Pete Markey

Post Office appoints RSA's top marketer Pete Markey as CMO

Markey says he will look to bring a ‘fresh perspective’ to the Post Office’s marketing.

Read in full
  • pause slideshow

cmo-coverfeature-2013-500

Changing the conversation

CMO Strategy December 2013 | By Maeve Hosea

Rising in the ranks of the boardroom hierarchy is becoming a reality for CMOs who show business leadership and understand how empowered consumers can influence their business in a digital age.

sap-2013-500

All for one and one for all: Are B2B and B2C colliding?

CMO Strategy December 2013 | By Michael Barnett

Senior marketers examine whether differences remain between B2B and B2C marketing, how digital channels are affecting clients and what can be gained from being a corporate sponsor.

LOreal-Campaign-2013_304

L’Oreal names Americas marketing boss global CMO

Wed, 27 Nov 2013 | By Sebastian Joseph

Marc Speichert to lead the cosmetics company’s push into digital media.

BlackBerry range

BlackBerry confirms it is scrapping CMO role

Tue, 26 Nov 2013 | By Lara O'Reilly

Exit of three senior marketers and decision not to replace top marketing role the latest suggestions company is shifting focus away from consumers.

boulben-frank-blackberry-2013-304

Blackberry CMO exits amid exodus of C-­suite execs

Tue, 26 Nov 2013 | By Ronan Shields

Frank Boulben exits Blackberry leaving question mark over marketing leadership.

Asda

Former Asda CMO Rick Bendel leaves Walmart

Mon, 28 Oct 2013 | By Sarah Vizard

Bendel had worked on Asda and Walmart’s marketing for more than 20 years.

disney-starwars-2013-500

Content culture

Thu, 5 Sep 2013 | By Maeve Hosea

Content marketing has become an essential ingredient in the marketing mix as brands seek to deepen relationships with their consumers and promote their own story. 

emirates-stadium-2013-500

CMO Masterclass: Arsenal FC

CMO Strategy September 2013 | By Michael Barnett

Arsenal chief commercial officer Tom Fox explains the difficult tasks of a football club marketer, from keeping new and old fans onside to convincing them that football success must be founded on a financially stable brand.

easyjet-ad-2013-500

Great outdoors

CMO Strategy September 2013 | By Lucy Tesseras

Outdoor advertising is proving its strategic worth as more companies integrate new technological aspects into their campaigns for a more relevant and personal consumer experience. 

paypal-ad-2013-500

Separating the fads from the favourites

CMO Strategy September 2013

Five senior marketers advise on which technologies are proving indispensable for retailers, how to keep pace with developments and marrying the online and in-store experiences.

boardroom-500

Boarding pass

Thu, 6 Jun 2013 | By Steve Hemsley

The ability to quantify and demonstrate a return on investment around marketing spend is elevating the role of the chief marketing officer and giving them a clearer route to a permanent seat on the board.

brandalley-500

Buying into the brand

Thu, 6 Jun 2013 | By Lucy Handley

When the owners of BrandAlley UK decided to sell the designer sales website, marketing and PR director Melissa Littler put her money where her mouth is and, with the rest of the management team, bought the company.

dell-500

A digital future

CMO Strategy June 2013 | By Nicola Smith

CMOs are falling behind in making their businesses digitally oriented, according to new research, amid a growing need to keep on top of all the online points of contact consumers have with brands.

momama-500

A manifesto for CMOs

CMO Strategy June 2013 | By Morag Cuddeford-Jones

Marketing Week and sister brand Econsultancy have launched a modern marketing manifesto. We ask top CMOs what they think of it and what they believe the philosophy of marketing should be.

pocklington-nigel-hotels.com-2013-500

Wake-up call for brand identity

CMO Strategy March 2013 | By Jonathan Bacon

Nigel Pocklington, chief marketing officer of Hotels.com, explains how companies can sleep easier by bringing consistency to their global branding.

cmo-cover-sweets-500

Consumer behaviour: An appetite for new insight

CMO Strategy March 2013 | By Jonathan Bacon

Connected platforms such as smart TV are revolutionising marketing by allowing users’ habits to be monitored. Now chief marketing officers must get to grips with these powerful means of mining behavioural information.

Pete Markey

Post Office appoints RSA's top marketer Pete Markey as CMO

Wed, 26 Mar 2014 | By Lara O'Reilly

Markey says he will look to bring a ‘fresh perspective’ to the Post Office’s marketing.

LOreal-Campaign-2013_304

L’Oreal names Americas marketing boss global CMO

Wed, 27 Nov 2013 | By Sebastian Joseph

Marc Speichert to lead the cosmetics company’s push into digital media.

BlackBerry range

BlackBerry confirms it is scrapping CMO role

Tue, 26 Nov 2013 | By Lara O'Reilly

Exit of three senior marketers and decision not to replace top marketing role the latest suggestions company is shifting focus away from consumers.

more news

Very

Digital personalisation: how intimate should brands get?

Digital Strategy April 2014 | By Lucy Fisher

Personalisation brings brands the chance to reach people with relevant marketing at the right time, but how intimate do consumers really want the relationship to be? 

Intercontinental Hotel, Park Lane

Online reviews: star quality

Digital Strategy April 2014 | By Morag Cuddeford-Jones

How much should brands intervene in the murky world of online reviews?

Center Parcs

Attribution: are marketers on the right path?

Digital Strategy April 2014 | By Nicola Smith

Last-click attribution models are no longer fit for purpose in today’s data-driven digital world, so marketers need to get creative to ensure new models are agile and adaptable for a new era 

Ollie Lloyd, Great British Chefs

Digital Professional: Ollie Lloyd, chief executive, Great British Chefs

Thu, 17 Apr 2014 | By Michael Barnett

”We are interested in the margins of technology and applying the lessons and ideas from that space in the world of premium food.”

dscover-boom-fullwidth

The expanding internet: what’s in a name?

Wed, 26 Feb 2014 | By Lucy Fisher

Thousands of new alternatives to dotcom web addresses are starting to roll out across the internet. But how significant are they and are they worth the big expense for brand owners?

more digital strategy

Eastwell-Zoe-Johnston-Press_2014

Q&A: Zoe Eastwell, head of CRM and marketing data at Johnston Press

Thu, 20 Mar 2014 | By Michael Barnett

The Data Professional of the Year talks about data security and quality, choosing the right tech and how she won her award.

perfect view

Finding the perfect view

Thu, 20 Mar 2014 | By Lucy Fisher

As the holy grail of data-driven marketing the single customer view is not easy to achieve, but with many brands having now invested in building one, are they seeing any returns?

EBC_Eastleigh_Centre_2014-fullewidth

Window shopping for technology

Thu, 20 Mar 2014 | By Morag Cuddeford-Jones

Will the resurgence in location-based marketing technology such as beacons and wearable gadgets make the tactic more effective? Morag Cuddeford-Jones finds out.

private-2013-500

Privacy: Trust me, I'm a marketer

Data Strategy November 2013 | By Nicola Smith

Consumers are growing wary about sharing their data, so what should brands tell them about data use, and how much do people want to know? 

gold-2013-500

Data analysis: Hidden Treasure

Data Strategy November 2013 | By Jo Roberts

In their quest for greater efficiency, brands are uncovering a wealth of information they didn’t know they possessed.

more data strategy

Job of the Week

Top Jobs

social+media Facebook Twitter LinkedIn