Marketing automation

Getting to grips with marketing automation

Marketers need to get to grips with marketing automation or risk becoming an endangered species.

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Marketing automation

Getting to grips with marketing automation

Data Strategy May 2014 | By Steve Hemsley

Marketers need to get to grips with marketing automation or risk becoming an endangered species.

Steve Forde

Data Professional: Steve Forde

Data Strategy May 2014 | By Michael Barnett

Head of viewer relationship management, Channel 4.

Close encounterts CRM

Customer relationship management (CRM) is gaining momentum

Data Strategy May 2014 | By Nicola Smith

Brands are taking full advantage of CRM as a central hub of knowledge, using it to analyse behaviour and get that all important feedback.

Lucy Handley

Blend automation with real people to avoid becoming a marketing dinosaur

Tue, 27 May 2014 | By Lucy Handley

Marketers must mix the science of automation with the art of creativity for success in 2014.


Q&A: Zoe Eastwell, head of CRM and marketing data at Johnston Press

Thu, 20 Mar 2014 | By Michael Barnett

The Data Professional of the Year talks about data security and quality, choosing the right tech and how she won her award.

perfect view

Finding the perfect view

Thu, 20 Mar 2014 | By Lucy Fisher

As the holy grail of data-driven marketing the single customer view is not easy to achieve, but with many brands having now invested in building one, are they seeing any returns?


Window shopping for technology

Thu, 20 Mar 2014 | By Morag Cuddeford-Jones

Will the resurgence in location-based marketing technology such as beacons and wearable gadgets make the tactic more effective? Morag Cuddeford-Jones finds out.


Privacy: Trust me, I'm a marketer

Data Strategy November 2013 | By Nicola Smith

Consumers are growing wary about sharing their data, so what should brands tell them about data use, and how much do people want to know? 


Data analysis: Hidden Treasure

Data Strategy November 2013 | By Jo Roberts

In their quest for greater efficiency, brands are uncovering a wealth of information they didn’t know they possessed.


Data professional: Ottokar Rosenberger, global sports marketing director, Betfair

Data Strategy November 2013 | By Michael Barnett

”I’ve got about 24 per cent of football betting customers at the moment in the UK who use both the exchange and the sports book. That alone says I need to take care that I understand that customer holistically.”


Data analysis: Staying in or going out?

Data Strategy August 2013 | By Nicola Smith

Data analysis is now a vital business function but deciding whether to do it in-house of externally is a dilemma facing many marketers.


The future of loyalty

Wed, 7 Aug 2013 | By Morag Cuddeford-Jones

As the digital world evolves, brands will gain more in-depth customer data from their loyalty schemes. Using that information wisely will build strong relationships between brand and consumer.


Q&A: Charlie Mortimer, head of new ventures, DMG Media

Data Strategy August 2013 | By Michael Barnett

Charlie Mortimer, head of new ventures at DMG Media, talks about his role, and the ups and downs of setting up his current project, OnTrees, which will enable users to see all their finances on one site and help them make betters decisions and save money.


Q&A: Fred Prego, insight and reward director, Game

Wed, 12 Jun 2013 | By Michael Barnett

’When you are working on insight and data and CRM, it is important to be able to understand numbers, but in my opinion there is much more than that’


Personalisation: Walk the line

Data Strategy June 2013 | By Lucy Fisher

Marketers have a range of targeting tools at their disposal, but while these techniques offer great potential there’s a risk of reputation damage unless they are employed with caution. 


Programmatic buying: Get with the programme

Data Strategy June 2013

Morag Cuddeford-Jones asks whether brands are deploying data effectively enough to realise the full potential of their online ad buying.

Data Opinions: sponsored content

Michael Barnett

Data Opinions foreword

Opinions on Data 2014 | By Michael Barnett

No-one would argue today that data isn’t one of the main tools of the modern marketer. Many marketers will not be data experts, though, and all have scope to improve their knowledge, which is where these essays can help.

