Marketing Week
Airlines
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CityJet to move away from service messages
Fri, 4 May 2012
CityJet looks to grow business traveller base with switch away from destination and service messaging.
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BMI marketers face redundancy after brand axed
Thu, 12 Apr 2012
Several BMI marketers’ jobs are at risk after new owner scraps brand.
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Virgin Atlantic launches first red lipstick
Tue, 27 Mar 2012
Airline celebrates relaunched upper class cabin by creating the first official lipstick to use its signature red colour.
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SWISS: the airline flying the flag for brand Switzerland
23 February 2012
How Switzerland’s national airline has bounced back from financial collapse.
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Ryanair “sexist” ad banned
Wed, 15 Feb 2012
The ASA has rapped the low-cost carrier over its “sexually suggestive” press ads.
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BA unveils its London Olympics TV campaign
Tue, 7 Feb 2012
British Airways to debut new Olympics ad showcasing staff on social media.
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Case study: The Private Journey
Wed, 1 Feb 2012
Find out how mainstream brands can attract the world’s super rich, click here For a Q&A with Quintessentially’s co-founder Ben Elliot,
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Mainstream brands make a play for the super rich list
2 February 2012
Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.
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Usain Bolt to promote Jamaica
Mon, 30 Jan 2012
Gold medal holder Usain Bolt stars in Jamaica Tourist Board campaign.
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Ryanair increases marketing spend and swings to profit
Mon, 30 Jan 2012
Increased marketing spend and higher prices helped the low-cost carrier boost revenue and profit in its third quarter.
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BA lands “most improved” brand plaudit
Wed, 18 Jan 2012
Consumer perception of British Airways underwent a massive turnaround in 2011 following its investment in customer service and brand marketing.
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BA promotes Abigail Comber to lead marketer
Fri, 13 Jan 2012
British Airways has promoted head of brand engagement Abigail Comber to lead its global marketing strategy.
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Christie's names Virgin Atlantic marketer to work with new territories
Tue, 3 Jan 2012
Virgin Atlantic sales and marketing director Paul Dickinson to join Christie’s to help spearhead business development in Russia, India and China.
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IAG to buy BMI but bmibaby division may be sold off
Thu, 22 Dec 2011
BA owner to buy British Midland International (BMI) for £172.5m but some businesses may be sold off before completion
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“Sexist” Ryanair staff ad in the dock
Tue, 13 Dec 2011
Ryanair is to renew its long-running battle with the Advertising Standards Authority after the watchdog launched an investigation into “sexist” ads featuring bikini clad staff.
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FastJet low cost airline to take off in Africa
Mon, 5 Dec 2011
Sir Stelios plans low cost airline for Africa in partnership with investment company Rubicon.
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American Airlines launches reassurance drive after bankruptcy
Wed, 30 Nov 2011
American Airlines files for bankruptcy less than a month after launching brand campaign.
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Airline spreads wings on back of business travel
24 November 2011
Board-level marketing director Peter Duffy talks to MaryLou Costa about his role in easyJet’s strategy to attract more business passengers, the use of customer data and spoofing BA advertising
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How new tech can deliver more consumer insight
10 November 2011
New techniques are revealing valuable pieces in the puzzle of how consumers truly use and interact with brands rather than what they tell researchers.
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Qantas sees brand perception plummet
Tue, 8 Nov 2011
Qantas takes brand hit from groundings but PR drive shows signs of success.
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Gatwick unveils digital ad network
Mon, 7 Nov 2011
Outdoor media sites at the airport now integrate mobile and touchscreen technology as part of a £3.5m investment.
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Bmi brand under threat following IAG deal
Fri, 4 Nov 2011
The bmi brand could be scrapped once the completion of its sale to British Airways parent International Airline Group (IAG) is completed.
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It's too late for BA 'To fly. To serve' when you're in a tailspin
27 October 2011
BA’s new-old strapline is a clever idea, but passengers would prefer it if it stopped talking about great service and just started doing it.
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IAG readies low cost airline named Iberia Express
Fri, 7 Oct 2011
IAG to take on easyJet and Ryanair in Europe with Iberia subsidiary.
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Is Sir Stelios serious about Fastjet?
Tue, 27 Sep 2011
What is Sir Stelios Haji-Ioannou up to with his revelation that he plans an airline called Fastjet?
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Sir Stelios plans rival airline to easyJet
Mon, 26 Sep 2011
Easyjet founder readies Fastjet after declaring agreements with easyJet.
