‘When someone leaves you are not just losing a good person; you are losing a talent conversation - someone who talks to…
Facebook has convinced investors of its potential but it still has work to do to convince some marketers of its long-term worth.
‘Simply recording the fact that 23% of the sample thought your brand was a squid is not the point…’
Cisco, Coca-Cola and EDF Energy claim London 2012 sponsorship can deliver long-term social value.
With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.
Profiles of our talented Rising Star award shortlist.
11 June 2009
The traditional virtuous spiral that every marketer is brought up on has been rendered a mere narcissistic brand tool by the internet
