations laundry detergent range.

Match.com appoints Mother to ad account

Mon, 12 Oct 2009

Match.com, the dating website, has appointed Mother to spearhead a new marketing push in the New Year.

Dairy Crest in £10m Cathedral City relaunch

Fri, 9 Oct 2009

Dairy Crest is investing £10m in the relaunch of its cheese brand, Cathedral City, supported by new packaging and a marketing campaign.

Burger King in new breakfast push

Tue, 6 Oct 2009

Burger King is to launch an assault on the breakfast market, with early opening hours and a new menu to take on rival McDonald’s.

Ramsay launches campaign for sauce range

Tue, 6 Oct 2009

A new range of sauces created by celebrity chef Gordon Ramsay in aid of Comic Relief is being supported by a TV and online campaign.

Simpsons and PepsiCo in latest Change4Life push

Mon, 5 Oct 2009

The Department of Health has launched the latest stage of its £75m anti-obesity initiative, with the sponsorship of The Simpsons on Channel 4.

Kitcatt Nohr appoints former Nike marketer

Thu, 1 Oct 2009

Former Nike digital brand director Angus Mackinnon has joined integrated agency Kitcatt Nohr Alexander Shaw as digital creative director.

Kraft awards DraftFCB global Tuc account

Wed, 30 Sep 2009

Kraft has awarded DraftFCB the global ad account for its cracker brand Tuc, as part of the company’s plans to consolidate brands into single agency networks.

Fujitsu to employ ad agency for clear positioning campaign

Tue, 29 Sep 2009

The UK arm of IT company Fujitsu is to review its £2 million agency roster as part of a renewed focus on creating a clear and differentiated positioning for Fujitsu in the UK marketplace.

Accountancy giant BDO starts rebrand of network

30 September 2009

The entire BDO accountancy network is rebranding under the single trading name BDO from next year.

Sky rapped for bad timing of Nicorette ad

30 September 2009

BSkyB has been rapped by the advertising watchdog for scheduling a Nicorette ad classed unsuitable for children during an episode of The Simpsons.

Digital UK reviews ad account

Mon, 28 Sep 2009

Digital UK, the body leading the process of digital TV switchover in the UK, has put its advertising account out to tender.

Chivas Regal taps into chivalry

Thu, 24 Sep 2009

Pernod Ricard UK is launching a cinema and print advertising campaign for Chivas Regal Scotch whisky brand under the banner entitled “Live with Chivalry”.

Ubershot latest energy shot to enter growing sector

Wed, 23 Sep 2009

Ubershot, the latest energy shot brand to enter the UK market, has appointed Cake to handle its launch marketing campaign.

Publicis agrees mobile deal with Microsoft

Tue, 22 Sep 2009

Phonevalley, the Publicis Groupe owned mobile marketing agency, has signed a deal with Microsoft to create a customised mobile advertising solutions for brands.

GroupM study predicts the internet to take 15% of global ad spend

Tue, 22 Sep 2009

Internet advertising is expected to account for about 15 percent of global measured advertising spending in 2010, up from an anticipated 13 percent in 2009, according to a new GroupM study.

Solicitors turn to Beatles for campaign

Mon, 21 Sep 2009

The Law Society is launching a national press and outdoor advertising campaign to promote solicitor’s services to individuals today (21 September).

Tesco Mobile pushes simplicity of offer

Fri, 18 Sep 2009

Tesco Mobile is launching a campaign to promote the simplicity and value for money of its unlimited pay monthly tariff.

Interbrand BGB survey sees Google and Amazon rise

Thu, 17 Sep 2009

Google and Amazon are the big winners in Interbrand’s annual Best Global Brands report with the highest gains in brand value while Coca-Cola remains on top.

VCCP handed sexual health campaign

Wed, 16 Sep 2009

The Department of Health (DH) and Department for Children, Schools and Families (DCSF) have appointed Vallance Caruthers Coleman Priest (VCCP) to handle advertising for a new sexual health campaign.

ITV “welcomes” CRR consultation

Tue, 15 Sep 2009

ITV has welcomed the Competition Commission’s provisional report into the Contract Rights Renewal mechanism, despite the body’s view that it should be largely maintained.

DoH readies fresh anti-smoking push

Mon, 14 Sep 2009

The Department of Health has launched a fresh anti-smoking push featuring real children, not actors, talking about how concerned they are about their parents’ smoking.

