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A year since its takeover by Hilco, HMV still has a job to do to prove it deserves its place on the high street.
From native advertising, to real-time marketing, to keeping ‘agencies that lie’ at bay, we pick out the best moments from #AWE2014.
Moss Bros, Visit Britain and Stolichnaya look to appeal to gay and lesbian consumers looking to tie the knot.
Perceptions of Next are falling but this is a brand that doesn’t need to be loved to see sales growth.
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
Marketing Week rounds up the key marketing trends from the annual Barcelona mobile extravaganza.
Marketing Week visits Twitter’s pop-up studio and finds out how the site is looking to mentor UK brands to create memorable marketing on the platform.
So why did Facebook buy the messaging app?
JC Penney and Coca-Cola break through the Super Bowl marketing noise with advertising campaigns.
Exclusive research reveals that brands are failing to connect with mothers by targeting them as mums and not as individuals.
Film-maker Jeremy Gilley is on a mission to unite the world through non-profit organisation Peace One Day and is partnering brands including Unilever, Coca-Cola, Innocent and Ocado to spread the word.
John Lewis Partnership’s chairman talks about the 5% of customers that make up 50% of profits, the 150th anniversary of John Lewis and the future of the partnership.
Marketing Week delves inside the minds of CMOs.
IHG’s commercial chief Keith Barr on his global marketing challenges.
Raja Rajamannar on delivering a ‘Priceless’ marketing strategy.
Why his £6.5bn brand is “not selling products, but the idea that we care”
Pankaj Chaddah, the co-founder of restaurant search website Zomato, talks about managing rapid international growth after a £23m funding injection.
The annual Marketing Week Ball & Hoolohan Salary Survey reveals a sharp rise in average salaries for some
Digital marketing is the subject most respondents want to understand better, with almost a third saying they want to know more about it (31.7 per cent), followed by how best to use social media (17.1 per cent) and mobile (11 per cent). Click headline to read more.
When it comes to senior level marketers there is good news at the top: 45 per cent of respondents say their companies have a marketing director in the boardroom. Click headline to read more.
With nuisance calls under the government’s spotlight, how can brands best use the telephone for effective direct marketing?
A one-size fits all approach to online retail is no longer good enough. Consumers want a personal touch and will be more inclined to spend with retailers that can provide a relevant and tailored experience.