Mum 2000

The five myths of marketing to mums

Exclusive research reveals that brands are failing to connect with mothers by targeting them as mums and not as individuals.  

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Mum 2000

The five myths of marketing to mums Video

Wed, 23 Apr 2014 | By Mindi Chahal

Exclusive research reveals that brands are failing to connect with mothers by targeting them as mums and not as individuals.

Unilever CEO Paul Polman and Jeremy Gilley

Profile: Jeremy Gilley, Peace One Day

Wed, 16 Apr 2014 | By Lucy Tesseras

Film-maker Jeremy Gilley is on a mission to unite the world through non-profit organisation Peace One Day and is partnering brands including Unilever, Coca-Cola, Innocent and Ocado to spread the word.

Charlie Mayfield

Profile: Sir Charlie Mayfield, chairman of the John Lewis Partnership

Wed, 9 Apr 2014 | By Mindi Chahal

John Lewis Partnership’s chairman talks about the 5% of customers that make up 50% of profits, the 150th anniversary of John Lewis and the future of the partnership.

CMO thinking

What’s your chief marketing officer really thinking?

Wed, 2 Apr 2014 | By Jonathan Bacon

Marketing Week delves inside the minds of CMOs.

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Keith Barr

Profile: Keith Barr, InterContinental Hotels Group Video

Wed, 19 Mar 2014 | By Mindi Chahal

IHG’s commercial chief Keith Barr on his global marketing challenges. 

Mastercard CMO

Profile: MasterCard global CMO

Wed, 26 Feb 2014 | By Jonathan Bacon

Raja Rajamannar on delivering a ‘Priceless’ marketing strategy.

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Profile: Waitrose managing director Mark Price

Wed, 12 Feb 2014 | By Jonathan Bacon

Why his £6.5bn brand is “not selling products, but the idea that we care”

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Q&A: Pankaj Chaddah, Zomato

Wed, 27 Nov 2013 | By Jonathan Bacon

Pankaj Chaddah, the co-founder of restaurant search website Zomato, talks about managing rapid international growth after a £23m funding injection.

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Strategies

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money

Marketing salaries on the up but gender gap widens

Wed, 15 Jan 2014 | By Sebastian Joseph

The annual Marketing Week Ball & Hoolohan Salary Survey reveals a sharp rise in average salaries for some 

Knowledge4 Salary Survey online infographics-04

Salary Survey 2014: The knowledge gap

Wed, 15 Jan 2014 | By Tim Adler

Digital marketing is the subject most respondents want to understand better, with almost a third saying they want to know more about it (31.7 per cent), followed by how best to use social media (17.1 per cent) and mobile (11 per cent). Click headline to read more.

Board4 Salary Survey online infographics-05

Salary Survey 2014: Board level marketers

Wed, 15 Jan 2014 | By Tim Adler

When it comes to senior level marketers there is good news at the top: 45 per cent of respondents say their companies have a marketing director in the boardroom. Click headline to read more.

Telemarketing

Telemarketing best practise for brands: don’t hang up

24 April 2014 | By Morag Cuddeford-Jones

With nuisance calls under the government’s spotlight, how can brands best use the telephone for effective direct marketing?

Online shoppers can take a virtual tour around Start London's store

The fabric of retail is changing

Wed, 16 Apr 2014 | By Lucy Tesseras

A one-size fits all approach to online retail is no longer good enough. Consumers want a personal touch and will be more inclined to spend with retailers that can provide a relevant and tailored experience.

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