Marketing Week
Alex Farber Freelance
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Microsoft bets mobile market share on Windows Phone 7
Tue, 16 Feb 2010
Microsoft has announced its Windows Phone 7 operating system, which features integration with connected gaming service Xbox Live and media player Zune.
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Mobile operators unite to simplify apps development
Mon, 15 Feb 2010
Twenty-four mobile operators from around the world, including Deutsche Telekom, Orange and Vodafone, are partnering to offer developers an open platform for apps in a bid to claw back market share from Apple.
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Warner Music questions ad-funded services
Wed, 10 Feb 2010
Warner Music, which manages artists including Madonna and Missy Elliott, will no longer support ad-funded music services, according to reports.
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AOL Media appoints ex-Google VP to president
Fri, 5 Feb 2010
AOL has appointed David Eun as president of AOL Media and Studios, giving him responsibility for the business’s portfolio of over 80 sites and its publishing and video platforms.
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Facebook dominates mobile traffic, find first GSMA metrics
Thu, 4 Feb 2010
Data released by mobile operator body the GSMA has revealed Facebook dwarfs all other mobile internet traffic, accounting for almost half of total page views from the 16m people going online via their mobile in December.
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Common ad currency comes to mobile
Thu, 4 Feb 2010
Advertisers can now access the first comprehensive data on consumer use of the mobile internet.
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Virgin Media on-demand views hit 750m
Mon, 1 Feb 2010
Virgin Media has reported 750m on-demand video views, with almost 60% of its 3.7m customers accessing the service.
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HP bundles unlimited music into PCs
Mon, 25 Jan 2010
PC manufacturer HP is rivalling subscription music services such as Sky Songs and Spotify with its bundled offer.
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CNN partners with Vice and Sub Pop to attract youth
Wed, 20 Jan 2010
Worldwide news site CNN has agreed content deals with Vice magazine’s video service VBS.TV and indie label Sub Pop Records to attract a younger audience.
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Santander revamp includes social media and mobile game
Mon, 18 Jan 2010
Santander has launched a mobile and social media game as part of its integrated marketing campaign to rebrand Abbey and Bradford & Bingley.
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Google cuts Nexus One price
Fri, 15 Jan 2010
Google has slashed the upgrade price of its Nexus One ‘superphone’ by $100 (£61) for T-Mobile subscribers less than 10 days after it launched.
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MySingleFriend kicks off six degrees of separation
Fri, 15 Jan 2010
Dating site MySingleFriend has kicked off an ad campaign which highlights the existing social connections between its members.
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Steckler to leave AOL
Tue, 12 Jan 2010
Michael Steckler, UK and Benelux MD, is leaving AOL at the end of January as part of its programme of staff cuts.
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AOL to make more UK job cuts
Tue, 12 Jan 2010
AOL is significantly reducing its UK staff and closing its Spanish and Swedish offices as it continues to cut its head count by a third.
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Apple buys mobile ad network Quattro
Tue, 5 Jan 2010
Apple has purchased mobile ad network Quattro Wireless which counts publishers including CBS, Hachette and Time as clients, according to reports.
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Channel 4 scraps motoring site
Mon, 4 Jan 2010
Channel 4 has scrapped its decade-old motoring site 4Car due to the “downbeat commercial market”.
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Sky adds indies to music service
Mon, 21 Dec 2009
Sky has finalised a deal with independent record label rights body Merlin to offer music from indie labels as part of its Sky Songs service.
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Bing debuts iPhone app
Thu, 17 Dec 2009
Microsoft search engine Bing has launched an iPhone and iPod Touch app as it bids to rival Google and Yahoo on the platform.
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The Guardian launches premium iPhone app
Mon, 14 Dec 2009
The Guardian has launched an Apple app priced at £2.39 as it looks to offer a “best in class” news service.
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MySpace Music goes live in the UK
Thu, 3 Dec 2009
MySpace has signed Fiat as the first sponsor of its long-awaited MySpace Music service, launched today to compete with established rivals such as Spotify and Last.fm by offering consumers access to millions of ad-funded tracks.
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Guardian remains the UK's most popular newspaper site
Thu, 26 Nov 2009
Guardian.co.uk remains the UK’s most popular newspaper website, with 31.7m unique users during October, according to the latest ABCE rankings.
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Fahy exits Yahoo for William Hill
Tue, 24 Nov 2009
Kristof Fahy, VP of international marketing for Yahoo, is to leave to join bookmaker William Hill, six months after taking up the role.
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Spotify launches Symbian app
Mon, 23 Nov 2009
Spotify has launched its first mobile app for the Symbian platform, allowing the music service to instantly target millions of Nokia and Sony Ericsson phones.
