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Marketers must learn to live with anonymity, as court rules Google must remove old search results about people.
Pinterest’s head of partnerships explains how Promoted Pins, launched this week, will see brands assisting consumers in ‘planning their future’.
There’s a hole in the regulation of election activity, which needs to be filled if trust is to be rebuilt.
The economy is growing but is it sustainable? It doesn’t matter, keep marketing.
A year since its takeover by Hilco, HMV still has a job to do to prove it deserves its place on the high street.
From native advertising, to real-time marketing, to keeping ‘agencies that lie’ at bay, we pick out the best moments from #AWE2014.
Moss Bros, Visit Britain and Stolichnaya look to appeal to gay and lesbian consumers looking to tie the knot.
Perceptions of Next are falling but this is a brand that doesn’t need to be loved to see sales growth.
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
Marketing Academy scholars give their predictions for the future of the industry.
The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.
While Malaysia Airlines mulls a rebrand, others have decided to persevere following a disaster. But what are the long term effects?
Facebook and OKCupid have come under fire for attempting to manipulate people’s emotions but behavioural techniques can be useful for brands.
In her first interview since taking responsibility for the EE brand, CMO Pippa Dunn tells how she plans to win consumers’ mobile-fickle hearts.
With 130 million users a month, BuzzFeed is bigger than the BBC outside the UK and wants to ‘do the best social campaigns in the world’.
The 40-year veteran of business talks about common sense marketing, using a blend of art and science and why staying at IBM for 30 years was a good thing.
Film-maker Jeremy Gilley is on a mission to unite the world through non-profit organisation Peace One Day and is partnering brands including Unilever, Coca-Cola, Innocent and Ocado to spread the word.
The annual Marketing Week Ball & Hoolohan Salary Survey reveals a sharp rise in average salaries for some
Digital marketing is the subject most respondents want to understand better, with almost a third saying they want to know more about it (31.7 per cent), followed by how best to use social media (17.1 per cent) and mobile (11 per cent). Click headline to read more.
When it comes to senior level marketers there is good news at the top: 45 per cent of respondents say their companies have a marketing director in the boardroom. Click headline to read more.
Location-specific market research is opening up new opportunities for brands yet a growing number of consumers are choosing to block this type of activity.
This year brands are taking a collaborative approach to their promotions to catch the holiday crowd with packages of offers.