Marketing Week
Agencies - Opinion
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Agencies play musical chairs
01 September 2011
No less than three agency partners advised me of changes to their account teams this week.
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Do you want to advertise how much data you hold?
23 June 2011
Marketers are finding that their internet ads provide a more detailed customer analysis than evenmedia buying agencies hold.
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Crowd sourcing a crowd pleaser?
Wed, 11 May 2011
Engagement is the Holy Grail for marketers and in the past year crowd sourcing has reared its head as an innovative way for brands to go about earning it. Waitrose and Sainsbury’s have both made a stab at involving their customers in product development this week but to what end?
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Marketing Academy unveils second year of future leaders
Tue, 10 May 2011
Potential marketing leaders of tomorrow have been selected for the second year of The Marketing Hall of Legends’ (MHL) intensive coaching and mentoring scheme, The Marketing Academy.
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DM needs to re-establish its credentials
Mon, 9 May 2011
Hello, welcome back to Marketing Week’s Direct Marketing bulletin, we hope you enjoyed the bank holidays. We’re delighted to resume normal service.
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The Secret Marketer on agency relationships
21 October 2010
Lots of time with the agencies this week and a mixed bag of progress. There appears to be a very direct correlation with the quality of my brand managers and the quality of work coming out of the agencies.
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The perils of finding a new agency
9 September 2010
My impressionable young brand manager is desperately keen to find a new agency. She thinks the incumbent has been working on the brand for too long and has run out of steam.
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Why winning at Cannes means so much to WPP
2 September 2010
If a Cannes award is the best measure of an agency’s creative prowess, then success next year is the only option open to WPP.
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"Sales teams would be wise to use marketers to their advantage"
Fri, 30 Jul 2010
It is that time of year when the sales director and I hold our meetings with the trade. I have always enjoyed meeting the buyers and it became something of an annual roadshow routine with our former sales director. Sadly, he has recently retired and I now have to start over with a new routine with our new sales leader.
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Why clients need a full-service agency
Mon, 12 Jul 2010
Chris Freeland, managing director at digital and direct agency Tullo Marshall Warren, argues that a full-service agency can become a trusted strategic partner of a client rather than just a supplier.
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Media players square up in battle for best positions in convergence
8 July 2010
The repeal of cross-media ownership laws and battles between media owners for content shows the drive to convergence is speeding up.
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The Secret Marketer talks about creatives
10 June 2010
In my column last week, I suggested that an agency creative director may have put their own personal ego ahead of answering my brief. In doing this, I suggested that the agency had completely ignored the rather sensible inputs of his account suit and planning colleagues.
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M&C v Saatchi & Saatchi is the real election battle
01 April 2010
The media will play such a pivotal role in the outcome of the general election that political coverage is about to grip the nation
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Stuart Smith on COI
01 April 2010
First there was the unfortunate reminder that public information advertising expenditure has soared to pole position in the past year, comfortably ahead of Procter & Gamble’s.
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After several minutes of the computer saying no, I eventually teased out a possible solution
25 March 2010
My PA took a well earned holiday last week leaving the marketing team and I in the hands of a temp. I usually find that temps can be a frustrating experience. This is not typically their fault, but more the fact that today’s admin support is as much about knowing one’s way round the internal bureaucracy and systems as it is about covering the phones and typing.
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Polman reshuffles Unilever's cabinet
25 March 2010
High-profile exits often follow the arrival of an outsider at the top - and Unilever is proving no exception to the trend
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Race to No 10 will pit media platforms against one another
25 March 2010
Media platforms that prove most useful to politicians in the election campaign can expect a long-term boost in their fortunes
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Will Google face an advertising revolt?
Thu, 25 Feb 2010
It’s fair to say that Google has had it rough this week. It lost its crown as the top ranking Business Superbrand, the EC launched an informal review into its search dominance and an Italian court ruling against it seemed to threaten the freedom the internet is meant to offer. But will this change where ad agencies spend their digital pounds?
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It’ll be our economic loss if we stay stuck on analogue
25 February 2010
Government is dragging its feet over Digital Britain, but our industry and economy have everything to gain from going over to the wired side
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Why not take ideas that are proven to work at a local level and run them on a national basis?
25 February 2010
Our ’man on the inside’ provides a view from the top of the marketing tree
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COI speaks louder than any politician
18 February 2010
The Conservative Party has said it will slash COI’s marketing spend if it forms our next Government. This, I believe, is nothing more than inexperienced politicians grandstanding. It is an attempt to curry favour with voters who, quite reasonably, don’t have a clue how best to reduce the national deficit.
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Stuart Smith on agencies in revolt
18 February 2010
Agencies are in revolt over clients’ increasingly arrogant approach to the pitch process.
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Best of the blogs
28 January 2010
Ruth Mortimer on brands to watch
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Media specialists being held hostage by commodity cycle
21 January 2010
The understandable aim of cutting costs is not just having an adverse effect on media agencies, but on clients themselves
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When the consultants come...
17 December 2009
Our ‘man on the inside’ provides a view from the top of the marketing tree
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There's optimism with pragmatism in 2010
10 December 2009
Growth in global ad spending will return. But it’s going to come uncomfortably slowly. That’s according to newly published forecasts by both WPP’s media agency network GroupM and Publicis Groupe’s ZenithOptimedia.
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Brand managers need to shape up
21 October 2009
Our ‘man on the inside’ provides a view from the top of the marketing tree
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Brand marketers and agencies' single goal
Wed, 16 Sep 2009
If you don’t have a strong and trusting relationship with your customers, you don’t have anything. You may have the sexiest brand with the most fantastic premium positioning, but if you aren’t investing in a bond with each and every one of your customers, they are likely to see you as irrelevant.
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Kotler provides seat belts for the bumpy ride ahead
02 July 2009
According to marketing guru Philip Kotler, long periods of prosperity are a thing of the past. Turbulent times are the new order
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Judge tests jury's appeal in court of public opinion
28 May 2009
A man at the heart of the British establishment wants to reform parliament. But it is not just public opinion that blocks Sir Paul’s path
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Watts behind growth at durex and scholl?
28 May 2009
The London boardroom of SSL International, where I meet chief executive Garry Watts, is decorated with the company’s recent ad campaigns for Durex Play’s vibrating rings and Scholl’s Party Feet gel cushions.