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YouTube launches full-length shows
Thu, 19 Nov 2009
YouTube has launched full-length shows with 60 partners including Al Jazeera, BBC Worldwide, CBS, Channel 4, Fremantle, ITN and Turner.
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Xbox lines up partners to own the living room
Wed, 18 Nov 2009
Microsoft is in talks with leading content providers, including the BBC, Channel 4 and MySpace, to cement the Xbox as a superior home entertainment hub to its chief rival the Sony PlayStation.
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Orange enables Twitter updates via mobile
Tue, 17 Nov 2009
Orange has partnered with Twitter to allow its subscribers to send and receive updates and images via their phones.
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Online ad budgets to grow in 2010, says EIAA
Mon, 16 Nov 2009
Online advertising is set to grow by 7.6% year on year in 2010 as 94% of marketers increase spend, according to the European Interactive Advertising Association (EIAA).
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Sky to stream TV via iPhone
Tue, 10 Nov 2009
Sky is to start streaming live TV via an iPhone app as it looks for further revenues from the channel.
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easyJet puts digital media account out to tender
Thu, 5 Nov 2009
EasyJet has called a review of its pan-European digital planning/buying account.
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Portals and publishers vie for online TV supremacy
Wed, 4 Nov 2009
The battle for viewers is set to heat up as portals and publishers compete for the increasingly fragmented TV audience through internet TV.
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118 118 signs first brands to advertise in targeted text messages
Wed, 28 Oct 2009
Directory service 118 118 has opened up its ‘laser-targeted’ SMS inventory to advertisers and has signed deals with brands including Rimmel and Twentieth Century Fox.
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Childline increases online services
Tue, 20 Oct 2009
Children’s charity Childline has established a range of digital services to beef up its existing telephone helpline.
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Audi drops Sky TV channel to focus on video content site
Wed, 7 Oct 2009
Audi has axed its Sky TV channel to focus exclusively on distributing video content online.
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Xbox 360 ads to push third-party partnerships
Fri, 2 Oct 2009
Xbox is launching a pan-European integrated campaign promoting its forthcoming range of entertainment services, which include Facebook, Last.fm, Sky TV and Twitter.
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Vodafone joins rivals to sell iPhone
Tue, 29 Sep 2009
Vodafone has followed Orange and secured UK distribution for the Apple iPhone and 3GS early next year.
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Music services escalate battle to win UK market
Wed, 23 Sep 2009
We7, the ad-funded music service backed by Peter Gabriel, is to launch a subscription service and iPhone app to challenge Spotify’s position in the UK market.
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Madonna launches four-week MSN campaign
Mon, 21 Sep 2009
Warner Brothers Music has launched a four-week campaign for Madonna’s greatest hits album with the first takeover of the MSN Artist of the Month slot.
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The Sun overhauls mobile site and plans to add video
Fri, 18 Sep 2009
The Sun has overhauled its mobile site to bring it more closely in line with its website, with plans to roll out extra features including video content and personalisation.
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Gap to follow web campaign with UK ecommerce site
Wed, 9 Sep 2009
High street retailer Gap is to launch an ecommerce site in the UK as it ramps up its digital presence.
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Spotify mobile app receives mixed reaction
Tue, 8 Sep 2009
Spotify’s mobile app has received a mixed reception from consumers following its launch in the iTunes App Store yesterday.
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Industry body rolls out campaign to tackle film piracy
Mon, 7 Sep 2009
The Industry Trust for IP Awareness (ITIPA) has kicked off a campaign with the Sun and Lock, Stock and Two Smoking Barrels star Nick Moran to clamp down on film and TV piracy.
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YouTube to reinstate music videos following PRS deal
Thu, 3 Sep 2009
Tens of thousands of music videos are set to return to YouTube within days following an agreement with rights collecting agency PRS for Music.
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Orange buys Unanimis
Thu, 27 Aug 2009
Orange has acquired Unanimis as it prepares to make a fresh assault on the online advertising sales market.
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Xbox launches online community to let music fans help organise gigs
Wed, 26 Aug 2009
Xbox is creating an online music community, Reverb, which aims to give fans the chance to organise and interact with its gigs.
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Mobile app ads cause concern for advertisers
Wed, 19 Aug 2009
The Central Office of Information (COI), the UK’s biggest advertiser, has called for industry bodies to offer guidelines on advertising in mobile apps as the format becomes increasingly popular.
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Buongiorno relaunches with pan-European inventory
Thu, 13 Aug 2009
Mobile content giant Buongiorno is to relaunch its mobile ad network in a bid to offer clients pan-European inventory.
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M&S trials QR codes on juice bottles
Wed, 12 Aug 2009
Marks & Spencer has launched a trial of on-pack mobile QR codes offering consumers product information and money off future purchases.