Starcom’s Jim Marshall to step down

Thu, 10 Sep 2009

Starcom Media Group (SMG) has confirmed that Jim Marshall has stepped down from his role as executive director of Starcom Media Group UK with immediate effect.

Ancestry website launches TV campaign

Wed, 9 Sep 2009

Ancestry.co.uk is to launch its first television advertising campaign this month.

Ikea in ad takeover of London Lite

Wed, 9 Sep 2009

Ikea will appear in every display advertising space in the Thursday (10 September) edition of free newspaper London Lite to raise awareness of the home furnisher’s new catalogue.

Flora pushes heart health positioning

Mon, 7 Sep 2009

Unilever’s margarine brand Flora is launching a campaign as part of a global marketing strategy to get 100 million consumers to take its online heart age test by 2020.

Lloyds appoints Mediaedge:CIA

Fri, 4 Sep 2009

Lloyds Banking Group has appointed Mediaedge:CIA (MEC) as its new media planning and buying agency.

Inbev appoints DDB London

Tue, 1 Sep 2009

InBev UK has appointed DDB London to handle the Budweiser UK advertising account following the handing of the global advertising business to the DDB network.

Nike Football campaign stars Rooney and Walcott

Fri, 28 Aug 2009

Nike Football is launching the latest advertsiement in its ‘Make the Difference’ campaign starring Theo Walcott and Wayne Rooney to inspire football fans.

Aegis sees no upturn as revenues slump

Fri, 28 Aug 2009

Aegis Group, owner of Carat and Vizeum, says that it does not expect any upturn in the market in the second half of the year after reporting a slump in profit and revenues in the first six months.

William Hill looks to streamline DM strategy

Thu, 27 Aug 2009

William Hill has appointed Communisis to its DM account as part of the gaming company’s move to reduce costs and increase the effectiveness of its marketing programmes.

Chinese furniture-maker appoints Fox Kalomaski

Thu, 27 Aug 2009

Chinese furniture maker and retailer Forbidden City has appointed specialist retail and travel marketing agency Fox Kalomaski to develop a brand strategy ahead of a UK launch this year.

Papa John’s hires Brown-Forman chief marketer

Tue, 25 Aug 2009

Papa John’s International, world’s third largest pizza company, has hired Brown-Forman marketer Andrew Varga as senior VP and chief marketing officer.

Chime interim results outperform the market

Tue, 25 Aug 2009

Marketing services group Chime Communications, owner of Vallance Carruthers Coleman Priest and Bell Pottinger, has posted pre-tax profit up 4% to £8.5 million for the first half of the year.

National Trust seeks partners as visitors increase 20%

27 August 2009

The National Trust is looking to significantly boost its number of brand partnerships and has appointed marketing communications agency Initials to lead the initiative.

WPP expected to cut forecast

Mon, 24 Aug 2009

WPP is expected to cut its full-year sales forecast for the second time in six months this week.

Sony to “transform” retail marketing

Fri, 21 Aug 2009

Sony says it is looking to “invigorate and transform” retail marketing activity for its consumer electronics division after appointing newly-launched agency Live & Breathe (London) to handle the brief.

Maximuscle looks to build on share with The Minimart

Thu, 20 Aug 2009

Sports nutrition brand Maximuscle is looking to grow market share by focusing on key relevant audiences and has appointed integrated agency The Minimart to help develop a campaign.

Photon sees growth in UK and Europe

Wed, 19 Aug 2009

Photon Group, the marketing services group which owns Naked Communications, has reported a 1% fall in net profit after tax to $21.4m (£10.7m) in the year to 30 June, with its UK and European operations showing growth.

Emirates chooses VCCP for ad campaigns

Wed, 19 Aug 2009

Emirates has handed its £8 million UK advertising business to Vallance Carruthers Coleman Priest as part of a global realignment of its marketing agencies.

Kelloggs cleared of Crunchy Nut complaint

Wed, 19 Aug 2009

Complaints that Kelloggs exaggerated the size of the cereal in a TV campaign for Crunchy Nut Clusters have been dismissed by advertising watchdogs.

Magners reviews advertising business

Mon, 17 Aug 2009

C&C Group has launched the latest stage in its attempt to revive flagship UK cider brand Magners by calling a review of the advertising account.

P&G launches review channel on FMCG brand sites

Wed, 12 Aug 2009

P&G has launched product rating and review functions on its Head & Shoulders and Ariel brand websites as part of a strategy to engage consumers with its brands.

