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Marketers must learn to live with anonymity, as court rules Google must remove old search results about people.
Pinterest’s head of partnerships explains how Promoted Pins, launched this week, will see brands assisting consumers in ‘planning their future’.
There’s a hole in the regulation of election activity, which needs to be filled if trust is to be rebuilt.
The economy is growing but is it sustainable? It doesn’t matter, keep marketing.
A year since its takeover by Hilco, HMV still has a job to do to prove it deserves its place on the high street.
From native advertising, to real-time marketing, to keeping ‘agencies that lie’ at bay, we pick out the best moments from #AWE2014.
Moss Bros, Visit Britain and Stolichnaya look to appeal to gay and lesbian consumers looking to tie the knot.
Perceptions of Next are falling but this is a brand that doesn’t need to be loved to see sales growth.
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
What's in a logo? Video
A host of brands have recently been ridiculed for changing their logos, but if you believe in the strategy, should you ignore the doubters?
The Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?
The ‘cool factor’ of innovation does not reflect the reality of the hard graft that comes with turning creative ideas into market-ready products or services, according to research seen exclusively by Marketing Week .
Marketers seeking fresh faces with which to associate their brand are turning to a new breed of celebrities with loyal online followings, as consumers grow bored of established stars.
Marketing director Sarah Warby says customers are shouting at supermarkets to ‘stop making it hard work’.
In her first interview since taking responsibility for the EE brand, CMO Pippa Dunn tells how she plans to win consumers’ mobile-fickle hearts.
With 130 million users a month, BuzzFeed is bigger than the BBC outside the UK and wants to ‘do the best social campaigns in the world’.
The 40-year veteran of business talks about common sense marketing, using a blend of art and science and why staying at IBM for 30 years was a good thing.
The annual Marketing Week Ball & Hoolohan Salary Survey reveals a sharp rise in average salaries for some
Digital marketing is the subject most respondents want to understand better, with almost a third saying they want to know more about it (31.7 per cent), followed by how best to use social media (17.1 per cent) and mobile (11 per cent). Click headline to read more.
When it comes to senior level marketers there is good news at the top: 45 per cent of respondents say their companies have a marketing director in the boardroom. Click headline to read more.
Content helps consumers understand complex markets such as financial services, but it must focus on brand and not sales objectives.
Bigger Christmas parties are back on the agenda and the correct approach can pay dividends.