Gavin Wilson

Sociomantic: Connect the dots for a 360-degree view

Opinions on Data 2014

Sociomantic’s Gavin Wilson tackles the challenge of how to make sense of data in order to achieve an actionable perspective of your customers.

Daniel Guest

R-cubed: Countdown for real-time personalisation starts now

Opinions on Data 2014

Getting the right message to the right person at the right time is becoming a reality, which R-cubed’s Daniel Guest says is just as well because for many the right time means right now.

Charles Randall

SAS: In search of the next great data artist

Opinions on Data 2014

A clash of cultures is emerging in British marketing, but creative and data-focused people can help each other improve, says SAS’s Charles Randall

David Struth

Experian: Sending the right message

Opinions on Data 2014

Despite the explosion of social media, email remains the preferred marketing tool but the data needs to be managed properly as a business asset to get high response rates, says Experian’s David Struth.

Rob Hick

Bright North: Busting the big data myths

Opinions on Data 2014

A backlash against ‘big data’ has led to questions about whether it is overrated, but Bright North’s Rob Hick believes it does offer opportunities.

Pierre Naggar

Turn: The importance of the right alliance

Opinions on Data 2014

Turn’s Pierre Naggar explains why it is crucial for marketers to surround themselves with internal and external partners that facilitate the integration of data across their business.

Data Strategy Awards Judges


Video: RBS insight chief applauds smart data thinking Video

Mon, 3 Feb 2014

RBS marketer Philip Sheehy on marrying external data sources to owned data.


Video: Just Eat insight chief Paul Cook on customer-led marketing Video

Tue, 28 Jan 2014

Head of global insight for Just Eat Paul Cook on how data can drive customer engagement.


Barclaycard to push wearable payment brand bPay as data insight tool

Thu, 21 Aug 2014 | By Russell Parsons

Payment firm developing customer relationship tool for sports and leisure brands. 


Domino’s unveils ‘intensive’ move from ecommerce to omni-channel future

Mon, 30 Jun 2014 | By Sebastian Joseph

Domino’s ties with Sky, Weve and 4oD to let customers move seamlessly across all retail environments.


'The single customer view is unattainable'

Thu, 26 Jun 2014 | By Branwell Johnson

Camelot insight chief thinks changes in customer attitude rule out a 360 degree view.

more data news

Lucy Tesseras 654 400

Marketers risk muddied data if consumers ‘go dark’

Tue, 19 Aug 2014 | By Lucy Tesseras

Consumers are increasingly blocking mobile tracking, potentially leading to skewed data.

Jonathan Bacon 654 400

Premier League has become a data minefield for brands

Tue, 12 Aug 2014 | By Jonathan Bacon

The battle for marketing success will be just as intense as the battle on the pitch.

Michael Barnett 654 400

Stock data is retail’s unexplored treasure trove

Tue, 5 Aug 2014 | By Michael Barnett

Report shows UK retailers are digital laggards but even the US isn’t linking up inventory data.

more data opinion

Hot property

How to sell a brand

CMO Strategy June 2014 | By Lucy Handley

When GSK sold Lucozade and Ribena to Suntory, the new entity’s UK & Ireland marketing director Carol Robert was at the heart of the process.

Sleeping with the enemy

Sleeping with the enemy

CMO Strategy June 2014 | By Nicola Smith

In a world of connected commerce more brands are working with rivals.

Club house

Clubhouse roundtable

CMO Strategy June 2014

Financial services marketers discuss how to keep up with the digital transformation of the industry without alienating existing clients.

more CMO Strategy

Programmatic buying essential guide

Programmatic buying essential guide

Digital Strategy July 2014 | By Mindi Chahal

Predictions suggest that up to 75 per cent of display advertising will be bought with programmatic technology by 2017, so here is Marketing Week’s guide to this growing discipline.

Simon Miles

Digital professional: Simon Miles

Digital Strategy July 2014

Simon Miles, digital director, Coca-Cola Enterprises.

Social experiment

The social experiment

Digital Strategy July 2014 | By Lucy Fisher

Brands are learning that social media requires a content plan and nimble processes to take advantage of the constantly changing platforms.

more digital strategy

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