Profile: Sir Charlie Mayfield

John Lewis Partnership Chairman

Aldi brings in new UK managing director

Aldi, the discount supermarket chain, has promoted head of buying at its Australian operations, Matthew Barnes, to the role of UK managing director.

aldi

He steps into the role vacated by Paul Foley, who departed suddenly in August after 20 years with the company.

The role had been filled in the interim by chief executive of Aldi Austria, Armin Burger.

Prior to joining Aldi’s Australian business, Barnes was a regional director in the UK. He oversaw the opening of its first city centre store in Manchester.

He steps into his new role as the discount retailer faces a slowdown in sales growth. Nielsen figures reveal its growth slowed to 3.3% in the four weeks to 5 September on a year-on-year basis.

Recent TNS grocery market share analysis also revealed that shoppers are taking a “more measured approach” to cutting back during the recession.

Sainsbury’s and Morrisons eclipsed previous rising stars Lidl and Aldi, with a 8.9% and 9.3% rise in market share respectively in the 12 weeks to 15 June compared to the same period last year.

By comparison, Aldi’s share rose 8.7%, while Lidl grew 7.5%.

Readers' comments (4)

  • Aldi's edge has gone as a discount store where one could genuinely save money . Now it is just a "me too" store, with million pound advertising on TV . What is that all about ? If Aldi can afford that then something has to go up in price and the consumer loses out.Where is your edge Aldi ? People used to flock to Aldi in order to save a lot of money every week, me included. I gave up on Aldi a year or so ago. . Now, sadly, no savings worth speaking about and I can buy better quality stuff elsewhere at the same price .

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  • I have recently started shopping at Aldi, I have in total visited 4 times now, each time I have shopped seriously filling my trolley.

    I have found this local store to be highly competitive as far as cost savings, the other brands? are good and I enjoy the speed of service at the tills.

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  • we use your store regularly but i must say that you are steadily becoming more expensive. Today, for the first time for a long while I bought a pack of TITAN bars (They are similar to a Mars Bar, and were of similar size) However, they are now only half the size that they once were. This is an unofficial price increase and I will not be buying them again. This is happening far too often in your shops lately. We are now also using Lidl and we never used to....

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  • I work for Aldi and we are extremely competitive and exceptional value for money and have just won Which? Best supermarket of the year for the 2nd year running.
    We work exceptionally hard, we don't just sit idly on tills waiting for customers to arrive, we work tirelessly dragging pallets of food out to replenish shelves, all inbetween running backwards and forwards to serve customers on the tills and the minute we've given you your receipt we are running off to the next task at hand as funnily enough,the pallets of food do not work themselves! Stop giving us a bad rap. We work hard and customers are the most important thing as that's what we are there for. Visit the Aldi in Towcester, you will be impressed.

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