more analysis

Nationalism and brands

The value of nationalism

Mon, 15 Sep 2014 | By Lucy Tesseras

The Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?

Why innovation is harder than it looks

Why innovation is harder than it looks Video

Wed, 10 Sep 2014 | By Mindi Chahal

The ‘cool factor’ of innovation does not reflect the reality of the hard graft that comes with turning creative ideas into market-ready products or services, according to research seen exclusively by Marketing Week .

Emeli Sande for Jaguar

Meet the new generation of online celebrities Video

Wed, 3 Sep 2014 | By Lucy Tesseras

Marketers seeking fresh faces with which to associate their brand are turning to a new breed of celebrities with loyal online followings, as consumers grow bored of established stars.

How the marketing industry will look tomorrow

Back-to-school lessons from tomorrow’s top marketers

Wed, 20 Aug 2014 | By Mindi Chahal

Marketing Academy scholars give their predictions for the future of the industry.

more essential reads

Pippa Dunn 1

Profile: Pippa Dunn, chief marketing officer EE

Wed, 9 Jul 2014 | By Jonathan Bacon

In her first interview since taking responsibility for the EE brand, CMO Pippa Dunn tells how she plans to win consumers’ mobile-fickle hearts.

Jonah Peretti Buzzfeed

Profile interview: Jonah Peretti, founder, BuzzFeed

Wed, 11 Jun 2014 | By Jonathan Bacon

With 130 million users a month, BuzzFeed is bigger than the BBC outside the UK and wants to ‘do the best social campaigns in the world’.

Maureen McGuire

Profile interview: Maureen McGuire, CMO, Bloomberg

29 May 2014 | By Mindi Chahal

The 40-year veteran of business talks about common sense marketing, using a blend of art and science and why staying at IBM for 30 years was a good thing.

Unilever CEO Paul Polman and Jeremy Gilley

Profile: Jeremy Gilley, Peace One Day

Wed, 16 Apr 2014 | By Lucy Tesseras

Film-maker Jeremy Gilley is on a mission to unite the world through non-profit organisation Peace One Day and is partnering brands including Unilever, Coca-Cola, Innocent and Ocado to spread the word.

more profiles

Strategies

data-strategy-logo-6-2013

digital-strategy-logo-6-2013

cmo-strategy-logo-6-2013

pr-strategy-logo-6-2013

money

Marketing salaries on the up but gender gap widens

Wed, 15 Jan 2014 | By Sebastian Joseph

The annual Marketing Week Ball & Hoolohan Salary Survey reveals a sharp rise in average salaries for some 

Knowledge4 Salary Survey online infographics-04

Salary Survey 2014: The knowledge gap

Wed, 15 Jan 2014 | By Tim Adler

Digital marketing is the subject most respondents want to understand better, with almost a third saying they want to know more about it (31.7 per cent), followed by how best to use social media (17.1 per cent) and mobile (11 per cent). Click headline to read more.

Board4 Salary Survey online infographics-05

Salary Survey 2014: Board level marketers

Wed, 15 Jan 2014 | By Tim Adler

When it comes to senior level marketers there is good news at the top: 45 per cent of respondents say their companies have a marketing director in the boardroom. Click headline to read more.

Staff christmas parties

How to use the Christmas bash for smarter staff engagement

Wed, 17 Sep 2014 | By Morag Cuddeford-Jones

Bigger Christmas parties are back on the agenda and the correct approach can pay dividends.

Tata Steel

Too many metrics: the perils of training marketers to calculate ROI

Wed, 10 Sep 2014 | By David Burrows

Fewer than one in six are confident measuring and evaluating campaign performance. 

more marketing tactics

Job of the Week

Top Jobs

social+media Facebook Twitter LinkedIn