DVLA chooses Arena BLM to develop strategy

Tue, 11 Aug 2009

The Driving and Vehicle Licensing Agency (DVLA) has appointed media agency Arena BLM to help join up its different strands of marketing activity.

Economic downturn hits healthy lifestyles

Mon, 10 Aug 2009

The economic downturn is making it harder for consumers to maintain a healthy lifestyle, with many being forced to opt for cheaper food alternatives, according to new research.

Truphone appoints agencies to support launch

Fri, 7 Aug 2009

Truphone, the mobile internet network operator, has appointed ad agency The Bank and media agency the7stars to support a major new product launch.

Axa UK appoints Havas to handle buying

Fri, 7 Aug 2009

Axa UK has appointed Havas Media UK to handle its £40 million media buying account in the first stage of an overhaul of its agency roster in a bid to streamline costs and improve efficiencies.

Carer-support charity rebrands

Thu, 6 Aug 2009

Crossroads Care, Britain’s leading carer-support charity, has undergone a brand refresh and for the first time launching marketing activity in a bid to raise its profile.

DCSF to develop new youth alcohol strategy

Thu, 6 Aug 2009

The Department for Children, Schools and Families (DCSF) is to develop a new campaign strategy with Manning Gottlieb OMD (MGOMD) to tackle alcohol misuse among young people.

Sony Europe reviews ad account

Tue, 4 Aug 2009

Sony Europe is reviewing its pan-European advertising account currently held by Fallon.

Npower consolidates creative account into VCCP

Tue, 4 Aug 2009

Npower has consolidated all its creative business into VCCP.

DoH appoints Billington to handle cancer campaign

06 August 2009

The Department of Health has appointed Billington Cartmell to handle partnership marketing activity to raise awareness of cervical cancer among teenagers.

National Blood Service to work with TMW

Fri, 31 Jul 2009

The National Blood Service has appointed TMW to help develop a new CRM-led programme.

BBC to highlight special features of iPlayer

Fri, 31 Jul 2009

The BBC is launching a marketing campaign for the iPlayer, aimed at highlighting the special features that some viewers tend to overlook.

Budweiser reviews ad account

Thu, 30 Jul 2009

Anheuser-Busch InBev has called a review of the advertising business for its Budweiser brand in the UK and Ireland.

Open University pitches £3.5m media account

Wed, 29 Jul 2009

Distance learning body The Open University (OU) is reviewing its £3.5 million media agency account.

COI's move to single supplier framework receives support

30 July 2009

Media agencies in debate over whether £211m business is best served by single agency or consortium.

Co-op reviews ad account

Mon, 27 Jul 2009

The Co-op is reviewing its multimillion advertising account just five months after the launch of its high profile brand campaign led by the TV ad featuring Bob Dylan’s “Blowin in the wind.”

GM appoints McCann Erickson to £30m retail account

Fri, 24 Jul 2009

General Motors UK has appointed McCann Erickson to handle its estimated £30m retail marketing account.

888.com calls ad pitch after Grey resigns account

Thu, 23 Jul 2009

Online gambling company 888.com has called a pitch for its £3m advertising account after incumbent Grey resigned the account.

Sainsbury's leapfrogs Tesco in WPP Green survey

Wed, 22 Jul 2009

Retail brands continue to be the greenest in the UK in the eyes of consumers, despite Tesco slipping down the list, according to WPP’s fourth green brands survey.

Kinetic appoints Adwalker founder as EMEA chief

Tue, 21 Jul 2009

Kinetic, the out-of-home media agency, has appointed Simon Crisp as CEO for the Europe, the Middle East and Africa.

GM awards McCann Erickson £70m Astra account

Tue, 21 Jul 2009

General Motors has awarded McCann Erickson Frankfurt the £70m pan-European ad account to launch its latest Astra model.

Clarks hands MPGI £12m media account

Tue, 21 Jul 2009

Clarks, the British footwear retailer, has awarded MPG International (MPGI) its £12m global media planning and buying account as part of its push to expand the business in the coming year.

MPG brand division wins Chill Factore account

Fri, 17 Jul 2009

MPG’s brand partnership division Simbiotik has been appointed by Chill Factore, the real snow indoor ski centre, to drive footfall during the off peak season.

National Family Week seeks sponsor and agency

Thu, 16 Jul 2009

National Family Week is on the hunt for a headline sponsor and a media agency to support its 2010 activity.

