Marketing Week
Alex Saggers Freelance
-
Christmas high street sales steady
Fri, 18 Dec 2009
High street sales have moderated and non-store sales have made steady growth this week according to a survey by BDO.
-
Guinness and Google Earth create virtual world game
Fri, 18 Dec 2009
Diageo has launched the latest phase in the repositioning of its flagship Guinness brand by partnering with Google Earth to create a virtual game.
-
Lacoste and Samsonite to end partnership
Thu, 17 Dec 2009
Fashion brand Lacoste and luggage specialists Samsonite are to discontinue their partnership on leather goods after nearly 10 years.
-
Christmas retail figures fall
Thu, 17 Dec 2009
There is unease for retailers this Christmas as recent surveys show mixed messages about consumers’ spending in the winter period.
-
LoveFilm launches DM campaign
Wed, 9 Dec 2009
Online DVD rental service LoveFilm is launching a charades-style direct marketing campaign this Christmas.
-
Consumer confidence on the up
Wed, 9 Dec 2009
Consumer confidence in the UK has remained at its highest level since the recession hit and expectations for the next six months are optimistic, according to Nationwide.
-
Goldie to bang drum for Cash4Gold
Tue, 8 Dec 2009
Cash4Gold, the company that pays money for customers’ unwanted jewellery, is to make drum ‘n’ bass artist Goldie the new star of their UK DR TV ads.
-
Currencies Direct unveils new positioning
Mon, 7 Dec 2009
Currencies Direct, the UK foreign exchange firm, has rebranded its business and logo using “money without frontiers” as its ethos.
