Marketing Week
AMV.BBDO
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Christmas ad campaigns 2011
Fri, 11 Nov 2011
Watch them here
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Contents and context are as crucial as targeting
10 November 2011
The recently developed relationship between targeting and creative poses a challenge to agency business models.
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Brand advocates deliver ROI at the IPA Effectiveness Awards
Wed, 2 Nov 2011
The annual IPA Effectiveness Awards recognised brand advocacy as a key driver of ROI in campaigns where budgets were restricted.
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Footballers: A history in ads
Mon, 3 Oct 2011
Pitch’s Seb Joseph takes a look at ten memorable ads featuring footballers.
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Heinz drives five-a-day health message
Thu, 29 Sep 2011
Heinz is using Jack and the Beanstalk creative to push healthy messages as part of its “It has to be Heinz” campaign.
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Aviva puts customers in campaign
Mon, 19 Sep 2011
Aviva is putting the thoughts and photos of its customers centre stage in outdoor campaign.