Publicis scoops social work recruitment brief

Thu, 16 Jul 2009

A campaign to rehabilitate social work as an attractive profession will be handled by Publicis, the COI has confirmed.

Mediaedge:cia wins £120m Daimler media account

Wed, 15 Jul 2009

Mediaedge:cia has been appointed as the German media agency for the Daimler AG group, which owns Mercedes Benz.

Orange promotes “fun rewards” to customers

Wed, 15 Jul 2009

Orange is launching a campaign to promote its new Bright Top Ups offer and for the first time bringing to life on screen characters that have featured in its press and outdoor advertising.

WWF launches appeal for elephants

Tue, 14 Jul 2009

WWF-UK, the environmental charity, is launching a fundraising campaign to raise money to protect the elephants of Tanzania from a severe water shortage.

Plenty sponsors How Clean Is Your House?

Mon, 13 Jul 2009

SCA paper towel brand Plenty is sponsoring Channel 4’s reality programme, How Clean Is Your House?

Special K celebrates 50th anniversary

Mon, 13 Jul 2009

Kellogg’s Special K has launched a campaign to celebrate its 50th anniversary, fronted by TV presenter Kirsty Gallacher.

Sony UK reviews agency roster

Fri, 10 Jul 2009

Sony UK, the consumer electronics company, is looking to rationalise its agency roster by whittling it down from over 130 agencies to less than ten.

Dairy Crest appoints Universal McCann to handle media

Thu, 9 Jul 2009

Dairy Crest, owner of the Country Life and Dairy Crest brands, has appointed Universal McCann to handle its media planning and buying account following a pitch.

Uniqlo moves media account into M2M

Tue, 7 Jul 2009

Uniqlo, the high-street clothing chain, has appointed M2M to handle its media planning and buying account following a pitch.

McDonald’s appoints VCCP to internal comms account

Tue, 7 Jul 2009

McDonald’s has appointed Vallance Carruthers Coleman Priest to handle its employer brand and recruitment advertising business.

Turner uses pet awards to engage with youth market

09 July 2009

Turner Broadcasting is launching a digital marketing campaign to support its inaugural Boomerang Pet Personality Awards, with the winning pet to be made into an animated character in a new cartoon series.

Ad agencies vie for sexual health brief

Fri, 3 Jul 2009

The Department of Health (DH) and Department for Children, Schools and Families (DCSF) has shortlisted four agencies to handle the advertising for a new sexual health campaign.

Samsung launches Jet with integrated campaign

Fri, 3 Jul 2009

Samsung Electronics is today (July 3) unveiling a £5m marketing campaign to support the launch of its latest smartphone, Jet.

AA reviews direct marketing account

Thu, 2 Jul 2009

The AA, a leader in the roadside assistance market, is reviewing its DM account and is believed to be considering a boost in its advertising activity.

IPC promotes Pick Me Up to boost sales

Thu, 2 Jul 2009

Weekly magazine Pick Me Up is to sponsor Jerry Springer and Maury Povich on Virgin Media TV’s Living 1 and Living 2 as part of a new marketing burst to boost the revamped title.

Microsoft hands Office account to JWT

Wed, 1 Jul 2009

Microsoft has appointed WPP’s JWT to handle its Office software advertising account, according to reports.

Visit Finland appoints Orchestra

Tue, 30 Jun 2009

Visit Finland has appointed Orchestra to promote Finnish Lapland for the 2009/2010 winter season.

Smirnoff to launch new global positioning

Tue, 30 Jun 2009

Diageo is to launch a £15m global campaign for its Smirnoff vodka brand.

Microsoft to offload Razorfish

Mon, 29 Jun 2009

Microsoft is to sell its digital agency Razorfish, according to reports.

McDonald’s focuses on quality of beef

Mon, 29 Jun 2009

McDonald’s is launching the latest instalment of its “That’s What Makes McDonald’s” campaign focusing on the fact that its burgers are made from whole cuts of real beef.

PSA Peugeot Citroën consolidates Euro media account

Fri, 26 Jun 2009

PSA Peugeot Citroën has consolidated its pan-European media buying account into MPG and OMD, knocking Vizeum off the roster.

BA staff agree on pay cuts to save £10m

Fri, 26 Jun 2009

British Airways says nearly 7,000 staff have volunteered to work unpaid for up to one month, take unpaid leave or work part-time as part of the airline’s drive to save up to £10m this year.