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EasyJet’s cheeky riposte to BA campaign
Fri, 23 Sep 2011
EasyJet prepares print campaign spoofing BA’s new slogan “To fly. To serve”.
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Customer experience will keep the BA brand flying high
Wed, 21 Sep 2011
You can imagine that when British Airways was able to tell us that it was ’the world’s favourite airline’, the strapline worked as powerfully internally as it did externally.
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BA hopes brand campaign will restore lustre
Tue, 20 Sep 2011
British Airways unveils branding campaign and slogan “To Fly. To Serve.”
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Cityjet campaign highlights personal touch
Thu, 15 Sep 2011
Cityjet unveils new branding campaign focusing on personality, not price.
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Avios rebrand causes backlash for AirMiles company
Fri, 2 Sep 2011
AirMiles’ rebrand to Avios and the subsequent change to the reward scheme’s terms and conditions has provoked an online backlash from furious customers.
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AirMiles rebrands as Avios to meet global strategic aims
Thu, 1 Sep 2011
Travel rewards programme AirMiles is to rebrand and relaunch as Avios in November backed by a multichannel awareness campaign.
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BA uses YouTube for pilot recruitment
Thu, 11 Aug 2011
British Airways (BA) is using digital channels such as YouTube in its biggest pilot recruitment drive in more than 10 years.
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Virgin Atlantic commits £100m to service improvements
Wed, 10 Aug 2011
Virgin Atlantic says it will invest £100m in customer service improvements after swinging to a full-year profit.
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Thomas Cook CEO Fontenla-Novoa leaves
Wed, 3 Aug 2011
Manny Fontenla-Novoa, the long-standing chief executive of Thomas Cook, has left the company after a string of profit warnings in the last 12 months.
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Locog polices easyJet’s Sally Gunnell photo shoot
Tue, 26 Jul 2011
The London Olympics organiser policed an easyJet event featuring champion athlete Sally Gunnell to prevent any ambush marketing and abuse of the Olympic brand and associated imagery.
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BA readies staff morale boosting campaigns
Tue, 19 Jul 2011
British Airways will implement its employee engagement programme with a campaign “to inspire pride” in the airline’s brand.
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News Corp brands continue to take a hit
Mon, 18 Jul 2011
Ryanair and Virgin Media took a poke at News Corp this weekend as the phone hacking scandal continued to heat up and take more casualties.
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Manchester City score naming rights deal with Etihad Airways
Fri, 8 Jul 2011
Manchester City’s home ground is to be renamed Etihad Stadium as part of a 10-year expansion of the club’s partnership with Etihad Airways.
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Virgin Atlantic pilots strike avoided
Fri, 8 Jul 2011
The threat of strike action by Virgin Atlantic pilots has been lifted after union bosses received a new pay offer from the Sir Richard Branson-fronted airline.
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First Choice ads target easyJet
Fri, 1 Jul 2011
First Choice has launched an aggressive press campaign targeting low cost airlines and rival holiday companies.
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OFT orders low cost airlines to drop debit card surcharges
Tue, 28 Jun 2011
The Office of Fair Trading (OFT) is clamping down on the misleading debit and credit card surcharges added to booking fees by low cost airlines and other businesses.
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Strikes would leave “indelible” scar on Virgin Atlantic brand
Mon, 27 Jun 2011
Sir Richard Branson has warned that a strike by Virgin Atlantic pilots would leave an “indelible” scar on the airline’s brand reputation.
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Qatar Airways rolls out global TV campaign
Wed, 22 Jun 2011
Qatar Airways has unveiled a global television campaign focusing on travel destinations and cabin crew to support its expanding network.
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Data at centre of turf war in finance sector
09 June 2011
Financial services brands face a turf war with non-traditional players such as retailers and even airlines, who are gaining ground thanks to their use of data.
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Monarch to set sights higher with added extras
Wed, 1 Jun 2011
Leisure carrier Monarch has overhauled its brand strategy to reposition itself as an airline that allows passengers to choose their own flight experience.
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Thomson appeals to adults with child-free holiday brand
Fri, 27 May 2011
Thomson is targeting adults with the launch of the first child-free holiday resorts.
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Travel industry says marketing unaffected by ash cloud
Tue, 24 May 2011
Major airlines and holiday companies say they have no plans at present to pull any advertising campaigns despite an Iceland volcanic ash cloud entering UK airspace.