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Virgin Media's Conlon lands Barclaycard mobile job
Tue, 11 Aug 2009
Barclaycard has confirmed the appointment of John Conlon, ex-marketing controller of digital services for Virgin Media, as its mobile marketing head.
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Youths to continue to download music illegally
Mon, 10 Aug 2009
Young people will carry on downloading music illegally despite the emergence of services such as Spotify, according to music industry body UK Music.
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The Independent launches iPhone app
Wed, 5 Aug 2009
The Independent has produced an iPhone app following the launch of its mobile site.
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BT readies music subscription service to rival BSkyB
Wed, 5 Aug 2009
BT, the UK’s largest ISP, has followed rivals BSkyB and Virgin Media with plans to launch a music subscription service to address the Government’s Digital Britain proposals to end piracy.
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AOL brings alternative music site to the UK
Tue, 4 Aug 2009
AOL has launched Spinner in the UK, a site aimed at alternative music fans.
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MSN delays music streaming service
Mon, 3 Aug 2009
MSN’s ad-funded music streaming service to rival Spotify has been delayed, according to reports.
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Orange confirms deal to take over Blyk MVNO
Mon, 27 Jul 2009
Orange and Blyk have confirmed a partnership deal which will see the latter close its MVNO and terminate its service at the end of August, as previously revealed by new media age.
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Platform-A rebrands as AOL Advertising
Mon, 27 Jul 2009
AOL is scrapping its Platform-A advertising services brand just ten months after launching, following a 100-day review by new CEO Tim Armstrong.
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iTunes to offer interactive features to boost LP sales
Mon, 27 Jul 2009
Apple is working with the four major record labels to offer a range of interactive services along with music downloads in a bid to boost digital download sales.
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Yahoo opens home page to third-party content
Tue, 21 Jul 2009
Yahoo will launch its overhauled home page in the UK later this week, with an emphasis on the ability to add third-party services from providers including Google and Facebook.
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AOL chief to reveal new strategy
Mon, 20 Jul 2009
AOL’s new CEO Tim Armstrong will announce plans to claw back market share on rivals Google, Microsoft and Yahoo on Friday (July 24) following his 100-day review of the business.
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Vodafone drops Live brand in bid to open internet
Wed, 15 Jul 2009
Vodafone is to abandon its Vodafone Live brand as it moves its 18m UK subscribers to an open mobile internet portal dubbed My Web.
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LG launches mobile app store
Mon, 13 Jul 2009
Mobile handset manufacturer LG is to launch an app store to compete with rivals including Apple and Nokia.
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Blyk in talks with Orange over first partnership deal
Wed, 1 Jul 2009
Ad-funded virtual mobile operator Blyk is on the verge of agreeing its first partnership deal.
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Facebook fills CFO role
Tue, 30 Jun 2009
Facebook has hired a chief financial officer, David Ebersman, to fill a role which has stood empty for three months.
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The Indie launches mobile site
Mon, 29 Jun 2009
The Independent has become the latest newspaper to launch a mobile site.
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Spotify to offer CD-quality audio
Mon, 22 Jun 2009
Spotify is to add CD-quality audio for premium subscribers to convert more users to its paid-for services.
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Yahoo's Fahy promoted to global marketing role
Tue, 16 Jun 2009
Yahoo’s VP of marketing for Europe, Kristof Fahy, has been promoted to an international role following a restructure by CEO Carol Bartz.
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Virgin Media offers full Universal Music catalogue to subscribers
Mon, 15 Jun 2009
Virgin Media is offering broadband subscribers the opportunity to sign up to an unlimited music download service with Universal Music.
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£30m of BBC licence fee to be diverted to web
Mon, 15 Jun 2009
Plans to pump up to £30m from the BBC’s licence fee into programmes specifically for the web will be outlined in tomorrow’s Digital Britain report, according to The Guardian.
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Vodafone in F1 promotion
Wed, 10 Jun 2009
Vodafone is promoting its GPS and 3G network via an online fantasy racing game as part of its sponsorship of the McLaren Mercedes Formula 1 team.
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Apple reveals upgraded iPhone
Tue, 9 Jun 2009
Apple has unveiled a more powerful iPhone, the 3G S, to go on sale in the UK on 19 June.
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Home Office viral warns of excessive drinking
Mon, 8 Jun 2009
The Home Office has launched a viral campaign aimed at educating 18-24-year-olds about the dangers of drinking.
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Xbox signs social media deals
Tue, 2 Jun 2009
Xbox has signed deals with content providers Facebook, Last.fm and Twitter as Microsoft continues to integrate the console with a host of online services.
