Q&A: Zoe Eastwell, head of CRM and marketing data at Johnston Press

The Data Professional of the Year talks about data security and quality, choosing the right tech and how she won her award.

Read in full
  • pause slideshow


Data analysis: Hidden Treasure

Data Strategy November 2013 | By Jo Roberts

In their quest for greater efficiency, brands are uncovering a wealth of information they didn’t know they possessed.


Data professional: Ottokar Rosenberger, global sports marketing director, Betfair

Data Strategy November 2013 | By Michael Barnett

”I’ve got about 24 per cent of football betting customers at the moment in the UK who use both the exchange and the sports book. That alone says I need to take care that I understand that customer holistically.”


Data analysis: Staying in or going out?

Data Strategy August 2013 | By Nicola Smith

Data analysis is now a vital business function but deciding whether to do it in-house of externally is a dilemma facing many marketers.


The future of loyalty

Wed, 7 Aug 2013 | By Morag Cuddeford-Jones

As the digital world evolves, brands will gain more in-depth customer data from their loyalty schemes. Using that information wisely will build strong relationships between brand and consumer.


Q&A: Charlie Mortimer, head of new ventures, DMG Media

Data Strategy August 2013 | By Michael Barnett

Charlie Mortimer, head of new ventures at DMG Media, talks about his role, and the ups and downs of setting up his current project, OnTrees, which will enable users to see all their finances on one site and help them make betters decisions and save money.


Q&A: Fred Prego, insight and reward director, Game

Wed, 12 Jun 2013 | By Michael Barnett

’When you are working on insight and data and CRM, it is important to be able to understand numbers, but in my opinion there is much more than that’


Personalisation: Walk the line

Data Strategy June 2013 | By Lucy Fisher

Marketers have a range of targeting tools at their disposal, but while these techniques offer great potential there’s a risk of reputation damage unless they are employed with caution. 


Programmatic buying: Get with the programme

Data Strategy June 2013

Morag Cuddeford-Jones asks whether brands are deploying data effectively enough to realise the full potential of their online ad buying.


Data vs creativity

Data Strategy April 2013 | By Michael Barnett

The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely.


Telematics: Captured by driving

Data Strategy April 2013 | By Morag Cuddeford-Jones

With collection of in-car telematics data already underway, the emerging ‘black box’ technology promises to deliver rich real-time information on consumer location, behaviour and product usage.


'People are requesting a much more personalised experience'

Data Strategy April 2013 | By Michael Barnett

Derren Maggs, managing director of betting odds comparison website Oddschecker, has adopted up-to-the-minute price changing technology that has taken all the anxiety out of the Grand National weekend.


"Charities are trying to get to a one-to-one communication”

Wed, 13 Feb 2013 | By Michael Barnett

Romain Bertrand, head of marketing at JustGiving, talks to Michael Barnett about the psychology of generosity and how the growth of data is changing the way the organisation communicates with consumers.


Data quality keeps the engine running well

Data Strategy February 2013 | By Steve Hemsley

Brands need more consistency in their data to achieve the single customer view they crave, and to target campaigns effectively across media channels and new platforms, such as targeted TV.


Up-to-the minute benefits

Data Strategy February 2013 | By Lucy Fisher

Businesses of all shapes and sizes are starting to harness the power of data in real time to drive competitive advantage – meeting the increasing expectations of much of the UK population.

ITV Lives

ITV launches online planning tool

Mon, 4 Feb 2013 | By Lara O'Reilly

ITV shares insight on how audiences interact with ads as it looks to boost effectiveness of advertising across its portfolio.


Twitter makes gov't data requests more public

Tue, 29 Jan 2013 | By Lara O'Reilly

Twitter creates Transparency Report site to highlight how government requests for user data can have ‘serious chilling effect on free expression’.

Data Strategy Awards Judges


Video: RBS insight chief applauds smart data thinking Video

Mon, 3 Feb 2014

RBS marketer Philip Sheehy on marrying external data sources to owned data.


Video: Just Eat insight chief Paul Cook on customer-led marketing Video

Tue, 28 Jan 2014

Head of global insight for Just Eat Paul Cook on how data can drive customer engagement.


Kenco to reward coffee drinkers for doing good deeds

Mon, 7 Apr 2014 | By Sebastian Joseph

Mondelez switches loyalty scheme from ‘collect-to-get’ to ‘collect-to-give’ to make the brand’s ethical stance more tangible.

Tesco Clubcard

Tesco buys into big data to make marketing more personalised

Thu, 3 Apr 2014 | By Sarah Vizard

Acquisition of Sociomantic by Tesco subsidiary Dunnhumby will ‘dramatically’ improve advertising planning and personalisation. 


Pernod Ricard CMO: ‘Brands at risk of Wikileaks moment’

Wed, 26 Mar 2014 | By Sebastian Joseph

Marketers need to gain a social conscience’ in the digital age, warns Martin Riley.

more data news

Richard Madden

As Tesco shows, loyalty points no longer mean financial prizes

Wed, 23 Apr 2014 | By Richard Madden

To say Tesco is in a spot of bother at the moment is something of an understatement.


HMRC data sale is an accident waiting to happen

Tue, 22 Apr 2014 | By Michael Barnett

Social benefits of analysing citizens’ data can be achieved without releasing confidential records.


Big brands aren't immune from nuisance calling

Tue, 15 Apr 2014 | By Michael Barnett

My own brush with a Vodafone sales centre shows the perils of using third-party leads.

more data opinion

Pete Markey

Post Office appoints RSA's top marketer Pete Markey as CMO

Wed, 26 Mar 2014 | By Lara O'Reilly

Markey says he will look to bring a ‘fresh perspective’ to the Post Office’s marketing.

Board4 Salary Survey online infographics-05

Salary Survey 2014: Board level marketers

Wed, 15 Jan 2014 | By Tim Adler

When it comes to senior level marketers there is good news at the top: 45 per cent of respondents say their companies have a marketing director in the boardroom. Click headline to read more.


First impressions: How to introduce marketing

CMO Strategy December 2013 | By Lucy Handley

Amanda Jobbins is FTSE 100 company Sage Group’s first CMO. She tells Lucy Handley how she brought marketing to the business and aims to make it a strategic part of the company.

more CMO Strategy


Digital personalisation: how intimate should brands get?

Digital Strategy April 2014 | By Lucy Fisher

Personalisation brings brands the chance to reach people with relevant marketing at the right time, but how intimate do consumers really want the relationship to be? 

Intercontinental Hotel, Park Lane

Online reviews: star quality

Digital Strategy April 2014 | By Morag Cuddeford-Jones

How much should brands intervene in the murky world of online reviews?

Center Parcs

Attribution: are marketers on the right path?

Digital Strategy April 2014 | By Nicola Smith

Last-click attribution models are no longer fit for purpose in today’s data-driven digital world, so marketers need to get creative to ensure new models are agile and adaptable for a new era 

more digital strategy

Job of the Week

Top Jobs

social+media Facebook Twitter LinkedIn