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EasyJet readies marketing team for European challenge
Thu, 19 May 2011
EasyJet is bolstering its marketing team with new roles, including a head of digital, as it expands further into Europe.
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Pre-flight experience hits heights of luxury
12 May 2011
Holidaymakers may be spending more on big-ticket items at airports, but research seen exclusively by Marketing Week reveals that brands need to do more to target business travellers. By Maeve Hosea
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EasyJet hit by fuel and duty costs
Tue, 10 May 2011
EasyJet is to accelerate its search for partners to provide marketing support after reporting losses almost doubled in the first half of its financial year.
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BA unveils Olympics campaign featuring Heston Blumenthal
Thu, 5 May 2011
British Airways is launching a campaign featuring its London 2012 Olympic and Paralympic Games ambassadors, including chef Heston Blumenthal and artist Tracey Emin.
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One man’s vision
05 May 2011
The opportunity to emulate his success at building respected consumer brands during nearly 20 years at Virgin was the spark that lit Ashley Stockwell’s enthusiasm for One, rather than its philanthropic commercial philosophy.
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Bmibaby launches Gowalla loyalty scheme
Tue, 3 May 2011
Budget carrier bmibaby has partnered with location-based network Gowalla to launch what it claims is the first social media loyalty programme for a European airline.
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Above and beyond the call of duty
21 April 2011
Be it part of a brand’s DNA or a one-off act of kindness, exceeding customer expectations can certainly build brand equity. However, the motivation for developing such a marketing strategy must come from the heart.
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EasyJet joins VisitBritain’s marketing partnership
Mon, 28 Mar 2011
EasyJet is the latest company to partner with VisitBritain to help deliver the long-term tourism strategy outlined earlier this year.
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Groupon takes flight with bmi
Tue, 15 Mar 2011
British Midland International (bmi) is the first UK-based airline to sign a deal with group buying site Groupon.
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EasyJet joins Nectar
Mon, 14 Mar 2011
EasyJet has signed up to the Nectar loyalty scheme in its first commercial venture since the two-year dispute with founder Sir Stelios Haji-Ioannou was resolved.
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VisitBritain and Emirates to target wealthy tourists
Fri, 25 Feb 2011
VisitBritain has partnered with the Emirates airline to launch a high-end marketing campaign to encourage wealthy tourists to visit the UK.
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EasyJet teams up with Teletext for Holidays launch
Wed, 23 Feb 2011
EasyJet is partnering with Teletext for the launch of its holidays venture.
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BA revamps SME loyalty programme
Mon, 31 Jan 2011
British Airways is looking to bolster income from business travellers by relaunching the loyalty programme it offers small and medium companies.
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Turkish Airlines puts Man Utd’s Giggs and Berbatov in the frame
Thu, 27 Jan 2011
Turkish Airlines has unveiled its first campaign of the year featuring Manchester United Football Club players.
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EasyJet revenue up but bad weather dents profits
Thu, 20 Jan 2011
EasyJet has reported an increase in passenger numbers and revenue per passenger but says that severe weather and “wildcat” strikes have cost it millions.
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Singapore Airlines on voyage of Discovery
Thu, 6 Jan 2011
Singapore Airlines has signed a partnership deal with Discovery Networks UK to push the airline’s brand across on-air and online platforms.
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Bmi names marketing chief
Thu, 23 Dec 2010
British Midland International (bmi) has recruited former British Airways marketer Stuart Beamish to be head of marketing and product.
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Bmi rolls out new visual identity
Tue, 14 Dec 2010
Bmi has unveiled its new logo and visual identity, devised to help reinforce the airline’s British heritage and international reach.
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EasyJet gives key marketing role to Peter Duffy
Tue, 14 Dec 2010
EasyJet, has recruited Audi UK marketing director Peter Duffy as its first marketing director as the low cost airline prepares to exploit the revenue earning opportunities presented by its recent settlement with founder Stelios Haji-Ioannou.
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BA promotes marketing chief to the board
Thu, 2 Dec 2010
British Airways has promoted sales and marketing director Andrew Crawley to the board as the airline’s commercial director.
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Qantas using crisis to build reputation
2nd December 2010
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Gatwick Airport readies for growth via DM
Fri, 26 Nov 2010
Gatwick Airport is devising a commercial marketing strategy to help it become London’s “airport of choice” and drive revenue.
