Protecting key assets

Programmatic data: protecting key assets

As ad placement becomes increasingly automated, it’s difficult to tell where the data ownership lines should be drawn.

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Mobile roundtable

Roundtable in association with Mood Media

7 August 2014 | By Russell Parsons

Our panel of marketers from retail brands tell how their mobile strategies are moving on from being purely transactional.

Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

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Facebook should’ve kept its research quiet

Tue, 1 Jul 2014 | By Mark Ritson

Every brand is carrying out ‘test and learn’ on consumers – they are just not telling them.

Sebastian Joseph

World Cup proves passion is the sweet spot for data capture

Fri, 13 Jun 2014 | By Sebastian Joseph

Consumers are normally wary about sharing personal details, but not when it comes to sports.

Steve Forde

Data Professional: Steve Forde

Data Strategy May 2014 | By Michael Barnett

Head of viewer relationship management, Channel 4.

Close encounterts CRM

Customer relationship management (CRM) is gaining momentum

Data Strategy May 2014 | By Nicola Smith

Brands are taking full advantage of CRM as a central hub of knowledge, using it to analyse behaviour and get that all important feedback.

Marketing automation

Getting to grips with marketing automation

Data Strategy May 2014 | By Steve Hemsley

Marketers need to get to grips with marketing automation or risk becoming an endangered species.

Lucy Handley

Blend automation with real people to avoid becoming a marketing dinosaur

Tue, 27 May 2014 | By Lucy Handley

Marketers must mix the science of automation with the art of creativity for success in 2014.

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Q&A: Zoe Eastwell, head of CRM and marketing data at Johnston Press

Thu, 20 Mar 2014 | By Michael Barnett

The Data Professional of the Year talks about data security and quality, choosing the right tech and how she won her award.

perfect view

Finding the perfect view

Thu, 20 Mar 2014 | By Lucy Fisher

As the holy grail of data-driven marketing the single customer view is not easy to achieve, but with many brands having now invested in building one, are they seeing any returns?

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Window shopping for technology

Thu, 20 Mar 2014 | By Morag Cuddeford-Jones

Will the resurgence in location-based marketing technology such as beacons and wearable gadgets make the tactic more effective? Morag Cuddeford-Jones finds out.

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Privacy: Trust me, I'm a marketer

Data Strategy November 2013 | By Nicola Smith

Consumers are growing wary about sharing their data, so what should brands tell them about data use, and how much do people want to know? 

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Data analysis: Hidden Treasure

Data Strategy November 2013 | By Jo Roberts

In their quest for greater efficiency, brands are uncovering a wealth of information they didn’t know they possessed.

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Data professional: Ottokar Rosenberger, global sports marketing director, Betfair

Data Strategy November 2013 | By Michael Barnett

”I’ve got about 24 per cent of football betting customers at the moment in the UK who use both the exchange and the sports book. That alone says I need to take care that I understand that customer holistically.”

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Data analysis: Staying in or going out?

Data Strategy August 2013 | By Nicola Smith

Data analysis is now a vital business function but deciding whether to do it in-house of externally is a dilemma facing many marketers.

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The future of loyalty

Wed, 7 Aug 2013 | By Morag Cuddeford-Jones

As the digital world evolves, brands will gain more in-depth customer data from their loyalty schemes. Using that information wisely will build strong relationships between brand and consumer.

Data Opinions: sponsored content

Michael Barnett

Data Opinions foreword

Opinions on Data 2014 | By Michael Barnett

No-one would argue today that data isn’t one of the main tools of the modern marketer. Many marketers will not be data experts, though, and all have scope to improve their knowledge, which is where these essays can help.

Gavin Wilson

Sociomantic: Connect the dots for a 360-degree view

Opinions on Data 2014

Sociomantic’s Gavin Wilson tackles the challenge of how to make sense of data in order to achieve an actionable perspective of your customers.

Daniel Guest

R-cubed: Countdown for real-time personalisation starts now

Opinions on Data 2014

Getting the right message to the right person at the right time is becoming a reality, which R-cubed’s Daniel Guest says is just as well because for many the right time means right now.

Charles Randall

SAS: In search of the next great data artist

Opinions on Data 2014

A clash of cultures is emerging in British marketing, but creative and data-focused people can help each other improve, says SAS’s Charles Randall

David Struth

Experian: Sending the right message

Opinions on Data 2014

Despite the explosion of social media, email remains the preferred marketing tool but the data needs to be managed properly as a business asset to get high response rates, says Experian’s David Struth.

Rob Hick

Bright North: Busting the big data myths

Opinions on Data 2014

A backlash against ‘big data’ has led to questions about whether it is overrated, but Bright North’s Rob Hick believes it does offer opportunities.

Pierre Naggar

Turn: The importance of the right alliance

Opinions on Data 2014

Turn’s Pierre Naggar explains why it is crucial for marketers to surround themselves with internal and external partners that facilitate the integration of data across their business.

Data Strategy Awards Judges

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Video: RBS insight chief applauds smart data thinking Video

Mon, 3 Feb 2014

RBS marketer Philip Sheehy on marrying external data sources to owned data.

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Video: Just Eat insight chief Paul Cook on customer-led marketing Video

Tue, 28 Jan 2014

Head of global insight for Just Eat Paul Cook on how data can drive customer engagement.

Waitrose

Waitrose loyalty scheme ‘more than washing its face’, says boss

Thu, 11 Sep 2014 | By Sarah Vizard

Mark Price claims myWaitrose is increasing basket size and visit frequency. 

Guardian Membership

Why the Guardian believes readers will pay £15 a month to become members

Wed, 10 Sep 2014 | By Lara O'Reilly

Marketing Week asks deputy CEO David Pemsel why he thinks Guardian Membership will be a success.

Tesco Clubcard

Should Tesco ditch Clubcard?

Tue, 2 Sep 2014 | By Sarah Vizard

Clubcard was the bedrock of Tesco’s success but shoppers are now after a simpler value offering.

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Ofcom admits local TV channels won’t all succeed

Tue, 16 Sep 2014 | By Lucy Tesseras

Broadcasters blame data collection for low audiences but slashing local content misses the point.

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Data lessons from Scotland

Tue, 9 Sep 2014 | By Jonathan Bacon

The independence contest shows the power and pitfalls of data.

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Data teams must wise up to wearables

Tue, 26 Aug 2014 | By Jonathan Bacon

Brands should prepare for an explosion of ‘quantified self’ data.

more data opinion

Hot property

How to sell a brand

CMO Strategy June 2014 | By Lucy Handley

When GSK sold Lucozade and Ribena to Suntory, the new entity’s UK & Ireland marketing director Carol Robert was at the heart of the process.

Sleeping with the enemy

Sleeping with the enemy

CMO Strategy June 2014 | By Nicola Smith

In a world of connected commerce more brands are working with rivals.

Club house

Clubhouse roundtable

CMO Strategy June 2014

Financial services marketers discuss how to keep up with the digital transformation of the industry without alienating existing clients.

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Programmatic buying essential guide

Programmatic buying essential guide

Digital Strategy July 2014 | By Mindi Chahal

Predictions suggest that up to 75 per cent of display advertising will be bought with programmatic technology by 2017, so here is Marketing Week’s guide to this growing discipline.

Simon Miles

Digital professional: Simon Miles

Digital Strategy July 2014

Simon Miles, digital director, Coca-Cola Enterprises.

Social experiment

The social experiment

Digital Strategy July 2014 | By Lucy Fisher

Brands are learning that social media requires a content plan and nimble processes to take advantage of the constantly changing platforms.

more digital strategy

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