Marketing Week
Agencies - Trends
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Small business digs deep into marketing mix
8 July 2010
Small and medium-sized enterprises are bucking the austerity trend and investing an increasing amount of cash in a wide range of marketing activity, according to research seen exclusively by Marketing Week.
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Flying the flag gives brands a real advantage
22 April 2010
Iconic British brands Land Rover and Hamley’s may have foreign owners, but research by Leapfrog shows that any brand able to demonstrate itshome-grown roots will find favour with consumers.
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On course to climb high up career ladder
25 February 2010
As the economy edges towards recovery, brands are switching their attention away from business survival to equipping marketers with up-to-date skills.
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Brands fail to follow rules of engagement
18 February 2010
New research from agency Targetbase Claydon Heeley (TBCH) suggests that although a majority of marketers are confident they are engaging with their audiences, consumers believe the opposite.