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EasyJet unveils strategy and strong results
Tue, 16 Nov 2010
EasyJet is to target business travellers with a new flexible fare backed by a marketing and promotional campaign as part of its growth strategy.
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Sir Stelios plans “easy” portal
Mon, 15 Nov 2010
Sir Stelios Haji-Ioannou, the founder of low-cost airline easyJet, is said to be planning the launch of an online travel venture using the “easy” name.
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BA campaign attacks low cost airlines for lack of value
Fri, 5 Nov 2010
British Airways is to take the battle for European fliers to the low cost airlines with a campaign under the banner “High Value Flying”.
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British Airways out of the red and into the black
Fri, 29 Oct 2010
British Airways (BA) has posted a pre-tax profit of £158m for the first half as the airline begins the final countdown to its merger with Iberia.
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Q&A with BA marketing head Richard Tams
Wed, 20 Oct 2010
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BA’s Willie Walsh urges travel industry to welcome change
Tue, 19 Oct 2010
ABTA Malta: British Airways chief executive Willie Walsh says that the need to improve customer service is driving change at the airline.
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The Secret Marketer on corporate transatlantic travel
Wed, 13 Oct 2010
Our ’man on the inside’ provides a view from the top of the marketing tree
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EasyJet complaint gets Ryanair ad banned
Wed, 13 Oct 2010
Ryanair has had a press ad banned by the Advertising Standards Authority following complaints from rival easyJet claiming the ad was misleading.
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EasyJet gives weight to corporate comms with new recruit
Tue, 12 Oct 2010
Low cost airline easyJet has recruited former Virgin Atlantic corporate affairs chief Paul Moore to sit on the management board and handed him the role of communications director.
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EasyJet settles brand licence wrangle with Sir Stelios
Mon, 11 Oct 2010
EasyJet has been cleared to use the “easyJet” brand name after settling the legal row with the founder of the low cost airline, Sir Stelios Haji-Ioannou.
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Thomas Cook and Co-op Travel to merge
Fri, 8 Oct 2010
Thomas Cook and The Co-operative Group are merging their travel operations to form the largest high street travel operator in the UK.
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Virgin Atlantic readies £6m “surreal and glamorous” campaign
Fri, 1 Oct 2010
Virgin Atlantic is set to launch its first global television campaign to reinforce its added value positioning. Watch the ad here.
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Delta and Air France KLM boost business travel offering to take on rivals
Tue, 28 Sep 2010
Delta Airlines and joint venture partners Air France KLM are taking on British Airways with the launch of their first joint experiential marketing campaign at Heathrow Terminal 5.
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Virgin Atlantic flies high with new brand livery and identity
Thu, 29 Jul 2010
Virgin Atlantic Airways has created a new livery and brand identity for the airline that includes a larger Union Jack.
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Ryanair continues anti-EasyJet campaign
Mon, 26 Jul 2010
Ryanair is continuing its policy of taking potshots at rival EasyJet via press ads, with its latest execution claiming that Zimbabwean dictator Robert Mugabe is EasyJet’s “new head of punctuality”.
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Emirates swoops on StrawberryFrog
Mon, 26 Jul 2010
Emirates has picked the agency StrawberryFrog to drive its £160m global marketing campaigns.
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A little aggression gets you everywhere
Thu, 22 Jul 2010
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Ryanair profits crash following volcano
Tue, 20 Jul 2010
Budget airline Ryanair has reported a 24% fall in quarterly profit after its services were disrupted by the volcanic ash cloud earlier this year.
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Micheal O'Leary says sorry to Sir Stelios for 'Pinocchio' ads
Thu, 15 Jul 2010
Ryanair chief Michael O’Leary has apologised “unreservedly” to Easyjet founder Sir Stelios Haji-Ioannou over ads that Ryanair ran featuring Stelios as Pinocchio and suggesting he was lying about Easyjet’s punctuality.
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BA champions holidays in airport campaign
Mon, 12 Jul 2010
British Airways is launching a campaign celebrating holidays to position the airline as part of the overall holiday experience not just the travel.
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First Cheapflights campaign aims to increase awareness
24 June 2010
Cheapflights, the online travel company, is unveiling its first brand advertising campaign as it seeks to “reinvigorate” its offering.
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Gatwick Airport takes on Heathrow in brand repositioning
Mon, 21 Jun 2010
Gatwick Airport is updating its branding as part of a £1bn investment by its new owners, Global Infrastructure Partners.