Toshiba appoints agency in SEO push

Thu, 25 Jun 2009

Toshiba is bolstering its digital investment with the appointment of search and social media agency White Hat Media to develop a SEO campaign for its new blogging website.

Nestlé Waters to pitch pan-Euro brief

Thu, 25 Jun 2009

Nestlé Waters, maker of Buxton and Vittel, is understood to be pitching out a pan-European ad brief to create a campaign encompassing all its bottled water brands.

Juliette Lewis to star in Orange Gold Spot

Wed, 24 Jun 2009

Actress and singer Juliette Lewis is to star in the new Orange Gold Spot advert.

In'n'Out appoints marketing agency

Wed, 24 Jun 2009

Car servicing chain IN’n’OUT has appointed integrated agency Kitcatt Nohr Alexander Shaw as its first agency of record to help drive its UK expansion plans.

Energy Trust seeks wider reach with web refresh

25 June 2009

The Energy Saving Trust is to revamp its online strategy in a bid to persuade more consumers that energy saving measures can be implemented cheaply.

Qbase names commercial chief

Mon, 22 Jun 2009

Qbase Data Services, the marketing database consulancy, has appointed Richard Payne-Gill as commercial director.

Sapient acquires Nitro for $50m

Wed, 17 Jun 2009

US digital agency Sapient has acquired the Nitro Group for $50m (£30.76m).

Aga reviews digital agencies and appoints TCS Media

Tue, 16 Jun 2009

Aga Rangemaster is reviewing its digital search agency requirements and has just appointed TCS Media to handle its media buying.

Subway appoints McCann Erickson and Momentum

Mon, 15 Jun 2009

Subway, the high street sandwich chain, has awarded McCann Erickson and Momentum its £10m advertising and direct marketing accounts.

TBWA\UK restructures as TBWA\Media Arts London

Thu, 11 Jun 2009

TBWA\UK is bringing its six London-based UK brands together under the new collective name TBWA\Media Arts London.

RSA hires Starcom to £50m global media account

Wed, 10 Jun 2009

Insurance group RSA has hired Publicis Groupe’s Starcom to handle its consolidated £50m global media planning and buying account.

Ryvita hands Grey £3m account

Mon, 8 Jun 2009

Ryvita has appointed Grey to handle its £3m ad account following a pitch.

GSK appoints agencies for global health brands

Thu, 4 Jun 2009

GlaxoSmithKline has shaken up the advertising rosters for several of its consumer brands.

Holland & Barrett launches Body Shop challenger range

4 June 2009

Health food retailer unveils its first private label personal care range.

WPP reports further revenue slide

Tue, 2 Jun 2009

WPP, owner of Mindshare, Ogilvy & Mather Worldwide and JWT, says revenues fell 6.7% in the first four months of the year.

Yoplait UK scraps marketing director role

Mon, 1 Jun 2009

Yoplait is understood to be restructuring its UK business, scrapping the marketing director’s role and bringing it under the control of Yoplait France’s sales and marketing director, Stephane Dalyac.

Leaders of the revolution in social media

Thu, 30 Apr 2009

The world of social media is a tricky one for brands to navigate. But new research suggests marketers are at the forefront of the evolution of the space as a promotional tool. Joe Fernandez reports

Electoral Commission appoints Farm and Glue

Mon, 27 Apr 2009

The Electoral Commission has appointed Farm and Glue to develop an integrated campaign aimed at reminding people to sign up to the electoral register.Potential voters need to be on the electoral register by 19 May if they want to vote for the European Parliamentary and English local government ...

Understanding consumers in the recession

Thu, 23 Apr 2009

For advertisers to survive the recession and start planning for when consumers regain the confidence to spend again, they need to understand people’s fears and priorities. Joe Fernandez explores insights from Arena BLM’s ‘Crunchonomics’ research

McCann Erickson handles relaunch of Haliborange

Thu, 9 Apr 2009

McCann Erickson Manchester has been appointed to handle the relaunch of the Seven Seas children’s vitamin brand Haliborange.

Ogilvy agencies take brand activation route

Thu, 2 Apr 2009

Ogilvy-owned branding agencies Dialogue Marketing and 141 Worldwide have merged to create a new “brand activation” agency called Dialogue141.

Confused.com hires PHD Media

Mon, 30 Mar 2009

Insurance comparison site Confused.com has handed its 38m media account to PHD Media after a three-way pitch against Walker and incumbent McCutcheon Norveil Consultancy (MNC).