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Case study: easyJet sees search on high-end phones taking off with Google mobile advertising
Digital Strategy Supplement - June 2010
EasyJet has turned creating new efficiencies into a fine art. Despite a continual squeeze on margins across the aviation industry, the company - which expects to carry 50 million passengers in 2010 - manages to refine its operations from year to year to give passengers some of the best prices available for airline travel.
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Easyjet founder threatens to revoke "Easy" branding licence
Fri, 18 Jun 2010
Sir Stelios Haji-Ioannou, the founder of easyJet, has threatened to force the airline to abandon the easy brand, so that he can licence it to another company.
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EasyJet losing reputation as budget airline, says Sir Stelios
Tue, 15 Jun 2010
Sir Stelios Haji-Ioannou has said that EasyJet has exceeded the terms of its brand licence and is in danger of no longer being seen as a budget airline.
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Sponsorship should not be a random act
17 June 2010
Somewhere inside the Istanbul headquarters of Turkish Airlines there must be a very large wall. And on that wall are plastered random images of people and organisations that all have two things in common. First, they have absolutely no association with Turkey or its national airline.
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Willie Walsh says BA brand will succeed if it stays “relevant”
Fri, 4 Jun 2010
British Airways chief executive Willie Walsh believes that the airline and its brand has a solid future if it can “stay relevant” to customers.
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BA posts record £531m loss
Fri, 21 May 2010
British Airways predicts it will break even next year despite posting a record £531m loss for last year.
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EasyJet confident no name change in sight
Mon, 17 May 2010
EasyJet says that from a marketing and brand point of view the dropping of the “easy” prefix is “not on the cards”.
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Merged airlines must take customer-centric approach
Wed, 5 May 2010
The proposed merger of Continental Airlines and United Airlines will only benefit passengers if the new airline can deliver a “great brand experience”.
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Continental and United to merge and dominate the skies
Tue, 4 May 2010
Continental Airlines and United Airlines are to merge to create the world’s biggest carrier.
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Etihad Airlines reassures fliers anxious over volcano crisis
Tue, 20 Apr 2010
Etihad Airlines has taken out full page newspaper advertisements under the banner “Here’s to clear skies” as flights continue to be disrupted across Europe due to volcanic ash.
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British Airways has moved from battling with the trade unions to facing a far less forseeable enemy
22 April 2010
In my time as a marketer, I have signed many a contract on behalf of my employers and they have all contained those mysterious words “force majeure”.
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BMI reverts to British Midland International to boost recognition abroad
Wed, 14 Apr 2010
Airline BMI is to revert to its original British Midland International brand name in some international markets in a bid to increase recognition.
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Airlines need to merge to survive, says industry head
Mon, 12 Apr 2010
Further mergers among airlines are essential, according to one the sector’s leading figures.
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Continental Airlines signs up to sponsor Hampton Court event
Thu, 8 Apr 2010
Continental Airlines is to be the lead sponsor for IMG’s 18th Hampton Court Palace Festival.
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BA CEO thanks customers for patience during strike
Wed, 31 Mar 2010
British Airways has launched a press campaign thanking customers for their patience with the brand during strike action.
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Bmibaby promotes Julian Carr to MD
Thu, 25 Mar 2010
Bmibaby commercial director and former MyTravel marketer Julian Carr has been promoted to managing director of the low cost airline.
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Easyjet names Guardian boss as new CEO
Wed, 24 Mar 2010
EasyJet has named Guardian Media Group boss Carolyn McCall as its new chief executive.
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EasyJet swoops in to snatch BA Gold card holders
Wed, 17 Mar 2010
EasyJet is taking advantage of the British Airways cabin crew strike to poach passengers by way of a national press campaign.
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Virgin to fly England World Cup squad
Tue, 16 Mar 2010
Virgin Atlantic it is to be the official airline supplier to the England World Cup squad.
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Ryanair offers advertising on boarding cards
Mon, 15 Mar 2010
Ryanair is to publish third party advertising on its boarding cards from today.
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BA crew to strike
Fri, 12 Mar 2010
British Airways cabin crew plan to hold seven days of strikes later this month following the break down of talks with management over changes to pay and working conditions.
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British Airways alliance compromise blasted as "woefully inadequate"
Thu, 11 Mar 2010
British Airways, American Airlines and Iberia’s offer to give up a number of lucrative trans-atlantic slots in a bid to gain EU antitrust immunity for their alliance has been blasted as “woefully indequate” by rival Virgin Atlantic.
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Manual over-ride must be an automatic option
11 March 2010
Marketers must get under the skin of automated decision-making systems so they can help them make the right choice.
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Singapore Tourism empowers visitors with YourSingapore
Mon, 8 Mar 2010
The Singapore Tourism Board has refocused the Singapore destination brand from “Uniquely Singapore” to “YourSingapore”.
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Cathay Pacific campaign focuses on staff
Thu, 4 Mar 2010
Cathay Pacific has launched a global advertising campaign targeting both business and leisure travellers supported by a promotion.
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Easyjet ad banned for being defamatory
Wed, 3 Mar 2010
Ryanair has won its latest spat with rival easyJet after the advertising watchdog banned a poster campaign for being defamatory.
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Monarch to sponsor Magic campaign
Fri, 26 Feb 2010
Magic 105.4 has signed a deal with monarch.co.uk as an on air and online sponsor for a month-long campaign entitled Magic’s March Getaway…with monarch.co.uk.
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Microsoft takes Business Superbrand crown from Google
Wed, 24 Feb 2010
Google has failed to impress business professionals in 2009, with the search giant falling to fifth place in the eighth annual Business Superbrands Top 500 survey, while its rivals Microsoft replaces it at the top of the list.
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Kingfisher Airlines to join oneworld
Tue, 23 Feb 2010
Kingfisher Airlines is set to line up with British Airways, American Airlines, Cathay Pacific and other airlines in the oneworld alliance.
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Etihad campaign promotes innovations
Tue, 23 Feb 2010
Etihad Airways has launched its third international television campaign, designed to showcase the airline’s product and service innovations.
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Boeing launches ad push reinforcing business credentials
Mon, 22 Feb 2010
Airline manufacturer Boeing is launching a new online and print campaign called ‘Together We Fly Higher’, in an effort to remind British businessmen about its contribution to the UK economy.
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Cheapflights launches flight comparison aggregator
Mon, 22 Feb 2010
Cheapflights Media has launched Zugu, a flight comparison site that aggregates results from other flight sites and directly from airlines.
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JCDecaux launches M4 site with Lufthansa campaign
Mon, 15 Feb 2010
Lufthansa will be the first client to advertise on JCDecaux’s Première 500 advertising site launching at York House on the M4 today (15 February).
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BA American Airlines tie-up gets go-ahead
Mon, 15 Feb 2010
A tie up between British Airways and American Airlines has been given the go-ahead by American Authorities after a 12-year battle by the carriers.
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Thomas Cook bookings boosted by Redknapp ad
Thu, 11 Feb 2010
Thomas Cook has increased its holiday bookings by 15%, boosted by its latest advertising campaign starring Jamie and Louise Redknapp.
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EasyJet rolls out ski campaign on London Underground
Fri, 22 Jan 2010
EasyJet is launching a new advertising campaign called The Orange Line on the London Underground, which will run in selected tube stations.
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BA avoids major Christmas brand backlash
Fri, 18 Dec 2009
British Airways has avoided major brand backlash over the Christmas period after winning a court ruling to prevent a 12-day cabin crew strike, but unions are warning misery may still be on the way next year.
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Thomas Cook results ahead of predictions
Mon, 30 Nov 2009
Tour operator Thomas Cook has reported results higher than the market forecast although pre-tax profit has dropped 0.4%.
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Willie Walsh affirms BA’s premium positioning
Tue, 17 Nov 2009
Chief executive of British Airways Willie Walsh has denied that recent revenue raising and cost cutting initiatives are turning the airline into a low cost carrier.
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BA and Iberia to retain separate brands after merger
Fri, 13 Nov 2009
British Airways and Iberia have agreed to merge in a deal that will create the world’s third biggest airline.
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BA reports first half loss
Fri, 6 Nov 2009
British Airways has swung to a pre-tax loss of £292m after revenue declined 13.7% for the first half of the year.
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EasyJet campaign inspired by classic anti-Labour ad
Tue, 13 Oct 2009
EasyJet is continuing to put pressure on Luton Borough Council to become involved in the dispute over landing charges at London Luton Airport with another scathing advertisement, this time based on the well-known “Labour isn’t working” ad.
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TUI Travel calls for open carbon reporting
Thu, 8 Oct 2009
Abta, Barcelona: Thomson and First Choice have called for the travel industry to adopt full and transparent carbon reporting immediately.
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Emirates launches Dubai-focused TV campaign
Mon, 28 Sep 2009
Emirates is launching a new global television and online advertising campaign featuring people who have businesses or are involved in the arts in Dubai
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Thomas Cook loses ecommerce director Russell Gould
Tue, 22 Sep 2009
Russell Gould, director of ecommerce for Thomas Cook Group, has quit the role.
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Tourism Australia and Emirates launch joint push
Mon, 7 Sep 2009
Tourism Australia (TA) and Emirates Airline have launched a joint advertising campaign encouraging Britons to travel to Australia as part of a £2m marketing push.
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British Airways back on TV
Thu, 3 Sep 2009
British Airways is launching a television campaign focusing on “opportunities” next Monday (7 September) to drive excitement about air travel.
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Virgin Atlantic names RKCR as global agency
Tue, 1 Sep 2009
Virgin Atlantic has appointed Rainey Kelly Campbell Roalfe/Y&R and its affiliates to handle its global advertising account.
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BA plans ads on boarding cards and a TV campaign
Fri, 14 Aug 2009
British Airways is developing its plans for third party advertising on its properties and is also readying a return to television advertising with a brand campaign.
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BA and American Express forge forward
Wed, 12 Aug 2009
British Airways and American Express have renewed their strategic partnership that integrates loyalty schemes and co-branded cards.
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Ba.com trials third party ads
Wed, 12 Aug 2009
British Airways is trialling third-party advertising on its website for the first time, with a deal with Jaguar.
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Airmiles dials up mobile recycling scheme
Mon, 10 Aug 2009
Travel reward scheme Airmiles has launched a mobile phone recycling programme that allows members to collect miles by sending in old handsets.
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Continental Airlines goes to the Tower
Fri, 7 Aug 2009
Continental Airlines is to be headline sponsor of the Tower Festival 2009 in London as it seeks to engage with business travellers who are arts and music lovers.
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Manchester Airport Group appoints London agency
Fri, 31 Jul 2009
Integrated agency Fox Kalomaski has been appointed to create advertising for the Manchester Airport Group (MAG).
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BA swings to loss
Fri, 31 Jul 2009
British Airways says there are no “visible signs of improvement” in trading conditions after swinging to an operating loss in the three months to June.
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Ryanair agrees to OFT call for more transparency in ads
09 July 2009
Budget airline will improve clarity of its ad campaigns and website.
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Ryanair agrees voluntary actions with OFT
Fri, 3 Jul 2009
Ryanair has reached agreement with the Office of Fair Trading to increase the clarity and transparency of its website and other advertising.
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Lufthansa appoints Wunderman
Thu, 2 Jul 2009
Lufthansa, the German airline, has appointed Wunderman London to handle its digital and direct marketing business.
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Virgin Atlantic to cut jobs and flights
Thu, 2 Jul 2009
Virgin Atlantic, the airline company led by Sir Richard Branson, is set to axe around 600 jobs as part of wider plans to cut back on services during winter this year.
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Marketers need to justify spending or face cuts
Wed, 1 Jul 2009
Marketing Week Live: Marketers need to strictly measure the return on investment from campaigns or face having their marketing budgets cut, according to Virgin Atlantic’s sales and marketing director, Paul Dickinson.
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Ryanair teams up with web loyalty
Mon, 29 Jun 2009
Budget airline Ryanair has appointed Webloyalty, provider of incremental revenue for online businesses, to work on driving repeat customer business by way of a shopper discount scheme.
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BA staff agree on pay cuts to save £10m
Fri, 26 Jun 2009
British Airways says nearly 7,000 staff have volunteered to work unpaid for up to one month, take unpaid leave or work part-time as part of the airline’s drive to save up to £10m this year.
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Thomas Cook unscathed by Arcandor bankruptcy
Tue, 9 Jun 2009
Tour operator Thomas Cook has stressed that it is not affected by parent company Arcandor filing for bankruptcy.
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Ryanair cuts marketing as profit slumps
Tue, 2 Jun 2009
Ryanair says marketing spend dipped 26% last year as the low-cost carrier reports its first ever annual loss.
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Thomson targets late bookers
Thu, 28 May 2009
Holiday firm Thomson is to launch a summer marketing campaign targeting holiday makers looking to find cheap last minute deals.
